{"id":117133,"date":"2015-10-07T18:27:00","date_gmt":"2015-10-07T23:27:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/how-to-craft-a-content-focused-seo-strategy\/"},"modified":"2024-12-19T16:40:21","modified_gmt":"2024-12-19T21:40:21","slug":"how-to-craft-a-content-focused-seo-strategy","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/search-optimization\/how-to-craft-a-content-focused-seo-strategy\/","title":{"rendered":"How to Craft a Content-Focused SEO Strategy"},"content":{"rendered":"

\"A<\/a><\/p>\n

Since the beginning of time content has always been at the heart of SEO<\/a>. Without quality content, brands won\u2019t be found in the search results and without higher search engine rankings they miss the opportunity of having active, often very motivated consumers find the products and services — if a tree falls in the woods and nobody was there to blog abut it, did it really happen? But often the question arises as to how to\u00a0approach content and, more importantly, who should you focus on when creating content to help increase your visibility in the search results. Google? The customers? You?<\/p>\n

Content’s Constant Evolution<\/h2>\n

The SEO approach to content creation has changed drastically over the years<\/a>. Back in the early days of SEO<\/a> many people would just research the keywords and look to create content stuffed with that specific keyword(s) to make sure it appeared on the page enough times to help drive higher search engine rankings. Of course, this method left the content very thin in nature as it usually neglected the reader who would find very little value on the page.<\/p>\n

Search Engine Challenges<\/h2>\n

Today search engines, and more specifically Google, have gotten a lot smarter with how they present content and why. Google is a business and they rely on having the most relevant and robust search results for users in order to be a valuable resource. With the sheer amount of content being added online every day, it’s become a\u00a0challenge for Google to find the best website pages to display for the millions of search queries being used every day.<\/p>\n

What complicates this process even further is that you and I, as search engine users, have also grown more sophisticated and demand that much more from search. The way we access the search engine from a larger number of sources including desktop computers, tablets, mobile — not to mention using text or voice search as input methods — has changed the way Google has to interpret these keywords. Of course, whether we are at home or in some strange land on the other side of the world, we as users still demand the same results; they need to be tailored to our specific needs otherwise we get frustrated.<\/p>\n

Who Should Your Content Focus On?<\/h2>\n

From a search perspective, to be successful in the SERPs today you need to create a content-focused SEO strategy<\/a> that builds a reputation of authority and trust. The goal is to build an audience that finds value in your content, one that is willing to engage and share your content through social media and third party blogs. You need to connect with real people with real information.<\/a><\/p>\n

By focusing your content on real, compelling information, Google will see that more and more people are reading your site, linking to your content, sharing it and talking about your brand on the web. This user engagement creates trust signals and tells Google that a specific page is relevant and important, which prompts them to rank the content further up the search results.<\/p>\n

\"Content<\/h2>\n

The Heart of Authentic Content Starts with You<\/h2>\n

When it comes to content creation, I have always been a believer that YOU need to be at the heart of your content. I understand that everyone says you need to focus on your audience, however, you can\u2019t talk about what you don\u2019t know. Your business is what you live and breathe every day which allows you to have the insightful information about your business which can help position you as an industry \u2018expert.’ This is what people want. Honest and authentic information that gives them a trusted place to visit any time they need information around what you have to offer. Does your content currently do this?<\/p>\n

SEO continues to involve and, with it, so do the metrics Google uses around people’s interaction<\/a> with your website and more specifically the content. So what are some simple ways to find what your customers want and, more importantly,\u00a0position yourself as an authority within your industry?<\/p>\n

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