{"id":117119,"date":"2011-12-08T20:57:00","date_gmt":"2011-12-09T01:57:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/online-privacy-continues-to-be-of-concern\/"},"modified":"2024-12-19T16:40:13","modified_gmt":"2024-12-19T21:40:13","slug":"online-privacy-continues-to-be-of-concern","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/online-privacy-continues-to-be-of-concern\/","title":{"rendered":"Online Privacy Continues to be of Concern"},"content":{"rendered":"<p>Privacy concerns have been in the news lately. Three seemingly unrelated stories from the past few weeks tie together to tell a story about what&#8217;s happening in the digital world: In October, Google announced changes in <a title=\"Google Secure Search\" href=\"http:\/\/googleblog.blogspot.com\/2011\/10\/making-search-more-secure.html\" target=\"_blank\" rel=\"noopener\">how encrypted search data is tracked<\/a>: people who are logged into their Google account will be directed to the secure search page (https), and their specific search terms will not be included in Google Analytics <a href=\"\/services\/data-analytics\/\">data<\/a>. This was welcome news to consumers, increasingly concerned about how businesses are using <a href=\"\/services\/search-engine-optimization\/\">search<\/a> data, which most users see as private, or at least anonymous.<\/p>\n<p>For marketers accustomed to having access to all keywords used to arrive at their site, suddenly not having access to a large segment of them might be jarring. Analytics guru Avinash Kaushik has some <a title=\"Avinash Kaushik Google Privacy\" href=\"http:\/\/www.kaushik.net\/avinash\/google-secure-search-keyword-data-analysis\/\" target=\"_blank\" rel=\"noopener\">advice for analytics professionals<\/a> on how to manage this change. Even he admits that there will likely be a loss in data &#8211; notably in valuable &#8220;long tail&#8221; data. For most companies this isn&#8217;t critical, since the subset of private searches will closely mirror the general public search population in profile. But it may have an impact in some cases, especially if more people make a point to search securely.<\/p>\n<p>This week in Canada, Privacy Commissioner Jennifer Stoddard announced <a title=\"Changes to privacy guidelines in Canada\" href=\"http:\/\/www.priv.gc.ca\/information\/guide\/2011\/gl_ba_1112_e.cfm\" target=\"_blank\" rel=\"noopener\">updated privacy guidelines<\/a>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e0ed54ba9fa'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e0ed54ba9fa');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '0c9a9cec-eb1c-44ac-920f-687ce0230830'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-ca\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n related to the Personal Information Protection and Electronic Documents Act (PIPEDA). Guidelines include offers to opt out of having personal information collected or tracked by online advertising. Further provisions include: how online behavior of children is tracked, a limit to the collection of sensitive personal information, and increasing the transparency in how data is collected.<\/p>\n<p>Finally, the <a title=\"Carrier IQ from The Verge\" href=\"http:\/\/www.theverge.com\/2011\/11\/30\/2601695\/carrier-iq-controversy\" target=\"_blank\" rel=\"noopener\">Carrier IQ tracking issue<\/a> hit the news this week. Carrier IQ is software that runs in the background on SmartPhones and tracks user data, ostensibly to monitor network performance. Recently, a developer demonstrated that the software could also track keystrokes or user emails &#8212; things that most people would assume to be private. Understandably, outrage <a title=\"IQ tracking\" href=\"http:\/\/mashable.com\/2011\/12\/05\/carrier-iq-2\/\" target=\"_blank\" rel=\"noopener\">ensued. <\/a><\/p>\n<p>Consumers want more control over their personal information. They recognize that businesses see value in their data, and they&#8217;re seeking opt-out methods in increasing numbers. Many businesses are in reactive mode, trying to keep up with the legislation. The smart ones are in proactive mode, trying to keep up with the customer. We&#8217;re seeing many more businesses that are willing to offer clear and extensive privacy control options to consumers &#8212; options that go above and beyond regulations. Consumers, for their part, are appreciative of these options, though there isn&#8217;t yet enough data to determine if that goodwill translates to dollars. It&#8217;s unlikely we&#8217;ll ever have that data (since obtaining it would involve collecting exactly the sort of personal data that people are trying to avoid). Still, there&#8217;s enough evidence that being a good digital citizen yields profits over time.<\/p>\n<p><a href=\"\/get-in-touch\/\">Contact us<\/a> today to find out more!<\/p>\n<p>Sari Stein, Digital Strategic Planner<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Privacy concerns have been in the news lately. Three seemingly unrelated stories from the past few weeks tie together to tell a story about what&#8217;s happening in the digital world: In October, Google announced changes in how encrypted search data is tracked: people who are logged into their Google account will be directed to the [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2903],"tags":[2824],"class_list":["post-117119","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-search-data-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Privacy Continues to be of Concern | DAC<\/title>\n<meta name=\"description\" content=\"Consumers want data about their online habits to stay private, but that data is valuable to digital marketers. 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