{"id":148608,"date":"2025-08-28T07:02:46","date_gmt":"2025-08-28T12:02:46","guid":{"rendered":"https:\/\/www.dacgroup.com\/about-us\/corporate-social-responsibility\/"},"modified":"2025-09-03T10:15:17","modified_gmt":"2025-09-03T15:15:17","slug":"corporate-social-responsibility","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/en-ca\/about-us\/corporate-social-responsibility\/","title":{"rendered":"DAC Corporate Social Responsibility (CSR) Policy"},"content":{"rendered":"\n<style>\n\t.topsection,\n\t[data-role=article-page-block] [data-role=hero-section] {\n\t\tbackground-color: #ACD8F3;\n\t}\n<\/style>\n\n<section id=\"article-block-page\" x-data=\"articlePage()\">\n    <section data-role=\"article-page-block\">\n        <div class=\"topsection d-flex flex-column\">\n\n            <nav class=\"breadcrumb container max-1448 padding60\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/\">DAC<\/a><img decoding=\"async\" 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Introduction<\/h2>\n<p>At DAC Group Holdings Limited and its affiliates (\u201cDAC\u201d), we believe digital innovation must align with corporate responsibility.<\/p>\n<p>As a full-funnel digital media agency in major urban centers across Canada and the US, we are committed to ethical, sustainable,<\/p>\n<p>and inclusive business practices that benefit our people, clients, communities, and the environment.<\/p><\/div>\n<div class=content-segment>\n<h2>2. Environmental Responsibility<\/h2>\n<p>We recognize our obligation to reduce our environmental footprint, particularly within high-rise office environments with significant energy demands.<\/p><\/div>\n<div class=content-segment>\n<h3>2.1 Energy Efficiency and Resource Use<\/h3>\n<ul>\n<li>Partner with building management to ensure high-efficiency HVAC, LED lighting, and automated systems are used.\n<li>Optimize digital infrastructure for cloud efficiency and reduce server-related carbon emissions.<\/ul>\n<\/div>\n<div class=content-segment>\n<h3>2.2 Waste Reduction<\/h3>\n<ul>\n<li>Promote digital-first workflows to reduce paper consumption.\n<li>Establish centralized waste and recycling programs.\n<li>Encourage use of reusable utensils, mugs, and bottles within the office.<\/ul>\n<\/div>\n<div class=content-segment>\n<h3>2.3 Sustainable Commuting<\/h3>\n<p>Promote remote and hybrid work policies to reduce commuter emissions.<\/p><\/div>\n<div class=content-segment>\n<h2>3. Social Responsibility<\/h2>\n<p>As a people-centric business, we prioritize our responsibilities to employees, communities, and society at large.<\/p><\/div>\n<div class=content-segment>\n<h3>3.1 Employee Wellbeing<\/h3>\n<ul>\n<li>Provide competitive healthcare benefits and mental wellness support.\n<li>Promote a work-life balance through a hybrid work model, wellness days and paid time off.\n<li>Create safe, ergonomic, and collaborative workspace.<\/ul>\n<\/div>\n<div class=content-segment>\n<h3>3.2 Community Engagement<\/h3>\n<p>Allocate an annual charitable donations budget to each office, empowering teams to support local initiatives and organizations in alignment with company values.<\/p><\/div>\n<div class=content-segment>\n<h2>4. Ethical Governance<\/h2>\n<p>We commit to maintaining transparency, fairness, and accountability in our operations and client relationships.<\/p><\/div>\n<div class=content-segment>\n<h3>4.1 Business Ethics<\/h3>\n<ul>\n<li>Adhere to all laws and industry regulations in Canada and the US, including data privacy and labor laws.\n<li>Avoid conflicts of interest and maintain transparency in client and vendor dealings.\n<li>Prohibit bribery, discrimination, and harassment of all forms.<\/ul>\n<\/div>\n<div class=content-segment>\n<h3>4.2 Data Responsibility<\/h3>\n<ul>\n<li>Practice robust data security, compliant with GDPR, PIPEDA, and other relevant frameworks.\n<li>Regularly train staff on ethical digital marketing practices, including responsible AI usage and consumer consent.<\/ul>\n<\/div>\n<div class=content-segment>\n<h2>5. Accountability &#038; Continuous Improvement<\/h2>\n<p>DAC is committed to measuring our progress and evolving initiatives over time.<\/p><\/div>\n<div class=content-segment>\n<h3>5.1 Reporting<\/h3>\n<p>Solicit anonymous employee feedback to inform CSR strategy.<\/p><\/div>\n<div class=content-segment>\n<h3>5.2 Partnerships<\/h3>\n<ul>\n<li>Collaborate with certified sustainable vendors and technology providers.\u00a0\n<li>Join and support industry alliances focused on ethical and sustainable marketing.\u00a0<\/ul>\n<\/div>\n<div class=content-segment>\n<h2>6. Policy Review<\/h2>\n<p>This policy is reviewed annually by the Executive Leadership Team in collaboration with People and Culture. Updates will be shared transparently with all stakeholders.<\/p><\/div>\n<\/section>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/section>\n\n    <aside\n        x-cloak\n        x-transition\n        x-show=\"showModal\"\n        data-role=\"subscription-modal\"\n        @click=\"setModalVisibity(false)\">\n        <div x-show=\"!isSubmitted\" class=\"pop-up\" @click.stop>\n            <div class=\"d-flex flex-row justify-content-end close-row\">\n                <span class=\"d-inline-black\" @click=\"setModalVisibity(false)\">\n                    <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M20.5983 18.8121L13.7992 12.0019L20.5983 5.19175C21.1001 4.68914 21.1001 3.87819 20.5983 3.37696C20.0965 2.87435 19.2869 2.87435 18.7865 3.37696L11.9873 10.1871L5.1882 3.37696C4.68641 2.87435 3.87677 2.87435 3.37635 3.37696C2.87455 3.87956 2.87455 4.69051 3.37635 5.19175L10.1755 12.0019L3.37635 18.8121C2.87455 19.3147 2.87455 20.1257 3.37635 20.6269C3.63357 20.8845 3.95406 21 4.28861 21C4.62315 21 4.94362 20.8719 5.20087 20.6269L12 13.8167L18.7991 20.6269C19.0564 20.8845 19.3769 21 19.7114 21C20.0459 21 20.3664 20.8719 20.6237 20.6269C21.1254 20.1243 21.1254 19.3133 20.6237 18.8121H20.5983Z\" fill=\"black\" \/>\n                    <\/svg>\n                <\/span>\n            <\/div>\n            <div class=\"text-content\">\n                <h3 class=\"\">\n                    Stay Forward                <\/h3>\n\n                <p class=\"\">\n                    Get exclusive insights into digital <br class=\"d-none d-lg-block\">media&#8217;s top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.                <\/p>\n            <\/div>\n\n            <div class=\"input-content\">\n                <form data-newsletter-form class='custom-hubspot-form' id='hubspot_form_69d9a43c0d318'>\n        <div class='d-flex input'>\n            <input type='email' class='form-control me-2 input' placeholder='Enter Email Address' aria-label='Email' name='email' required>\n            <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n        <\/div>\n        <p class='hubspot-status' id='hubspot_form_69d9a43c0d318_status'><\/p>\n    <\/form>\n    <script>\n    document.addEventListener('DOMContentLoaded', function() {\n        var form = document.getElementById('hubspot_form_69d9a43c0d318');\n        form.addEventListener('submit', function(event) {\n            if (!form.checkValidity()) {\n                event.preventDefault();\n                form.reportValidity();\n                return; \/\/ Exit the function\n            }\n\n            event.preventDefault();\n            \/\/ Collect the form data\n            var emailInput = this.querySelector('input[name=\\'email\\']');\n            var email = emailInput.value;\n\n            \/\/ Email validation\n            var emailPattern = \/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/; \/\/ Simple email regex\n            \/\/ Use custom selector if provided, otherwise use the specific status element for this form\n            var statusElement = '.email-error-container' ? 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