{"id":117137,"date":"2015-12-10T16:55:00","date_gmt":"2015-12-10T21:55:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/5-big-bold-digital-strategy-predictions-for-2016\/"},"modified":"2024-12-19T16:40:23","modified_gmt":"2024-12-19T21:40:23","slug":"5-big-bold-digital-strategy-predictions-for-2016","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/5-big-bold-digital-strategy-predictions-for-2016\/","title":{"rendered":"5 Big, Bold Digital Strategy Predictions For 2016"},"content":{"rendered":"

Digital strategy is an ever-changing area of digital marketing. We\u2019ve certainly come a long way from the days when having a digital strategy<\/a> simply meant building a website. With the proliferation of new technologies, platforms and media, this is an exciting time to be working in the digital realm.<\/p>\n

What will digital strategy<\/a> look like in 2016? Here are five of our big, bold predictions:<\/p>\n

1. \u201cGrowth hacking\u201d is the new black<\/h2>\n

This term, widely attributed to entrepreneur Sean Ellis in 2010, is one of those love-it-or-hate-it marketing buzzwords that\u2019s become tough to ignore. Strategic planning has always been about growth. But \u201cgrowth hacking\u201d is a particular approach that seeks to bring the innovative, creative thinking of a start-up to larger organizations, focusing on growth and building plans from the perspective of what is needed to deliver results, rather than simply spending an existing fixed budget. In 2016, we fully expect that more businesses will look to agencies to build strategic plans that are lean, mean and growth-oriented.<\/p>\n

2. Silos will break down<\/h2>\n

One trend we\u2019re seeing a lot of lately is that of agency consolidation. For several years, companies were seeking out specialized partners in areas like creative, media, branding, SEO and content, and bringing a dozen different agencies to the table. However, this led to a lot of overlap and inefficiency, and this trend is finally starting to reverse as companies look to consolidate agency services with fewer partners. Many areas are converging: I\u2019m convinced that within a couple of years, we\u2019ll no longer talk about SEO, Content Marketing and Social Media<\/a> as though they were three different things. Strategy will take a front seat as agencies seek to integrate all these silos together and ensure that they complement one another to deliver performance.<\/p>\n

3. Strategy will get more tactical<\/h2>\n

\"strategy\"<\/a><\/p>\n

This may seem like a contradiction in terms. But it\u2019s really not. In the past, many agencies would deliver very high-level strategic documents that spoke in lofty, ambitious terms about brand experience without getting down to the nitty-gritty of how to execute. However, the fast pace of digital marketing is forcing companies to get more pragmatic about their spends: Lofty academics are well and nice, but, to quote Jerry Maguire, show me the money! We expect companies to become more demanding about the outcome of their dollars invested in strategy, demanding highly tactical roadmaps that can be put into market in an iterative fashion, allowing for real-time analytics, testing and optimization on the fly. The five-year plan will be replaced by short-term planning: by the month, week or even day. Big, clunky and slow just doesn\u2019t cut it in 2016: Strategies will need to be more tactical, agile and measurable.<\/p>\n

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