{"id":155048,"date":"2025-12-16T15:27:50","date_gmt":"2025-12-16T20:27:50","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=podcasts&#038;p=155048"},"modified":"2025-12-30T11:36:24","modified_gmt":"2025-12-30T16:36:24","slug":"search-first-storytelling-get-your-content-found","status":"publish","type":"podcasts","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/podcasts\/search-first-storytelling-get-your-content-found\/","title":{"rendered":"Search-First Storytelling: Strategies to Get Your Content Found\u00a0"},"content":{"rendered":"","protected":false},"featured_media":155161,"menu_order":0,"template":"","meta":{"content-type":""},"podcasts-service-type":[],"podcast-category":[],"class_list":["post-155048","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry"],"acf":{"publish_date":"20251215","expert_source":"dac-team","author":87563,"duration":"11 minutes","title":"Search-First Storytelling: Strategies to Get Your Content Found ","hero":{"type":"video","hero_image":154936,"hero_video":"https:\/\/www.youtube.com\/watch?v=TbUCO3Gg7jc&list=PL7_ZSBXaYOpULieJSVbhgwnqecld-Y6Na&index=3"},"podcast_iframe":"<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.cohostpodcasting.com\/0579182e-0ebb-4f36-9d31-d3809f680d5d\/f16ce87c-ff9b-4bac-8ce8-6bf23b051f06\"><\/iframe> ","promotional_listen_text":"Listen now on your favorite platform","content":"<span data-contrast=\"auto\">Is your content getting harder to find, even as you create more of it?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">In this episode of\u00a0<\/span><i><span data-contrast=\"auto\">Shift Happens<\/span><\/i><span data-contrast=\"auto\">, DAC\u2019s SVP of Client Strategy, Nasser Sahlool, joins Orli Milstein, Director of Content Strategy, to explore how AI is reshaping discovery and why traditional SEO tactics no longer cut it. They unpack what it means to structure content for both humans and machines, and how brands can build clarity, authority, and true findability in an AI-driven search world.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span>","tips":{"tips_title":"Key takeaways","tips":[{"tip_image":155037,"tip_title":"Discovery has shifted from linear search to a multi-platform, AI-driven maze. ","tip_content":"People no longer move from keyword to results to click. They bounce across Google, TikTok, Reddit, and AI overviews, meaning brands must optimize for far more complex discovery journeys. "},{"tip_image":155037,"tip_title":"Content must now be structured for machines that interpret, not just algorithms that index","tip_content":"Clarity, structured data, scannable formatting, and semantic organization are essential. If your content isn\u2019t machine-readable, it becomes invisible."},{"tip_image":155037,"tip_title":"Authority is earned through ecosystems, not individual pages. ","tip_content":"Visibility now depends on context signals: where your brand is mentioned, how credible you appear online, and how your content interconnects across platforms,\u00a0not on keyword volume."},{"tip_image":155037,"tip_title":"SEO, content, and local visibility are no longer separate disciplines. ","tip_content":"They operate as a single system of brand findability. Success requires unified storytelling, consistent signals, and a holistic measurement framework across AI results, snippets, and emerging surfaces."},{"tip_image":155037,"tip_title":"The brands winning today aren\u2019t louder: they\u2019re clearer. ","tip_content":"Great stories still matter, but they must fit the new language of search: human, useful, machine-understandable, and structured without feeling scripted."}]},"transcript":"<span data-contrast=\"auto\">Welcome to Shift Happens\u00a0-\u00a0the art, science, and chaos of modern marketing. Each episode unpacks the forces reshaping marketing from AI and data to privacy, creative and performance, and asks experts how they transform disruption into advantage.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Welcome to the show\u00a0Orli.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Orli:\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Thank you. Thanks for having me.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So recently we were asked,\u00a0and\u00a0I'm\u00a0going to read this here\u00a0-\u00a0We've been investing in content for years, but it feels like\u00a0less and less\u00a0of it is getting found.\u00a0With AI and new search tools everywhere, how should we rethink content? For years, content marketing has been about telling\u00a0great stories, but now the real question is can these stories be found?\u00a0So\u00a0Orli,\u00a0what's\u00a0really changed in how people discover content today?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Orli:\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">That's\u00a0a great question. I think the first thing that comes to mind is that discovery used to be a lot more linear. So,\u00a0type a keyword, get a list, pick your link. And now\u00a0it's\u00a0much more like a maze.\u00a0So\u00a0people are starting in Google\u00a0- they might end up on TikTok, Reddit, a whole host of different platforms, and\u00a0maybe finally\u00a0confirm their choice through an AI overview or information\u00a0they're\u00a0getting another way. And that path is far less predictable, which means that we need to start thinking a little bit differently\u00a0in order to\u00a0anticipate\u00a0what users need.\u00a0And get away from that one\u00a0page, one keyword approach, which\u00a0isn't\u00a0really working anymore.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Okay.\u00a0So\u00a0when you say think differently, what? What do you mean by that?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Orli:\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">The real shift is that discovery is now happening through systems that interpret information.\u00a0So\u00a0it's\u00a0not just about indexing it.\u00a0It's\u00a0about how your content is structured. For AI, for context, for clarity.\u00a0It's\u00a0if it\u00a0isn't\u00a0structured properly,\u00a0it's\u00a0going to be much more invisible than it used to be.\u00a0So\u00a0all of that really matters. And if your story\u00a0isn't\u00a0good,\u00a0we're\u00a0not really going to get anywhere to begin with.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">All right.\u00a0So\u00a0if I were to summarize that, would it be fair to say that we used to write for algorithms, but now\u00a0we're\u00a0writing for algorithms that think?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-ccp-props=\"{}\">\u00a0<strong>O<\/strong><\/span><b><span data-contrast=\"auto\">rli:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Yes, absolutely.\u00a0And AI tools are rewiring or rewriting how discovery works. So, if your content\u00a0isn't\u00a0structured to be understood by machines and humans,\u00a0it's\u00a0basically disappearing\u00a0into the void.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Okay.\u00a0So\u00a0it's\u00a0not that storytelling is necessarily dead,\u00a0it's\u00a0just that it needs a new structure. What\u00a0hasn't\u00a0changed?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Orli:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">The fundamentals\u00a0haven't\u00a0gone anywhere. And things like clarity, structure, both still matter.\u00a0And you still\u00a0have to\u00a0understand what your audience is looking for.\u00a0So\u00a0before you start trying to impress them or sell to them, you\u00a0have to\u00a0know what they really want. And that is still\u00a0really central\u00a0to the stories that\u00a0we're\u00a0telling.\u00a0What's\u00a0really different\u00a0is the environment. So not necessarily the essence, but whether content is\u00a0being read by person or parsed by a model\u00a0or summarized in an AI overview, it still\u00a0has to\u00a0communicate something real and something useful.\u00a0So\u00a0from that perspective, that\u00a0hasn't\u00a0changed, and it\u00a0probably\u00a0isn't\u00a0likely to. And the brands that are winning right now\u00a0aren't\u00a0necessarily louder,\u00a0they're\u00a0just clearer.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">And\u00a0that's\u00a0interesting because there's clarity and\u00a0usefulness,\u00a0\u00a0and\u00a0that is subjective\u00a0right?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Orli:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Certainly.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So\u00a0how do you\u00a0do that?\u00a0How do you, be able to be both clear and useful to a wide variety of audiences?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Orli:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">I think it\u00a0starts with understanding who your audience is, not just where they live, their age, and how much money they make, but what drives them, what triggers them, what will help them\u00a0make a decision.\u00a0So\u00a0a lot of the same things\u00a0remain\u00a0really crucial.\u00a0It's\u00a0just about how\u00a0we're\u00a0presenting information.\u00a0So\u00a0moving from\u00a0optimizing\u00a0for search engines to\u00a0optimizing\u00a0for sense making, and I\u00a0actually\u00a0don't\u00a0think\u00a0that's\u00a0a bad thing.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">No, but\u00a0it's\u00a0interesting because you talk about things in the context of emotional connection. But\u00a0we're\u00a0also talking about machines here. And\u00a0so\u00a0I\u00a0don't\u00a0know how that makes me feel about, you know, the path to being discovered by machines is to have them connect with people better or proxy people better, I guess.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Orli:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Yes.\u00a0In many ways,\u00a0we're\u00a0teaching machines how to understand us, and\u00a0that's\u00a0where a lot of the work is. So,\u00a0we need to really understand our audience and the value that\u00a0we're\u00a0delivering, or the brands are delivering\u00a0in order to\u00a0properly instruct the machines on how to perceive us.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">I\u00a0don't\u00a0know, it feels I just, you know, to think that\u00a0we're\u00a0depending on people and people by, by definition, have\u00a0very little\u00a0understanding of other people most of the time. Okay, so what\u00a0are\u00a0you\u00a0seeing as\u00a0the biggest shifts in this search first model?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Orli:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Visibility is becoming much more\u00a0holistic\u00a0and authority is starting to look quite different.\u00a0So\u00a0it's\u00a0no longer about who can produce the most content\u00a0- a\u00a0conversation that we still\u00a0frequently\u00a0have with lots of, great clients and prospects that we talked to. But\u00a0it's\u00a0also about who the web is recognizing as credible.\u00a0So\u00a0I\u00a0mentioned\u00a0the structured content\u00a0we're\u00a0talking about, the\u00a0structured data,\u00a0expert validation,\u00a0where\u00a0we're\u00a0being talked about as a brand\u2026\u00a0All of that is feeding into how AI models and search systems are interpreting the brand, you.\u00a0So\u00a0we're\u00a0also seeing this rise of context signals.\u00a0So\u00a0the relationship between your content, your brand, that whole ecosystem is mattering much more than just ranking or winning for one specific topic or theme.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">And that means that\u00a0it's\u00a0less about ranking one page and more about whether your brand is\u00a0actually showing\u00a0up as part of these conversations and has authority to speak on them.\u00a0So\u00a0in that way, both AI machines, people,\u00a0they're\u00a0looking for answers, and we need to be able to provide them in a meaningful way.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">It's\u00a0funny you should talk about authority in context because in the\u00a0previous\u00a0episode, we were talking to Dan\u00a0Temby\u00a0and, he was talking extensively about, high end\u00a0menswear\u00a0retailer. And I just thought that, you know,\u00a0he's\u00a0not exactly the person I think about it as far as authority on that subject is concerned. But\u00a0that's\u00a0neither here nor there. But what I take away from this is if\u00a0you're\u00a0not part of the context,\u00a0you're\u00a0not part of the result.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Orli:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Certainly.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So\u00a0Orli\u00a0let's\u00a0get practical.\u00a0If\u00a0I'm\u00a0leading a marketing team today, what should I be doing differently to make sure my content gets found?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Orli:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">I'd\u00a0start by\u00a0taking a look\u00a0at how you and your team are thinking about visibility, and that might take a little bit of, shifting around. The goal\u00a0isn't\u00a0to chase clicks anymore. We know\u00a0that,\u00a0it's\u00a0really to create content that gets interpreted correctly or how you would like it to be interpreted by both people and machines.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So\u00a0this means a few things. First, making sure that\u00a0we're\u00a0answering questions directly. So\u00a0don't\u00a0make readers or\u00a0AI dig for the point. Designing for scanning, this also\u00a0isn't\u00a0new, but\u00a0is\u00a0definitely important\u00a0in this context.\u00a0So\u00a0headings, bullets, clean structure,\u00a0all of\u00a0the ideas that\u00a0you're\u00a0bringing need to be structured in a way that, really flows for the user as well as the\u00a0AI.\u00a0And then connecting the dots, so your SEO content, local visibility,\u00a0all of\u00a0these efforts, are highly connected.\u00a0They're\u00a0not separate disciplines. So,\u00a0there's\u00a0one system that\u00a0determines\u00a0how findable your brand really is, and\u00a0that's\u00a0all of them working together. So,\u00a0in the end, expand what you measure.\u00a0It's\u00a0no longer just going one place to understand performance,\u00a0It's\u00a0tracking visibility inside of AI overview snippets and other discovery spaces, not just who clicked and drove track traffic to your site.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So\u00a0that's\u00a0interesting. Like expanding what\u00a0you're\u00a0measuring into things that are, in some instances\u00a0measuring things that are unmeasurable?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Orli:\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Definitely. And\u00a0that's\u00a0making a lot of us,\u00a0maybe a\u00a0little uncomfortable, which is an interesting place to\u00a0be, because gone are the days where you can just point to one KPI, one metric and say, look,\u00a0we're\u00a0doing\u00a0really well, right?\u00a0Please hire us again.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Right. So how do you how do you overcome that? Like what? What does that new measurement framework look like?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Orli:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">That's\u00a0a\u00a0million question. But\u00a0definitely it's\u00a0looking at multiple places that\u00a0you're\u00a0showing up. So just as we talked about a bit earlier, that the customer journey is much more fragmented in some cases extended across different platforms, but also highly condensed depending on where users are finding their information.\u00a0That means we have lots of opportunities to tell our stories, but we need to be\u00a0really intentional\u00a0and consistent about the brand stories we are telling.\u00a0So\u00a0brands winning right now understand that search\u00a0isn't\u00a0a traffic source,\u00a0it's\u00a0a trust signal. And\u00a0you're\u00a0not just being ranked,\u00a0you're\u00a0being represented.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Ooh, I like that.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Orli:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Come with a sound bite I know.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So\u00a0can you\u00a0kind of summarize\u00a0this for me?\u00a0Like are we are we seeing a big shift away from the fundamentals of what\u00a0we've\u00a0always said,\u00a0good content\u00a0and content for acquisition or for whatever reason from a business perspective matters?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Orli:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">I\u00a0wouldn't\u00a0say that the fundamentals have completely changed. They\u00a0definitely haven't\u00a0disappeared.\u00a0It's\u00a0more of an evolution.\u00a0So\u00a0we still need\u00a0great stories.\u00a0That's\u00a0what people respond to as well as AI. But now those stories\u00a0have to\u00a0live inside systems that make them more discoverable. So that ecosystem that\u00a0we're\u00a0talking about.\u00a0And brands that are leading\u00a0the way, they\u00a0aren't\u00a0necessarily louder,\u00a0they're\u00a0just much\u00a0more clear\u00a0on their purpose, and\u00a0they're\u00a0building content that meets user intent.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">That fits new language of search, still feels unmistakably human, even though\u00a0it's\u00a0getting a lot more prescriptive in terms of how we need to respond. And that new skill set means being structured without feeling scripted or locked down in your content.\u00a0So\u00a0we're\u00a0not writing for algorithms or audiences anymore.\u00a0We're\u00a0writing for both. And doing it well is\u00a0what's\u00a0going to set us apart, really.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Orli\u00a0Milstein, thank you very much for your time today.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Orli:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Thank you.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<b><span data-contrast=\"auto\">Nasser:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">So\u00a0here's\u00a0the shift. Great storytelling\u00a0hasn't\u00a0lost its power, but if your content\u00a0isn't\u00a0structured for discovery, it\u00a0won't\u00a0be found. Search first\u00a0storytelling means building content that answers real questions, works with AI driven search, and gets seen by the people who matter most. Now,\u00a0make it happen.\u00a0Follow\u00a0Shift\u00a0Happens\u00a0where you get your podcasts, leave us a review and share your episode with your team. Thank you very much for your time today.\u00a0I'm\u00a0Nasser\u00a0Sahlool.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>","contributing_experts":[{"expert_source":"dac-team","expert":87563},{"expert_source":"dac-team","expert":87609}],"external_links":{"youtube_link":"https:\/\/youtu.be\/TbUCO3Gg7jc?si=OmhZOs4itHQuSc2w","amazon_link":"https:\/\/podcasts.apple.com\/ca\/podcast\/inside-the-funnel\/id1533975355","apple_link":"https:\/\/podcasts.apple.com\/ca\/podcast\/inside-the-funnel\/id1533975355","spotify_link":"https:\/\/open.spotify.com\/episode\/2Co0P6nsRUFe56iTYEY96u?si=eaf0826073f545da"}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search-First Storytelling: Strategies to Get Your Content Found\u00a0 | DAC<\/title>\n<meta name=\"description\" content=\"AI is reshaping how content gets discovered and clarity now beats volume. 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