{"id":117181,"date":"2011-03-29T00:27:00","date_gmt":"2011-03-29T05:27:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/create-a-positive-user-experience-with-informative-article-syndication-copy\/"},"modified":"2024-12-19T16:41:04","modified_gmt":"2024-12-19T21:41:04","slug":"create-a-positive-user-experience-with-informative-article-syndication-copy","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/creative\/create-a-positive-user-experience-with-informative-article-syndication-copy\/","title":{"rendered":"Create a Positive User Experience with Informative Article Syndication Copy"},"content":{"rendered":"

Admittedly, I came late to the article syndication cheer-leading squad. Let\u2019s just chalk it up to an innate cynicism, or an aversion to bandwagon jumping. However, there is no arguing with results, and the fact is, article syndication works. We\u2019ve seen notable bumps in landing page traffic immediately following an article\u2019s syndication and then subsequent improvements in page rank thereafter. Page rank isn\u2019t my current raison d’\u00eatre and maximizing UX (user experience) most certainly is. So with that in mind, let\u2019s take a look at a few ways to create informative, sharable SEO<\/a> friendly article syndication copy.<\/p>\n

An article is not a landing page<\/h4>\n

When creating an article for syndication, don\u2019t simply regurgitate the sales copy from your landing page. If you do that, you\u2019re pretty much hanging out a big sign that says \u201chey look at me, I\u2019m ad copy\u201d. Remember, when people click through to your article, they\u2019re most likely searching for impartial information and not a sales pitch. One of the best bits of advice for writing article syndication copy that promotes a positive UX is:\u00a0Information first,\u00a0advertisement second.\u00a0<\/strong><\/p>\n

In addition to displeasing the user by copying your landing page, you could potentially set yourself up for some duplicate content issues. Of course, that\u2019s not to say that your landing pages can\u2019t play a part in article syndication projects. Simply make it a part of your contextual linking strategy.<\/p>\n

Spelunk your press releases<\/h4>\n

By no means am I suggesting that raw press releases make good article copy. In fact that couldn\u2019t be further from the truth. What I am saying is that a press release announcing a new product or service can beget an article discussing the consumer need that said product or service was created to fill. For example, a press release announcing Brand X\u2019s introduction of the new Super BoilMaster 3000 could spawn an article that answers the question, \u201chow to boil water\u201d.<\/p>\n

Leave your bio on your corporate site<\/h4>\n
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