\n Stay Forward <\/h2>\n
\n Get exclusive insights into digital
media's top-trending topics delivered
directly to your inbox. <\/p>\n <\/div>\n\n
\n
\n
The battle for AI supremacy is officially on between Microsoft and Google. The excitement around AI (Artificial Intelligence) has reach fever pitch in the last 60 days or so. It’s gone from one or two weekly posts on specialized blogs to multiple new daily articles, opinions, and hot takes about AI, not to mention actual new information and announcements by Microsoft, Google, and other players in the AI space.<\/p>\n
After teasing a “new” Bing in the last week or two, Microsoft finally gave us the full news release<\/a> and a special live event in Seattle about the integration of ChatGPT in future iterations of Bing, Edge, Azure, and other Microsoft products. The demo and details from Microsoft weren’t only impressive, but a shot across Google’s bow\u2014prompting the search giant to respond with its own announcement about its own AI initiative, Bard<\/a>. As the New York Times reported, OpenAI’s launch of ChatpGPT and Microsoft’s subsequent investment caused a “code red” at Google<\/a>.<\/p>\n Microsoft says that its goal is to reinvent search into one “unified experience”, and points to the fact that search has been stagnant for years. In fact, according to Microsoft, more than half of the 10 billion searches conducted each day go unanswered. Its plan is to integrate AI as a “copilot” for the web via new versions of Bing and Edge.<\/p>\n Microsoft showed several examples\u2014including creating a menu for an anniversary and building a trip itinerary\u2014to illustrate how search, browsing, and chat can be combined into a seamless user experience on the web.<\/p>\n Right now, yes, and here is why.<\/p>\nMicrosoft wants to reinvent search<\/h2>\n
\n
Should Google be worried?<\/h2>\n