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Savvy marketers will need to master the art AND science of SEO best practices to stay ahead of the pack this year. Here are our top four tips.<\/p>\n
1) Mobile will grow (but don\u2019t forget about desktop!)<\/strong><\/p>\n We fully expect Google’s focus on mobile to march on through 2017, as more and more search traffic is generated through these devices.\u00a0 The caveat here is that the increase in mobile is driven by the demographic your business is targeting and the functional purpose of your website.\u00a0 E-commerce and more sophisticated conversions still largely play out on desktop, so companies will need to stay focused on both platforms.<\/p>\n 2) Great content will not be enough<\/strong><\/p>\n In recent years there has been a trend in the SEO world to focus mainly on content marketing<\/a>, with some even going so far as to question whether the technical aspects of SEO were still relevant.\u00a0 If the roller coaster of changes at Google and Bing have taught us anything in 2016, however, it’s that knowing how algorithms parse, index, and process content is key \u2013 and will be increasingly important in 2017. Google has bought into artificial intelligence in a big way through Rankbrain<\/a> and other machine learning initiatives around voice search, and Bing is also very much focused on natural language processing for search. Having fantastic content will not be enough \u2013 especially in more competitive markets and verticals.<\/p>\n 3) Keyword sets will be key<\/strong><\/p>\n \n Get exclusive insights into digital \n \n \n Stay Forward <\/h2>\n
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