{"id":117268,"date":"2011-03-18T04:28:00","date_gmt":"2011-03-18T09:28:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/does-a-local-seo-optimized-landing-page-associated-with-a-local-listing-influence-ranking\/"},"modified":"2024-12-20T09:20:40","modified_gmt":"2024-12-20T14:20:40","slug":"does-a-local-seo-optimized-landing-page-associated-with-a-local-listing-influence-ranking","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/does-a-local-seo-optimized-landing-page-associated-with-a-local-listing-influence-ranking\/","title":{"rendered":"Does a Local SEO optimized landing page, associated with a local listing, influence ranking?"},"content":{"rendered":"<p>While the actual ranking factors in Google\u2019s algorithm are widely opaque, through research we can draw conclusions that drive the strategy of our industry.\u00a0Constant research is essential. I have set out to look at \u2018traditional local <a href=\"\/services\/search-engine-optimization\/\">SEO<\/a> factors\u2019 vs. \u2018new local SEO factors\u2019, in a large sample.<\/p>\n<p>Recently, I conducted the following research.<\/p>\n<p><strong><span class=\"\">Question:<\/span><\/strong><\/p>\n<p><strong>Does a <a href=\"\/local-marketing-platforms\/location-pages\/\">local SEO<\/a> optimized landing page, associated with a local listing, impact ranking?<\/strong><\/p>\n<h2>Method:<\/h2>\n<p>Crawl listing data for 350 listings, across 5 engines, analyze traditional factors associated with good ranking, ie: citations, photos, consistent NAP, also look at newer local SEO ranking factors such as \u2018local optimized landing pages\u2019. This was largely made possible by Collin Holmes at Chatmeter.com, we\u2019ve been working very closely to gather and analyze upwards of 20k rows of data, in the last month (not all for this test).<\/p>\n<h2>Findings:<\/h2>\n<p>Completeness of Data: Match Score of 7, \u2018exact match\u2019 ranks higher and averages more citations.<\/p>\n<table border=\"\" width=\"\" cellspacing=\"\" cellpadding=\"\">\n<tbody>\n<tr>\n<td colspan=\"\" valign=\"\" nowrap=\"nowrap\">Summary of Google, Yahoo, Bing, Yelp &amp; YP.com<\/td>\n<\/tr>\n<tr>\n<td valign=\"\" nowrap=\"nowrap\">Match Score<\/td>\n<td valign=\"\" nowrap=\"nowrap\">Ranking<\/td>\n<td valign=\"\" nowrap=\"nowrap\">Citations<\/td>\n<td valign=\"\" nowrap=\"nowrap\">Match Score Reason<\/td>\n<\/tr>\n<tr>\n<td valign=\"\" nowrap=\"nowrap\">5<\/td>\n<td valign=\"\" nowrap=\"nowrap\">38.98<\/td>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a14728a9e28d'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_6a14728a9e28d');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Since Google is usually a leading indicator for change, lets dig into what is more important to Google.<\/p>\n<table border=\"\" width=\"\" cellspacing=\"\" cellpadding=\"\">\n<tbody>\n<tr>\n<td colspan=\"\" valign=\"\" nowrap=\"nowrap\">Summary of Google<\/td>\n<\/tr>\n<tr>\n<td valign=\"\" nowrap=\"nowrap\">Destination URL<\/td>\n<td valign=\"\" nowrap=\"nowrap\">Ranking<\/td>\n<td valign=\"\" nowrap=\"nowrap\">Citations<\/td>\n<\/tr>\n<tr>\n<td valign=\"\" nowrap=\"nowrap\">Homepage<\/td>\n<td valign=\"\" nowrap=\"nowrap\">20.19<\/td>\n<td valign=\"\" nowrap=\"nowrap\">4.35<\/td>\n<\/tr>\n<tr>\n<td valign=\"\" nowrap=\"nowrap\">Local Specific Page<\/td>\n<td valign=\"\" nowrap=\"nowrap\">16.17<\/td>\n<td valign=\"\" nowrap=\"nowrap\">8.09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>While this isn\u2019t a huge leap in ranking, it does suggest that having an optimized destination URL is becoming a more important factor for local SEO.<\/p>\n<p>The lines between local and general search are blurred, and now on many searches, merged. Can we expect SEO not to integrate too; the answer is no.<\/p>\n<p>In my next post I\u2019ll be looking at the anatomy of a merged search engine results page, and how it&#8217;s making local searchers more social.<\/p>\n<p>For more updates on things \u2018local seo\u2019 follow me on twitter <a href=\"https:\/\/twitter.com\/localsearchguy\" target=\"_blank\" rel=\"noopener\">@localsearchguy<\/a> and as always follow <a href=\"https:\/\/twitter.com\/DAC_group\" target=\"_blank\" rel=\"noopener\">DAC<\/a> on Twitter to stay up to date on all things SEO. Or <a href=\"\/get-in-touch\/\">contact us<\/a> to find out more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the actual ranking factors in Google\u2019s algorithm are widely opaque, through research we can draw conclusions that drive the strategy of our industry.\u00a0Constant research is essential. I have set out to look at \u2018traditional local SEO factors\u2019 vs. \u2018new local SEO factors\u2019, in a large sample. Recently, I conducted the following research. Question: Does [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2903],"tags":[2817,2848],"class_list":["post-117268","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-organic-3-2","tag-search-engine-marketing-2-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does a Local SEO optimized landing page, associated with a local listing, influence ranking? | DAC<\/title>\n<meta name=\"description\" content=\"One of DAC&#039;s digital experts conducts an experiment on the impact a local SEO optimized landing page has on a local listing&#039;s ranking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/does-a-local-seo-optimized-landing-page-associated-with-a-local-listing-influence-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does a Local SEO optimized landing page, associated with a local listing, influence ranking? 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