{"id":117208,"date":"2019-10-04T00:24:00","date_gmt":"2019-10-04T05:24:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/behind-the-headlines-is-time-running-out-for-the-big-boys\/"},"modified":"2024-12-19T16:42:57","modified_gmt":"2024-12-19T21:42:57","slug":"behind-the-headlines-is-time-running-out-for-the-big-boys","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/behind-the-headlines-is-time-running-out-for-the-big-boys\/","title":{"rendered":"Behind the Headlines: Is time running out for the big boys?"},"content":{"rendered":"

This week the world of tech presented us with a couple of mouthwatering heavyweight showdowns: Google Shopping vs. Amazon, and TikTok vs. Facebook.<\/p>\n

Are the champions’ reigns at an end? Will we see new kings crowned in ecommerce and short-form video? There’s only one way to find out… FIGHT!<\/p>\n

Google as the underdog? Not for long.<\/h2>\n

Let’s cut straight to the chase: thanks to a rather significant redesign and feature rollout, Google Shopping is in better shape than ever as it squares up fairly convincingly to Amazon, the long-established online shopping “go to” for millions of people. That redesign includes the very exciting Google Lens image recognition technology, which opens up a whole world of possibilities.<\/p>\n

Google Shopping users can now take a photo of an item of clothing or outfit, have it identified, find out who else is wearing it, where it might be stocked, peruse fashion pairing advice, and review similar or related items\u2014all in one app! The implications for e-retailers are incredible.<\/p>\n

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GIF courtesy of Google<\/a><\/p><\/div>\n

Of course, Amazon has always dominated ecommerce, partly because of how easy it is to have all products available (and purchasable) from a single interface. If Google can provide the same convenience with the added innovation of the Lens, how will Amazon respond to maintain dominance? As a Prime member since 2013, I\u2019m excited to find out.<\/p>\n

In the meantime (shameless plug incoming!), find out how Google and Amazon are going toe-to-toe in another increasingly ubiquitous arena\u2014voice search\u2014with our completely free voice search white paper<\/a>.<\/p>\n

The clock is TikTokking for Zuckerberg and co.<\/h2>\n

TikTok is the next hopeful contender for our consideration. No, we’re not talking about the Ke$ha song from nearly a decade ago\u2014this is the upstart platform where users can share videos between 15 and 60 seconds in length.<\/p>\n

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