{"id":117263,"date":"2012-05-30T22:36:00","date_gmt":"2012-05-31T03:36:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/goodbye-google-places-hello-google-local\/"},"modified":"2024-12-20T09:20:37","modified_gmt":"2024-12-20T14:20:37","slug":"goodbye-google-places-hello-google-local","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/goodbye-google-places-hello-google-local\/","title":{"rendered":"Google Pairs Local and Social with Google+ Local"},"content":{"rendered":"<p>Today Google unleashed another resounding shot across the bow of players in the social and <a href=\"\/local-marketing-platforms\/\">local space<\/a>: Google+ Local.\u00a0 This move will effectively make Google Place Pages a memory, replacing those pages with a new local section of their Google+ social network. This falls in line with Google&#8217;s overall product consolidation strategy, and like <u style=\"text-decoration: none; color: #337ab7;\">Search + Your World<\/u>, it demonstrates Google&#8217;s commitment to the social space (particularly their desire to integrate Google+ into all aspects of search).\u00a0 <a href=\"http:\/\/www.davidmihm.com\/blog\/google\/plus-places-merge\/\" target=\"_blank\" rel=\"noopener\">Although it has been predicted for a while<\/a>, it will take months to fully grasp the implications.<\/p>\n<p>Here&#8217;s what&#8217;s changed so far with Google+ Local:<\/p>\n<ul>\n<li>Appearance of a \u201cLocal\u201d tab within Google+<\/li>\n<li>Integration of Zagat reviews<\/li>\n<li>Integration of Google+ Local pages across search, Maps, and mobile<\/li>\n<li>Integration of circles to find reviews from known peoples<\/li>\n<\/ul>\n<p>Here\u2019s the <a href=\"http:\/\/google.com\/places\">http:\/\/google.com\/places<\/a> page prior to the update, the \u2018Start Rating\u2019 link sent you to <a href=\"http:\/\/googleblog.blogspot.com\/2011\/02\/google-hotpot-now-on-googlecom-and.html\" target=\"_blank\" rel=\"noopener\">Hotpot<\/a>.<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2012\/05\/image2.png\"><img loading=\"lazy\" decoding=\"async\" style=\"padding-left: 0px; padding-right: 0px; padding-top: 0px; border-width: 0px;\" title=\"Google Places Before Local+\" src=\"\/wpe-content\/uploads\/2012\/05\/image_thumb2.png\" alt=\"Google Places Before Local+\" width=\"415\" height=\"250\" border=\"0\" \/><\/a><\/p>\n<p>Here\u2019s the same page after the Google+ Local Update.<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2012\/05\/image3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" style=\"padding-left: 0px; padding-right: 0px; padding-top: 0px; border-width: 0px;\" title=\"image\" src=\"\/wpe-content\/uploads\/2012\/05\/image_thumb3.png\" alt=\"image\" width=\"415\" height=\"250\" border=\"0\" \/><\/a><\/p>\n<p>This change didn\u2019t happen overnight. Well, technically it did, but it\u2019s been in the works for a long time. Google\u2019s acquisition of <a href=\"http:\/\/googleblog.blogspot.com\/2011\/09\/google-just-got-zagat-rated.html\">Zagat<\/a>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e9b0b28da88'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e9b0b28da88');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '0c9a9cec-eb1c-44ac-920f-687ce0230830'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-ca\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n in 2011 is a key component of the new Google+ Local.\u00a0 Their rating system leaves little question when you see four areas that consumers classify as important in a restaurant: food, d\u00e9cor, service, cost. Each area is rated with a nuanced 30-point scale rather than the meager 5 star rating. The scale is from 1-3 and the results are multiplied by 10 and averaged for the final score. Google&#8217;s own Adwords campaign for the new Google+ Local proclaims,\u00a0 \u201cYou do not need to read 1,000 reviews to get 1,000 opinions.\u201d<\/p>\n<p>Reviews written by people in your circles will also show up on the page so users can see reviews from people they follow on Google+l. You will also be able to make reservations from the Google+ Local pages using <a href=\"http:\/\/support.google.com\/plus\/bin\/answer.py?hl=en&amp;answer=2622948&amp;topic=2624967&amp;ctx=topic\">OpenTable<\/a>. While this is all specific to restaurant reviews, it doesn&#8217;t take a great leap of the imagination to see a similar focus on reviews in non-hospitality industries. Google+ Local pages are also more visually stimulating than the old Places pages. Instead of a standard form layout, the page is interactive with more pictures, Zagat scores and summaries, reviews from people you know, the optional inside view and other helpful information. Google has also reincorporated the two search box layout almost identical to Yelp\u2019s.<\/p>\n<p><strong>So what does this mean for <a href=\"\/local-marketing-platforms\/location-pages\/\">local search<\/a>?<\/strong><\/p>\n<p>There are huge potential implications for <a href=\"\/services\/search-engine-optimization\/\">SEO<\/a> with these new pages. Unlike Google Place pages, Google+ Local pages will be indexed, and they have already been spotted showing up in the organic search results, so the best practices approach on how to manage and populate the data will be a hot topic very soon. This means that incorrect information about a business could be that much more damaging, so getting the data right will be more important than ever.\u00a0 If managed properly, the new Google+ Local pages could be an extremely powerful lead generation tool.<\/p>\n<p><strong>What\u2019s next?<\/strong><\/p>\n<p>This change is a huge undertaking for Google, but the final result should be a much better, more integrated user experience.\u00a0 The take away for businesses, agencies and SEO\u2019s (like so many other recent changes) is the need for an integrated approach.\u00a0 Looking at online channels like\u00a0 SEO, <a href=\"\/services\/strategic-insights\/\">SEM<\/a>, Social, Local, Mobile and others in silos may have gotten results in the past, but this change just underscores the value of understanding how all of these things work together.<\/p>\n<p>Interested in improving your local <a href=\"\/services\/strategic-insights\/\">strategy<\/a>? <a href=\"\/get-in-touch\/\">Get in touch!<\/a><\/p>\n<p>Phil Britton, Product Manager (Location Based Services)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today Google unleashed another resounding shot across the bow of players in the social and local space: Google+ Local.\u00a0 This move will effectively make Google Place Pages a memory, replacing those pages with a new local section of their Google+ social network. This falls in line with Google&#8217;s overall product consolidation strategy, and like Search [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":105866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2882],"tags":[],"class_list":["post-117263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Pairs Local and Social with Google+ Local | DAC<\/title>\n<meta name=\"description\" content=\"Google Places is now Google+ Local, combining local search with social media. 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