{"id":117158,"date":"2016-12-05T16:12:00","date_gmt":"2016-12-05T21:12:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/"},"modified":"2024-12-31T06:00:02","modified_gmt":"2024-12-31T11:00:02","slug":"emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/","title":{"rendered":"eMarketer Taps DAC for its Latest Report: Digital Marketing Trends in Canada"},"content":{"rendered":"<p>After speaking with top Canadian marketers from companies including Honda, the Internet Advertising Bureau of Canada and our own Mario Lemieux, President of <a href=\"\/\">DAC<\/a> \/ Canada, eMarketer has identified three key challenges and three opportunities for Canadian marketers in 2017.<\/p>\n<p>Multi-touch attribution, ad blocking and the digital talent gap were identified as the biggest things marketers need to resolve in 2017, while harnessing data, honing content and taking advantage of immersive formats were identified as the most exciting opportunities.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11505\" src=\"\/wpe-content\/uploads\/2016\/12\/image-1.jpg\" alt=\"digital marketing, attribution\" width=\"922\" height=\"731\" \/><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f9ae7c33617'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f9ae7c33617');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '0c9a9cec-eb1c-44ac-920f-687ce0230830'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-ca\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>\u201cThere\u2019s a need for marketers to invest in high-quality options early in order to understand multi-touch attribution, predict consumer behavior and improve targeting,\u201d said Lemieux.<\/p>\n<p>The report underlines the challenge of recruiting digital marketing talent who deeply understand analytics and can work with data. Understanding the <a href=\"\/services\/data-analytics\/\">rich data digital marketing<\/a> efforts can generate as well as getting a handle on attribution will be even more important as marketers take advantage of creating sophisticated content for multiple platforms and using immersive formats.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11507\" src=\"\/wpe-content\/uploads\/2016\/12\/image-2.jpg\" alt=\"media technology\" width=\"922\" height=\"1211\" \/><\/p>\n<p>The full report is available to all eMarketer subscribers\u00a0<a href=\"https:\/\/www.emarketer.com\/\">online<\/a>. DAC will be hosting a webinar to review the trends and findings of the report later this month. To learn more, <a href=\"\/get-in-touch\/\">contact DAC<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After speaking with top Canadian marketers from companies including Honda, the Internet Advertising Bureau of Canada and our own Mario Lemieux, President of DAC \/ Canada, eMarketer has identified three key challenges and three opportunities for Canadian marketers in 2017. Multi-touch attribution, ad blocking and the digital talent gap were identified as the biggest things [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":102633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2903],"tags":[],"class_list":["post-117158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eMarketer Taps DAC for its Latest Report: Digital Marketing Trends in Canada | DAC<\/title>\n<meta name=\"description\" content=\"DAC weighs in on challenges and opportunities for Canadian Marketers in 2017 in the latest report by eMarketer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eMarketer Taps DAC for its Latest Report: Digital Marketing Trends in Canada | DAC\" \/>\n<meta property=\"og:description\" content=\"DAC weighs in on challenges and opportunities for Canadian Marketers in 2017 in the latest report by eMarketer\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-05T21:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-31T11:00:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Emarketer1-1560x690_COVER.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DAC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DAC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/\"},\"author\":{\"name\":\"DAC\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693\"},\"headline\":\"eMarketer Taps DAC for its Latest Report: Digital Marketing Trends in Canada\",\"datePublished\":\"2016-12-05T21:12:00+00:00\",\"dateModified\":\"2024-12-31T11:00:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/\"},\"wordCount\":205,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Emarketer1-1560x690_COVER.jpg\",\"articleSection\":[\"Strategy\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/\",\"name\":\"eMarketer Taps DAC for its Latest Report: Digital Marketing Trends in Canada | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Emarketer1-1560x690_COVER.jpg\",\"datePublished\":\"2016-12-05T21:12:00+00:00\",\"dateModified\":\"2024-12-31T11:00:02+00:00\",\"description\":\"DAC weighs in on challenges and opportunities for Canadian Marketers in 2017 in the latest report by eMarketer\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Emarketer1-1560x690_COVER.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Emarketer1-1560x690_COVER.jpg\",\"width\":860,\"height\":380,\"caption\":\"eMarketer logo with \\\"Digital Intelligence\\\" tagline.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"eMarketer Taps DAC for its Latest Report: Digital Marketing Trends in Canada\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693\",\"name\":\"DAC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g\",\"caption\":\"DAC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"eMarketer Taps DAC for its Latest Report: Digital Marketing Trends in Canada | DAC","description":"DAC weighs in on challenges and opportunities for Canadian Marketers in 2017 in the latest report by eMarketer","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/","og_locale":"en_US","og_type":"article","og_title":"eMarketer Taps DAC for its Latest Report: Digital Marketing Trends in Canada | DAC","og_description":"DAC weighs in on challenges and opportunities for Canadian Marketers in 2017 in the latest report by eMarketer","og_url":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2016-12-05T21:12:00+00:00","article_modified_time":"2024-12-31T11:00:02+00:00","og_image":[{"width":860,"height":380,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Emarketer1-1560x690_COVER.jpg","type":"image\/jpeg"}],"author":"DAC","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"DAC","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/"},"author":{"name":"DAC","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693"},"headline":"eMarketer Taps DAC for its Latest Report: Digital Marketing Trends in Canada","datePublished":"2016-12-05T21:12:00+00:00","dateModified":"2024-12-31T11:00:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/"},"wordCount":205,"publisher":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Emarketer1-1560x690_COVER.jpg","articleSection":["Strategy"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/","url":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/","name":"eMarketer Taps DAC for its Latest Report: Digital Marketing Trends in Canada | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Emarketer1-1560x690_COVER.jpg","datePublished":"2016-12-05T21:12:00+00:00","dateModified":"2024-12-31T11:00:02+00:00","description":"DAC weighs in on challenges and opportunities for Canadian Marketers in 2017 in the latest report by eMarketer","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Emarketer1-1560x690_COVER.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Emarketer1-1560x690_COVER.jpg","width":860,"height":380,"caption":"eMarketer logo with \"Digital Intelligence\" tagline."},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/emarketer-taps-dac-group-for-its-latest-report-digital-marketing-trends-in-canada\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-ca\/"},{"@type":"ListItem","position":2,"name":"eMarketer Taps DAC for its Latest Report: Digital Marketing Trends in Canada"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-ca\/#website","url":"https:\/\/www.dacgroup.com\/en-ca\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693","name":"DAC","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g","caption":"DAC"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts\/117158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/comments?post=117158"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts\/117158\/revisions"}],"predecessor-version":[{"id":117876,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts\/117158\/revisions\/117876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/media\/102633"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/media?parent=117158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/categories?post=117158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/tags?post=117158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}