{"id":117259,"date":"2011-04-28T00:24:00","date_gmt":"2011-04-28T05:24:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/is-google-offers-the-next-big-thing-in-group-buying-or-a-natural-extension-of-the-local-coupon-does-it-matter\/"},"modified":"2024-12-20T09:20:36","modified_gmt":"2024-12-20T14:20:36","slug":"is-google-offers-the-next-big-thing-in-group-buying-or-a-natural-extension-of-the-local-coupon-does-it-matter","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/is-google-offers-the-next-big-thing-in-group-buying-or-a-natural-extension-of-the-local-coupon-does-it-matter\/","title":{"rendered":"Is Google Offers the next big thing in group buying, or a natural extension of the local coupon? Does it matter?"},"content":{"rendered":"<p>The announcement of Google Offers will make a splash. No big\u00a0deal. But what are the implications? Here are some factors to consider:<\/p>\n<p><strong>1. Conversion Tracking<\/strong><\/p>\n<p>For many local businesses\u00a0the hardest part about <a href=\"\/services\/search-engine-marketing\/\">search marketing<\/a> is tracking to conversion. If they could see the effectiveness, they\u2019d probably spend more.\u00a0 Google offers could provide some relief. The product\u00a0or service is essentially pre-paid, and trackable.<\/p>\n<p><strong>2. Monetizing Google Places <\/strong><\/p>\n<p>Google\u2019s style has\u00a0always been to build something, make it really good, attract users, win their confidence&#8211; then think about making money off it.\u00a0 Their first crack, \u201cGoogle\u00a0Tags,\u201d was abandoned, and Boost isn\u2019t a game changer, but with a more\u00a0proven business model for SMB\u2019s and the inherent tracking advantages to\u00a0pre-paid coupons, Google Offers may be the prompt to make money from Google<br \/>\nPlaces.<\/p>\n<p><strong>3. Mobile Location Based Service<\/strong><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a38086bf22f4'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6a38086bf22f4');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-ca\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                lang: 'en-ca',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>Have you heard\u00a0of Google Latitude? No? I\u2019m not surprised. Latitude is Google\u2019s location\u00a0monitoring \u2018product,\u2019 it has quietly ramped up its features.\u00a0 When I first started using Google Latitude,\u00a0it told me how many miles I traveled, where I was, and how many more miles I\u00a0needed to get to the Moon.\u00a0 Now Google Latitude is integrated with Google Places, and is a quick easy way to see\u00a0what\u2019s around you, check out reviews, check-in, leave reviews, and take advantage\u00a0of check-in\u00a0offers. To further support this\u00a0theory, just look at Groupon\u2019s\u00a0latest acquisition of Pelago, the makers of Whrrl.<\/p>\n<p>Google has a big opportunity to synergize the <a href=\"\/local-marketing-platforms\/\">local<\/a> space by merging their local products.\u00a0 An early\u00a0indication of this was in March, when Marissa Mayer said,\u00a0\u201cI think that, ultimately, we do have too many products and we need to condense them.\u201d With the demise of Hotpot, or the \u2018graduation into Google Places\u2019, there is clear\u00a0consolidation.<\/p>\n<p class=\"\">So what does Google Offers really mean?\u00a0 With an expanding emphasis on their \u201cOffers\u201d\u00a0product, there are certainly signals for another consolidation, and a stronger\u00a0Google Places.<\/p>\n<p>Want to find out how you can better <a href=\"\/services\/local-presence-management\/\">manage your local presence<\/a>? <a href=\"\/contact\/\">Get in touch<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The announcement of Google Offers will make a splash. No big\u00a0deal. But what are the implications? Here are some factors to consider: 1. Conversion Tracking For many local businesses\u00a0the hardest part about search marketing is tracking to conversion. If they could see the effectiveness, they\u2019d probably spend more.\u00a0 Google offers could provide some relief. The [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2882],"tags":[2817],"class_list":["post-117259","post","type-post","status-publish","format-standard","hentry","category-local-search","tag-organic-3-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Google Offers the next big thing in group buying, or a natural extension of the local coupon? Does it matter? | DAC<\/title>\n<meta name=\"description\" content=\"Google is throwing their hat in the group coupon ring with Google offers. 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