{"id":117172,"date":"2017-09-28T22:35:00","date_gmt":"2017-09-29T03:35:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/280-character-tweets-debate\/"},"modified":"2024-12-19T16:40:59","modified_gmt":"2024-12-19T21:40:59","slug":"280-character-tweets-debate","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/280-character-tweets-debate\/","title":{"rendered":"280-Character Tweets: The Debate"},"content":{"rendered":"<p>The Internet is all a-twitter with the news: instead of the 140-character limit that has existed since the inception of the network, some Twitter users are getting the ability to double their tweet length to a whopping 280 characters.<\/p>\n<p>This news is dividing users sharply. Are longer tweets a good thing or a bad thing? Two members of DAC\u2019s strategy team, Sari Stein and Melissa Chen, square off in this five-point debate.<\/p>\n<hr \/>\n<h2>Pro: More Is More, by <a href=\"\/our-story\/our-team\/sari-stein\/\">Sari Stein<\/a><\/h2>\n<p>Huzzah! Twitter has granted me a great gift. 140 extra characters to play with on each and every tweet. Oh, the possibilities!<\/p>\n<p>I\u2019m all in favour of this change, and I hope it sticks around. Here are 5 reasons why:<\/p>\n<ol>\n<li>\n<h3>The character limit was increasingly arbitrary<\/h3>\n<p>The original 140-character limit was created during a time when the limit of an SMS text message was 160 characters. This provided the ability to add a retweet prefix and still send a message by phone. However, this limit hasn\u2019t existed in a long time, and most people are using apps on their phones to tweet anyway. Why should this relic stick around?<\/li>\n<li>\n<h3>It\u2019s good news for grammar nerds<\/h3>\n<p>Spelling, grammar and punctuation have all become casualties of the texting era. Twitter\u2019s 140-character limit has forced otherwise intelligent business professionals to drop commas, apostrophes or even vowels in attempt to cram their thoughts into such a small space.<\/p>\n<p>With double the character length, could this mean a return to full sentences? This is surely welcome news to us grammar nerds, for whom an improperly used apostrophe is as grating as the scrape of nails on a chalkboard. Will proper spelling once again become cool? Might we even see the return of prepositions, adjectives, or even an adverb or two?<\/li>\n<li>\n<h3>It\u2019s good news for nuance<\/h3>\n<p>Political discussion, debate and even policy increasingly take place on Twitter. And this is a big problem. Arguably, we\u2019re as polarized as we\u2019ve ever been. Twitter\u2019s character limit hasn\u2019t provided a lot of room for nuance, discussion or debate. To paraphrase Martin Sheen\u2019s President Bartlet in The West Wing, You simply can\u2019t reduce all thoughts to <a href=\"https:\/\/www.youtube.com\/watch?v=85dKvletfSo\">ten-word answers<\/a>\u2026 or to 140-character tweets. A little extra space might lead to a little more thought, which can only be a good thing.<\/li>\n<li>\n<h3>The public demanded it<\/h3>\n<p>This change is in response to user demand. First, links were automatically shortened. Next, images no longer counted against the character limit. Then, apps created workarounds for those who wanted to tweet a more complete thought. Tweet strings (multiple tweets posted as replies to one another, often enumerated as 4\/10, 5\/10, etc.) began to emerge. Platforms like Medium were created to provide a platform for longer-form text.<\/p>\n<p>The truth is, people want to express longer thoughts. It\u2019s been clear for some time that the 140-character limit was limiting Twitter\u2019s growth. You can\u2019t rest on your laurels in the rapidly changing world of social media; sometimes you need to evolve or die. Twitter is choosing to evolve. Good for them.<\/li>\n<li>\n<h3>280 characters is still short<\/h3>\n<p>Twitter hasn\u2019t turned into Medium or WordPress. 280 characters is still short enough to encourage bite-sized, scannable content. Our brains won\u2019t be overly taxed with this change. It may even make me love Twitter again.<\/li>\n<\/ol>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d13c98e8b38'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d13c98e8b38');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Hope it\u2019s nixed. Here\u2019s why:<\/p>\n<ol>\n<li>\n<h3>Brevity is the soul of wit<\/h3>\n<p>Twitter is pithiness. Astute observations in the least amount of words. If you can\u2019t express an idea concisely in 140-characters, that doesn\u2019t mean you need more space for more words. It just means you\u2019re not a great writer.<\/p>\n<p>This was the announcement tweet from Twitter CEO, Jack Dorsey, who is not a great writer. He was ripped to shreds by many great writers. One of whom was journalist Caitlin Kelly.<\/p>\n<p><a href=\"https:\/\/twitter.com\/jack\/status\/912784057863245824\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14880\" src=\"\/wpe-content\/uploads\/2017\/09\/jack-dorsey-tweet.png\" alt=\"\" width=\"638\" height=\"613\" \/><\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/caitlin__kelly\/status\/912795950476857344\/photo\/1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14881\" src=\"\/wpe-content\/uploads\/2017\/09\/caitlin-kelly-tweet.png\" alt=\"\" width=\"636\" height=\"585\" \/><\/a><\/li>\n<li>\n<h3>It\u2019s bad news for grammar nerds<\/h3>\n<p>If u spell bad at 140-charcters, at 280-charcterz u have duble the space to spell worser!<\/p>\n<p>More words don\u2019t mean more accuracy. Being an \u201cintelligent business professional\u201d also doesn\u2019t necessarily mean you have better spelling, grammar, and punctuation. If you\u2019re truly a grammar nerd, you will make 140 characters work. If you\u2019re not, then\u2026 mor sintences ain\u2019t gon help.<\/li>\n<li>\n<h3>Double length doesn\u2019t mean double nuance<\/h3>\n<p>Yes, Twitter\u2019s character limit doesn\u2019t provide a lot of room for nuanced debate. But a shift to 280 characters will hardly change it. If you want to get into a meaty topic, you\u2019ll need far more. And &#8211; let\u2019s not forget &#8211; the real work after the Twitter storm takes place offline. Always.<\/li>\n<li>\n<h3>Did we really demand it?<\/h3>\n<p>Character count barely registers on the user frustration scale. Consider what users really want addressed: hate speech, twitter bots, hashtag abuse, spam, ad-free paid twitter subscriptions. Platform asks include better curated lists, edit functions, chronological timelines and better video functionality. These were the public tweets received by Twitter after asking for user feedback, late last year. Character limitations aren&#8217;t the cause of flat user growth and declines in revenue.<\/li>\n<li>\n<h3>140 is Twitter\u2019s heart and soul<\/h3>\n<p>\u201cWhy should this relic stick around?\u201d Because that is the point. From a business perspective, it differentiates this platform from the hundreds of others out there. If you want to express thoughts in long-form \u2013 great! Go to Medium, Reddit, Quora, LinkedIn, or any number of the other content platforms out there.<\/p>\n<p>Or, write a blog post. Like this one.<\/p>\n<p><a href=\"https:\/\/twitter.com\/chaomelissachen\/status\/913419269400141824\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14882\" src=\"\/wpe-content\/uploads\/2017\/09\/melissa-chen-tweet.png\" alt=\"\" width=\"635\" height=\"217\" \/><\/a><\/li>\n<\/ol>\n<hr \/>\n<p>Sari Stein is DAC&#8217;s\u00a0<a href=\"\/services\/strategic-insights\/\">Strategic Insights<\/a> Director, and Melissa Chen is DAC&#8217;s Senior <a href=\"\/services\/content-strategy\/\">Content Strategist<\/a>. To learn more about digital content and strategic insights, please\u00a0<a href=\"\/get-in-touch\/\">get in touch!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Internet is all a-twitter with the news: instead of the 140-character limit that has existed since the inception of the network, some Twitter users are getting the ability to double their tweet length to a whopping 280 characters. This news is dividing users sharply. Are longer tweets a good thing or a bad thing? [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":102791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2903],"tags":[],"class_list":["post-117172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>280-Character Tweets: The Debate | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/280-character-tweets-debate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"280-Character Tweets: The Debate | DAC\" \/>\n<meta property=\"og:description\" content=\"The Internet is all a-twitter with the news: instead of the 140-character limit that has existed since the inception of the network, some Twitter users are getting the ability to double their tweet length to a whopping 280 characters. 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