{"id":117120,"date":"2012-01-17T22:37:00","date_gmt":"2012-01-18T03:37:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/sopa-blackout-readiness\/"},"modified":"2024-12-19T16:40:14","modified_gmt":"2024-12-19T21:40:14","slug":"sopa-blackout-readiness","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/","title":{"rendered":"Are you ready for tomorrow\u2019s SOPA blackout?"},"content":{"rendered":"<p>The <a title=\"SOPA\" href=\"http:\/\/thomas.loc.gov\/cgi-bin\/bdquery\/z?d112:h.r.3261:\" target=\"_blank\" rel=\"noopener\">Stop Online Piracy Act (SOPA)<\/a> is a controversial piece of proposed U.S. legislation designed to &#8220;fight online trafficking in copyrighted intellectual property and counterfeit goods.&#8221; A large proportion of the digital community is fighting this legislation in hopes of stopping it from passing, on the grounds that it would create some very serious concerns about freedom of information. While the television, film and music industries mostly support the bill, a large portion of the digital community &#8211; including large players such as Google and Yahoo &#8211; is vehemently against it. In response, tomorrow, <a title=\"SOPA Blackout\" href=\"http:\/\/www.webpronews.com\/sopa-blackout-set-for-january-18th-heres-all-the-info-2012-01\" target=\"_blank\" rel=\"noopener\">January 18th, has been designated as a day of protest<\/a> against the legislation, on which a number of large sites will &#8220;go dark&#8221; for the day.<\/p>\n<p>Whatever your stance on SOPA, there will be some very large companies and websites participating in tomorrow&#8217;s blackout, including Wikipedia, Reddit,\u00a0 Mozilla, Boing Boing and many more, and digital marketers should be paying close attention, because this large-scale blackout could have an effect on your business, whether you know it or not.<\/p>\n<p><strong>If your company is participating<\/strong> in the blackout, then chances are, your website will be either completely dark, or replaced by anti-SOPA messaging, for the day. This means that there are a few obvious things you should be considering when it comes to your marketing campaigns:<\/p>\n<ul>\n<li><strong>Use a 503 status message.<\/strong> If you plan to take your website down temporarily as a political protest, a <a title=\"Google Webmaster Blog: 503 Status Messages\" href=\"http:\/\/googlewebmastercentral.blogspot.com\/2011\/01\/how-to-deal-with-planned-site-downtime.html\" target=\"_blank\" rel=\"noopener\">503 status message<\/a> will clearly let Google know that your temporary blackout period or protest message isn&#8217;t &#8220;real&#8221; content and should not be indexed as a replacement for your actual site content. It will also avoid any duplicate content issues that could penalize you in <a href=\"\/services\/search-engine-optimization\/\">SEO<\/a>.<\/li>\n<li><strong>Pause your <a href=\"\/services\/search-engine-marketing\/\">paid search<\/a> and <a href=\"\/services\/digital-media\/\">display<\/a>.<\/strong> There&#8217;s no sense in paying to direct traffic to a dark website. Furthermore, directing traffic to error pages, even for a short one-day period, can actually negatively impact your quality score.<\/li>\n<li><strong>Think about your landing pages for media that you can&#8217;t change.<\/strong> Don&#8217;t just take down your entire site and replace your homepage with a temporary message. Think about what media you have in market &#8211; offline, out of home, print, direct mail, email &#8211; and where the media is pointing your customers. At the very least, create temporary messages at those landing pages, too.<\/li>\n<li><strong>Keep an eye on your webmaster tools account.<\/strong> You will likely see some Google crawling errors for the next few days after your site blackout. Monitor these carefully to ensure that your crawling rates return to normal quickly, and follow up on any issues or red flags that emerge. <em><br \/>\n<\/em><\/li>\n<\/ul>\n<p>Even if you don&#8217;t plan to participate, here are some things you can do in advance of tomorrow&#8217;s blackout to ensure that your search initiatives aren&#8217;t negatively affected:<\/p>\n<ul>\n<li><strong>Temporarily reroute your outbound links.<\/strong> If you have a high number of outbound links that are directing traffic to sites that will be blacked out, those links may not work, and this can have a negative impact on your site&#8217;s quality score because Google will assume that you have a lot of &#8220;broken&#8221; links. There are automated tools that can temporarily disable or remove these links for the blackout period.<\/li>\n<li><strong>Think about your conversion goals.<\/strong> If you&#8217;re sending traffic to a site that will be blacked out in order to complete a conversion goal, then consider disabling this clickpath or rerouting the traffic for the day.<\/li>\n<li><strong>Consider your inbound traffic sources.<\/strong> If you typically get a large amount of traffic from a site that will be going dark tomorrow, chances are, this will affect your performance for the day. At the very least, you will need to take this into account in your daily performance reports.<\/li>\n<\/ul>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69dc9d4d3ccc7'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69dc9d4d3ccc7');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '0c9a9cec-eb1c-44ac-920f-687ce0230830'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-ca\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2>A note for Canadian companies:<\/h2>\n<ul>\n<li>SOPA is American legislation, but <strong>it will affect Canadian sites, too<\/strong>, because we share the same regional IP addresses as US-based sites and tend to use the same top-level (.com, .net and .org) domain names as our neighbours to the south<strong>.<\/strong> In the Toronto Star, Michael Geist warns that under the proposed legislation, the US could <a title=\"Toronto Star Michael Geist SOPA\" href=\"http:\/\/www.thestar.com\/article\/1085837--geist-u-s-could-claim-millions-of-canadian-domain-names-in-piracy-battle\" target=\"_blank\" rel=\"noopener\">claim millions of Canadian domain names<\/a>. Canadian companies should be keeping a close eye on this legislation as well, as it will have ramifications that reach across borders.<\/li>\n<\/ul>\n<p>Armed with the above information, you should be ready for tomorrow&#8217;s SOPA blackout day, at least. Whether or not your business is ready for SOPA is another question altogether.<\/p>\n<p>Want to find out more? <a href=\"\/get-in-touch\/\">Contact us<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Stop Online Piracy Act (SOPA) is a controversial piece of proposed U.S. legislation designed to &#8220;fight online trafficking in copyrighted intellectual property and counterfeit goods.&#8221; A large proportion of the digital community is fighting this legislation in hopes of stopping it from passing, on the grounds that it would create some very serious concerns [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2903],"tags":[],"class_list":["post-117120","post","type-post","status-publish","format-standard","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are you ready for tomorrow&#039;s SOPA blackout? | DAC<\/title>\n<meta name=\"description\" content=\"What does the SOPA blackout mean for companies and websites including Wikipedia, Reddit, Mozilla, Boing Boing and many more?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you ready for tomorrow&#039;s SOPA blackout? | DAC\" \/>\n<meta property=\"og:description\" content=\"What does the SOPA blackout mean for companies and websites including Wikipedia, Reddit, Mozilla, Boing Boing and many more?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-18T03:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T21:40:14+00:00\" \/>\n<meta name=\"author\" content=\"DAC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DAC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/\"},\"author\":{\"name\":\"DAC\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693\"},\"headline\":\"Are you ready for tomorrow\u2019s SOPA blackout?\",\"datePublished\":\"2012-01-18T03:37:00+00:00\",\"dateModified\":\"2024-12-19T21:40:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/\"},\"wordCount\":761,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\"},\"articleSection\":[\"Strategy\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/\",\"name\":\"Are you ready for tomorrow's SOPA blackout? | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\"},\"datePublished\":\"2012-01-18T03:37:00+00:00\",\"dateModified\":\"2024-12-19T21:40:14+00:00\",\"description\":\"What does the SOPA blackout mean for companies and websites including Wikipedia, Reddit, Mozilla, Boing Boing and many more?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are you ready for tomorrow\u2019s SOPA blackout?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693\",\"name\":\"DAC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g\",\"caption\":\"DAC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are you ready for tomorrow's SOPA blackout? | DAC","description":"What does the SOPA blackout mean for companies and websites including Wikipedia, Reddit, Mozilla, Boing Boing and many more?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/","og_locale":"en_US","og_type":"article","og_title":"Are you ready for tomorrow's SOPA blackout? | DAC","og_description":"What does the SOPA blackout mean for companies and websites including Wikipedia, Reddit, Mozilla, Boing Boing and many more?","og_url":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2012-01-18T03:37:00+00:00","article_modified_time":"2024-12-19T21:40:14+00:00","author":"DAC","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"DAC","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/"},"author":{"name":"DAC","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693"},"headline":"Are you ready for tomorrow\u2019s SOPA blackout?","datePublished":"2012-01-18T03:37:00+00:00","dateModified":"2024-12-19T21:40:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/"},"wordCount":761,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization"},"articleSection":["Strategy"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/","url":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/","name":"Are you ready for tomorrow's SOPA blackout? | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#website"},"datePublished":"2012-01-18T03:37:00+00:00","dateModified":"2024-12-19T21:40:14+00:00","description":"What does the SOPA blackout mean for companies and websites including Wikipedia, Reddit, Mozilla, Boing Boing and many more?","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/sopa-blackout-readiness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-ca\/"},{"@type":"ListItem","position":2,"name":"Are you ready for tomorrow\u2019s SOPA blackout?"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-ca\/#website","url":"https:\/\/www.dacgroup.com\/en-ca\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693","name":"DAC","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g","caption":"DAC"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts\/117120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/comments?post=117120"}],"version-history":[{"count":0,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts\/117120\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/media?parent=117120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/categories?post=117120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/tags?post=117120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}