{"id":117419,"date":"2020-10-27T21:56:00","date_gmt":"2020-10-28T02:56:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/how-dac-has-embraced-virtual-events\/"},"modified":"2024-12-31T05:57:25","modified_gmt":"2024-12-31T10:57:25","slug":"how-dac-has-embraced-virtual-events","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/how-dac-has-embraced-virtual-events\/","title":{"rendered":"How DAC has embraced virtual events"},"content":{"rendered":"<p>Every cloud has a silver lining. As we have learned how to adapt during times of uncertainty, we&#8217;ve also uncovered some unique opportunities to leap out of our collective comfort zone and push the boundaries.<\/p>\n<p>Since the onset of the pandemic, we have been working diligently with select partners in the industry to produce fun, engaging, and compelling digital experiences that can be fully enjoyed from the comfort of home.<\/p>\n<p>Despite widespread lockdowns, closures, and a lack of in-person engagements, we have found a way to transform our events in new and exciting ways. We have also learned that when people are looking to connect, personalized experiences have the potential to produce amazing outcomes with some amazing individuals\u2014especially when they&#8217;re brought together by a shared love of food!<\/p>\n<ul>\n<li>\n<h2>Adobe + DAC&#8217;s Banana Bread Bake-Off<\/h2>\n<p>Welcoming chef Meg Galus of Boka Restaurants, we gathered peers, coworkers, friends, and families for a fantastic virtual baking session with her Michelin-quality banana bread recipe. Partnering with Adobe, we created a fun new way to connect: discussing our love of baking while providing a warm and welcoming opportunity to discuss the perfect ingredients that go into a digital partnership.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52853\" src=\"\/wpe-content\/uploads\/2020\/08\/banana-bread.jpg\" alt=\"Banana bread\" width=\"944\" height=\"454\" \/><\/p>\n<p>Thanks to everyone involved, we got to connect, share insights, and raise $10,000 for the Boka Restaurant Employee Relief Fund in the process (did we mention the banana bread was absolutely delicious, too?).<\/li>\n<li>\n<h2>Ad Age + Shake Shack + DAC&#8217;s &#8220;Grill and Chill&#8221;<\/h2>\n<p>Following the Ad Age Women to Watch conference and awards (don&#8217;t miss our brilliant Jenna Watson&#8217;s <a href=\"\/blog\/dac-at-ad-age-women-to-watch-leading-innovation-during-crises\/\">discussion panel<\/a>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f6ca31be2f1'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f6ca31be2f1');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); 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With the cameras rolling and the grills a-blazing, we got to cook, chat, and share insights and initiatives that have led to surprising new ventures.<\/p>\n<p>In particular, there was a great discussion with Steph So, Head of Digital Experience at Shake Shack, on how pushing boundaries in times of uncertainty has lead to surprising successes beyond selling burgers<\/li>\n<\/ul>\n<p>By approaching virtual events in a way that speaks to each individual in a personalized way, we&#8217;ve managed to transform our events during the pandemic\u2014dispatching curated recipe boxes to their homes, allowing participants to enjoy the experience with their loved ones in familiar surroundings. There is nothing more powerful than being able to reach people (and, ultimately, customers) in a way that makes them feel engaged not only as individuals but as part of a community.<\/p>\n<p>In today&#8217;s new normal, we understand that what&#8217;s needed during times of crisis is being able to act fast, take action and pivot companies into new realms of opportunity to connect with both new and existing customers online. Want to be a part of our digital experiences, virtual events, and initiatives? Let\u2019s talk.<\/p>\n<p><a class=\"btn blog-contact-btn\">GET IN TOUCH<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"67c96ff6-d89c-416a-9e59-6836be95a251\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777781297000-8075793065\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777781297000-8075793065\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Every cloud has a silver lining. As we have learned how to adapt during times of uncertainty, we&#8217;ve also uncovered some unique opportunities to leap out of our collective comfort zone and push the boundaries. Since the onset of the pandemic, we have been working diligently with select partners in the industry to produce fun, [&hellip;]<\/p>\n","protected":false},"author":201,"featured_media":109608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2903],"tags":[],"class_list":["post-117419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How DAC has embraced virtual events | DAC<\/title>\n<meta name=\"description\" content=\"We have worked with select partners to produce fun, engaging, and compelling digital experiences that can be enjoyed from the comfort of home.\" \/>\n<meta name=\"robots\" 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