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With brands locked in a constant bidding war for real estate in the consumer\u2019s mind, it\u2019s no secret that the modern retailer\u2019s goal is to be front and center throughout the customer journey. While there are traditionally many ways to be the king or queen of page one in the search engine game, an emerging trend is disrupting the way that brands will engage with their audience\u2014and you need to be on top of it to stay ahead of the competition.<\/p>\n
If you have ever asked Siri for the weather or Google Assistant for the \u201cnearest pizza restaurant\u201d, it wouldn\u2019t be too difficult to see why voice search has rapidly positioned itself as a key differentiator in the marketer\u2019s toolbox. With virtual assistants pre-packaged within the newest mobile phones and smart devices becoming a household norm, users are turning to the technology as a quick and easy way to gather information. Surveys have shown that over half of voice search users in the US are doing voice searches for product information (53%), local businesses (58%), and information on local businesses (52%). This number is only expected to grow with predictions that 50% of all searches will be done with voice by 2020. Factors that influence this include improved accuracy for voice queries, as well as current and future smart device sales.<\/p>\n
But why is this all important? Aligning keywords with customer intent has always been a focus for SEO<\/a> and content strategy<\/a>\n \n Get exclusive insights into digital \n \n \n Stay Forward <\/h2>\n
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