{"id":117202,"date":"2019-08-21T20:00:00","date_gmt":"2019-08-22T01:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/apple-update-subvert-safaris-tracking-rules-and-youll-be-treated-as-malware\/"},"modified":"2024-12-31T05:54:39","modified_gmt":"2024-12-31T10:54:39","slug":"apple-update-subvert-safaris-tracking-rules-and-youll-be-treated-as-malware","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/search-optimization\/apple-update-subvert-safaris-tracking-rules-and-youll-be-treated-as-malware\/","title":{"rendered":"Apple Update: Subvert Safari\u2019s Tracking Rules and You\u2019ll be Treated as Malware"},"content":{"rendered":"<p>The murky issue of user trust and tracking in digital marketing is making headlines again. This time, Apple has updated its own tracking method in a move that is sure to compel vendors to rethink how they track users.<\/p>\n<p>Most vendors use a range of cookies to track users, with a view to not only aid reporting and performance but also deliver a more personalized browsing experience. Historically, Apple has been keen to protect its user base and limit the amount of tracking users are subjected to. Back in 2017, they began blocking third-party cookies such as Facebook, Google, and other ad vendors. To counter this, vendors managed to create third-party cookies that mimicked the functionality of first-party cookies and allowed for tracking to continue.<\/p>\n<p>But Apple has continually reviewed and updated its &#8220;ITP&#8221; settings (\u201cIntelligent Tracking Prevention\u201d) over the last two years. Now they&#8217;re announcing measures to make it harder for ad vendors to circumvent Safari&#8217;s built-in anti-tracking rules.<\/p>\n<hr \/>\n<h2>Apple&#8217;s anti-tracking manifesto<\/h2>\n<ul>\n<li>\u201cIf a party [third-party vendor] attempts to circumvent our tracking prevention methods, we [Apple] may add additional restrictions without prior notice. These restrictions may apply universally; to algorithmically classified targets; or to specific parties engaging in circumvention.<\/li>\n<li>In effect, any \u2018workaround\u2019 for Safari will be treated with the same seriousness as exploitation of security vulnerabilities.\n<ul>\n<li>This includes <a href=\"https:\/\/digiday.com\/marketing\/wtf-link-decoration\/\">link decoration<\/a>\u2014extra components in a URL that pass information to the destination site\u2014often used by social networks<\/li>\n<li>Effectively, any third-party vendor trying to bypass Apple\u2019s built-in anti-tracking features will have their sites treated like malware<\/li>\n<li>If detected, then this could result in tracking\/cookies being reduced\/blocked<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<h2>Are my ads affected? What should I do?<\/h2>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f220d6e1882'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f220d6e1882');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '0c9a9cec-eb1c-44ac-920f-687ce0230830'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-ca\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>Apple&#8217;s actions will have a significant impact on the tracking settings of vendors such as Google and Facebook, as well as reporting suites that rely on cookies to track users. Vendors have previously countered similar measures by updating their internal tracking to comply, and we fully anticipate tracking parameters to be further adjusted in light of Apple&#8217;s move so that a significant portion of their user base will continue to be tracked as before.<\/p>\n<p>Of course, there is a wider discussion as to the pros and cons of vendor tracking of users. On one hand, it allows websites to tailor their experience and provide a free service in many cases. On the other, many users may feel uncomfortable being &#8220;watched&#8221; and served such content, so marketers have a fine line to tread (but it <em>is<\/em> possible to <a href=\"\/blog\/how-to-respect-data-privacy-in-the-digital-age\/\">respect privacy in the digital age<\/a>!).<\/p>\n<p>For now, there is no immediate impact on websites and tracking. Expect each major vendor to react swiftly and refine their tracking methods if Apple&#8217;s update looks likely to have an undesired impact on their user base.<\/p>\n<p>For additional detail and context, look no further than the <a href=\"https:\/\/webkit.org\/blog\/8828\/intelligent-tracking-prevention-2-2\/\" target=\"_blank\" rel=\"noopener\">official Apple WebKit announcement<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The murky issue of user trust and tracking in digital marketing is making headlines again. This time, Apple has updated its own tracking method in a move that is sure to compel vendors to rethink how they track users. Most vendors use a range of cookies to track users, with a view to not only [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":103952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.68,"reading_level_needs_review":"0","footnotes":""},"categories":[2896],"tags":[],"class_list":["post-117202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple Update: Subvert Safari&#039;s Tracking Rules and You&#039;ll be Treated as Malware | DAC<\/title>\n<meta name=\"description\" content=\"Apple has updated its ITP settings to make it harder for ad vendors to circumvent Safari&#039;s built-in anti-tracking rules. What does that mean for marketers?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/search-optimization\/apple-update-subvert-safaris-tracking-rules-and-youll-be-treated-as-malware\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Update: Subvert Safari&#039;s Tracking Rules and You&#039;ll be Treated as Malware | DAC\" \/>\n<meta property=\"og:description\" content=\"Apple has updated its ITP settings to make it harder for ad vendors to circumvent Safari&#039;s built-in anti-tracking rules. 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