{"id":117416,"date":"2019-03-07T20:00:00","date_gmt":"2019-03-08T01:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/our-thriving-partnership-with-adobe-and-what-it-means-for-our-clients\/"},"modified":"2024-12-31T05:41:41","modified_gmt":"2024-12-31T10:41:41","slug":"our-thriving-partnership-with-adobe-and-what-it-means-for-our-clients","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/analytics\/our-thriving-partnership-with-adobe-and-what-it-means-for-our-clients\/","title":{"rendered":"Our Thriving Partnership with Adobe\u2014and What it Means for Our Clients"},"content":{"rendered":"

Over the last 15 years, we have helped brands plan, implement, and operate their marketing technology ecosystems\u2014and Adobe, as the recognized market leader in enterprise digital solutions, has been at the center of most of these engagements. So, we\u2019re proud to announce that DAC is now a Silver Partner<\/a> (formerly Business Level Partner) for the Adobe Experience Cloud, joining an exclusive group of only a few dozen partners to achieve that status in North America.<\/p>\n

Like many brands, our history with Adobe’s products began in the marketing analytics space. Throughout the journey from Omniture to Site Catalyst and now Adobe Analytics<\/strong>, we have worked alongside Adobe to become a trusted implementation and operational partner for brands leveraging their solutions. Adobe Analytics, in fact, has become a powerful platform for many of our clients with its advanced segmentation capabilities, templated and customizable reporting interfaces, and integrated tag management. But, in 2019, analytics is just the beginning.<\/p>\n

A unique combination of knowledge and tech<\/h2>\n

As Adobe has evolved its Experience Cloud beyond Analytics through innovation and acquisition, so too have we developed leading expertise in additional products\u2014including Adobe Audience Manager<\/strong> and Adobe Advertising Cloud<\/strong>, which are invaluable to our data-driven, cross-channel, Enterprise-to-Local digital media engagements.<\/p>\n

We\u2019ve deployed these solutions for brands like Bridgestone<\/a> and TaxSlayer to drive great results in paid search, programmatic display, social advertising, and online video. Audience Manager allows us to activate first-party customer data through digital media to not only optimize campaign targeting and messaging but define and engage new audiences to drive customer acquisition. Advertising Cloud, meanwhile, helps us maximize campaign efficiency through advanced campaign optimization tactics, especially in paid search and video advertising.<\/p>\n

DAC is one of the only agencies specialized in the intersection of Adobe Analytics<\/a>, Audience Manager, and Ad Cloud. Combined with our unique expertise, these solutions empower us to deliver transformative Enterprise-to-Local strategies<\/a> for national and international brands that transact online and through physical locations. Multi-location retailers, financial services companies, and automotive brands\u2014as well as travel and hospitality providers and quick-service restaurants\u2014are at the sweet spot of our hyperlocal capabilities and the performance-driving power of Adobe platforms.<\/p>\n

Beyond this trio of products, we\u2019re also certified experts in other critical components of the Adobe Experience Cloud, including Experience Manager<\/strong>, Target<\/strong>, and Campaign<\/strong>. We\u2019ve helped numerous clients deliver brand-to-local programs via these tools, and maximized their investments by ensuring each platform works hand-in-hand to deliver value. There\u2019s also Adobe\u2019s recent acquisition of Magento and Marketo, which creates new possibilities that we\u2019re excited to unlock for current and future clients of Adobe and DAC.<\/p>\n

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