{"id":117168,"date":"2017-08-14T19:49:00","date_gmt":"2017-08-15T00:49:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/dac-group-finalist-drum-search-awards-usa\/"},"modified":"2024-12-31T05:47:13","modified_gmt":"2024-12-31T10:47:13","slug":"dac-group-finalist-drum-search-awards-usa","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/dac-group-finalist-drum-search-awards-usa\/","title":{"rendered":"DAC is a Finalist in The Drum Search Awards USA"},"content":{"rendered":"<p>We\u2019re excited to announce that DAC is a finalist in the Best Use of Local Search category in the 2017 Drum Search Awards USA for its <a href=\"\/services\/search-engine-marketing\/\">local search campaign<\/a> with Bridgestone Retail Operations (BSRO). BSRO has been a leader in the auto care and tire industry for generations. Due to increasing competition in the tire industry resulting in high media costs, BSRO engaged DAC to drive its SEM program towards efficiency across their desired KPI\u2019s and goals.<\/p>\n<p>With four retail brands and 2,200 stores across the United States, one of BSRO\u2019s major challenges is driving local traffic and leads across its entire footprint. DAC restructured BSRO\u2019s search campaigns by creating a mobile-first strategy, with a nice balance between local and national support. DAC also used third-party bidding tools to accurately and efficiently view and segment performance, and simplified bid management and budget allocation through a strong balance between automated and human strategy.<\/p>\n<p>DAC took a focused approach with each component of the program in order to maximize performance and leverage efficiencies that would then go on to fund other aspects of the campaign.<\/p>\n<p>In order to continue driving leads and conversions through SEM, significant adjustments had to be implemented to meet business goals, including:<\/p>\n<ol>\n<li>Increasing the volume of qualified leads by creating customer-centric campaigns to drive business at a the local level<\/li>\n<li>Refocusing <a href=\"\/local-marketing-platforms\/store-locator\/\">customer targeting based on individual physical locations<\/a> and behavioral traits<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f18889052fd'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f18889052fd');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); 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We are proud of our team members across the Louisville and New York offices that helped make this happen and proud of our continued partnership with Bridgestone!<\/p>\n<p>Want to drive similar results for your business? Then it&#8217;s time to talk. <a href=\"\/get-in-touch\/\">Get in touch<\/a> with us today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re excited to announce that DAC is a finalist in the Best Use of Local Search category in the 2017 Drum Search Awards USA for its local search campaign with Bridgestone Retail Operations (BSRO). BSRO has been a leader in the auto care and tire industry for generations. Due to increasing competition in the tire [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":102754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2882],"tags":[],"class_list":["post-117168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DAC is a Finalist in The Drum Search Awards USA | DAC<\/title>\n<meta name=\"description\" content=\"DAC is a finalist in the Best Use of Local Search category in the 2017 Drum Search Awards USA for its local search campaign with Bridgestone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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