{"id":117214,"date":"2019-12-28T06:59:00","date_gmt":"2019-12-28T11:59:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/the-best-ads-of-the-decade-2010-2019\/"},"modified":"2024-12-19T16:43:08","modified_gmt":"2024-12-19T21:43:08","slug":"the-best-ads-of-the-decade-2010-2019","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/the-best-ads-of-the-decade-2010-2019\/","title":{"rendered":"The best ads of the decade: 2010-2019"},"content":{"rendered":"

It was the best of ads, it was the worst of ads\u2026 Actually, we\u2019re not going to talk about the worst, because who needs that negativity going into 2020?!<\/p>\n

What a decade it\u2019s been. And what a lot of ads we\u2019ve sat through. For your enjoyment, we took a trip down memory lane and plucked out the best ads of the last 10 years (aka the ones we didn’t block). Don\u2019t be too mad if we missed a winner. There\u2019s a form at the end for that. <\/p>\n

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  1. \n

    Buckley\u2019s (Canada) <\/h2>\n

    In the mid-80s\u2014an era when clothing and hairstyles were at the peak of bad taste\u2014Buckley\u2019s launched the Canadian “Bad Taste” advertising campaign, with the tagline “It tastes awful. And it works.” The campaign wasn’t just a creative triumph in its own right: it helped establish Buckley’s as a leader in the cough and cold category.<\/p>\n

    \"Print<\/p>\n

    In this decade, far from fizzling out despite a history of over 100 years, Buckley\u2019s continues to innovate and reinvent, producing marketing collateral from video<\/a> to collaborations with Spotify<\/a> (“bad taste playlists”) to taking over subway trains.<\/p>\n

    \"Multiple<\/li>\n

  2. \n

    No Name (Canada) <\/h2>\n

    No Name has taken the public by storm over the last few years. The brand’s integrated, cross-channel meta campaign highlights the no-frills ingredients in its products\u2014to witty deadpan hilarity. A tweet featuring quick-tie garbage bags might be accompanied by the copy \u201cmay be tied slowly\u201d, while public space advertising features obvious signage for common surfaces like \u201cfloor\u201d and \u201cglass\u201d.<\/p>\n

    \"No<\/p>\n