{"id":117069,"date":"2012-03-22T23:41:00","date_gmt":"2012-03-23T04:41:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/is-google-the-500-pound-gorilla-in-social\/"},"modified":"2024-12-19T16:39:47","modified_gmt":"2024-12-19T21:39:47","slug":"is-google-the-500-pound-gorilla-in-social","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/is-google-the-500-pound-gorilla-in-social\/","title":{"rendered":"Is Google the 500 Pound Gorilla in Social?"},"content":{"rendered":"

Measuring the return on investment (ROI) of social media<\/a> activities has always presented an issue for marketers. How do you prove to your client or company that all those hours spent chatting online with fans and followers will lead to money back in their pocket?<\/p>\n

That\u2019s what the new features in Google Analytics are trying to answer. Announced earlier this week, in a post by Phil Mui<\/strong><\/a>, Product Manager for Google Analytics (GA), Google will be rolling out social-focused reports to its analytics over the next coming weeks (the new features will be available\u00a0under the Standard Reporting Tab).<\/p>\n

How do these reports differ from the previous generation of Google Analytics reports? The social reports developed in GA will measure beyond\u00a0counting mentions, retweets and analyzing sentiment. The focus will be on the business metrics that tie into the client\/executive team’s bottom line, allowing for better measurement of the full value of the social channel for businesses.<\/p>\n

As identified in Phil’s post, the new reports will help to:<\/p>\n