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How we used to develop personas<\/h2>\n
Before delving into the AI-driven persona development process, let’s establish a clear understanding of what personas are. Personas are data-informed personifications representing distinct customer segments\/audiences based on research, data analysis, and user insights. They go beyond demographic information and aim to capture the motivations, needs, behaviors, and pain points of specific groups within the target audience.<\/p>\n
Traditionally, creating personas involves gathering data through syndicated data tools, custom surveys, qualitative interviews, and other market research. While these methods provide valuable insights, they can be limited by relatively small sample sizes, time constraints, and an associated cost. The degree of rigor is much less for B2B audiences as they are so much more challenging to get both large and in-depth data to support.<\/p>\n
In theory, generative AI-powered personas should be as accurate or more accurate than those created by people. With the advent of generative AI, B2B businesses now have access to vast amounts of data from various sources, including social media, website analytics<\/a>, customer feedback, and more. Given this big data, we are hopeful to uncover new opportunities for persona development.<\/p>\n Earlier this year, DAC was tasked to develop a specific persona, \u201cdecision maker looking for IT solutions\u201d, for both the public and private sectors. Given that syndicated tools are limited in B2B capabilities\u2014and typically require custom market research to build robust data sets for B2B personas\u2014we thought it was a unique opportunity to see if generative AI could produce better personas to unlock valuable, actionable B2B insights.<\/p>\n Can generative AI come to the rescue? Can it be a knight in shining armor? Can it be a lifeboat? We set out to answer these questions by providing ChatGPT Plus<\/a> with the same type of information we would input into syndicated tools:<\/p>\n Then we asked ChatGPT Plus a series of questions to give a very precise framework to the answers we were seeking:<\/p>\n Our client is an IT consultancy firm that is looking to reach out to you to sell their services. Here is a list of questions that will help us understand you better:<\/p>\nOur experiment to compare human-crafted and AI-generated personas<\/h2>\n
![\"\"](\"\/wpe-content\/uploads\/2023\/08\/show-an-example-of-a-persona-generated-by-DAC-300x126.png\")
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