{"id":117286,"date":"2024-01-16T19:00:00","date_gmt":"2024-01-17T00:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/make-yourself-heard-optimizing-ppc-campaigns-for-voice-search\/"},"modified":"2024-12-20T09:21:35","modified_gmt":"2024-12-20T14:21:35","slug":"make-yourself-heard-optimizing-ppc-campaigns-for-voice-search","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/make-yourself-heard-optimizing-ppc-campaigns-for-voice-search\/","title":{"rendered":"Make yourself heard: Optimizing PPC campaigns for voice search"},"content":{"rendered":"

Voice search quickly became part of our daily routines in the late 2010s, and it has proven to be much more than a passing trend. In fact, the world conducts more than one billion voice searches<\/a> every month\u2014and paid media marketers can\u2019t afford to ignore such a popular, established channel.<\/p>\n

But how can you be sure that your PPC campaigns are optimized for voice search<\/a>? Start with these four steps to focus your attention on the right areas and get the most out of your current and future paid campaigns.<\/p>\n

1. Incorporate long-tail keywords and natural language<\/h2>\n

A key difference between voice search and conventional search is that spoken queries are usually closer to natural, conversational language compared to typed queries. For example, a typical written search might be formed as \u201csushi restaurant in Orlando\u201d, whereas the voice search equivalent is more likely to be much more natural sounding: \u201cWhere can I find a good sushi restaurant in Orlando?\u201d As such, it\u2019s important to incorporate the kind of long-tail keywords people are more likely to use when speaking.<\/p>\n

Voice search users are also more likely to begin their queries with \u201cwho\u201d, \u201cwhat\u201d, \u201cwhen\u201d, \u201cwhy\u201d, and \u201chow\u201d. Once you understand which questions are most likely to be asked in relation to your particular business or industry, you can start to expand your keyword strategies to accommodate voice searches.<\/p>\n

2. Optimize for local<\/h2>\n

People often use voice search to conduct local searches. In fact, it\u2019s estimated that 58% of all voice searches are queries relating to local businesses<\/a>. While locally focused long-tail keywords like \u201cWhere can I find a good sushi restaurant in Orlando?\u201d are a great start, you can take things to the next level by answering even more specific queries. For example, a person strolling around Lake Eola Park in Orlando might want to know which dining options are available to them within walking distance. In that scenario, the user might be more inclined to conduct a voice search like \u201cWhere can I find a good sushi restaurant near Lake Eola?\u201d Highly specific local searches are often top of mind for voice search users, so they should be top of mind for paid media marketers too.<\/p>\n

3. Prioritize the mobile user experience<\/h2>\n

More than a quarter of the global online population uses voice search on mobile<\/a>. So, if you\u2019re aiming to capture and convert voice search traffic, it\u2019s vital to offer a seamless mobile experience. Your website and all associated landing pages should be optimized for mobile in order to satisfy ranking factors set out by Google, Bing, and other search giants.<\/p>\n

You may also want to take the opportunity to add call extensions to your ads. Giving users the option to quickly and easily make a call is crucial for anyone using voice search on their mobile device.<\/p>\n

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