{"id":117267,"date":"2010-11-18T00:31:00","date_gmt":"2010-11-18T05:31:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/blurred-edges-where-does-local-end-and-social-begin\/"},"modified":"2024-12-20T09:20:40","modified_gmt":"2024-12-20T14:20:40","slug":"blurred-edges-where-does-local-end-and-social-begin","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/blurred-edges-where-does-local-end-and-social-begin\/","title":{"rendered":"Blurred Edges: Where Does Local End and Social Begin?"},"content":{"rendered":"

Google is customizing your <\/em>local search<\/a> experience. It’s easy to anecdotally\u00a0speak to the fact that Google is taking a much more aggressive approach to location-based services<\/a>. \u00a0From peripheral products, like Google Buzz and Google\u00a0Latitude to the rapidly changing Google Places, a lot of development and resources are going into expanding the solutions Google offers to satisfy the local needs of the searcher.<\/p>\n

Where you are, and what is local to you, is now a major factor of consideration in what you will see and how you will see it. DAC has consistently believed in the local search model<\/a>, but now the ‘Places’ pages are taking things to another level. \u00a0Not only do you need to control what information is associated with your online business listings, but you need to monitor and manage what people are saying about your business.<\/p>\n

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