{"id":117194,"date":"2018-09-27T21:14:00","date_gmt":"2018-09-28T02:14:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/four-key-takeaways-from-lean-in-canadas-women-and-entrepreneurship-event-2\/"},"modified":"2024-12-31T05:59:17","modified_gmt":"2024-12-31T10:59:17","slug":"four-key-takeaways-from-lean-in-canadas-women-and-entrepreneurship-event-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/four-key-takeaways-from-lean-in-canadas-women-and-entrepreneurship-event-2\/","title":{"rendered":"Four Key Takeaways from Lean In Canada\u2019s Women and Entrepreneurship Event"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34066 size-full\" src=\"\/wpe-content\/uploads\/2018\/09\/Lean-In.png\" alt=\"Lean In default image. \" width=\"820\" height=\"312\" \/><\/p>\n<p>Last week <a href=\"\/en-gb\/\">DAC<\/a> attended Lean In Canada\u2019s monthly speaker and networking event. This month\u2019s theme was Women and Entrepreneurship: How to Lead and Succeed. The event took place at the Art Gallery of Ontario in downtown Toronto, and the panellists included CBC weather anchor and reporter Karen Johnson; Tanya Walker, founder of Walker Law; Christine Carlton, founder and CEO of The September; Jenn Harper, founder of Cheekbone Beauty; and Nicki Laborie, owner of Bar Reyna. 250 guests from various sectors learned strategies and tactics to win in competitive industries. Below are four key takeaways from the event:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34072 size-full\" src=\"\/wpe-content\/uploads\/2018\/09\/Picture4.jpg\" alt=\"Panel of Lean In event. \" width=\"823\" height=\"430\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>The importance of mentorship<\/strong><\/li>\n<\/ol>\n<p>\u201cThe more women help one another, the more we help ourselves.\u201d \u00a0\u2013 Sheryl Sandberg, Lean In Canada CEO<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34060 size-full\" src=\"\/wpe-content\/uploads\/2018\/09\/Picture1.jpg\" alt=\"Women networking. \" width=\"568\" height=\"348\" \/><\/p>\n<p>Whether it\u2019s a friend, a colleague, or someone you met at a networking event, investing in mentorship is a critical part of career success. Surround yourself with an amazing team of people who will inspire you to focus on your goals and motivate you to reach your full potential, regardless of what challenges get thrown your way. Some of the most influential and successful people in the world can easily tie their career-defining moments back to a strong mentorship program or relationship they had or continue to have. Take the time to step outside of your comfort zone and invest in relationship building, networking, and attending events outside of work hours to build your personal brand and learn from other like-minded individuals.<\/p>\n<ol start=\"2\">\n<li><strong>How to be successful while remaining human<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34088 size-full\" src=\"\/wpe-content\/uploads\/2018\/09\/Picture3.jpg\" alt=\"KG networking.\" width=\"495\" height=\"374\" \/><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a1b2608e40cf'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_6a1b2608e40cf');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '0c9a9cec-eb1c-44ac-920f-687ce0230830'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-ca\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>While the business world is highly competitive and today\u2019s job market is becoming increasingly challenging for millennials and Generation Z to excel, it important to remember that we are all humans trying to make it. Tanya Walker, founder of Walker Law, shared insights on how crucial it is to be a decent human being and to believe in your ability to push boundaries and challenge the status quo: \u201cIf you don\u2019t believe in yourself, no one else will. If you believe in yourself, you have a greater chance of success.\u201d<\/p>\n<ol start=\"3\">\n<li><strong>The impact of social media and <a href=\"\/en-gb\/services\/local-listings-management\/\">online presence management<\/a><\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34082 size-full\" src=\"\/wpe-content\/uploads\/2018\/09\/Picture2.jpg\" alt=\"Audience listening. \" width=\"580\" height=\"358\" \/><\/p>\n<p>While everyone knows that social media has radically changed the digital landscape, it is undeniable that it has also created tremendous opportunities to start, build, and grow winning companies. It has opened new selling channels and provided brands with the opportunity to widen their audiences. Nicki Laborie, owner of Bar Reyna, discussed the importance of managing your customer sentiment: \u201cYou have no control of the online world. Reviews and what your customers are saying and posting about you can impact your bottom line\u201d. All members of the panel agreed that word of mouth continues to be a critical success factor in driving brand awareness and conversions, along with the integration of other digital marketing and data analytics efforts.<\/p>\n<ol start=\"4\">\n<li><a href=\"\/en-gb\/services\/analytics-and-marketing-science-services\/\"><strong>Data-driven personalisation <\/strong><\/a><\/li>\n<\/ol>\n<p>Knowing your customers, where they come from, and what their shopping patterns are like can help businesses make better decisions on how to create personalised experiences. This has proven to be successful for Jenn Harper, founder of Cheekbone Beauty. She attributed the importance of data in the process of product and service optimisation: \u201cWhen you understand how to leverage data, you are able to offer your consumer what they want even before they do\u2014and that\u2019s powerful\u201d.<\/p>\n<p><em>Kaora Genest is DAC&#8217;s Marketing and Communications Coordinator and Laura Hincapie is DAC&#8217;s Business Development Manager and both are based out of Toronto.\u00a0For a list of events DAC will be attending, <a href=\"\/en-gb\/discover\/events\/\" target=\"_blank\" rel=\"noopener\">check out our events page.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week DAC attended Lean In Canada\u2019s monthly speaker and networking event. This month\u2019s theme was Women and Entrepreneurship: How to Lead and Succeed. The event took place at the Art Gallery of Ontario in downtown Toronto, and the panellists included CBC weather anchor and reporter Karen Johnson; Tanya Walker, founder of Walker Law; Christine [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":103554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2903],"tags":[2809],"class_list":["post-117194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-lean-in-toronto-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Four Key Takeaways from Lean In Canada\u2019s Women and Entrepreneurship Event | DAC<\/title>\n<meta name=\"description\" content=\"Last week DAC attended Lean In Canada\u2019s monthly speaker and networking event. This month\u2019s theme was Women and Entrepreneurship: How to Lead and Succeed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/four-key-takeaways-from-lean-in-canadas-women-and-entrepreneurship-event-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Key Takeaways from Lean In Canada\u2019s Women and Entrepreneurship Event | DAC\" \/>\n<meta property=\"og:description\" content=\"Last week DAC attended Lean In Canada\u2019s monthly speaker and networking event. 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