{"id":117478,"date":"2010-03-30T00:39:00","date_gmt":"2010-03-30T05:39:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/strategy-tactics-and-change-management-in-the-digital-environment\/"},"modified":"2024-12-21T05:51:37","modified_gmt":"2024-12-21T10:51:37","slug":"strategy-tactics-and-change-management-in-the-digital-environment","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/strategy-tactics-and-change-management-in-the-digital-environment\/","title":{"rendered":"Strategy, tactics and change management in the digital environment"},"content":{"rendered":"

It’s a challenge for any digital agency – a client hires you to complete a specific task and deliver on a tactical goal. Nothing unusual in that. The difficulty develops around the achievement of that goal – simply put, the more tactical the goal, the greater the chances of disappointing the client. Examples can include setting goals around links, organic<\/a> traffic volumes, cost per click goals, and so on.<\/p>\n

\n \n
\n
\n

\n Stay Forward <\/h2>\n

\n Get exclusive insights into digital
media's top-trending topics delivered
directly to your inbox. <\/p>\n <\/div>\n\n

\n
\n
\n
\n \n