\n Stay Forward <\/h2>\n
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- Measurement<\/li>\n
- Monthly reporting\/maintenance<\/li>\n
- Competitive analysis<\/li>\n
- Benchmarking<\/li>\n
- Pitching new business<\/li>\n<\/ul>\n
But the headline here is that you’re only scratching the surface if you only use social analytics and social listening to establish baselines and monitor campaigns. Deployed properly, this tech has almost limitless potential to capture priceless data on niche topics and highly localized trends.<\/p>\n
More importantly, it can reveal insights that defy conventional logic, create lucrative differentiators, and inspire thought leadership that at times goes against the grain.<\/p>\n
Social analytics as a creative process<\/h2>\n
Ask any designer or copywriter\u2014however much planning you put into it, the creative process usually ends up looking something like this:<\/p>\n
![\"Creative](\"\/wpe-content\/uploads\/2020\/10\/creative-process.jpg\")
<\/p>\nBut did you know that using social analytics tools often results in a similar experience? To begin with, it’s about how<\/em> you use tools. We’re fortunate enough to have a number of research-based tools and resources<\/a> that we use to help define and execute strategies for our performance-minded clientele.<\/p>\n
Within that spectrum, we combine NetBase Quid\u2014a leading consumer and marketing intelligence platform\u2014with other analytical sources in order to contribute to research, persona development, competitive insight, and strategy development. More often than not, NetBase Quid is used to prove or disprove hypotheses we have about brand social conversations. It’s these “Ah-hah!” moments that provide meaningful (and actionable) nuance to digital strategies.<\/p>\n
But talk is cheap, right? What you really want to know is how the platform works in practice. In our presentation, Forget All You Know\u2026 or Think<\/em> You Know: How Social Analytics Can Make You a Thought Leader<\/strong>, there were three examples that demonstrated how DAC used social analytics to:<\/p>\n
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- Validate\/take a pulse on consumers’ top-of-mind needs in the restaurant industry<\/li>\n
- Demonstrate that B2B conversations vary wildly by location (and explain why that matters)<\/li>\n
- Show that social data can turn even the safest assumption on its head<\/li>\n<\/ul>\n