{"id":155051,"date":"2025-12-16T15:57:42","date_gmt":"2025-12-16T20:57:42","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=podcasts&#038;p=155051"},"modified":"2025-12-30T11:34:07","modified_gmt":"2025-12-30T16:34:07","slug":"introducing-shift-happens-podcast","status":"publish","type":"podcasts","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/podcasts\/introducing-shift-happens-podcast\/","title":{"rendered":"Welcome to Shift Happens!\u00a0"},"content":{"rendered":"","protected":false},"featured_media":155079,"menu_order":0,"template":"","meta":{"content-type":""},"podcasts-service-type":[],"podcast-category":[],"class_list":["post-155051","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry"],"acf":{"publish_date":"20251217","expert_source":"dac-team","author":87609,"duration":"2 minutes","title":"Welcome to Shift Happens! ","hero":{"type":"video","hero_image":null,"hero_video":"https:\/\/www.youtube.com\/watch?v=uiuf5E4CeX4&list=PL7_ZSBXaYOpULieJSVbhgwnqecld-Y6Na&index=1"},"podcast_iframe":"<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.cohostpodcasting.com\/57cc5c07-0326-4ec1-bcd9-c434f3a61b64\/98930b8a-fe21-423a-8dd5-047a0db067e2\"><\/iframe> ","promotional_listen_text":"Listen now on your favorite platform","content":"<span data-contrast=\"auto\">Is marketing evolving faster than your team can keep up?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">In this special introductory episode of\u00a0<\/span><i><span data-contrast=\"auto\">Shift Happens<\/span><\/i><span data-contrast=\"auto\">, DAC\u2019s SVP of Client Strategy, Nasser Sahlool, lays out the mission of the podcast, exploring the tectonic shifts reshaping marketing and how brands can turn disruption into advantage. He previews the experts, conversations, and real-world challenges the show will tackle across media, analytics, creative, search, and AI.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span>","tips":{"tips_title":"Key takeaways","tips":[{"tip_image":155037,"tip_title":"Modern marketing is shaped by constant, seismic change, and the practitioners at the intersection of data, tech, media, and creative feel it first.","tip_content":"The podcast aims to help marketers navigate these shifts with clarity and confidence. "},{"tip_image":155037,"tip_title":"Shift Happens will bring DAC experts together to unpack real challenges and provide actionable, cross-disciplinary strategies for staying ahead.","tip_content":"It\u2019s a practical guide to thriving amid disruption, not just observing it. "}]},"transcript":"<span data-contrast=\"none\">Most people walk around, safe in the knowledge that the ground beneath their feet is solid and immovable, oblivious to the immense pressure and turmoil\u00a0that\u2019s\u00a0taking place miles underground.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"none\">But there are those that are aware, those that live on the edges where the pressure breaks through the surface.\u00a0Slowly, slowly at first, and then occasionally with great urgency and drama. The earth moves. The ground shifts. And the landscape changes. Places we once thought were permanent have disappeared. And where before there was nothing, entirely new lands\u00a0appear, ready for exploration.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"none\">Those that work at the intersection of marketing, technology, data,\u00a0media\u00a0and creative understand this, because they live at the societal edges where those tectonic shifts manifest first and fastest. And\u00a0that\u2019s\u00a0what this podcast is all about: how brands can find clarity amid chaos, turn disruption into advantage, and keep moving when\u00a0<\/span><i><span data-contrast=\"none\">Shift Happens.<\/span><\/i><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"none\">Hi,\u00a0I\u2019m\u00a0Nasser\u00a0Sahlool, I lead Strategy at DAC, and\u00a0I\u2019m\u00a0thrilled to introduce our new agency podcast\u00a0<\/span><i><span data-contrast=\"none\">Shift Happens,<\/span><\/i><span data-contrast=\"none\">\u00a0where we explore the art, science and chaos of modern marketing.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"none\">Every other week, I\u2019ll sit down with one or two of our experts, from media and analytics to creative and local search, to talk about the real challenges that marketers face and how we\u2019re solving them.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"none\">Please follow the show wherever you get your podcasts, share it with a colleague, and don\u2019t forget to leave us a review,\u00a0 it helps more marketers find the conversation.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>","contributing_experts":[{"expert_source":"dac-team","expert":87609}],"external_links":{"youtube_link":"https:\/\/youtu.be\/uiuf5E4CeX4?si=dcZ272UrsTy2kt2W","amazon_link":"https:\/\/podcasts.apple.com\/ca\/podcast\/inside-the-funnel\/id1533975355","apple_link":"https:\/\/podcasts.apple.com\/ca\/podcast\/inside-the-funnel\/id1533975355","spotify_link":"https:\/\/open.spotify.com\/episode\/2Co0P6nsRUFe56iTYEY96u?si=9e0a2c8cbf4f4e5d"}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Welcome to Shift Happens!\u00a0 | DAC<\/title>\n<meta name=\"description\" content=\"Marketing is shifting faster than ever. 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