{"id":117279,"date":"2021-11-16T19:00:00","date_gmt":"2021-11-17T00:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/3-ways-data-can-supercharge-your-omnichannel-b2c-strategy\/"},"modified":"2024-12-20T09:21:17","modified_gmt":"2024-12-20T14:21:17","slug":"3-ways-data-can-supercharge-your-omnichannel-b2c-strategy","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/3-ways-data-can-supercharge-your-omnichannel-b2c-strategy\/","title":{"rendered":"3 ways data can supercharge your omnichannel B2C strategy"},"content":{"rendered":"

The volume of accessible data is going through a major transformation. More and more, customers flag privacy as a high priority in how they navigate digital environments. Customers expect real change\u2014and they are getting it in the form of new digital privacy laws, updated regulations, and game-changing initiatives like Google Privacy Sandbox<\/a>. Once Google gets involved, you know it\u2019s big.<\/p>\n

So, does this mean it\u2019s all doom, gloom, and data depreciation ahead, or are there new avenues for using data in a high-privacy digital world? In our latest study commissioned from Forrester, Create Competitive Differentiation by Integrating Your Digital and Physical Experiences<\/a>, we surveyed 256 market leaders to explore what\u2019s next for data. Informed by the study, we pinpointed three recommendations for managing data strategies using an omnichannel approach.<\/p>\n

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    Apply online data to in-person interactions<\/h2>\n

    Omnichannel is about blending marketing strategies from online to in-person for a seamless customer experience. The data gathered at the online stage counts just as much for your audiences in person. Using data tools, such as analytics platforms, you can create an energized omnichannel strategy that both collects and wields data to best serve your audience.<\/p>\n

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      Dig into demographics <\/h3>\n

      There is a wealth of demographic data available on audiences at the online stage of their journey. Omnichannel strategy uses this data to optimize your audience\u2019s in-person experience. Basic demographic data, such as age, location and gender, comes in handy for precise targeting. Perfectly place that exciting pop-up shop in the neighbourhoods of your top demographics. Create compelling billboards guided by the same messaging that resonates strongly with audiences online. The data is already there, don\u2019t hesitate to use it.<\/li>\n

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      Leverage online user interests <\/h3>\n

      Exploring user interests can help you envision new angles for your content. For example, let\u2019s say you\u2019re a large chain fitness center and a significant portion of your audience is interested in travel. Use that information to highlight your many convenient locations across the country or the world so current and potential members know they will have access to your service wherever they go. This kind of interest-based data can be helpful for everything from developing a messaging strategy to deciding what type of merchandise to invest in.<\/li>\n<\/ul>\n<\/li>\n

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      Data as the basis for localization<\/h2>\n

      Localization is important on a number of different levels from cultural relevance to reputation management. Why are localization insights important for both digital and physical spaces? Local presence management in search engines.\u00a0 These insights are needed to ensure that your brick and mortar services are convenient and available to users at locations near them. When you know how users search for your business online, it becomes easier to turn that virtual traffic into in-person traffic.<\/p>\n

      \"Crowd<\/p>\n

      On top of this, using data on local conditions helps uncover the most effective channels for online and offline activity. We know that different countries (and different regions within countries) have varying entertainment consumption levels, with TV, streaming services and radio habits to name a few. Preferred media differs wildly all around the world, so it\u2019s important to be ready to adapt to a range of advertising formats for audiences across the globe.<\/p>\n

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