{"id":117167,"date":"2017-07-10T18:57:00","date_gmt":"2017-07-10T23:57:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/"},"modified":"2024-12-19T16:40:57","modified_gmt":"2024-12-19T21:40:57","slug":"3-ways-google-apples-ad-blocking-tech-will-impact-advertisers","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/","title":{"rendered":"3 Ways Google and Apple\u2019s Ad Blocking Tech Will Impact Advertisers"},"content":{"rendered":"<p>Ad blocking has been around for years, mainly used by individuals downloading programs to remove \u201cannoying\u201d advertising from their online experience (think pop-ups and flashing banners). But in the past month, Apple and Google have joined the fray, announcing their own built-in ad blocking technology, to be rolled out in future versions of Chrome and Safari.<\/p>\n<p>So what are the implications for advertisers? Here are the top three points to keep in mind.<\/p>\n<ol>\n<li>\n<h2>The publishing model is changing<\/h2>\n<p>At the beginning of June, Google announced it would allow publishers to ask readers with ad blockers to make micropayments in exchange for seeing their content ad-free. This could change the way sites develop and deliver their content. Up until now, content-driven sites were focused on <a href=\"\/services\/content-strategy\/\">creating great content<\/a> to attract eyeballs to their site and cash in on ad revenue. With Ad Blockers in place, the ability for the writer or site to make money is diminished, so in return Google is saying that publishers will have the right to ask readers for micropayments in order to read their content. It is unclear the amount that will be asked or what the exact trade off will look like but it is safe to say this is a ripple effect ad blockers have created.<\/li>\n<li>\n<h2>Focus on user experience<\/h2>\n<p>The introduction of built-in ad blocking doesn\u2019t mean all publishers will move toward micropayments or that all ads be blocked or removed from landing pages\u2014but intrusive, annoying ad formats will be. Google and Apple are working towards a better user experience without annoying and unwanted ads, so keep this in mind when planning creative. Steer especially clear of:<\/p>\n<p>\u2022\u00a0Ads that interrupt \u2013 ads that force people to wait 10 seconds or longer till the user sees the content<br \/>\n\u2022\u00a0Ads that distract \u2013 ads that make a lot of noise and flash bright lights or annoying sounds<br \/>\n\u2022\u00a0Ads that clutter \u2013 ads without frequency caps that overcrowd landing pages<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14297 size-large\" src=\"\/wpe-content\/uploads\/2017\/07\/300ppi-1024x512.png\" alt=\"\" width=\"1024\" height=\"512\" \/><\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e5f514b977d'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e5f514b977d');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '0c9a9cec-eb1c-44ac-920f-687ce0230830'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-ca\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>\n<h2>Invest in ads that work<\/h2>\n<p>There is a lot of engaging advertising out there\u2014and aside from strong creative, they have the following characteristics in common:<\/p>\n<ul>\n<li>They are immediate: It should go without saying, but people are more likely to engage with your content when ads load fast and don&#8217;t slow down the content they came for<\/li>\n<li>They are immersive: Experiences that seamlessly blend with a user&#8217;s content experience are less likely to annoy them. Native advertising offers the opportunity to deliver ads that fit the form and function of your site&#8217;s content.<\/li>\n<li>They are relevant: Ads that are tightly targeted to line up with your consumers\u2019 interests and even location help them stay engaged with your ads.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>By keeping the ideas above in mind, you can rest assured your message can still get out there. Ad blockers are not designed to hurt the advertising world by removing ads from dedicated landing pages. They are designed to improve the user experience and push agencies to create better and more relevant ad experiences.<\/p>\n<p><em>For more information on how advertisers can navigate the new reality of ad blocking, please <a href=\"\/contact\/\">get in touch<\/a>!\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ad blocking has been around for years, mainly used by individuals downloading programs to remove \u201cannoying\u201d advertising from their online experience (think pop-ups and flashing banners). But in the past month, Apple and Google have joined the fray, announcing their own built-in ad blocking technology, to be rolled out in future versions of Chrome and [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":102744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2889],"tags":[2854],"class_list":["post-117167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media","tag-ad-blockers-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Ways Google and Apple\u2019s Ad Blocking Tech Will Impact Advertisers | DAC<\/title>\n<meta name=\"description\" content=\"With new built-in ad blocking tech built into tech&#039;s biggest players, advertisers will need to up their game. Here&#039;s how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways Google and Apple\u2019s Ad Blocking Tech Will Impact Advertisers | DAC\" \/>\n<meta property=\"og:description\" content=\"With new built-in ad blocking tech built into tech&#039;s biggest players, advertisers will need to up their game. Here&#039;s how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T23:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T21:40:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/img1-860x430-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DAC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DAC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/\"},\"author\":{\"name\":\"DAC\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693\"},\"headline\":\"3 Ways Google and Apple\u2019s Ad Blocking Tech Will Impact Advertisers\",\"datePublished\":\"2017-07-10T23:57:00+00:00\",\"dateModified\":\"2024-12-19T21:40:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/\"},\"wordCount\":526,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/img1-860x430-1.jpg\",\"keywords\":[\"ad blockers\"],\"articleSection\":[\"Paid media\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/\",\"name\":\"3 Ways Google and Apple\u2019s Ad Blocking Tech Will Impact Advertisers | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/img1-860x430-1.jpg\",\"datePublished\":\"2017-07-10T23:57:00+00:00\",\"dateModified\":\"2024-12-19T21:40:57+00:00\",\"description\":\"With new built-in ad blocking tech built into tech's biggest players, advertisers will need to up their game. Here's how.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/img1-860x430-1.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/img1-860x430-1.jpg\",\"width\":860,\"height\":430,\"caption\":\"||\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Ways Google and Apple\u2019s Ad Blocking Tech Will Impact Advertisers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693\",\"name\":\"DAC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g\",\"caption\":\"DAC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Ways Google and Apple\u2019s Ad Blocking Tech Will Impact Advertisers | DAC","description":"With new built-in ad blocking tech built into tech's biggest players, advertisers will need to up their game. Here's how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/","og_locale":"en_US","og_type":"article","og_title":"3 Ways Google and Apple\u2019s Ad Blocking Tech Will Impact Advertisers | DAC","og_description":"With new built-in ad blocking tech built into tech's biggest players, advertisers will need to up their game. Here's how.","og_url":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2017-07-10T23:57:00+00:00","article_modified_time":"2024-12-19T21:40:57+00:00","og_image":[{"width":860,"height":430,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/img1-860x430-1.jpg","type":"image\/jpeg"}],"author":"DAC","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"DAC","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/"},"author":{"name":"DAC","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693"},"headline":"3 Ways Google and Apple\u2019s Ad Blocking Tech Will Impact Advertisers","datePublished":"2017-07-10T23:57:00+00:00","dateModified":"2024-12-19T21:40:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/"},"wordCount":526,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/img1-860x430-1.jpg","keywords":["ad blockers"],"articleSection":["Paid media"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/","url":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/","name":"3 Ways Google and Apple\u2019s Ad Blocking Tech Will Impact Advertisers | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/img1-860x430-1.jpg","datePublished":"2017-07-10T23:57:00+00:00","dateModified":"2024-12-19T21:40:57+00:00","description":"With new built-in ad blocking tech built into tech's biggest players, advertisers will need to up their game. Here's how.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/img1-860x430-1.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/img1-860x430-1.jpg","width":860,"height":430,"caption":"||"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/3-ways-google-apples-ad-blocking-tech-will-impact-advertisers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-ca\/"},{"@type":"ListItem","position":2,"name":"3 Ways Google and Apple\u2019s Ad Blocking Tech Will Impact Advertisers"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-ca\/#website","url":"https:\/\/www.dacgroup.com\/en-ca\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693","name":"DAC","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g","caption":"DAC"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts\/117167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/comments?post=117167"}],"version-history":[{"count":0,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts\/117167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/media\/102744"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/media?parent=117167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/categories?post=117167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/tags?post=117167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}