{"id":117139,"date":"2016-01-16T02:34:00","date_gmt":"2016-01-16T07:34:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/robs-roundup-best-of-the-best-of-2015-lists\/"},"modified":"2024-12-31T06:00:41","modified_gmt":"2024-12-31T11:00:41","slug":"robs-roundup-best-of-the-best-of-2015-lists","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/robs-roundup-best-of-the-best-of-2015-lists\/","title":{"rendered":"Rob\u2019s Roundup: Best of the Best of 2015 Lists"},"content":{"rendered":"

It’s been another wild, inventive, funny and odd year online, so we’ve rounded up all the best lists of the best (and worst) digital advertising campaigns<\/a> of 2015.<\/p>\n

theguardian.com – Best Social Media Campaigns of 2015<\/h2>\n

\"john-lewis-christmas-advert-2015-screencap\"<\/a><\/p>\n

The Guardian does a nice job of summing up some of the world’s best social media campaigns from 2015<\/a>. They approach the ‘best of 2015’ mentality in terms of sheer popularity and reach – which is the default setting for social media campaigns for sure. Admittedly, it can be challenging (or downright impossible) to know how much ROI a social media campaign generated for a company from the outside, without a deep understanding of their KPI’s and access to their metrics.<\/p>\n

From that list, I really enjoyed the John Lewis Man on the Moon<\/a> campaign from the UK, which let users use a real time app to look at the moon, where it would give detailed information about its phases and other info. Very cool, shareable and interactive.<\/p>\n

Christmas adverts are the UK\u2019s Super Bowl moment, and John Lewis has once again proved hard to beat, though the competition is tough this year. What most impresses me is their maturity and restraint, understanding that they have a great piece of storytelling content, plus a powerful underlying social message<\/a>, and that they don\u2019t need to complicate that.<\/p><\/blockquote>\n

underhood.cab – Best Email Marketing Campaigns of 2015<\/h2>\n

\"FireShot<\/a>We’ve seen a lot of growth in content in 2015 – interactive, video, native advertising and email marketing continue to see strong growth and drive effective awareness and ROI (when used properly). Underhood.cab does a solid job of outlining the top 10 email marketing campaigns of 2015<\/a>, highlighting how original, clear and effective emails can impact brand recognition and customer loyalty.<\/p>\n

My favorite here is the Spotify<\/a> email campaigns. Incredibly personalized, Spotify identified users as being heavy listeners of a specific artist and reached out to them individually with offers (in this example giving them discounts on upcoming concert tickets). This kind of hyper-personalized cross promotion is the highest form of email marketing in my opinion.<\/p>\n

Spotify, in knowing the listening habits of their users, have created an email designed to move them away from the computer and in front of the stage.<\/p><\/blockquote>\n

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