{"id":117170,"date":"2017-09-12T15:19:00","date_gmt":"2017-09-12T20:19:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/top-6-content-marketing-tools-2017-far\/"},"modified":"2024-12-19T16:40:58","modified_gmt":"2024-12-19T21:40:58","slug":"top-6-content-marketing-tools-2017-far","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/top-6-content-marketing-tools-2017-far\/","title":{"rendered":"Top 6 Content Marketing Tools of 2017 (So Far)"},"content":{"rendered":"<p>Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a challenging task that requires analysis and a sound strategy. Fortunately, there are several tools to help us better understand our audiences and provide users with relevant content.<\/p>\n<p>Every year we see a number of content tools and software that claim to revolutionize the market. Today, we are going to clear up the clutter and give you the lowdown on our favorites. Without further ado, here are the top seven content and social tools we use here at DAC to help <a href=\"\/services\/content-strategy\/\">simplify our clients\u2019 content efforts<\/a>. We hope you find one or two of use to aid your efforts!<\/p>\n<p><a href=\"https:\/\/almighty.press\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14783\" src=\"\/wpe-content\/uploads\/2017\/09\/almighty-169x127.jpg\" alt=\"\" width=\"169\" height=\"127\" \/>Almighty Press<\/a><br \/>\nFirst on the list is Almighty Press. <a href=\"https:\/\/almighty.press\/\" target=\"_blank\" rel=\"noopener\">Almighty Press<\/a> is a content discovery tool that uses an advanced algorithm to detect trending content before it&#8217;s actually trending, allowing brands to curate and distribute content before it becomes saturated through social feeds and media outlets. Using the system is quite simple. Develop keyword and domain presets and you will be notified when content relevant to your industry, products or service is trending, so you can begin curating and sharing content. It&#8217;s as easy as that.<\/p>\n<p><a href=\"https:\/\/coschedule.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14784\" src=\"\/wpe-content\/uploads\/2017\/09\/co-169x127.jpg\" alt=\"\" width=\"169\" height=\"127\" \/>CoSchedule<\/a><br \/>\nAs a content marketer, your time is valuable. Between developing content strategies, pitches and meetings, you need content tools that help you become more efficient on the job. <a href=\"https:\/\/coschedule.com\/\" target=\"_blank\" rel=\"noopener\">CoSchedule<\/a> helps you with exactly that. CoSchedule is a dynamic content calendar that connects to your social channels and blog platforms, allowing you to create and promote content all in one platform.<\/p>\n<p><a href=\"https:\/\/www.quuu.co\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14785\" src=\"\/wpe-content\/uploads\/2017\/09\/quuu-169x127.jpg\" alt=\"\" width=\"169\" height=\"127\" \/>Quuu<\/a><br \/>\nFinding highly relevant content can be a daunting task. Digging through blogs and articles can have you running in circles. However, <a href=\"https:\/\/www.quuu.co\/\" target=\"_blank\" rel=\"noopener\">Quuu<\/a>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69da9d95637c4'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69da9d95637c4');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Quuu helps curate a list of highly targeted and relevant content. With over 300 pre-loaded interest categories to choose from, Quuu can help improve your posting cadence and pave the way for more engaging social feeds.<\/p>\n<p><a href=\"https:\/\/simplymeasured.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14786\" src=\"\/wpe-content\/uploads\/2017\/09\/simply-measured-169x127.jpg\" alt=\"\" width=\"169\" height=\"127\" \/>Simply Measured<\/a><br \/>\nAs a digital performance marketing agency, data is our priority. That\u2019s why we love to use <a href=\"https:\/\/simplymeasured.com\" target=\"_blank\" rel=\"noopener\">Simply Measured<\/a>. Simply Measured helps analyze social performance by determining the impact of social leads and purchases. Not only can we use it to analyze our own data, but it also allows us to explore competitive reports to gain insights on competitors\u2019 strategies and tactics. Simply put, this tool provides concrete answers on how social media is impacting business results.<\/p>\n<p><a href=\"http:\/\/www.influicity.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14787\" src=\"\/wpe-content\/uploads\/2017\/09\/influicity-169x127.jpg\" alt=\"\" width=\"169\" height=\"127\" \/>Influicity<\/a><br \/>\nWould we be doing ourselves any justice if we didn\u2019t mention an influencer tool? Of course not! With dozens of influencer outreach tools available on the market, <a href=\"http:\/\/www.influicity.com\/\" target=\"_blank\" rel=\"noopener\">Influicity<\/a> is one of our favorites. Although it is not new to 2017, attracting the right micro influencers for brands is more important than ever. Influicity provides users with access to over 10 million influencers, so you can be sure to find the best fit for your brand. Influicity has an advanced audience insight platform that provides in-depth insights into influencer audiences and engagement stats, allowing you to make informed decisions.<\/p>\n<p><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14788\" src=\"\/wpe-content\/uploads\/2017\/09\/semrush-169x127.jpg\" alt=\"\" width=\"169\" height=\"127\" \/>SEM Rush<br \/>\n<\/a>I don\u2019t think it\u2019s possible to overemphasize the importance of keyword research. As content strategists, keyword research provides us with significant insights into opportunities and weaknesses for clients. Utilizing SEM Rush allows us to analyze keyword ranking and <a href=\"\/blog\/local-seo-bringing-it-all-together\/\" target=\"_blank\" rel=\"noopener\">backlink sources<\/a>, helping us build the foundation for strategic frameworks. Data is ingrained in our DNA at DAC, and SEM Rush provides the hard facts that allow us to make informed and targeted content decisions.<\/p>\n<p>Content tools have dramatically changed the way we <a href=\"\/services\/strategic-insights\/\">analyze and develop strategies for clients<\/a>. Having the right content tools in place can help create a sense of calm in the busy world of digital marketing. With the ongoing threat of competitors, <a href=\"\/blog\/prevent-customer-churn-aligned-digital-media-strategies-part-2\/\" target=\"_blank\" rel=\"noopener\">fragmented audiences<\/a> and ever-changing industries, our reliance on these tools will continue to grow. That said, the tools only take us so far and must be paired with strategic thinking and sound data analysis.<\/p>\n<p>To learn more about how DAC can help you achieve business results with a strong content strategy, <a href=\"\/contact\/\">get in touch<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a challenging task that requires analysis and a sound strategy. Fortunately, there are several tools to help us better understand our audiences and provide users with relevant [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":102773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2903],"tags":[],"class_list":["post-117170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 6 Content Marketing Tools of 2017 (So Far) | DAC<\/title>\n<meta name=\"description\" content=\"Here are the top 7 content and social tools we use here at DAC to help simplify our clients\u2019 content efforts. Find one or two of use to aid your efforts!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/top-6-content-marketing-tools-2017-far\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 6 Content Marketing Tools of 2017 (So Far) | DAC\" \/>\n<meta property=\"og:description\" content=\"Here are the top 7 content and social tools we use here at DAC to help simplify our clients\u2019 content efforts. 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