{"id":117320,"date":"2023-11-22T19:48:00","date_gmt":"2023-11-23T00:48:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/how-to-master-local-organic-social-with-transparensee\/"},"modified":"2025-01-14T14:52:19","modified_gmt":"2025-01-14T19:52:19","slug":"how-to-master-local-organic-social-with-transparensee","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/","title":{"rendered":"How to master local organic social with TransparenSEE"},"content":{"rendered":"<p><span data-contrast=\"auto\">Paid <\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">ocial marketing <\/span><span data-contrast=\"auto\">can have a positive impact on a<\/span><span data-contrast=\"auto\">ny<\/span><span data-contrast=\"auto\"> business\u2019s bottom line<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> but it<\/span><span data-contrast=\"auto\">\u2019s<\/span><span data-contrast=\"auto\"> not the only way to drive growth via social platforms. <\/span><span data-contrast=\"auto\">At its core, s<\/span><span data-contrast=\"auto\">ocial media <\/span><span data-contrast=\"auto\">is<\/span><span data-contrast=\"auto\"> made up of<\/span> <span data-contrast=\"auto\">organic conversations<\/span><span data-contrast=\"auto\">, and\u00a0<\/span><span data-contrast=\"auto\">brands<\/span><span data-contrast=\"auto\"> shouldn\u2019t <\/span><span data-contrast=\"auto\">pass up the opportunity to get involved and generate s<\/span><span data-contrast=\"auto\">ome <\/span><span data-contrast=\"auto\">free promotion.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The catch is that<\/span> <span data-contrast=\"auto\">b<\/span><span data-contrast=\"auto\">usinesses need to be active participants on social platforms<\/span><span data-contrast=\"auto\"> in order to engage with their customers and prospects in a timely fashion and steer the conversation in the right <\/span><span data-contrast=\"auto\">direction.<\/span> <span data-contrast=\"auto\">This can be a massive challenge for larger brands <\/span><span data-contrast=\"auto\">with dozens or even hundreds of locations to <\/span><span data-contrast=\"auto\">manage\u2014and none of the major social platforms provide th<\/span><span data-contrast=\"auto\">e tools needed to undertake this kind of Enterprise-to-Local strategy<\/span><span data-contrast=\"auto\"> at scale<\/span><span data-contrast=\"auto\">. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s why we\u2019re enhancing our <\/span><span data-contrast=\"auto\">local presence management dashboard, <\/span><a href=\"\/local-marketing-platforms\/transparensee\/\"><span data-contrast=\"none\">TransparenSEE<\/span><\/a><span data-contrast=\"auto\">, <\/span><span data-contrast=\"auto\">with a new solution to scale <\/span><span data-contrast=\"auto\">organic social marketing. With <\/span><b><span data-contrast=\"auto\">Enterprise Social Manager<\/span><\/b><span data-contrast=\"auto\">, <\/span><span data-contrast=\"auto\">all of<\/span> <span data-contrast=\"auto\">your business\u2019s <\/span><span data-contrast=\"auto\">store-level <\/span><span data-contrast=\"auto\">social accounts can be aggregated and managed <\/span><span data-contrast=\"auto\">i<\/span><span data-contrast=\"auto\">n one <\/span><span data-contrast=\"auto\">place<\/span><span data-contrast=\"auto\">, unlocking insights and benefits yo<\/span><span data-contrast=\"auto\">u may never have even imagined before.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69ebcfe1abe39'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69ebcfe1abe39');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '0c9a9cec-eb1c-44ac-920f-687ce0230830'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-ca\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2><span class=\"TrackedChange SCXW182005824 BCX0\"><span class=\"TextRun SCXW182005824 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182005824 BCX0\" data-ccp-parastyle=\"heading 2\"><\/span><\/span><\/span><span class=\"TrackedChange SCXW182005824 BCX0\"><span class=\"TextRun SCXW182005824 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182005824 BCX0\" data-ccp-parastyle=\"heading 2\">Scale your social in just a few <\/span><\/span><\/span><span class=\"TrackedChange SCXW182005824 BCX0\"><span class=\"TextRun SCXW182005824 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182005824 BCX0\" data-ccp-parastyle=\"heading 2\">clicks<\/span><\/span><\/span><span class=\"EOP SCXW182005824 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">Organic social is important to any <\/span><span class=\"NormalTextRun SCXW14758425 BCX0\">brand,<\/span><span class=\"NormalTextRun SCXW14758425 BCX0\"> but <\/span><\/span><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">businesses<\/span><\/span><span class=\"TrackedChange SCXW14758425 BCX0\"><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\"> with distributed footprints<\/span><\/span><\/span><span class=\"TrackedChange SCXW14758425 BCX0\"><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\"> often struggle<\/span><\/span><\/span><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\"> to <\/span><span class=\"NormalTextRun SCXW14758425 BCX0\">manage <\/span><span class=\"NormalTextRun SCXW14758425 BCX0\">all of<\/span><span class=\"NormalTextRun SCXW14758425 BCX0\"> their accounts. Even small<\/span><\/span><span class=\"TrackedChange SCXW14758425 BCX0\"><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">, <\/span><\/span><\/span><span class=\"TrackedChange SCXW14758425 BCX0\"><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">single-location<\/span><\/span><\/span><span class=\"TrackedChange SCXW14758425 BCX0\"><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">\u00a0<\/span><\/span><\/span><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">businesses <\/span><\/span><span class=\"TrackedChange SCXW14758425 BCX0\"><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">can be challenged to <\/span><\/span><\/span><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">manage the<\/span><\/span><span class=\"TrackedChange SCXW14758425 BCX0\"><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">ir presence across<\/span><\/span><\/span><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\"> multiple social media accounts<\/span><\/span><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">. A promotion <\/span><span class=\"NormalTextRun SCXW14758425 BCX0\">can\u2019t<\/span><span class=\"NormalTextRun SCXW14758425 BCX0\"> just <\/span><\/span><span class=\"TrackedChange SCXW14758425 BCX0\"><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">be limited <\/span><\/span><\/span><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">to Facebook<\/span><\/span><span class=\"TrackedChange SCXW14758425 BCX0\"><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">, after all; i<\/span><\/span><\/span><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">t <\/span><\/span><span class=\"TrackedChange SCXW14758425 BCX0\"><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">may <\/span><\/span><\/span><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">need to go to Instagram, TikTok<\/span><span class=\"NormalTextRun SCXW14758425 BCX0\">, or even LinkedIn depending on the message. <\/span><\/span><span class=\"TrackedChange SCXW14758425 BCX0\"><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">Repeating and repurposing posts<\/span><\/span><\/span><span class=\"TrackedChange SCXW14758425 BCX0\"><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\"> across platforms\u2014each with its own unique login and user interface\u2014<\/span><\/span><\/span><span class=\"TrackedChange SCXW14758425 BCX0\"><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">is tedious even before you multiply that effort for <\/span><\/span><\/span><span class=\"TrackedChange SCXW14758425 BCX0\"><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">many loca<\/span><\/span><\/span><span class=\"TrackedChange SCXW14758425 BCX0\"><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">tions<\/span><\/span><\/span><span class=\"TextRun SCXW14758425 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14758425 BCX0\">.<\/span><\/span><span class=\"EOP SCXW14758425 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-83230 aligncenter\" src=\"\/wpe-content\/uploads\/2023\/11\/Capture-300x199.jpg\" alt=\"\" width=\"607\" height=\"402\" \/><\/p>\n<p><span class=\"TrackedChange SCXW104720885 BCX0\"><span class=\"TextRun SCXW104720885 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104720885 BCX0\">The primary<\/span><\/span><\/span><span class=\"TextRun SCXW104720885 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104720885 BCX0\"> purpose of <\/span><\/span><span class=\"TextRun SCXW104720885 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104720885 BCX0\">Enterprise Social Manager is to <\/span><\/span><span class=\"TrackedChange SCXW104720885 BCX0\"><span class=\"TextRun SCXW104720885 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104720885 BCX0\">create one view<\/span><\/span><\/span><span class=\"TextRun SCXW104720885 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104720885 BCX0\"> that unites not only <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW104720885 BCX0\">all of<\/span><span class=\"NormalTextRun SCXW104720885 BCX0\"> a business\u2019s unique locations but <\/span><\/span><span class=\"TextRun SCXW104720885 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104720885 BCX0\">all of the social platforms <\/span><\/span><span class=\"TrackedChange SCXW104720885 BCX0\"><span class=\"TextRun SCXW104720885 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104720885 BCX0\">for<\/span><\/span><\/span><span class=\"TextRun SCXW104720885 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104720885 BCX0\"> those locations as well. Using just one dashboard, DAC\u2019s partners can write a single social media post and <\/span><\/span><span class=\"TrackedChange SCXW104720885 BCX0\"><span class=\"TextRun SCXW104720885 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104720885 BCX0\">publish it <\/span><\/span><\/span><span class=\"TextRun SCXW104720885 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104720885 BCX0\">to every relevant <\/span><\/span><span class=\"TrackedChange SCXW104720885 BCX0\"><span class=\"TextRun SCXW104720885 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104720885 BCX0\">platform for every <\/span><\/span><\/span><span class=\"TextRun SCXW104720885 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104720885 BCX0\">location<\/span><\/span><span class=\"TrackedChange SCXW104720885 BCX0\"><span class=\"TextRun SCXW104720885 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104720885 BCX0\">\u2014or create a <\/span><\/span><\/span><span class=\"TrackedChange SCXW104720885 BCX0\"><span class=\"TextRun SCXW104720885 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104720885 BCX0\">custom mix of both<\/span><\/span><\/span><span class=\"TextRun SCXW104720885 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104720885 BCX0\">.\u00a0<\/span><\/span><\/p>\n<h2><span class=\"TrackedChange SCXW220030667 BCX0\"><span class=\"TextRun SCXW220030667 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW220030667 BCX0\" data-ccp-parastyle=\"heading 2\">Make collaboration faster and <\/span><\/span><\/span><span class=\"TrackedChange SCXW220030667 BCX0\"><span class=\"TextRun SCXW220030667 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW220030667 BCX0\" data-ccp-parastyle=\"heading 2\">simpler<\/span><\/span><\/span><span class=\"EOP SCXW220030667 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Managing social accounts at scale <\/span><span data-contrast=\"auto\">is a <\/span><span data-contrast=\"auto\">te<\/span><span data-contrast=\"auto\">chnical <\/span><span data-contrast=\"auto\">challenge<\/span><span data-contrast=\"auto\">, but coordinati<\/span><span data-contrast=\"auto\">ng <\/span><span data-contrast=\"auto\">a b<\/span><span data-contrast=\"auto\">rand\u2019s<\/span><span data-contrast=\"auto\"> messaging is a managerial one. There needs to be a human presence <\/span><span data-contrast=\"auto\">to<\/span> <span data-contrast=\"auto\">review<\/span><span data-contrast=\"auto\"> and approve<\/span><span data-contrast=\"auto\"> everything that\u2019s <\/span><span data-contrast=\"auto\">scheduled to be published<\/span><span data-contrast=\"auto\">. A single<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">location business can do this easily, <\/span><span data-contrast=\"auto\">needing just<\/span><span data-contrast=\"auto\"> one manager <\/span><span data-contrast=\"auto\">to <\/span><span data-contrast=\"auto\">review<\/span><span data-contrast=\"auto\"> all<\/span><span data-contrast=\"auto\"> content. An enterprise-level brand<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> however, <\/span><span data-contrast=\"auto\">can\u2019t rely on a single staff member knowing everything about every location. This is why <\/span><span data-contrast=\"auto\">Enterprise Social Manager also allows for collaborative media management, setting up users <\/span><span data-contrast=\"auto\">who can create social posts a<\/span><span data-contrast=\"auto\">s well as <\/span><span data-contrast=\"auto\">those who can <\/span><span data-contrast=\"auto\">subsequently <\/span><span data-contrast=\"auto\">approve th<\/span><span data-contrast=\"auto\">at<\/span><span data-contrast=\"auto\"> content.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At the largest businesses, <\/span><span data-contrast=\"auto\">t<\/span><span data-contrast=\"auto\">here <\/span><span data-contrast=\"auto\">is likely to be <\/span><span data-contrast=\"auto\">dozens of customer service representatives responding to <\/span><span data-contrast=\"auto\">customer<\/span> <span data-contrast=\"auto\">comments and other social media managers generating organic marketing content. To <\/span><span data-contrast=\"auto\">ensure<\/span> <span data-contrast=\"auto\">both of those processes<\/span><span data-contrast=\"auto\"> me<\/span><span data-contrast=\"auto\">et<\/span><span data-contrast=\"auto\"> brand standards, users need different levels of authorization to either view and create content or approve it before it goes live. <\/span><span data-contrast=\"auto\">In<\/span><span data-contrast=\"auto\"> Enterprise Social Manager<\/span><span data-contrast=\"auto\">, users<\/span><span data-contrast=\"auto\"> can <\/span><span data-contrast=\"auto\">be granted<\/span><span data-contrast=\"auto\"> access to one or more social accounts and schedule their posts as needed. Before they go fully live, there is an approval process to verify everything in that social post meets standards. Coordination with a social team is key and all users will have full information on the status of their work, <\/span><span data-contrast=\"auto\">with automated <\/span><span data-contrast=\"auto\">emails letting users know wh<\/span><span data-contrast=\"auto\">ich<\/span><span data-contrast=\"auto\"> posts have gone live or the reasons for their rejection.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span class=\"TrackedChange SCXW56222576 BCX0\"><span class=\"TextRun SCXW56222576 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW56222576 BCX0\" data-ccp-parastyle=\"heading 2\">Drive performance down to the local level<\/span><\/span><\/span><span class=\"EOP SCXW56222576 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The final step of organic social marketing<\/span><span data-contrast=\"auto\">\u2014one that is often neglected\u2014<\/span><span data-contrast=\"auto\">is to review the performance of <\/span><span data-contrast=\"auto\">published content<\/span><span data-contrast=\"auto\">. Whether viewing a single post or your social metrics in aggregate, <\/span><span data-contrast=\"auto\">Enterprise Social Manager <\/span><span data-contrast=\"auto\">provides<\/span> <span data-contrast=\"auto\">all the insights <\/span><span data-contrast=\"auto\">your<\/span> <span data-contrast=\"auto\">business needs to optimize <\/span><span data-contrast=\"auto\">its<\/span><span data-contrast=\"auto\"> organic social strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cruciall<\/span><span data-contrast=\"auto\">y, these<\/span> <span data-contrast=\"auto\">social metrics<\/span><span data-contrast=\"auto\"> combine with\u00a0<\/span><span data-contrast=\"auto\">other insights <\/span><span data-contrast=\"auto\">for listings on search and map platforms<\/span><span data-contrast=\"auto\"> to create\u00a0<\/span><span data-contrast=\"auto\">a <\/span><span data-contrast=\"auto\">comprehensive <\/span><span data-contrast=\"auto\">view of\u00a0<\/span><span data-contrast=\"auto\">how <\/span><span data-contrast=\"auto\">your<\/span><span data-contrast=\"auto\"> business<\/span><span data-contrast=\"auto\"> is<\/span><span data-contrast=\"auto\"> perform<\/span><span data-contrast=\"auto\">ing on social<\/span><span data-contrast=\"auto\">. <\/span><span data-contrast=\"auto\">In other words, <\/span><span data-contrast=\"auto\">Enterprise Social Manager doesn\u2019t <\/span><span data-contrast=\"auto\">only<\/span><span data-contrast=\"auto\"> aggregate all<\/span><span data-contrast=\"auto\"> of<\/span><span data-contrast=\"auto\"> your social marketing into one dashboard<\/span><span data-contrast=\"auto\">; <\/span><span data-contrast=\"auto\">it aggregates <\/span><span data-contrast=\"auto\">these exclusive <\/span><span data-contrast=\"auto\">insights into the same dashboard that <\/span><span data-contrast=\"auto\">already <\/span><span data-contrast=\"auto\">contains all<\/span><span data-contrast=\"auto\"> of your<\/span><span data-contrast=\"auto\"> other <\/span><span data-contrast=\"auto\">l<\/span><span data-contrast=\"auto\">ocal <\/span><span data-contrast=\"auto\">KPIs.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Beyond making organic social easier for businesses of all sizes, <\/span><span data-contrast=\"auto\">DAC\u2019s latest product <\/span><span data-contrast=\"auto\">provid<\/span><span data-contrast=\"auto\">es<\/span><span data-contrast=\"auto\"> a wholistic <\/span><span data-contrast=\"auto\">assessment<\/span><span data-contrast=\"auto\"> of everything that goes into marketing your brand and its individual locations. Organic social<\/span><span data-contrast=\"auto\"> and everything else needed for <\/span><span data-contrast=\"auto\">effective <\/span><a href=\"\/services\/local-presence-management\/\"><span data-contrast=\"none\">l<\/span><span data-contrast=\"none\">ocal <\/span><span data-contrast=\"none\">p<\/span><span data-contrast=\"none\">resence <\/span><span data-contrast=\"none\">m<\/span><span data-contrast=\"none\">anagement<\/span><\/a> <span data-contrast=\"auto\">is now gathered in a single interface that\u2019s easy to manage, analyze, and action. <\/span><span data-contrast=\"auto\">Want to see <\/span><span data-contrast=\"auto\">for yourself? Drop us a line to request a demo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a class=\"btn blog-contact-btn\">GET IN TOUCH<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"67c96ff6-d89c-416a-9e59-6836be95a251\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777061857000-8246618811\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777061857000-8246618811\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Paid social marketing can have a positive impact on any business\u2019s bottom line, but it\u2019s not the only way to drive growth via social platforms. At its core, social media is made up of organic conversations, and\u00a0brands shouldn\u2019t pass up the opportunity to get involved and generate some free promotion.\u00a0\u00a0 The catch is that businesses [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2882],"tags":[],"class_list":["post-117320","post","type-post","status-publish","format-standard","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to master local organic social with TransparenSEE | DAC<\/title>\n<meta name=\"description\" content=\"Manage all of your locations\u2019 social accounts in one place, unlocking insights and benefits you may never have even imagined before.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to master local organic social with TransparenSEE | DAC\" \/>\n<meta property=\"og:description\" content=\"Manage all of your locations\u2019 social accounts in one place, unlocking insights and benefits you may never have even imagined before.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-23T00:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-14T19:52:19+00:00\" \/>\n<meta name=\"author\" content=\"Kyle Harris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Harris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/\"},\"author\":{\"name\":\"Kyle Harris\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/5388c839cd770c9f5cdd512d760ac794\"},\"headline\":\"How to master local organic social with TransparenSEE\",\"datePublished\":\"2023-11-23T00:48:00+00:00\",\"dateModified\":\"2025-01-14T19:52:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/\"},\"wordCount\":815,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\"},\"articleSection\":[\"Local Search\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/\",\"name\":\"How to master local organic social with TransparenSEE | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\"},\"datePublished\":\"2023-11-23T00:48:00+00:00\",\"dateModified\":\"2025-01-14T19:52:19+00:00\",\"description\":\"Manage all of your locations\u2019 social accounts in one place, unlocking insights and benefits you may never have even imagined before.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to master local organic social with TransparenSEE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/5388c839cd770c9f5cdd512d760ac794\",\"name\":\"Kyle Harris\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/837791630ff80f688a1f20043f5b529c951e6946ce2813732052e34ee98202bd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/837791630ff80f688a1f20043f5b529c951e6946ce2813732052e34ee98202bd?s=96&d=mm&r=g\",\"caption\":\"Kyle Harris\"},\"description\":\"Kyle Harris is the Director of Local Optimization at DAC, having joined the company in April 2012. As a local search expert, he finds the fluidity of Local Presence Management (LPM) the most appealing aspect of his job. With new ranking factors, optimization tactics, and reporting methods surfacing every month, Kyle thrives on the challenge and dedication required to be successful in the field. Having previously worked with Indeed.com to help build their job search engine, Kyle brings a wealth of international experience to his role, as well as being an accomplished speaker, having presented on local search topics at numerous industry events. Kyle's expertise and dedication have been instrumental in helping DAC's clients succeed in the ever-changing world of local search.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/klharris08\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to master local organic social with TransparenSEE | DAC","description":"Manage all of your locations\u2019 social accounts in one place, unlocking insights and benefits you may never have even imagined before.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/","og_locale":"en_US","og_type":"article","og_title":"How to master local organic social with TransparenSEE | DAC","og_description":"Manage all of your locations\u2019 social accounts in one place, unlocking insights and benefits you may never have even imagined before.","og_url":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2023-11-23T00:48:00+00:00","article_modified_time":"2025-01-14T19:52:19+00:00","author":"Kyle Harris","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"Kyle Harris","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/"},"author":{"name":"Kyle Harris","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/5388c839cd770c9f5cdd512d760ac794"},"headline":"How to master local organic social with TransparenSEE","datePublished":"2023-11-23T00:48:00+00:00","dateModified":"2025-01-14T19:52:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/"},"wordCount":815,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization"},"articleSection":["Local Search"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/","url":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/","name":"How to master local organic social with TransparenSEE | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#website"},"datePublished":"2023-11-23T00:48:00+00:00","dateModified":"2025-01-14T19:52:19+00:00","description":"Manage all of your locations\u2019 social accounts in one place, unlocking insights and benefits you may never have even imagined before.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-to-master-local-organic-social-with-transparensee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-ca\/"},{"@type":"ListItem","position":2,"name":"How to master local organic social with TransparenSEE"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-ca\/#website","url":"https:\/\/www.dacgroup.com\/en-ca\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/5388c839cd770c9f5cdd512d760ac794","name":"Kyle Harris","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/837791630ff80f688a1f20043f5b529c951e6946ce2813732052e34ee98202bd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/837791630ff80f688a1f20043f5b529c951e6946ce2813732052e34ee98202bd?s=96&d=mm&r=g","caption":"Kyle Harris"},"description":"Kyle Harris is the Director of Local Optimization at DAC, having joined the company in April 2012. As a local search expert, he finds the fluidity of Local Presence Management (LPM) the most appealing aspect of his job. With new ranking factors, optimization tactics, and reporting methods surfacing every month, Kyle thrives on the challenge and dedication required to be successful in the field. Having previously worked with Indeed.com to help build their job search engine, Kyle brings a wealth of international experience to his role, as well as being an accomplished speaker, having presented on local search topics at numerous industry events. Kyle's expertise and dedication have been instrumental in helping DAC's clients succeed in the ever-changing world of local search.","sameAs":["https:\/\/www.linkedin.com\/in\/klharris08\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts\/117320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/comments?post=117320"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts\/117320\/revisions"}],"predecessor-version":[{"id":119717,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts\/117320\/revisions\/119717"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/media?parent=117320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/categories?post=117320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/tags?post=117320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}