{"id":117163,"date":"2017-01-25T23:41:00","date_gmt":"2017-01-26T04:41:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/independent-research-firm-identifies-location-management-platforms-brands\/"},"modified":"2024-12-19T16:40:55","modified_gmt":"2024-12-19T21:40:55","slug":"independent-research-firm-identifies-location-management-platforms-brands","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/independent-research-firm-identifies-location-management-platforms-brands\/","title":{"rendered":"Independent Research Firm Identifies Location Management Platforms for Brands"},"content":{"rendered":"

In today\u2019s digital world, location information is more fragmented than ever and consumers are demanding far more than basic name, address and phone number information when deciding where to go.<\/p>\n

\"forrester,Despite this, a recent Forrester report states, \u201ca recent study showed that 56% of local retailers have not claimed their business listings on Google\u2026 [and] most marketers lack the internal resources to syndicate location data\u2026\u201d<\/p>\n

Marketers with multiple locations, individual agents, and stores-within-a-store have an opportunity to drive discovery and traffic with digital channels through location management platforms. In the January 12, 2017 report by Forrester Research, Vendor Landscape: Location Management Platforms<\/em>, the trusted firm lists, organizes, and describes the location management platforms<\/a> that marketers can choose from.<\/p>\n

Forrester surveyed 12 vendor companies, including DAC, about their location management platforms, which can help brands drive discovery and traffic through local listings management, landing page optimization, and ratings and reviews monitoring.<\/p>\n

\n \n
\n
\n

\n Stay Forward <\/h2>\n

\n Get exclusive insights into digital
media's top-trending topics delivered
directly to your inbox. <\/p>\n <\/div>\n\n

\n
\n
\n
\n \n