{"id":117204,"date":"2019-09-17T20:00:00","date_gmt":"2019-09-18T01:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/4-seo-strategies-to-boost-traffic-to-your-ecommerce-site\/"},"modified":"2024-12-19T13:59:35","modified_gmt":"2024-12-19T18:59:35","slug":"4-seo-strategies-to-boost-traffic-to-your-ecommerce-site","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/search-optimization\/4-seo-strategies-to-boost-traffic-to-your-ecommerce-site\/","title":{"rendered":"4 SEO Strategies to Boost Traffic to Your Ecommerce Site"},"content":{"rendered":"

You\u2019ve established your brand, your products have hit the market, and your ecommerce website is up and running. But how do you promote your online business in a way that can generate traffic and quality leads?<\/p>\n

You might have already invested some money on social media channels like Facebook or Instagram\u2014or perhaps you also went ahead and spent an even bigger chunk of change on paid ads. But after a short cycle of paid campaigns, are you truly satisfied with the results? And is it sustainable to retain that traffic growth in the long run?<\/p>\n

Applying SEO strategies<\/a> to your ecommerce website can help improve your site\u2019s ranking and drive traffic and sales long-term\u2014without costing you a penny. Here are four effective tactics to implement on your ecommerce site, recommended by our very own SEO experts.<\/p>\n

1. Product-based keyword research<\/h2>\n

The first thing you want to do is map out all of the products and categories on your ecommerce website, along with a list of intentions that your potential buyers would have. For example, if you are an ecommerce site that sells baby monitors, your target audience may want to know the price, safety, or sound quality of your monitors. This will give you an idea of the keywords you want to rank for, so you can dive into your research from there. Here are three tools we recommend using:<\/p>\n

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  1. \n

    Google Keyword Planner<\/h3>\n

    \"Google<\/p>\n

    Google Keyword Planner<\/a> is the quintessential keyword research tool. It shows you keyword ideas, average monthly search volumes, and keyword volume by locations, trends, and devices.<\/li>\n

  2. \n

    Amazon<\/h3>\n

    Amazon is one of the largest ecommerce search engines in the world. With 54% of product searches<\/a> now taking place on Amazon, it\u2019s important to start searching on Amazon using seed keywords<\/a>\u2014foundational keywords that define your offering (e.g.,\u201cGoPro accessories\u201d for an online store that sells GoPro accessories). This will help you find relevant keywords that other users may have searched for.<\/p>\n

    \"Amazon<\/li>\n

  3. \n

    Ahrefs<\/h3>\n

    Ahrefs<\/a> is a tool that provides plenty of valuable insights on your site\u2019s performance\u2014and that of your competitors. One such insight is what keywords your competitors are ranking well for. For example, if you want to rank for \u201cmonkey face backpack for toddlers\u201d, you\u2019ll want to find out who are the top competitors ranking for this keyword on SERPs.<\/p>\n

    \"Google<\/p>\n

    In this example, Skip Hop Toddler Backpack, 12″ Monkey School Bag is ranking at the top. Using the \u201cOrganic Keyword\u201d feature on Ahrefs, you can see all the other organic keywords that this page is currently ranking for, which you can integrate into your keyword research.<\/p>\n

    \"Ahrefs<\/li>\n<\/ol>\n

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