{"id":117055,"date":"2011-05-17T00:21:00","date_gmt":"2011-05-17T05:21:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-has-its-head-in-the-cloud-with-chromebooks\/"},"modified":"2024-12-19T16:39:41","modified_gmt":"2024-12-19T21:39:41","slug":"google-has-its-head-in-the-cloud-with-chromebooks","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/google-has-its-head-in-the-cloud-with-chromebooks\/","title":{"rendered":"Google has its head in the cloud with Chromebooks"},"content":{"rendered":"

Last week, Google laid out its vision for the future. At its I\/O Developer Conference, Google announced the Chromebook, a new music service and video rentals. Not surprisingly, this future is one where we all use Google services to access all of our digital content. The new Chromebooks are essentially portals to this world. They use the browser-based Chrome OS to quickly connect a user to the web. The web provides access to everything that Google thinks that you need, services like Gmail, Google Docs, Google Voice and the new music and video rental services. Google is selling the concept of the Chromebook by highlighting its speed (boot up speed in particular) and ease of use.\u00a0<\/p>\n

In the promotional video Google asks, “I wonder if people are ready for this; it’s kind of a new thought.” Indeed. Much like what Apple did with the iPad, Google is inventing a new category. The Chromebooks have almost no on-board storage (a 16 gig solid state drive at the most) and they don’t run applications in the traditional sense. Everything is executed through Google’s services and Chrome web apps. Google’s big obstacles will be changing perceptions and behaviors.<\/p>\n

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