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![\"\"](\"https:\/\/dev-dac-website-build.pantheonsite.io\/wpe-content\/uploads\/2024\/11\/nc_timeline_1329622652.jpg\" "\\"Facebook")
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Facebook officially announced its long-anticipated\u00a0Timeline for Brand Pages<\/a>\u00a0today. There has been a ton of analysis about\u00a0what this will mean<\/a>\u00a0for brands, and how to best take advantage of the new features. Brands will have until March 30th to set up their new page layouts, at which point the changes will automatically go live for all brand pages.<\/p>\n There are advantages and disadvantages to the new layout. Plenty of businesses are excited about these changes, and plenty of others dislike the Timeline layout, or are simply dreading yet another round of changes. The point is, social media<\/a> is a moving target. Social channels are constantly changing. Facebook, Twitter, YouTube and LinkedIn have all rolled out major facelifts and functionality changes in the past few months. New channels, such as Pinterest, are regularly emerging. Old channels fall into disuse or fade off of the radar screen. Mobile platforms change regularly. Brands can fight the changes kicking and screaming, or they can embrace them and understand how to use them to their advantage. But they can’t turn back the clock.<\/p>\n Marketers accustomed to a campaign-like approach to planning, with “start” and “end” dates and a fixed budget, often have a hard time adapting to this kind of thinking. The idea that something you build today may not work the same way (or at all) tomorrow is disconcerting. We like to be able to see where we’re going and to predict results. But the social media game is often one of “change or die”. So how can marketers plan for change in social media?<\/p>\n 1. Decide if you’re a leader or a follower.<\/strong>\u00a0There are advantages to being the first to jump headfirst into any new social space or initiative, but early adopter advantage comes at a heavy price.<\/strong>\u00a0<\/strong>\n \n Get exclusive insights into digital \n \n \n Stay Forward <\/h2>\n
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