{"id":117327,"date":"2019-02-21T21:55:00","date_gmt":"2019-02-22T02:55:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/want-to-better-understand-the-competitive-landscape-get-granular\/"},"modified":"2024-12-20T09:22:43","modified_gmt":"2024-12-20T14:22:43","slug":"want-to-better-understand-the-competitive-landscape-get-granular","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/want-to-better-understand-the-competitive-landscape-get-granular\/","title":{"rendered":"Want to Better Understand the Competitive Landscape? Get Granular"},"content":{"rendered":"

For many enterprise-level businesses, your biggest competition is other multi-location brands. While you can almost be sure that your main competitor will have locations near yours, that isn\u2019t all you have to worry about. Local chains and growing startups can drive business away from your locations just as well as\u2014or even better than\u2014the usual suspects. This is why we\u2019ve updated our Competitive Analysis product to allow you to dive deeper into scouting the competition.<\/p>\n

Not all locations are created equal<\/h2>\n

While the key to a brand is consistency, that consistency may not work perfectly in every local market<\/a>. Even titans like McDonalds have unique menu items and restaurant layouts depending on where you are in the world. It\u2019s important to understand the market you\u2019re in\u2014and it\u2019s even more important to know how that market is currently being served. With Local Sets, you can set the parameters to monitor competitors around specific locations. Sometimes the big brands are all that matter, but for other locations you may need some extra insight as to where the optimizations lie.<\/p>\n

Sometimes you may find a location is doing poorly despite there being little deviation from the brand identity or the standard quality of reviews. It’s times like these where it\u2019s best to get granular. There is always a reason as to why a specific location is deviating from the norm and that reason more often than not is unique competition. Our updated Competitive Analysis tool allows for Local Sets to analyze these uncommon competitors. This means for those fringe cases where your main competition in one location is different from the rest of your locations, you can track these local competitors. <\/p>\n

Competitive Analysis has received this Local Set update as a natural complement to our Reputation Management product. When analyzing the reviews of one of your listings, seeing the name of a local competitor appear time and time again is a clear sign you must take them into account. When your customers are directly comparing your business to a local competitor in public reviews, you must ensure that you\u2019re the one being boasted as the better of the two. <\/p>\n

Competing on a micro scale<\/h2>\n
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