{"id":117477,"date":"2010-04-02T00:38:00","date_gmt":"2010-04-02T05:38:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/social-media-roi\/"},"modified":"2024-12-21T05:51:35","modified_gmt":"2024-12-21T10:51:35","slug":"social-media-roi","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/social-media-roi\/","title":{"rendered":"Social Media ROI"},"content":{"rendered":"

It’s a question many marketing professionals struggle with – we want to start a social media<\/a> initiative, but don’t know what resources we should put behind it because we can’t determine the return on investment.<\/p>\n

The reason why this is a struggle is because social media actions are often regarded as an end to themselves. For example, what individuals tend to focus on is the number of friends or followers you can gather, the number of people that re-tweet your posts, the number of times your brand is mentioned, etc. These are notoriously difficult actions to monetize and in search terms would be the equivalent of just focusing on the number of impressions and on nothing else beyond the click.<\/p>\n

\n \n
\n
\n

\n Stay Forward <\/h2>\n

\n Get exclusive insights into digital
media's top-trending topics delivered
directly to your inbox. <\/p>\n <\/div>\n\n

\n
\n
\n
\n \n