{"id":117290,"date":"2019-01-31T20:00:00","date_gmt":"2019-02-01T01:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/how-to-win-at-local-4-ways-to-build-a-hyperlocal-strategy\/"},"modified":"2024-12-20T09:21:43","modified_gmt":"2024-12-20T14:21:43","slug":"how-to-win-at-local-4-ways-to-build-a-hyperlocal-strategy","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/how-to-win-at-local-4-ways-to-build-a-hyperlocal-strategy\/","title":{"rendered":"How to Win at Local: 4 Ways to Build a Hyperlocal Strategy"},"content":{"rendered":"

In our recent post about the STORE18 conference<\/a>, we referenced Google’s Eric Morris and his idea that “proximity is key to closing the customer”. Of course, if being physically close was all there was to it, a lot of agencies would be out of luck (and out of business!).<\/p>\n

Instead, “near me” searches are now, more than ever, being regarded as a strong signal of purchase intent<\/a>, and what used to be a format solely for location-focused searches queries has slowly evolved to become a product search technique. It’s one of the main reasons local has become the search industry’s hottest topic.<\/p>\n

Just think about all the factors that go into being the face of “pizza near me” or “LED TV sale near me”. The complexity of it all unfolds until it encompasses everything from content strategy<\/a> to review management, map channel listings, SEO<\/a>, paid search<\/a>, and local landing pages<\/a>. It’s essentially everything under the sun related to your digital footprint.<\/p>\n

The delicate business of trust<\/h2>\n

If you want to cover all your bases and broadcast your brand wherever it needs to be, it’s important to take a step back and ensure that you’ve built a strong foundation of clean and accurate data.<\/p>\n

Time and time again, we encounter online listings with either missing hours or, worse, inaccurate hours. You’ve experienced it too, haven\u2019t you? You\u2019re on your way to that store at 6 p.m. because the maps listing says it closes at 8 p.m.\u2014but you arrive to find out that it’s actually been closed since 5 p.m. What usually follows for the business is an dissatisfied customer and even a negative review.<\/p>\n

\"Bad<\/p>\n

Research has shown that an overwhelming 80% of internet users in the US would lose trust in a local business for having incorrect or inconsistent details and business names online, with over 50% of users losing trust for reasons including incorrect business name, opening hours, and poor quality or out-of-date photos.<\/p>\n

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