{"id":117059,"date":"2011-10-20T20:00:00","date_gmt":"2011-10-21T01:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/how-will-apples-siri-impact-local-search\/"},"modified":"2024-12-19T16:39:42","modified_gmt":"2024-12-19T21:39:42","slug":"how-will-apples-siri-impact-local-search","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/how-will-apples-siri-impact-local-search\/","title":{"rendered":"How will Apple\u2019s Siri Impact Local Search?"},"content":{"rendered":"

You can ask her anything, she has the answer — or, she will. Siri is Apple’s new voice-controlled personal assistant for the iPhone 4S<\/a>. Acquired by Apple last year and launched this month, it allows you to talk to your phone and issue it voice commands. Unlike most voice software, Siri has a personality and even a sense of humour.<\/p>\n

Ever since the beta was demoed, tech blogs have been abuzz with reviews, speculations and predictions for Siri. People have come up with many ideas of what to ask<\/a> of Siri. She knows Who’s on First? She can send a birthday message to your Aunt May, or remind you to pick up your dry cleaning. And, by next year, Apple promises that she will be able to direct you to the nearest pizzeria. So if you own that pizzeria – or the hardware store, bank, industrial parts supplier\u2026then you may want to know a few things about how Siri will impact local search from a mobile.<\/p>\n

At the dawn of something big.<\/strong><\/p>\n

Siri is in its infancy. At the moment it is not particularly good at local search<\/a>. It\u2019s limited to the United States, though Apple promises that the feature will be rolled out internationally by 2012<\/a>. Its functionality is also less than perfect. Siri pulls information from various website APIs, including Yelp<\/a>, Yahoo and Localeze. For a business to be found using local search<\/a> it needs to have updated and accurate information in these directories for all of its locations.<\/p>\n

Accessing reviews or further information, or even placing a call to the location is currently limited. People will likely continue to use other more traditional search methods until this is improved. Apple has big plans to expand local search, both geographically and functionally. Soon, you really will be able to ask your phone to make your dinner reservations for you without giving it any other information. It’s envisioned as the perfect personal assistant.<\/p>\n

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