{"id":117195,"date":"2019-02-12T20:00:00","date_gmt":"2019-02-13T01:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/its-official-were-adobe-certified-experts\/"},"modified":"2024-12-19T16:42:26","modified_gmt":"2024-12-19T21:42:26","slug":"its-official-were-adobe-certified-experts","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/analytics\/its-official-were-adobe-certified-experts\/","title":{"rendered":"It\u2019s Official: We\u2019re Adobe Certified Experts"},"content":{"rendered":"<p>Change is inevitable, but growth takes vision and enterprise\u2014especially in the fast-evolving world of digital, where the right tools and expertise can make the difference between getting ahead and getting left behind.<\/p>\n<p>That&#8217;s why every member of our forward-thinking\u00a0<a href=\"\/services\/data-analytics\/\">Marketing Science<\/a>\u00a0team is an officially designated\u00a0<strong>Adobe Certified Expert (ACE)<\/strong>.\u00a0It&#8217;s an elusive, exclusive designation that few agencies are able to obtain, and it comes with a host of benefits and positive implications for all of our client engagements.<\/p>\n<h2>What does Adobe certification mean for our clients?<\/h2>\n<p>Our status as an Adobe\u00a0<a href=\"https:\/\/solutionpartners.adobe.com\/fragments\/partners\/a1X1O00000AMlQ1UAL.html\" target=\"_blank\" rel=\"noopener\">Silver Partner<\/a> (formerly Business Level Partner) is no small feat, but our true passion is for our clients\u2014and the unique, transformative opportunities we can open up for them with our industry-leading expertise.<\/p>\n<p>With exclusive, first-hand access to the integrated Adobe Experience Cloud technology stack, our marketing scientists have developed world-class skills to drive significant improvements in critical areas of digital marketing, from customer experience and content velocity to media efficiency and, ultimately, ROI. Three platforms lie at the core of this stack:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-38808\" src=\"\/wpe-content\/uploads\/2019\/02\/Adobe-Certified-Body-Image-1.jpg\" alt=\"Adobe technology stack\" width=\"860\" height=\"430\" \/><\/p>\n<ul>\n<li><strong>Adobe Analytics:\u00a0<\/strong>The acknowledged market leader in web analytics; captures user interactions with websites, purchase flows, and content consumption.<\/li>\n<li><strong>Adobe Target:<\/strong> Supports\u00a0testing and personalization through geo-location, browsing behavior, demographics, segmentation, user attributes, session attributes, and social\u00a0relations. Can also ingest user data and attributes from other sources to\u00a0create segments and personalize content.<\/li>\n<li><strong>Adobe Audience Manager:\u00a0<\/strong>Adobe&#8217;s class-leading data management platform that builds unique and complex audience profiles, identifies the most valuable segments, and leverages them across any digital channel.<\/li>\n<\/ul>\n<p>We&#8217;ve also gained unparalleled expertise in\u00a0<strong>Adobe\u00a0Sensei<\/strong>, which uses machine learning to reveal detailed insights into how online customers behave. As a result, we&#8217;re uniquely positioned to serve relevant content, personalize experiences, and even anticipate what customers want next, all the way down to the hyperlocal level. It&#8217;s a priceless asset for our marketing scientists\u2014and, by extension, our client-partners\u2014in an increasingly AI-driven world.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f1785f491c6'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f1785f491c6');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Because we&#8217;re in the business of client delight, we&#8217;re only drawn to the platforms that can drive meaningful growth for our clients.<\/p>\n<p>According to <a href=\"https:\/\/www.adobe.com\/content\/dam\/acom\/en\/modal-offers\/pdfs\/203484550.en.aec.The-Forrester-Wave-Enterprise-Marketing-Software-Suites-Q1-2018.pdf\" target=\"_blank\" rel=\"noopener\">The Forrester Wave\u2122<\/a>, Adobe is the runaway market leader for digital intelligence and rolling out AI features on an aggressive schedule\u2014two areas of critical importance for our clients and prospects, especially those with distributed local footprints. Of course, the end goal remains the same: to provide digital marketing teams with the tools for better customer insight and engagement.<\/p>\n<h2>It&#8217;s time to unlock your digital potential<\/h2>\n<p>We&#8217;ve never been better equipped to unlock exciting new opportunities for our clients. Combining our unique focus on local with the world&#8217;s leading digital suite, we&#8217;ll help you understand your audience, optimize your investment in digital, and drive growth beyond your KPIs.<\/p>\n<p>Want to know exactly what our team of ACEs can do for your business? Whether it&#8217;s a targeted fix or a complex digital engagement, it all starts with a friendly chat\u2014<a href=\"\/get-in-touch\">contact DAC<\/a> today.<\/p>\n<p>[gravityform id=&#8221;12&#8243; title=&#8221;false&#8221; description=&#8221;false&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Change is inevitable, but growth takes vision and enterprise\u2014especially in the fast-evolving world of digital, where the right tools and expertise can make the difference between getting ahead and getting left behind. That&#8217;s why every member of our forward-thinking\u00a0Marketing Science\u00a0team is an officially designated\u00a0Adobe Certified Expert (ACE).\u00a0It&#8217;s an elusive, exclusive designation that few agencies are [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":103761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2860],"tags":[],"class_list":["post-117195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It&#039;s Official: We&#039;re Adobe Certified Experts | DAC<\/title>\n<meta name=\"description\" content=\"Every member of our\u00a0Marketing Science\u00a0team is an 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