{"id":125942,"date":"2025-04-30T10:06:57","date_gmt":"2025-04-30T15:06:57","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=125942"},"modified":"2026-01-13T13:25:36","modified_gmt":"2026-01-13T18:25:36","slug":"hub","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/hub\/","title":{"rendered":"Insights hub"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/en-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/\">Insights<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            Strategic Marketing Insights        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Your guide to navigating full-funnel marketing with forward-thinking insights and strategies from our experts.                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.and = (...args) => {\n        return args.every(Boolean)\n    };\n\n    window.or = (...args) => {\n        return args.some(Boolean)\n    };\n\n    window.isGreaterThan = ( a,b) => a > b;\n    window.encodedPosts = {\"0\":{\"id\":161852,\"title\":\"What SEJ Is Hearing\\u00a0from\\u00a0Search Marketers Right Now\\u00a0\",\"type\":\"podcasts\",\"type_label\":\"Podcast\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/podcasts\/what-sej-is-hearing-from-search-marketers-right-now\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"content\":\"\",\"event_date\":\"\",\"publish_date\":\"May 11, 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/ShiftHappens-Episode12-BlogImage2-1.jpg\",\"post\":{\"ID\":161852,\"post_author\":\"13\",\"post_date\":\"2026-05-11 11:01:07\",\"post_date_gmt\":\"2026-05-11 16:01:07\",\"post_title\":\"What SEJ Is Hearing\\u00a0from\\u00a0Search Marketers Right Now\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"what-sej-is-hearing-from-search-marketers-right-now\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-05-11 11:24:55\",\"post_modified_gmt\":\"2026-05-11 16:24:55\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/?post_type=podcasts\\u0026#038;p=161852\",\"menu_order\":0,\"post_type\":\"podcasts\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"1\":{\"id\":162342,\"title\":\"TV Is Alive, Thriving, and Finally Measurable\",\"type\":\"podcasts\",\"type_label\":\"Podcast\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/podcasts\/tv-didnt-die-convergent-tv-marketing-growth\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"content\":\"\",\"event_date\":\"\",\"publish_date\":\"June 08, 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/ShiftHappens-Episode14-BlogBanner.jpg\",\"post\":{\"ID\":162342,\"post_author\":\"6\",\"post_date\":\"2026-06-08 10:06:01\",\"post_date_gmt\":\"2026-06-08 15:06:01\",\"post_title\":\"TV Is Alive, Thriving, and Finally Measurable\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"tv-didnt-die-convergent-tv-marketing-growth\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-06-08 10:06:02\",\"post_modified_gmt\":\"2026-06-08 15:06:02\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/?post_type=podcasts\\u0026#038;p=162342\",\"menu_order\":0,\"post_type\":\"podcasts\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"2\":{\"id\":162254,\"title\":\"What Should CMOs Demand\\u00a0From\\u00a0a\\u00a0Media Partner Today?\\u00a0\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/what-cmos-demand-from-media-partner-today\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Strategy\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003EIn short\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMedia management is being rewritten as fragmented discovery, AI-led execution, and rising pressure to prove business impact force brands to rethink what they need from agency partners. Forrester\\u2019s \\u003Ca href=\\u0022https:\/\/www.forrester.com\/report\/the-media-management-services-landscape-q2-2026\/RES194478\\u0022\\u003E\\u003Cem\\u003EThe Media Management Services Landscape, Q2 2026\\u003C\/em\\u003E\\u003C\/a\\u003E frames this shift around full-funnel value, AI governance, and CFO-grade measurement, while DAC\\u2019s view is that the next media partner must connect strategy, data, content, operations, and outcomes rather than just media buying.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003EKeep reading to learn how brands can turn media management into a more measurable, scalable growth channel.\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor years, media management was often evaluated through a narrow lens: buying power, channel expertise, campaign efficiency, and the ability to optimize spend across platforms. Those capabilities still matter. But they are no longer enough.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EToday\\u2019s CMOs are operating in a more complex environment. Discovery is fragmented. Customer journeys are less linear. AI is reshaping how consumers search, compare, and make decisions. Retail and commerce media are changing the relationship between advertising and sales. Finance teams are asking harder questions about return on investment. At the same time, media platforms are automating more of the executional work agencies once used to differentiate themselves.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe result is a fundamental shift in what brands should expect from a media management partner. The next generation of media performance will not be defined by who can buy impressions at the lowest cost. It will be defined by who can connect strategy, data, content, technology, and operations to business outcomes that leadership teams can understand and trust.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAccording to Forrester\\u2019s \\u003Cem\\u003EThe Media Management Services Landscape, Q2 2026\\u003C\/em\\u003E, media management services are evolving beyond paid media placement to combine business strategy, data, technology, content, planning, buying, measurement, and continuous optimization in support of effective customer engagement. DAC was included among the providers researched in the report.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003EFrom media efficiency to business accountability\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEfficiency has always been part of the media mandate. Brands need to reach the right audiences, reduce waste, and optimize investment across channels. But efficiency alone does not answer the question now being asked in boardrooms: what business impact did this media investment create?\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThat question changes the role of the agency partner.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMedia can no longer be treated as a standalone activation layer, disconnected from customer behavior, sales performance, content relevance, and the broader marketing ecosystem. It has to be planned and measured in relation to business objectives such as customer acquisition, lead quality, revenue, retention, store visits, local demand, market share, or lifetime value.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis is especially important for multi-location, multi-market, and enterprise brands, where media performance is shaped not only by national spend, but also by local discoverability, operational consistency, content quality, and the ability to understand what is happening across markets.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe agencies best positioned for this new reality are not simply media buyers. They are business partners that can translate investment into outcomes, and outcomes into decisions.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003ECFO-grade measurement is becoming the new standard\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe pressure to prove media\\u2019s value is intensifying. Platform-reported metrics still have a role, but they are not enough on their own. Clicks, impressions, reach, views, and even conversions can tell part of the story, but they do not always prove incremental business impact.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMarketing leaders increasingly need measurement approaches that can stand up to executive and finance scrutiny. That means stronger use of incrementality testing, marketing mix modeling, attribution, experimentation frameworks, and outcomes-linked reporting.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe goal is not simply to report what happened. It is to understand what changed because of media investment.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA campaign can generate strong platform performance while still failing to create incremental value. Conversely, some of the most important media effects may happen across longer time horizons, multiple touchpoints, or offline environments that are not fully captured by platform dashboards.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor brands, the question to ask is no longer, \\u201cCan our agency report on performance?\\u201d It is, \\u201cCan our agency help us understand the business contribution of media well enough to make better investment decisions?\\u201d\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003EAI is changing execution, but governance is the differentiator\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAI is quickly becoming part of the media management infrastructure. Planning, buying, bidding, budget allocation, creative variation, audience modeling, and optimization are all being affected by automation.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EBut this does not mean strategy becomes less important. In fact, it makes strategy more important.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWhen platforms automate more decisions, brands need partners who can define the right objectives, feed systems with better data, interpret outputs, identify risks, and ensure that AI-enabled activation aligns with business priorities. The real differentiator is not whether an agency \\u201cuses AI.\\u201d It is how that agency governs AI.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ECMOs should ask clear questions. How is AI being used in planning and optimization? Where is human oversight required? What safeguards exist around brand safety, bias, privacy, compliance, and quality control? How are recommendations validated? How are teams trained? How are outcomes monitored?\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAI can accelerate media performance, but only if it is connected to a disciplined operating model. Without governance, automation can simply make poor decisions faster.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003EDiscovery is fragmenting across search, social, commerce, and AI\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EOne of the biggest shifts facing media leaders is the fragmentation of discovery. Consumers no longer move through a predictable funnel. They discover brands through paid search, organic search, maps, social platforms, creators, reviews, retail media networks, marketplaces, AI assistants, video platforms, and local listings.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThat has major implications for media strategy.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIf people discover brands across a wider range of environments, media cannot be planned in isolation from content, search visibility, local presence, and customer intent. Paid media may create demand, but content, reviews, location data, landing pages, search results, and local experiences often determine whether that demand converts.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis is where the boundaries between media, SEO, content strategy, analytics, and local optimization start to blur. A high-performing media partner must understand not only where to place investment, but also how consumers make decisions once that investment creates interest.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor distributed brands, this is even more critical. A national campaign may drive awareness, but the final decision may happen at the local level: a nearby branch, dealer, clinic, restaurant, store, or service provider. If the local experience is inconsistent, inaccurate, or invisible, media efficiency suffers.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe next media partner must understand discovery, not just distribution.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003EThe five demands for your media management partner\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAs the market evolves, CMOs should raise the bar for agency evaluation. Buying power and channel credentials still matter, but they should be only part of the conversation. The more important question is whether a partner can help the brand build a more accountable, adaptive, and integrated media model.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EHere are five demands every CMO should bring to the next agency conversation.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E1. Business-linked measurement\\u003C\/strong\\u003E\\u003Cbr\\u003E Your partner should be able to connect media performance to business outcomes, not just media metrics. That includes a clear point of view on incrementality, attribution, marketing mix modeling, experimentation, and executive-ready reporting. The goal should be better decision-making, not just better dashboards.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E2. AI governance\\u003C\/strong\\u003E\\u003Cbr\\u003E Your partner should be able to explain how AI is being used, where human judgment remains essential, and how risks are managed. AI should improve speed and intelligence, but it should not create a black box. Brands need transparency, accountability, and governance.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E3. Data strategy\\u003C\/strong\\u003E\\u003Cbr\\u003E Media performance depends on the quality of the data behind it. Your partner should know how to structure, connect, analyze, and activate data across channels, markets, and customer journeys. Data strategy is no longer an adjacent capability. It is central to media effectiveness.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E4. Content and context alignment\\u003C\/strong\\u003E\\u003Cbr\\u003E The right audience and the right placement are only part of the equation. Media also needs the right message, the right content, and the right experience for the context in which people are discovering the brand. Content strategy, search visibility, creative relevance, and media planning need to work together.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E5. Operational excellence\\u003C\/strong\\u003E\\u003Cbr\\u003E Modern media is operationally complex. Brands need partners who can manage trafficking, taxonomy, governance, reporting, budget pacing, optimization, partner coordination, and multi-market execution with discipline. Operational excellence is often what separates strategy from performance.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003EWhy DAC is part of this conversation\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EDAC was included among the providers researched in Forrester\\u2019s \\u003Ca href=\\u0022https:\/\/www.forrester.com\/report\/the-media-management-services-landscape-q2-2026\/RES194478\\u0022\\u003E\\u003Cem\\u003EThe Media Management Services Landscape, Q2 2026\\u003C\/em\\u003E\\u003C\/a\\u003E. In the report, DAC is listed as an agency with geographic focus in North America and EMEA, and with selected extended business scenario focus areas including content strategy, data strategy, and media and advertising operations.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThose areas reflect where the media management conversation is heading. Brands do not need more disconnected activity. They need connected systems of performance: data that informs decisions, content that matches intent, media that drives demand, operations that create consistency, and measurement that proves value.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor DAC, this is a natural evolution of the enterprise-to-local challenge many brands already face. Whether a brand is managing locations, markets, product lines, service areas, dealer networks, franchises, or distributed customer journeys, performance does not happen in one channel, one platform, or one dashboard. It happens across a connected ecosystem of moments that influence how people discover, evaluate, and choose a brand.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003EThe agency review checklist needs an upgrade\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAs brands reassess their agency relationships, the evaluation process should change. The strongest agency partner may not be the one with the flashiest platform demo or the lowest cost structure. It will be the one that can combine talent, technology, governance, and strategic clarity in a way that helps the brand grow.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThat means asking better questions.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EHow does the agency prove business impact? How does it govern AI? How does it connect media with search, content, and local intent? How does it operationalize data? How does it help the organization make smarter investment decisions?\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe future of media management will belong to partners that can make media more measurable, more adaptive, and more connected to the customer journey.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMedia is being rewritten. CMOs should make sure their agency partnerships are being rewritten with it.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"June 04, 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/What-Should-CMOs-Demand-From-Their-Media-Partner-Blog1-875x438-1.jpg\",\"post\":{\"ID\":162254,\"post_author\":\"6\",\"post_date\":\"2026-06-04 13:58:30\",\"post_date_gmt\":\"2026-06-04 18:58:30\",\"post_title\":\"What Should CMOs Demand\\u00a0From\\u00a0a\\u00a0Media Partner Today?\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"what-cmos-demand-from-media-partner-today\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-06-04 13:59:18\",\"post_modified_gmt\":\"2026-06-04 18:59:18\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/insights\/blog\/none\/what-cmos-demand-from-media-partner-today\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"3\":{\"id\":162063,\"title\":\"Google Marketing Live\\u00a02026: 4 key\\u00a0takeaways\\u00a0\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/google-marketing-live-2026-key-takeaways\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EIn short: What mattered most from Google Marketing Live 2026?\\u003C\/strong\\u003E\\u003Cbr\\u003EAI-driven search, video discovery, shopping, and measurement are becoming increasingly connected, forcing brands to adapt to more conversational, non-linear consumer journeys. Success will depend on stronger content, smarter data signals, and integrated strategies across Search, YouTube, commerce, and AI-powered experiences.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003EKeep reading to learn how Google\\u2019s latest updates are reshaping SEO, paid media, video strategy, commerce experiences, and measurement frameworks for brands.\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EGoogle Marketing Live 2026 reinforced a major shift that\\u2019s already reshaping how brands connect with consumers: search, discovery, shopping, and measurement are becoming increasingly AI-driven, conversational, and interconnected. From AI Mode and video discovery to commerce integrations and advanced measurement tools, Google\\u2019s announcements made it clear that brands need to adapt to non-linear consumer journeys happening across Search, YouTube, shopping experiences, and conversational interfaces.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAs the dust settles on GML 2026, let\\u2019s break down the announcements and look at the key takeaways and next steps for brands\\u2019 success.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E1. Search is already conversational\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe shift in how users search is no longer hypothetical\\u2014it\\u2019s already happening, with 2.5B AI Overviews users and more than 1B monthly AI Mode users. These features see 3x longer queries than traditional search. Consumers are increasingly embracing these experiences, with brainstorm-style searches growing 30% faster than any other AI Mode query type.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWith that shift in user behavior, more Google Ad products are gaining prominence:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAds and promotional offers surfaced in AI Mode incorporate immediate purchase action into the original research conversation\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAI-generated shopping summaries help recommended products align more closely with the user\\u2019s ongoing research and intent\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EBusiness agents will allow consumers to ask questions directly within ads, creating a more seamless research and purchase experience\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003EWhat does this mean for brands?\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EExpertise and experience remain critical for SEO and AI visibility\\u2014\\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/insights\/blog\/search-optimization\/seo-success-looks-different-now\/\\u0022\\u003Esomething DAC has already identified as a core strategic pillar\\u003C\/a\\u003E.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWith ads coming to AI Mode, brands need to be present in the conversation in a natural way to be able to fit the moment. Features like AI Max can help brands better understand conversational intent and dynamically adapt creative assets to fit the moment more naturally.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E2. Video and creator content are becoming central to discovery and performance\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EVideo is no longer just an awareness tactic; it\\u2019s becoming a core driver of discovery, engagement, and purchase consideration, with \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/services\/creative\/\\u0022\\u003Evisual assets playing a key role in brand discovery\\u003C\/a\\u003E through multiple touchpoints:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EAI Mode:\\u003C\/strong\\u003E Organic visibility in AI Mode is not only based on text content, but visual content as well, including video. To continue building expertise and experience needed for more visibility, brands need to lean into all types of content.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EYouTube AI Overviews:\\u003C\/strong\\u003E AI Overviews are coming to YouTube in the form of an Ask YouTube button that surfaces the most relevant content based on the user\\u0027s question and incorporates further chat experience to promote discovery.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ECreator content:\\u003C\/strong\\u003E With organic video content driving 13x higher search intent and 5x higher purchase intent, creators continue to play a significant role in brand discovery and influencing consumer behavior. Google is adding features to find and add creator content to paid campaigns to further simplify the process for advertisers.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EDemandGen:\\u003C\/strong\\u003E On the paid side, DemandGen is the key campaign type to drive incremental revenue with video, rooted in the predictive model surfacing content to users before they actually think about a product or service.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003EWhat does this mean for brands?\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EBrands need to rethink their creative strategies and further lean into video content to fuel discovery and influence purchase decisions. On the paid side, video should not be considered a purely awareness asset, but a purchase driver as well.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E3. Commerce experiences are becoming more seamless and connected\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EGoogle is simplifying the path to purchase with Universal Cart powered by UCP (Universal Commerce Protocol), which allows users to buy directly from product ads across multiple surfaces, including AI Mode and YouTube.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ESimultaneously, product feeds on YouTube are expanding to tablets and Pause Ads on Mobile, providing more ways for consumers to engage with products and convert.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe Universal Cart also introduces more agentic shopping experiences, including alerts for deals and price changes on saved items. From a user perspective, the Universal Cart becomes a wish list for purchases they might want to think about a bit more.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWhat does this mean for brands?\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EDetailed, structured, and regularly updated product feeds are crucial for AI Mode visibility and timely offer surfacing, feeding not only into deal alerts but AI summaries and the ability of the product to fit seamlessly into the conversation.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EBrands need to adopt an approach that any channel is a shopping channel and adjust their strategies accordingly to capture demand in the way that is most convenient for consumers.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E4. Measurement and first-party data remain the foundation of performance\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAs consumer journeys become more dynamic and less linear, Google is continuing to emphasize the importance of strong measurement frameworks and high-quality first-party data. At GML 2026, Google positioned \\u003Ca href=\\u0022https:\/\/proove.dacgroup.com\/\\u0022\\u003Edata strength, causality, and unified measurement\\u003C\/a\\u003E as critical components for helping AI-powered systems optimize campaigns and understand performance across increasingly fragmented touchpoints.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ETo support this, Google highlighted tools like Google Tag Gateway and the Data Manager API to help brands strengthen data collection and activation. Additional measurement updates included:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ECampaign Type Attribution:\\u003C\/strong\\u003E Highlights how campaigns like DemandGen contribute to conversions across the broader customer journey\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EAttributed Brand Searches:\\u003C\/strong\\u003E Measures increases in brand search activity influenced by campaigns\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EQualified Future Conversions:\\u003C\/strong\\u003E Uses predictive modeling to estimate future conversion impact based on current engagement signals\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003EWhat does this mean for brands?\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EStrong measurement foundations and reliable first-party data are becoming even more important as AI-driven media buying and optimization continue to evolve. Brands need accurate, timely signals to help platforms better understand performance and optimize toward business outcomes.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAt the same time, these newer measurement tools reflect the growing need to evaluate influence beyond last-click attribution. While predictive metrics should still be interpreted thoughtfully, they can provide faster directional insights into how campaigns are shaping consumer behavior across increasingly complex purchase journeys.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003ENavigating the next era of Google marketing\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EGoogle Marketing Live 2026 reinforced that search, video, commerce, and measurement are becoming increasingly interconnected through AI-powered experiences. As consumer journeys grow more conversational and non-linear, brands need strategies that connect SEO, paid media, creative, commerce, and analytics to meet users across every stage of discovery and decision-making.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAt DAC, we help brands adapt to these evolving behaviors through integrated digital marketing strategies built for performance and long-term growth. Whether it\\u2019s improving AI visibility, scaling video and creator content, modernizing measurement frameworks, or building connected full-funnel media programs, our teams help brands stay ahead of change. Explore DAC\\u2019s \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/services\/search-optimization\/\\u0022\\u003Esearch\\u003C\/a\\u003E, \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/services\/paid-media\/\\u0022\\u003Emedia\\u003C\/a\\u003E, and \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/services\/analytics\/\\u0022\\u003Eanalytics\\u003C\/a\\u003E services or \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/contact\/\\u0022\\u003Econtact us\\u003C\/a\\u003E to learn more.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"May 26, 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/GML-Blog1-875x438-1.jpg\",\"post\":{\"ID\":162063,\"post_author\":\"6\",\"post_date\":\"2026-05-26 12:55:23\",\"post_date_gmt\":\"2026-05-26 17:55:23\",\"post_title\":\"Google Marketing Live\\u00a02026: 4 key\\u00a0takeaways\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"google-marketing-live-2026-key-takeaways\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-05-26 14:17:16\",\"post_modified_gmt\":\"2026-05-26 19:17:16\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/insights\/blog\/none\/google-marketing-live-2026-key-takeaways\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"4\":{\"id\":161909,\"title\":\"2026 Upfronts, NewFronts, and\\u00a0Google\\u00a0Brandcast: What\\u00a0marketers\\u00a0should\\u00a0actually\\u00a0care\\u00a0about\\u00a0\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/upfronts-newfronts-brandcast-connected-media-era\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EIn short: What actually mattered from the 2026 Upfronts, NewFronts, and Brandcast events?\\u003C\/strong\\u003E\\u003Cbr\\u003EStreaming, creators, commerce, AI, sports, and performance media are all converging into one connected ecosystem where brands are expected to drive both cultural relevance and measurable business outcomes.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003EKeep reading to learn how marketers can adapt as channel silos disappear, creator ecosystems mature, and attention continues shifting toward streaming, live moments, and community-driven content.\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:separator --\\u003E\\u003Chr class=\\u0022wp-block-separator has-alpha-channel-opacity\\u0022\/\\u003E\\u003C!-- \/wp:separator --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis year\\u2019s Upfronts, NewFronts, and Google Brandcast events made one thing very clear: the industry is officially in its \\u201ceverything is connected\\u201d era.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EStreaming, creators, commerce, AI, retail media, sports, performance\\u2014all of it is starting to blend together into one giant ecosystem where brands are expected to drive both cultural relevance \\u003Cem\\u003Eand\\u003C\/em\\u003E measurable business results.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe days of separating \\u201cbrand\\u201d and \\u201cperformance\\u201d media conversations are fading fast. And honestly, we\\u2019re relieved and excited. Everything is as it should be.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E1. Streaming is no longer \\u201cthe future\\u201d; it\\u2019s all just media now\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EStreaming platforms spent less time talking about subscriber growth this year and more time talking about ad products, targeting capabilities, measurement, and commerce integrations.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003EKey platform updates\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ENetflix\\u003C\/strong\\u003E continued pushing deeper into advertising with expanded programmatic capabilities, live event integrations, and more momentum around its ad-supported tier.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EAmazon\\u003C\/strong\\u003E leaned hard into shoppable entertainment and commerce-driven video tied directly to Prime Video and retail behavior.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EDisney\\u003C\/strong\\u003E focused heavily on audience identity, unified measurement, and cross-platform buying across Disney+, Hulu and ESPN.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ENBCUniversal\\u003C\/strong\\u003E emphasized sports, retail partnerships, and AI-powered planning tools designed to help advertisers optimize in real time.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe vibe across all of them? Everyone wants to be a one-stop-shop media ecosystem now.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003EWhat it means for marketers\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECTV is no longer just an awareness play\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECommerce and media strategies need to work together\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EPlanning by individual channels will continue to make less sense over time\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIn a nutshell, the siloed era is over but fragmentation also continues. Yes, it\\u2019s a bit of a headscratcher.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E2. Creators officially became premium media properties\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ENewFronts and \\u003Ca href=\\u0022https:\/\/blog.youtube\/news-and-events\/brandcast-2026-highlights\/\\u0022\\u003EBrandcast\\u003C\/a\\u003E especially doubled down on the idea that creators are no longer just \\u201cinfluencers.\\u201d Instead, they are entertainment brands with loyal fandoms and serious viewing power.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe \\u003Ca href=\\u0022https:\/\/services.google.com\/fh\/files\/misc\/brandcast_2026_top_takeaways-compressed.pdf\\u0022\\u003EYouTube Brandcast\\u003C\/a\\u003E focused heavily on:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECreator-led communities and fandoms\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EConnected TV growth\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EShorts monetization\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ESports partnerships\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EShoppable video\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAI-powered creator and campaign tools\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe biggest takeaway, however, was YouTube\\u2019s positioning overall. They essentially walked on stage and said, \\u201cWe are everything, everywhere, all at once.\\u201d\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EStreaming platform? Yes.\\u003Cbr\\u003ETV network? Also yes.\\u003Cbr\\u003ECreator economy leader? Obviously.\\u003Cbr\\u003ECommerce engine? Yep.\\u003Cbr\\u003EPerformance platform? That too.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EYouTube also reinforced that creator content is increasingly being watched on TV screens, which continues blurring the line between traditional entertainment and digital media. It\\u2019s another case for managing TV and CTV in coordination.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003EWhat it means for marketers\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECreator strategies need to go beyond one-off sponsorships\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECommunity matters more than follower count to build trust\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELong-term creator ecosystems are becoming more valuable than transactional partnerships\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E3. AI has made significant moves beyond buzzword territory\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAI was and continues to be \\u003Cem\\u003Eeverywhere\\u003C\/em\\u003E this year, but the conversation is evolving towards practicality. It\\u2019s less \\u201cLook what AI \\u003Cem\\u003Ecould\\u003C\/em\\u003E do someday\\u201d and more \\u201cHere\\u2019s how we\\u2019re embedding it directly into workflows right now.\\u201d\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003EGoogle Marketing Platform and Gemini updates\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EGoogle announced \\u003Ca href=\\u0022https:\/\/blog.google\/products\/marketingplatform\/360\/gemini-models-advantage-google-marketing-platform\/\\u0022\\u003Eseveral Gemini-powered updates across GMP and DV360\\u003C\/a\\u003E, including:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAI-powered campaign planning and optimization\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ESmarter audience and inventory recommendations\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAds Advisor integrations\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EFaster activation workflows\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EEnhanced media curation tools\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EConfidential Publisher Match for privacy-safe targeting\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe bigger story wasn\\u2019t just automation but operational efficiency. Platforms are trying to help marketers make faster, smarter decisions across increasingly fragmented ecosystems.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003EWhat it means for marketers\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAI is becoming an operations layer, not just a creative tool\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ETeams need to think beyond experimentation\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EThe real value is speed, optimization and connected decision-making so that marketers can spend more time being strategic thought leaders and impacting client programs\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E4. Sports and live moments still have main character energy\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIn an increasingly fragmented media landscape, live sports and cultural moments are still some of the few things that can pull massive audiences together at the same time. Focus areas explored included:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EExpanded sports partnerships\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EInteractive viewing experiences\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EReal-time engagement opportunities\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECommerce integrations tied to live events\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EPremium live inventory demand\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAs these trends take shape and gain momentum, attention metrics will become more important than ever.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003EWhat it means for marketers\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELive moments still drive unmatched engagement\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ESports strategies should connect with creators, social, and commerce\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EBrands need agile creative built for real-time participation and AI can help with human driven guidance for trust\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003ESo, what are the next steps from here?\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EStop planning by channel, PLEASE! \\u003C\/strong\\u003EConsumers don\\u2019t think in silos anymore, and media strategies can\\u2019t either.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EBuild creator ecosystems instead of one-off campaigns for greater impact. \\u003C\/strong\\u003EThe strongest creator partnerships are starting to look more like long-term brand collaborations than influencer buys.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EShe\\u2019s real and she\\u2019s beautiful\\u2014now make AI operational. \\u003C\/strong\\u003EThe real opportunity isn\\u2019t just AI-generated content, but smarter planning, faster optimization, and better insights.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EFocus on outcomes, not just reach. \\u003C\/strong\\u003EImpressions alone aren\\u2019t enough anymore. Measurement needs to tie back to actual business impact.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EFollow attention! \\u003C\/strong\\u003ECreators, sports, premium streaming, and community-driven content are where attention is consolidating.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003EDAC\\u2019s vision for media\\u2019s exciting new era\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe biggest takeaway from this year\\u2019s Upfronts, NewFronts, and Brandcast? The future belongs to brands that can connect media, data, technology, and creativity into one cohesive strategy. Luckily, at DAC, we\\u2019re already on it.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFrom integrated media and commerce strategies to AI-powered optimization and full-funnel measurement, DAC helps brands navigate increasingly fragmented ecosystems while still driving measurable business outcomes.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWhether it\\u2019s building connected audience strategies, \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/en-ca\/services\/paid-media\/\\u0022\\u003Eactivating smarter cross-channel media plans\\u003C\/a\\u003E, scaling creator and CTV investments, using AI to improve efficiency and performance, or turning attention into action across the customer journey, DAC is helping brands work smarter, move faster, and create more accountable marketing strategies.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EBecause as platforms continue trying to become everything everywhere all at once, brands need partners who can actually connect all the moving pieces together.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWant to talk about what these shifts mean for your business? Let\\u2019s connect.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"May 19, 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/Google-Brandcast-Blog1-875x438-1.jpg\",\"post\":{\"ID\":161909,\"post_author\":\"62\",\"post_date\":\"2026-05-19 12:34:24\",\"post_date_gmt\":\"2026-05-19 17:34:24\",\"post_title\":\"2026 Upfronts, NewFronts, and\\u00a0Google\\u00a0Brandcast: What\\u00a0marketers\\u00a0should\\u00a0actually\\u00a0care\\u00a0about\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"upfronts-newfronts-brandcast-connected-media-era\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-05-25 09:17:00\",\"post_modified_gmt\":\"2026-05-25 14:17:00\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/insights\/blog\/none\/upfronts-newfronts-brandcast-connected-media-era\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"5\":{\"id\":161532,\"title\":\"The YouTube Content Shift Brands\\u00a0Can\\u2019t\\u00a0Ignore\\u00a0\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/search-optimization\/youtube-content-shift-brands-cant-ignore\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Search optimization\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/search-optimization\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EIn Short\\u003C\/strong\\u003E: \\u003Cstrong\\u003EWhy are how-to videos no longer enough for brands on YouTube?\\u003C\/strong\\u003E \\u003Cbr\\u003EThey still help brands capture search demand, but the biggest growth opportunity now comes from content that keeps people watching. That means stronger hooks, better pacing, clearer payoff moments, and educational formats built for discovery, retention, and recommendation. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003EKeep reading to learn how brands can turn YouTube content into a more watchable, scalable growth channel.\\u003C\/em\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003E____________________________________________________________________________________________\\u003C\/em\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEdu-tainment is becoming YouTube\\u2019s biggest growth opportunity. \\u201cHow-to\\u201d content still works. It just is not where the biggest upside lives anymore. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor years, YouTube strategy was straightforward: find a question people are searching for, answer it clearly, optimize the metadata, and let search do the rest. That model still has value. But it is no longer enough on its own, especially in crowded categories where dozens \\u2014 or hundreds \\u2014 of videos are already competing to answer the same question. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EToday, the brands breaking through are not always the ones with the most complete answer. More often, they are the ones that make learning watchable. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA few signals help explain why this shift matters. YouTube Shorts now averages \\u003Ca href=\\u0022https:\/\/economictimes.indiatimes.com\/tech\/technology\/youtube-shorts-has-hit-200-billion-daily-views-ceo-neal-mohan\/articleshow\/121968947.cms\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003E\\u003Cstrong\\u003E200 billion daily views\\u003C\/strong\\u003E\\u003C\/a\\u003E, according to reporting on Neal Mohan\\u2019s Cannes Lions keynote. HubSpot reports that \\u003Ca href=\\u0022https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics?utm_source=chatgpt.com\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003E\\u003Cstrong\\u003E89% of businesses use video marketing\\u003C\/strong\\u003E\\u003C\/a\\u003E. And YouTube\\u2019s own analytics framework explicitly breaks discovery into multiple surfaces, including Search, Browse, Suggested, playlists, channels, and external sources. In other words, the platform is bigger than search, competition is heavier, and format matters more than ever. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EThe problem: The old playbook is getting crowded \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe problem is not that educational content stopped working. The problem is that \\u003Cstrong\\u003Ebasic educational content became easy to replicate\\u003C\/strong\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMost industries now have years of \\u201chow to,\\u201d \\u201cwhat is,\\u201d and \\u201ctop five tips\\u201d videos sitting on YouTube. That has created a sea of content with predictable hooks, familiar formats, and nearly interchangeable answers. There is nothing wrong with those formats in isolation. But when dozens of channels in your category all answer the same question in the same way, distinctiveness disappears. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAnd at the same time, video has become mainstream across marketing. The volume of content competing for the same searches has never been higher. Producing another technically correct tutorial is no longer a differentiator. It is table stakes. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThat matters because YouTube does not simply reward the most technically correct video. It rewards the videos people choose to watch \\u2014 and keep watching. A video that earns the click and holds attention through to the end sends fundamentally different signals to the platform than one that gets found but abandoned after 45 seconds. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe gap between those two outcomes is exactly where brands are either winning or leaving growth on the table. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EOld model:\\u003C\/strong\\u003E \\u003Cbr\\u003ESearch a question \\u2192 Watch tutorial \\u2192 Done \\u003Cbr\\u003EOptimized for: relevance only \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ENew opportunity:\\u003C\/strong\\u003E \\u003Cbr\\u003EClick-worthy packaging + stronger retention + recommendation growth \\u003Cbr\\u003EOptimized for: how YouTube actually distributes content \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EDiscovery Reality: YouTube Is Bigger Than Search \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA lot of brands still treat YouTube like Google with thumbnails. That is one of the biggest strategic mistakes they can make, and it quietly caps the ceiling on everything they publish. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ESearch still matters. It is still one of the clearest ways to capture intent. But YouTube itself makes clear that traffic can come from multiple surfaces, and the Reach tab is specifically built to help creators understand how viewers find content through impressions, CTR, and traffic sources. Search and discovery guidance also makes clear that YouTube matches viewers to videos they are likely to watch and enjoy, rather than rewarding one format by default. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThose surfaces behave differently and reward different qualities in a video: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:161493,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/image-1.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-161493\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003ESources: YouTubeHelp; Search Engine Journal\\u003C\/em\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThat changes the game entirely. Search can help a video get found. But recommendation surfaces like Browse, Suggested, and Shorts are what helps video scale. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAnd the rise of Shorts only reinforces that reality. YouTube discovery is no longer built around one behavior or one format. Brands that plan only for search are building a single-lane strategy on a multi-lane platform, especially as \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/insights\/blog\/paid-media\/the-media-forward-series-video-is-the-new-search\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Evideo is becoming a starting point for discovery\\u003C\/a\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ERetention reality: Retention is not a nice-to-have. It\\u2019s the signal. \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIf you want the clearest proof that YouTube is a retention-driven platform, look at what the platform chose to build directly into YouTube Studio. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EYouTube\\u2019s \\u003Cstrong\\u003EKey Moments for Audience Retention\\u003C\/strong\\u003E report exists specifically to show which moments in a video held attention and where viewers dropped off. YouTube says this report is designed to show what is working and where content is losing viewers. Its engagement guidance also points to creators to retention as a core way to understand performance. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThat should tell brands everything they need to know. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EYouTube is not just asking, \\u201cDid someone click?\\u201d It is also asking, \\u201cDid they stay?\\u201d and \\u201cWas this satisfying enough to keep recommending?\\u201d These are qualitatively different questions than the ones that drove most YouTube strategies five years ago. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPacing, structure, payoff, and storytelling are not production niceties. They are the variables that influence the signals YouTube can actually measure and act on. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe practical takeaway is simple: \\u003Cstrong\\u003Eif your retention improves, your distribution options improve.\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThat is the direct bridge between educational content quality and platform growth. Invest in holding attention, and the algorithm works with you instead of against you. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA simple way to think about it is: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EHook \\u2192 Pattern Break \\u2192 Payoff\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIf a video opens with a strong hook, introduces movement or surprise, and delivers clear payoff moments, viewers have more reasons to keep moving forward. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe opportunity: Why edu-tainment is winning right now \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEdu-tainment works because it delivers two things at once: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EValue\\u003C\/strong\\u003E \\u2014 \\u201cThis is useful.\\u201d \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EEnjoyment\\u003C\/strong\\u003E \\u2014 \\u201cThis is engaging enough to keep watching.\\u201d \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThat second part is where a lot of brand content falls short, not because brands lack expertise, but because content is often packaged for the library shelf rather than for someone choosing what to watch next. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe strongest YouTube content today still teaches. It still informs. It still solves real problems. But it does it through better packaging: stronger hooks, more curiosity, cleaner pacing, sharper examples, more tension, and more payoff. The content is still fundamentally educational \\u2014 it has just been built to keep people moving forward instead of giving them a reason to click away. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis is why the most effective formats right now look less like lectures and more like stories with a clear point. They feel easier to watch, and content that feels easier to watch tends to travel farther across Browse, Suggested, and Shorts. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThese formats are not fluff. They are educational approaches with more built-in momentum. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EHigher-opportunity edu-tainment formats \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:161517,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/image-2.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-161517\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EThe framework: A repeatable system for finding winning lanes \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis is the part most teams skip. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThey jump straight to ideation instead of building a process for deciding which topics and formats are actually worth producing. A content brainstorm without a system behind it produces one-off wins and inconsistent results. A system produces a library that compounds over time. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe framework below is built around one critical insight: on YouTube, \\u003Cstrong\\u003Eformat often explains performance better than topic alone\\u003C\/strong\\u003E. Most brands over-organize their content by subject matter and under-analyze the structural patterns that made their best videos work. That is why a strong \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/en-ca\/services\/strategy\/content-strategy\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Econtent strategy\\u003C\/a\\u003E should look beyond topics alone and analyze formats, retention patterns, demand, and distribution potential. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe goal of this system is to close that gap so every new video is built on evidence, not intuition. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E1. Export your content library\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPull titles, recency, views, format type, and length for your own channel and three to five relevant competitors. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E2. Tag videos by format\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EUse buckets like: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EHow-to \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EExplainer \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EMyth-bust \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EMistakes \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EComparison \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ETeardown \/ Reaction \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EExpert commentary \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFormat often explains performance better than topic. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E3. Identify format winners\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ECompare performance against each channel\\u2019s own baseline, not just raw views. Look at: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECTR \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003Eretention patterns \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003Etraffic mix \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003Erelative performance versus channel norms \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E4. Validate demand\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EConfirm real search demand exists and that your phrasing matches how people actually talk about the topic. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis matters across Canada, the U.S., and Europe. The method stays the same, but the wording and demand should still be checked by market. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E5. Prioritize with an Opportunity Score\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EUse a simple scoring model: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EOpportunity Score = Demand \\u00d7 Weak Competition \\u00d7 Format Fit \\u00d7 Shorts Potential\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis is not meant to be complicated. It is just a practical way to filter what is actually worth building. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E6. Build pillar videos first\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMake one strong long-form asset the center of the strategy. Everything else extends from this anchor. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThat means: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003Ea clear opening hook \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003Euseful chapters \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003Evisible payoff moments \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003Ea structure designed for retention, not just completeness \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E7. Cut Shorts from peak moments\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EUse the strongest reveals, reactions, and takeaways from the pillar video to create short-form extensions that feed discovery. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis aligns with YouTube\\u2019s own guidance on transitioning long-form content into Shorts by identifying key moments, extracting strong hooks, and using Shorts to extend reach. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAction plan: What to do next week \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIf you want to apply this without overcomplicating it, start with a focused audit rather than a full strategy overhaul. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe goal is not to rebuild everything at once. It is to find one or two format-driven opportunities quickly and use them to demonstrate what retention-led content can actually do for your channel\\u2019s distribution. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThese seven actions are designed to be completed in roughly five to seven working days by a small team. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:161524,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/image-3.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-161524\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EWhat this gives you\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis gives you a real system, not just a one-off content brainstorm. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWithin 30 days, you will have: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003Ebaseline data on retention curves \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003Ea better view of traffic source mix \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003Eyour first two pillar videos \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003Ea small Shorts library to test against current benchmarks \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe 30-day tracking window is not arbitrary. It is long enough for newly published videos to accumulate meaningful retention data and show early Browse and Suggested signals, but short enough to give you a fast feedback loop before committing to a full quarterly strategy. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe goal is not perfection on the first try. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe goal is a system that gets smarter with every video you publish. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EThe shift is already happening \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe biggest YouTube opportunity for brands right now is not simply making more educational content. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIt is making educational content that actually earns attention. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe brands that understand this early will build libraries that are not just searchable, but watchable, recommendable, and far easier to scale. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe platform has evolved. Discovery is no longer a single lane. Retention is no longer a soft metric. Format is no longer an afterthought. And the brands that treat YouTube like a pure search play are leaving a significant share of their potential audience \\u2014 and their potential reach \\u2014 on the table every single week they publish. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe shift from plain how-to to edu-tainment is not about making content flashier or less substantive. It is about making content that respects the audience\\u2019s attention and is intentionally built to keep people moving forward. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe information is still there. The expertise is still real. But the packaging earns the watch, the watch earns the recommendation, and the recommendation is what compounds a YouTube library into a genuine brand asset. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EThe four-part takeaway \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EBe Searchable\\u003C\/strong\\u003E \\u003Cbr\\u003EAnswer real questions with real demand. Search is the foundation, not the ceiling. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EBe Watchable\\u003C\/strong\\u003E \\u003Cbr\\u003EBuild for retention from the first frame. Hook, tension, payoff \\u2014 every time. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EBe Recommendable\\u003C\/strong\\u003E \\u003Cbr\\u003EEarn Browse and Suggested distribution by making content worth watching twice. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EBe Scalable\\u003C\/strong\\u003E \\u003Cbr\\u003EBuild a system, not just a schedule. Pillar videos plus Shorts create a compounding library. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ESimple Workflow\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EAudit \\u2192 Classify formats \\u2192 Gap analysis \\u2192 Opportunity Score \\u2192 Pillar video \\u2192 Shorts \\u2192 Measure\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIn a crowded YouTube landscape, that kind of clarity matters because winning is no longer just about answering the question well. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIt is about answering it in a way people want to keep watching. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"May 06, 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/Youtube-Content-Shift-Brands-Cant-Ignore-875x438-Blog1.jpg\",\"post\":{\"ID\":161532,\"post_author\":\"6\",\"post_date\":\"2026-05-06 14:33:40\",\"post_date_gmt\":\"2026-05-06 19:33:40\",\"post_title\":\"The YouTube Content Shift Brands\\u00a0Can\\u2019t\\u00a0Ignore\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"youtube-content-shift-brands-cant-ignore\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-06-01 13:54:04\",\"post_modified_gmt\":\"2026-06-01 18:54:04\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/insights\/blog\/none\/youtube-content-shift-brands-cant-ignore\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"6\":{\"id\":161255,\"title\":\"Agentic AI is coming for search. Paid media is next.\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/agentic-ai-is-coming-for-search-paid-media-is-next\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThere\\u2019s something happening in search that feels familiar. Like the early days of mobile, or when social platforms became discovery engines, we\\u2019re watching a shift in how people find and interact with brands. But this time, the disruption runs deeper. It\\u2019s not just where people search that\\u2019s changing, but whether they search at all.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAgentic AI represents the next phase of AI-driven discovery. It builds on AI Overviews and LLM-powered search experiences but goes further by collapsing the distance between intent and action. While much of the industry is focused on what this means for SEO, paid media is facing an equally significant transformation.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis post explores what happens when the user journey compresses, what it means for paid media performance, and how marketers should adapt.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EKey takeaways\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAgentic AI is collapsing the user journey by moving from decision support to action.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EPaid media will shift from driving clicks to influencing outcomes before and during AI decisions.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAd inventory will consolidate into high-attention platforms and AI-native environments.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EMeasurement will become less transparent, requiring a shift beyond ROAS to value-based KPIs.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EFirst-party data, content, and product feeds will determine visibility and selection in AI systems.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EWhat does a collapsed user journey actually look like?\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor decades, search followed a predictable pattern:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003EHuman searches \\u2192 Human clicks \\u2192 Arrives at website \\u2192 Human converts\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EToday, that journey is already evolving into a hybrid model:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003EHuman has an intent \\u2192 AI helps clarify that intent \\u2192 AI helps inform a decision \\u2192 Human clicks \\u2192 Arrives at website \\u2192 Human converts\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWhat comes next removes the click entirely:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003EHuman has an intent \\u2192 AI helps clarify that intent \\u2192 AI helps inform a decision \\u2192 AI completes the action (no click required)\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAgentic AI doesn\\u2019t just assist. It acts. That means booking, buying, and completing tasks without ever sending users to a brand\\u2019s website.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor brands investing in \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/services\/search-optimization\/\\u0022\\u003ESEO\\u003C\/a\\u003E and \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/services\/content-strategy\/\\u0022\\u003Econtent strategy\\u003C\/a\\u003E, this has already shifted the goal from ranking to being selected. For paid media, it challenges the mechanics of how we drive performance in the first place.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EWill paid media disappear or evolve?\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPaid media isn\\u2019t going away, but it will look very different. The current model depends on a fragmented, multi-touch journey. Ads intercept attention across platforms and moments. As AI compresses that journey, there are fewer opportunities to interrupt.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EInstead, paid media will concentrate in two key moments:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cem\\u003EBefore intent exists\\u003C\/em\\u003E, where brands shape awareness and preference\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cem\\u003EInside the decision itself\\u003C\/em\\u003E, where AI systems determine outcomes\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis is why DAC\\u2019s \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/services\/paid-media\/\\u0022\\u003Emedia planning and buying approach\\u003C\/a\\u003E increasingly integrates AI testing and optimization into every stage of the funnel.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EHow will ad inventory change in an AI-first landscape?\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAd inventory won\\u2019t disappear, but it will consolidate. As browsing declines, so do impressions and clicks. Lower-intent placements will struggle to deliver value, while high-attention environments become more competitive.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWe expect three major shifts:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cem\\u003EPremium platforms gain share:\\u003C\/em\\u003E Logged-in ecosystems like Meta, TikTok, and YouTube offer deterministic data\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cem\\u003EAI interfaces become inventory\\u003C\/em\\u003E: Conversational environments introduce sponsored recommendations\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cem\\u003EPricing models evolve\\u003C\/em\\u003E: Metrics like CPC may shift toward cost per action or AI-driven conversion\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor marketers, this reinforces the importance of diversified investment across channels, something we address in our paid media services and cross-channel strategy work.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EWhy will measurement become more complex?\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMeasurement doesn\\u2019t disappear, but it becomes harder to interpret. When AI intermediates the journey, influence happens in environments that brands can\\u2019t fully track. That creates attribution gaps.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe issue isn\\u2019t declining performance. AI will likely improve efficiency by delivering more qualified users. The challenge is understanding what drove those outcomes.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMarketers will need to rebalance KPIs, focusing more on:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EConversion rate and outcome quality\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECustomer lifetime value\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EIncrementality and testing frameworks\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis is where our \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/services\/analytics\/\\u0022\\u003Eanalytics and measurement solutions\\u003C\/a\\u003E help unify fragmented signals into clearer performance insights.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EWhat replaces traditional retargeting?\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ERetargeting depends on visibility. If AI completes the journey without a site visit, that visibility disappears. As a result, identity-based strategies take priority.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELogged-in environments, CRM data, and deterministic signals become more valuable. Retail media, first-party audiences, and authenticated ecosystems offer continuity where cookies cannot.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis aligns closely with DAC\\u2019s approach to first-party data strategy and audience development, where brands build durable, privacy-forward targeting capabilities.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EWhere does awareness fit in an AI-driven journey?\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAwareness becomes more important, not less. If AI is making decisions, it relies on signals like brand recognition, sentiment, and trust. That means influencing preference earlier is critical.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ERather than shifting heavily back to offline, we expect investment to move toward:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EConnected TV and premium video\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EDirect publisher partnerships\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECultural and contextual placements\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThese high-attention environments build the brand signals that AI systems later use in decision-making. Without them, brands risk being evaluated purely on price and availability.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EHow do influencers, UGC, and video shape AI outcomes?\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThese formats now serve two roles: They influence human audiences and train AI systems. LLMs ingest reviews, comments, and transcripts to understand how products are described. That language directly impacts recommendations.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor brands investing in content strategy and digital experience, this creates a new opportunity. Content is no longer just about engagement\\u2014it\\u2019s about shaping how AI understands your brand.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EWhy product data becomes your most important asset\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIn an agentic environment, AI doesn\\u2019t browse websites. It reads structured data. For retailers, this makes product feeds and technical infrastructure mission critical. Key priorities include:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EReal-time pricing and availability\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EDetailed product attributes\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EStrong review signals\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EStructured, machine-readable formats\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis is where DAC\\u2019s feed management and ecommerce optimization capabilities help ensure your products are not just visible, but competitive in AI-driven environments.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EWhat happens to paid search in AI?\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPaid search doesn\\u2019t disappear\\u2014it moves. AI interfaces will introduce ads directly into decision-making environments. These may take the form of sponsored recommendations, paid inclusions, or auction-based placements.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe shift isn\\u2019t from paid to organic. It\\u2019s from ads around content to ads inside the decision. That\\u2019s why DAC continues to evolve its search marketing strategies to account for AI-native placements and emerging formats.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EWhat marketers should do now\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe shift to agentic AI is already underway. The brands that adapt early will be better positioned to influence both human and AI-driven decisions. To stay competitive, marketers should focus on three priorities:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003E1. Invest in influence before intent\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EBuild brand recognition in high-attention environments. Strong brand signals increase the likelihood of being selected by AI systems.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003E2. Strengthen data and identity foundations\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPrioritize first-party data and CRM integration. These assets will replace declining third-party signals and enable more precise activation.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003E3. Optimize for AI visibility, not just clicks\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEnsure content, product data, and messaging are structured for AI interpretation.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThat\\u2019s why DAC\\u2019s media playbook continues to evolve, integrating paid media, SEO, content, and data into a unified strategy built for AI-driven discovery.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAgentic AI doesn\\u2019t eliminate paid media. It redefines it. The focus shifts from buying attention to influencing outcomes. And in a world where decisions happen faster and with fewer touchpoints, being chosen is what matters most.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Ca id=\\u0022_msocom_1\\u0022\\u003E\\u003C\/a\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Ca id=\\u0022_msocom_2\\u0022\\u003E\\u003C\/a\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Ca id=\\u0022_msocom_4\\u0022\\u003E\\u003C\/a\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"April 15, 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\",\"post\":{\"ID\":161255,\"post_author\":\"60\",\"post_date\":\"2026-04-15 14:27:38\",\"post_date_gmt\":\"2026-04-15 19:27:38\",\"post_title\":\"Agentic AI is coming for search. 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The buzz will attract spectators\\u2014locally and around the world\\u2014who are not experts or avid watchers of the sport during the regular season; they just join the bandwagon for entertainment and fun.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis surge of interest and attention, paired with a strong emotional appeal, will once again create valuable opportunities for brands to reach new customers, even if their target audiences aren\\u2019t full-time soccer fans. Although the higher costs of broadcast time and official slots taken by FIFA sponsors may seem to be prohibitive factors, brands should still seek to capitalize on the beautiful game\\u2019s global showpiece.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003EWhat advertising opportunities will the World Cup create?\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAmong the many out-of-home channels that gain momentum during major sporting events, transit advertising is one of the most effective ways to reach audiences\\u2014particularly in host cities. That\\u2019s why Toronto\\u2019s TTC is actively exploring ways to unlock incremental revenue by introducing additional advertising formats ahead of the 2026 FIFA World Cup, with a potential rollout as early as June 2026. The timing is intentional, allowing the transit system to capitalize on increased ridership and heightened advertiser demand expected during the tournament period.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EOne of the key proposals is the \\u003Ca href=\\u0022https:\/\/mediaincanada.com\/2025\/12\/05\/ttc-proposes-in-tunnel-motion-ads\/\\u0022\\u003Eintroduction of in-tunnel motion advertising\\u003C\/a\\u003E in partnership with Adtrackmedia. This proposal has already received Board approval, marking a significant milestone in the process. The final step is approval from the TTC General Counsel. Once cleared, commuters can expect to see a new, highly engaging motion-based format added to the transit environment. The agreement spans 15 years, signaling a long-term commitment and ensuring that this format will become a sustained part of TTC\\u2019s advertising ecosystem. Notably, Adtrackmedia\\u2019s entry introduces a new player into a space historically dominated by Pattison, reshaping the competitive landscape.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:160884,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/image.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-160884\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph {\\u0022align\\u0022:\\u0022center\\u0022} --\\u003E\\u003Cp class=\\u0022has-text-align-center\\u0022\\u003E\\u003Cem\\u003EImage Source: \\u003C\/em\\u003E\\u003Ca href=\\u0022https:\/\/www.translink.ca\/news\/2022\/april\/full-motion%20videos%20launch%20inside%20skytrain%20tunnel\\u0022\\u003E\\u003Cem\\u003ETranslink.ca\\u003C\/em\\u003E\\u003C\/a\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIndependent analysis suggests that \\u003Ca href=\\u0022https:\/\/github.com\/vibhavohra12\/fifa-2026-toronto-impact-analysis\\u0022\\u003ETTC ridership could increase by 5\\u201312% during the 2026 FIFA World Cup games in Toronto\\u003C\/a\\u003E. While TTC has not yet released its own official projections, \\u003Ca href=\\u0022https:\/\/www.ttc.ca\/news\/2026\/January\/TTC-recommended-2026-budget-adds-service-while-addressing-affordability\\u0022\\u003Ethe inclusion of provisions for additional service\\u003C\/a\\u003E in the 2026 budget indicates that higher passenger volumes are anticipated. As a result, it is reasonable to expect a meaningful increase in the number of people exposed to out-of-home advertising across TTC properties, including the newly introduced in-tunnel motion format.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor brands looking to capitalize on the momentum surrounding major sporting events, these kinds of transit innovations create new opportunities to capture audience attention in high-traffic environments.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003EWhat this means for advertisers\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ECapturing attention:\\u003C\/strong\\u003E The dynamic video format, combined with high-impact placement inside TTC tunnels, transforms an otherwise routine commute into an engaging brand moment. With limited distractions in tunnel environments and a captive commuter audience, brands have a rare opportunity to command deeper attention and drive stronger message recall.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ENovelty effect:\\u003C\/strong\\u003E As a new and unexpected transit execution, this format delivers a powerful \\u201cwow\\u201d factor. Early adopters can fully leverage the buzz surrounding the launch, positioning themselves as innovative and forward-thinking while benefiting from heightened curiosity and organic word-of-mouth.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EHigher visibility:\\u003C\/strong\\u003E With the rollout aligned to the World Cup, advertisers can capitalize on surges in ridership and increased foot traffic driven by game attendance and related events. Beyond the tournament, continued return-to-office trends are expected to sustain and grow TTC usage, extending the long-term visibility opportunity.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EMultiple vendor buys:\\u003C\/strong\\u003E As TTC looks to diversify non-fare revenue streams and introduce additional media partners, Pattison\\u2019s long-standing monopoly will shift. Advertisers aiming for a dominant transit presence across Toronto will likely need to coordinate with multiple vendors, adding layers of negotiation, planning, and operational complexity\\u2014particularly for in-house teams managing buys directly.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ECross-border visibility during the tournament:\\u003C\/strong\\u003E International brands can benefit from exposure to a global audience during FIFA 2026, delivering an immersive transit experience that may not exist in consumers\\u2019 home markets. This added novelty can strengthen brand memorability and keep the brand top of mind as visitors share their travel experiences across social and digital channels.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003EConnecting with fans across the full customer journey\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWith the FIFA World Cup arriving in Toronto, the impact will extend beyond transit ridership. In addition to an expected uplift on the TTC, the city is projecting a \\u003Ca href=\\u0022https:\/\/www.toronto.ca\/legdocs\/mmis\/2025\/ia\/bgrd\/backgroundfile-261068.pdf\\u0022\\u003E10\\u201315% increase in road traffic during the tournament period\\u003C\/a\\u003E. This means overall consumer movement across Toronto, whether by transit, car, or on foot, is set to rise significantly.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAs mobility increases across the city, media channels that intersect with consumers in real-world environments\\u2014such as out-of-home (OOH), audio, and experiential\\u2014will play an outsized role in driving brand visibility. These formats allow brands to show up in moments that are contextual, timely, and emotionally charged. By combining multiple channels and approaching messaging creatively, brands can develop integrated, omnichannel campaigns around the World Cup. This approach enables multiple touchpoints throughout the fan journey\\u2014from commuting to matches, to exploring the city, to celebrating key moments\\u2014creating stronger recall, deeper engagement, and a more lasting emotional connection.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIn turn, these placements can support broader media strategies by extending the reach of social, TV, and online video campaigns, adding incremental frequency, and reinforcing key messages in high-traffic environments. Over time, this sustained exposure can help influence consumer behavior and drive measurable business outcomes.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThinking about how to reach your audience during the 2026 FIFA World Cup and beyond? Tap into DAC\\u2019s strategic expertise and \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/services\/\\u0022\\u003Efull suite of services\\u003C\/a\\u003E to help your brand make the most of the moment and score with fans.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Ca id=\\u0022_msocom_1\\u0022\\u003E\\u003C\/a\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"April 02, 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/2026-FIFA-World-Cup-875x438-Blog1.jpg\",\"post\":{\"ID\":160892,\"post_author\":\"229\",\"post_date\":\"2026-04-02 09:38:36\",\"post_date_gmt\":\"2026-04-02 14:38:36\",\"post_title\":\"How the FIFA World Cup can help brands make meaningful 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\\\\u003c\/strong\\\\u003eso you can invest with confidence instead of chasing trends.\\\\r\\\\n\\\\r\\\\n\\\\u003cstrong\\\\u003eYou\\u2019ll learn:\\\\u003c\/strong\\\\u003e\\\\r\\\\n\\\\u003cul\\\\u003e\\\\r\\\\n \\\\t\\\\u003cli aria-setsize=\\\\u0022-1\\\\u0022 data-leveltext=\\\\u0022\\uf0b7\\\\u0022 data-font=\\\\u0022Symbol\\\\u0022 data-listid=\\\\u00222\\\\u0022 data-list-defn-props=\\\\u0022{\\\\u0026quot;335552541\\\\u0026quot;:1,\\\\u0026quot;335559685\\\\u0026quot;:720,\\\\u0026quot;335559991\\\\u0026quot;:360,\\\\u0026quot;469769226\\\\u0026quot;:\\\\u0026quot;Symbol\\\\u0026quot;,\\\\u0026quot;469769242\\\\u0026quot;:[8226],\\\\u0026quot;469777803\\\\u0026quot;:\\\\u0026quot;left\\\\u0026quot;,\\\\u0026quot;469777804\\\\u0026quot;:\\\\u0026quot;\\uf0b7\\\\u0026quot;,\\\\u0026quot;469777815\\\\u0026quot;:\\\\u0026quot;hybridMultilevel\\\\u0026quot;}\\\\u0022 data-aria-posinset=\\\\u00221\\\\u0022 data-aria-level=\\\\u00221\\\\u0022\\\\u003eThe diagnostic questions to ask before investing in AI visibility\\\\u003c\/li\\\\u003e\\\\r\\\\n \\\\t\\\\u003cli aria-setsize=\\\\u0022-1\\\\u0022 data-leveltext=\\\\u0022\\uf0b7\\\\u0022 data-font=\\\\u0022Symbol\\\\u0022 data-listid=\\\\u00222\\\\u0022 data-list-defn-props=\\\\u0022{\\\\u0026quot;335552541\\\\u0026quot;:1,\\\\u0026quot;335559685\\\\u0026quot;:720,\\\\u0026quot;335559991\\\\u0026quot;:360,\\\\u0026quot;469769226\\\\u0026quot;:\\\\u0026quot;Symbol\\\\u0026quot;,\\\\u0026quot;469769242\\\\u0026quot;:[8226],\\\\u0026quot;469777803\\\\u0026quot;:\\\\u0026quot;left\\\\u0026quot;,\\\\u0026quot;469777804\\\\u0026quot;:\\\\u0026quot;\\uf0b7\\\\u0026quot;,\\\\u0026quot;469777815\\\\u0026quot;:\\\\u0026quot;hybridMultilevel\\\\u0026quot;}\\\\u0022 data-aria-posinset=\\\\u00221\\\\u0022 data-aria-level=\\\\u00221\\\\u0022\\\\u003eThe signals that influence AI-generated answers (and how to spot gaps faster)\\\\u003c\/li\\\\u003e\\\\r\\\\n \\\\t\\\\u003cli aria-setsize=\\\\u0022-1\\\\u0022 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forward\\u0022,\\u0022_title\\u0022:\\u0022field_675753677729e\\u0022,\\u0022subtitle\\u0022:\\u0022Subscribe to our monthly newsletter\\u0022,\\u0022_subtitle\\u0022:\\u0022field_67575376b6044\\u0022,\\u0022placeholder\\u0022:\\u0022Email Address\\u0022,\\u0022_placeholder\\u0022:\\u0022field_6757537eb6045\\u0022},\\u0022mode\\u0022:\\u0022edit\\u0022} \/--\\u003E\",\"event_date\":\"March 25, 2026\",\"publish_date\":\"April 01, 2026\",\"banner_content\":\"WATCH ON-DEMAND\",\"cta_label\":\"ACCESS WEBINAR\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/SEJ-Webinar-875x438-Blog1.jpg\",\"post\":{\"ID\":160665,\"post_author\":\"13\",\"post_date\":\"2026-04-01 09:58:34\",\"post_date_gmt\":\"2026-04-01 14:58:34\",\"post_title\":\"Don\\u2019t Go Chasing AI Yet: A Framework for Prioritizing\\u00a0SEO vs. AI Search\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-05-05 14:25:23\",\"post_modified_gmt\":\"2026-05-05 19:25:23\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/?post_type=webinars\\u0026#038;p=160665\",\"menu_order\":0,\"post_type\":\"webinars\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"12\":{\"id\":162218,\"title\":\"Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance\",\"type\":\"webinars\",\"type_label\":\"Webinar\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/webinars\/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"content\":\"\",\"event_date\":\"March 25, 2026\",\"publish_date\":\"June 03, 2026\",\"banner_content\":\"WATCH ON-DEMAND\",\"cta_label\":\"ACCESS WEBINAR\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/Fix-Your-Blind-Spots-660x625-Blog1.jpg\",\"post\":{\"ID\":162218,\"post_author\":\"13\",\"post_date\":\"2026-06-03 09:11:52\",\"post_date_gmt\":\"2026-06-03 14:11:52\",\"post_title\":\"Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-06-03 09:29:22\",\"post_modified_gmt\":\"2026-06-03 14:29:22\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/insights\/webinars\/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance-2\/\",\"menu_order\":0,\"post_type\":\"webinars\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"13\":{\"id\":158867,\"title\":\"DAC at Shoptalk Spring 2026\",\"type\":\"events\",\"type_label\":\"Event\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/events\/dac-at-shoptalk-spring-2026\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"content\":\"\\u003Cp data-start=\\u0022429\\u0022 data-end=\\u0022777\\u0022\\u003E\\u003Cstrong\\u003EShoptalk Spring 2026\\u003C\/strong\\u003E brings together thousands of retail innovators, brands, technology partners, and industry leaders to explore the future of commerce. Known for its scale, curated meetings program, and forward-thinking content, Shoptalk is a key moment in the retail calendar for organizations shaping the next generation of customer experience.\\u003C\/p\\u003E\\u003Cp data-start=\\u0022779\\u0022 data-end=\\u0022925\\u0022\\u003E\\u003Cstrong\\u003EDAC will be in attendance to engage with partners, retailers, and brands navigating the evolving retail landscape across North America and beyond.\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003Cp data-start=\\u00221068\\u0022 data-end=\\u00221387\\u0022\\u003EAs one of the retail industry\\u2019s premier events, Shoptalk convenes leaders across digital commerce, in-store experience, media, data, technology, and innovation. The agenda focuses on the trends redefining retail \\u2014 from unified commerce and retail media networks to AI-driven personalization and performance measurement.\\u003C\/p\\u003E\\u003Cp data-start=\\u00221389\\u0022 data-end=\\u00221435\\u0022\\u003EOur team will be on-site and ready to connect.\\u003C\/p\\u003E\\u003Cp data-start=\\u00221437\\u0022 data-end=\\u00221499\\u0022\\u003E\\u003Cstrong\\u003EWe look forward to engaging in strategic conversations around:\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003Cul\\u003E\\u003Cli data-start=\\u00221503\\u0022 data-end=\\u00221553\\u0022\\u003EFull-funnel media strategy and measurable growth\\u003C\/li\\u003E\\u003Cli data-start=\\u00221556\\u0022 data-end=\\u00221598\\u0022\\u003ERetail media and marketplace performance\\u003C\/li\\u003E\\u003Cli data-start=\\u00221601\\u0022 data-end=\\u00221655\\u0022\\u003EData integration and advanced measurement frameworks\\u003C\/li\\u003E\\u003Cli data-start=\\u00221658\\u0022 data-end=\\u00221710\\u0022\\u003ELocal presence management and customer acquisition\\u003C\/li\\u003E\\u003Cli data-start=\\u00221713\\u0022 data-end=\\u00221764\\u0022\\u003ECross-border expansion and scalable retail growth\\u003C\/li\\u003E\\u003C\/ul\\u003E\\u003Cp data-start=\\u00221766\\u0022 data-end=\\u00221910\\u0022\\u003EShoptalk provides a powerful platform for collaboration, insight-sharing, and building meaningful partnerships that drive long-term performance.\\u003C\/p\\u003E\\u003Cp data-start=\\u00221912\\u0022 data-end=\\u00222007\\u0022\\u003EIf you\\u2019re attending Shoptalk Spring 2026, \\u003Cstrong\\u003Ewe\\u2019d welcome the opportunity to connect in Las Vegas.\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003Cp data-start=\\u00221912\\u0022 data-end=\\u00222007\\u0022\\u003E\\u003Ca href=\\u0022https:\/\/spring.shoptalk.com\/home\\u0022\\u003ELearn more about the event here\\u003C\/a\\u003E\\u003C\/p\\u003E\",\"event_date\":\"March 24, 2026\",\"publish_date\":\"February 26, 2026\",\"banner_content\":\"\",\"cta_label\":\"LEARN MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Shoptalk-Event-image-for-the-website.png\",\"post\":{\"ID\":158867,\"post_author\":\"4\",\"post_date\":\"2026-02-26 05:16:38\",\"post_date_gmt\":\"2026-02-26 10:16:38\",\"post_title\":\"DAC at Shoptalk Spring 2026\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"dac-at-shoptalk-spring-2026\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-03-23 10:42:36\",\"post_modified_gmt\":\"2026-03-23 15:42:36\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/?post_type=events\\u0026#038;p=158867\",\"menu_order\":0,\"post_type\":\"events\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"14\":{\"id\":159873,\"title\":\"From execution to orchestration: How to leverage generative AI without losing control\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/from-execution-to-orchestration-generative-ai-marketing-control\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Strategy\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EGenerative AI has taken hold in marketing at an unusually fast pace. It accelerates analysis, content production, asset creation, ideation, and even certain media optimizations. In many organizations, it is already embedded in daily workflows.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EBut as it moves from being a tool to becoming infrastructure, a more difficult question emerges: How do you scale AI without losing control?\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAI doesn\\u2019t only boost productivity. It introduces variability, opacity, compliance exposure, and systemic risk, especially when deployed across complex, multi-market marketing ecosystems. The challenge is no longer whether to use generative AI. It\\u2019s how to harness its speed and scale while preserving governance, performance stability, and accountability.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIn this article, we explore where AI can undermine control, how that loss of control directly affects performance, and what it means to shift from pure execution to true orchestration\\u2014designing systems that are explainable, steerable, and built for sustainable growth.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003EThe problems to solve: How AI can undermine control\\u003C\/strong\\u003E\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe risks of generative AI aren\\u2019t abstract. They emerge when speed outpaces governance and automation scales without clear guardrails. As AI becomes embedded across content, media, analytics, and decision-making, five control gaps tend to surface.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E1. Reliability isn\\u2019t guaranteed\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EGenerative AI is non-deterministic: similar inputs can produce different outputs. It can also hallucinate, oversimplify, or blend accurate and inaccurate information. In marketing, this isn\\u2019t theoretical. An approximation can quickly become a published claim, a media recommendation, or incorrect local information at scale.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E2. Compliance becomes a production constraint\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWhen AI-generated outputs move directly into production, compliance can\\u2019t remain a final checkpoint. GDPR, copyright, claims substantiation, brand safety, and platform policies must be embedded into the workflow itself. Without governance, AI doesn\\u2019t just accelerate work\\u2014it accelerates exposure.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E3. Decision opacity and the difficulty of \\u201cexplaining\\u201d\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMarketing is already highly automated. AI adds another layer of recommendations, prioritizations, and optimizations that aren\\u2019t always traceable. When performance shifts, teams need to answer not only \\u201cWhat should we change?\\u201d but \\u201cWhy was this decision made? And based on what evidence?\\u201d Without traceability, auditability suffers.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E4. Automation multiplies the risk of drift at scale\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EHuman error is typically localized. Automated error replicates instantly across campaigns, pages, and markets. As AI gains autonomy\\u2014through agents, action chains, and automated publishing\\u2014guardrails around thresholds, permissions, approvals, and rollback mechanisms become essential.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E5 Channel fragmentation makes steering more complex\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ECustomer journeys now span paid, organic, local, content, and AI-driven search experiences. Optimizing one silo in isolation can degrade overall performance. Without cross-channel coordination, improvements in one area may create instability elsewhere.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003EThe impact on performance: When lack of control becomes expensive\\u003C\/strong\\u003E\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThese risks don\\u2019t sit adjacent to performance\\u2014they reshape it. When AI-driven systems operate without clear governance, the consequences show up directly in efficiency, stability, and business outcomes.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E1. Loss of consistency and effectiveness\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIf messaging varies across channels, promises diverge, or local information such as hours and services becomes inconsistent, the brand becomes harder to trust. The result is predictable: lower CTR, weaker conversion rates, more friction in the customer journey, and increased pressure on support teams.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E2. Local over-optimization, global under-optimization\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAI can improve visible KPIs\\u2014such as reducing CPA\\u2014while degrading broader business metrics like lead quality, margin, retention, or lifetime value. Without orchestration across CRM, analytics, media, and local signals, teams optimize what they can see, not necessarily what drives enterprise value.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E3. Greater volatility, slower diagnostics\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAs automation increases, so does systemic complexity. When traffic, conversions, or visibility decline, root causes may span tracking, attribution, competition, inventory, creative, or platform changes. The more interconnected the system, the harder it becomes to isolate issues quickly\\u2014and slow diagnosis directly compounds performance loss.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E4. Reputational and legal risk\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EErrors in claims, moderation, targeting, or compliance don\\u2019t remain marketing issues. They can escalate into reputational damage, partner friction, regulatory scrutiny, or legal action. These risks cannot be offset by short-term optimization gains.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003EThe response: Moving from execution to orchestration\\u003C\/strong\\u003E\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EOnce the risks are clear, the question is no longer only how to use AI, but how to deploy it without losing control. This is where the shift from execution to orchestration becomes critical.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EExecution\\u003C\/strong\\u003E: Teams produce and optimize. AI accelerates output, but the system still depends heavily on human bandwidth and reactive checks. Performance can be strong but fragile.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EOrchestration\\u003C\/strong\\u003E: The system itself is designed for control. Detection, diagnosis, recommendation, validation, action, and impact measurement are structured into governed workflows. Performance becomes more reproducible, explainable, and controllable.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003EThe 5 principles of \\u201csteerable\\u201d AI in marketing\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EOrchestration isn\\u2019t theoretical. It rests on five practical principles:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EClear governance:\\u003C\/strong\\u003E Define who can generate, publish, edit, or allocate budget\\u2014and under what thresholds and escalation rules.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ETraceability:\\u003C\/strong\\u003E Log prompts, sources, versions, decisions, and approvals to ensure auditability and learning.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ESystematic quality control:\\u003C\/strong\\u003E Apply structured rules, testing frameworks, and scoring mechanisms before activation.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EHuman-in-the-loop by risk level:\\u003C\/strong\\u003E Low-risk actions may be automated, but brand, budget, and compliance-sensitive decisions require validation.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EContinuous learning loops:\\u003C\/strong\\u003E Measure real business impact and feed insights back into the system to prevent drift.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003EWhat an orchestrated workflow looks like\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELet\\u2019s take a simple case of declining conversions:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list {\\u0022ordered\\u0022:true} --\\u003E\\u003Col class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EA detection layer flags anomalies in conversions, CPA, ROAS, or qualified traffic.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ETargeted diagnostics are triggered across paid, SEO, local, tracking, creative, and competitive signals.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ERecommendations are prioritized based on expected impact and risk.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELow-risk adjustments can be automated within predefined guardrails.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EHigh-risk changes\\u2014major budget shifts, core claims, tracking modifications\\u2014require validation.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EImpact is measured, documented, and reintegrated into the system.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ol\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EOrchestration answers a fundamental business question: where should we invest more, where should we pull back, and why\\u2014without destabilizing performance?\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003EWhat DAC brings to AI orchestration\\u003C\/strong\\u003E\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIn this context, AI solutions aren\\u2019t flashy generation tools. They\\u2019re infrastructure: governance frameworks, traceability layers, unified signals, and structured workflows that connect decisions to evidence.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThat\\u2019s how we approach AI at DAC. Not as automation for its own sake, but as a system designed for controlled, scalable performance.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis builds naturally on our \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/our-work\/our-approach\/\\u0022\\u003EEnterprise-to-Local\\u003C\/a\\u003E model, where brands operate across markets, channels, and locations\\u2014and where performance must improve without sacrificing consistency or compliance. Orchestration is what makes that possible. In practice, this means:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/tech-platforms\/iris\/\\u0022\\u003E\\u003Cstrong\\u003EIRIS\\u003C\/strong\\u003E\\u003C\/a\\u003E, our AI-powered orchestration platform, which structures workflows, synchronizes decision-making, and enables true steering logic, not just reporting.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/tech-platforms\/totalserp\/\\u0022\\u003E\\u003Cstrong\\u003ETotalSERP\\u003C\/strong\\u003E\\u003C\/a\\u003E, which manages search as a unified ecosystem (paid, organic, local) and coordinates investment in an increasingly fragmented results environment.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EScaled activation capabilities\\u003C\/strong\\u003E across content, local, paid, and creative, all governed by quality control, compliance safeguards, and continuous feedback loops.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIn a fast-evolving landscape, the competitive advantage no longer lies in generating more but in steering that process more accurately. As a result, the brands that win won\\u2019t be those that automate the fastest, but those that build AI systems that are explainable, governed, and accountable.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThat\\u2019s the difference between execution and orchestration. And it\\u2019s what you gain when you partner with DAC. Let\\u2019s talk.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"March 12, 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Execution-to-Orchestration-875x438-Blog1.jpg\",\"post\":{\"ID\":159873,\"post_author\":\"149\",\"post_date\":\"2026-03-12 11:58:33\",\"post_date_gmt\":\"2026-03-12 16:58:33\",\"post_title\":\"From execution to orchestration: How to leverage generative AI without losing control\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"from-execution-to-orchestration-generative-ai-marketing-control\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-03-26 08:46:16\",\"post_modified_gmt\":\"2026-03-26 13:46:16\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/insights\/blog\/none\/from-execution-to-orchestration-generative-ai-marketing-control\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"15\":{\"id\":159221,\"title\":\"DAC at Data for Breakfast: Making AI Real for Business \\u2013 Ottawa\",\"type\":\"events\",\"type_label\":\"Event\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/events\/dac-data-for-breakfast-ottawa-2026\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"content\":\"\\u003Cp data-start=\\u0022525\\u0022 data-end=\\u0022795\\u0022\\u003E\\u003Cem data-start=\\u0022525\\u0022 data-end=\\u0022545\\u0022\\u003EData for Breakfast\\u003C\/em\\u003E brings together data and AI leaders for a focused morning of insights, innovation, and real-world strategy. Hosted by Snowflake, this event explores how organizations are modernizing their data foundations to unlock meaningful, scalable AI outcomes.\\u003C\/p\\u003E\\u003Cp data-start=\\u0022797\\u0022 data-end=\\u0022923\\u0022\\u003EConnect with peers, explore practical use cases, and walk away with actionable ideas you can apply to your own data ecosystem.\\u003C\/p\\u003E\\u003Ch2 data-start=\\u0022930\\u0022 data-end=\\u0022959\\u0022\\u003EDAC on stage\\u003C\/h2\\u003E\\u003Cp data-start=\\u0022960\\u0022 data-end=\\u00221023\\u0022\\u003E\\u003Cstrong data-start=\\u0022960\\u0022 data-end=\\u00221023\\u0022\\u003EKuhan Puvanesasingham, Director, Business Intelligence, DAC\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003Cp data-start=\\u00221025\\u0022 data-end=\\u00221235\\u0022\\u003EAI often looks effortless in demos, but deployment tells a different story. In this session, Kuhan explores why AI success isn\\u2019t just about powerful models, but about clarity in data definitions and structure.\\u003C\/p\\u003E\\u003Cp data-start=\\u00221237\\u0022 data-end=\\u00221537\\u0022\\u003EHe\\u2019ll unpack how enterprise complexity, multiple systems, inconsistent metrics, and conflicting definitions, creates the real barrier to AI scale. Attendees will gain a practical perspective on aligning data meaning across teams to build a foundation that supports sustainable, enterprise-ready AI.\\u003C\/p\\u003E\\u003Cp data-start=\\u00221237\\u0022 data-end=\\u00221537\\u0022\\u003E\\u003Ca href=\\u0022https:\/\/www.snowflake.com\/events\/data-for-breakfast\/ottawa\/\\u0022\\u003ELearn more about this event\\u003C\/a\\u003E\\u003C\/p\\u003E\",\"event_date\":\"March 12, 2026\",\"publish_date\":\"March 04, 2026\",\"banner_content\":\"\",\"cta_label\":\"LEARN MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/SnowflakeEvent-image-for-the-website-1.png\",\"post\":{\"ID\":159221,\"post_author\":\"4\",\"post_date\":\"2026-03-04 05:33:51\",\"post_date_gmt\":\"2026-03-04 10:33:51\",\"post_title\":\"DAC at Data for Breakfast: Making AI Real for Business \\u2013 Ottawa\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"dac-data-for-breakfast-ottawa-2026\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-03-04 05:35:08\",\"post_modified_gmt\":\"2026-03-04 10:35:08\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/?post_type=events\\u0026#038;p=159221\",\"menu_order\":0,\"post_type\":\"events\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"16\":{\"id\":158856,\"title\":\"C-Suite Marketing Summit Arrives in Vancouver\",\"type\":\"events\",\"type_label\":\"Event\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/events\/c-suite-marketing-summit-vancouver-2026\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"content\":\"\\u003Cp\\u003EFollowing the success of the C-Suite Marketing Summit in Toronto and Montreal, DAC and creative production studio m\\u0026h, in partnership with the Association of Canadian Advertisers (ACA), are bringing this executive forum to Vancouver.\\u003C\/p\\u003E\\u003Cp\\u003EThis half-day gathering will convene senior marketing and business leaders from across British Columbia for forward-thinking discussions on the evolving role of marketing within the C-suite.\\u003C\/p\\u003E\\u003Cp\\u003EAs organisations navigate shifting consumer expectations, accelerating technological change, and increasing performance accountability, marketing\\u2019s alignment with corporate strategy has never been more critical. When marketing operates in sync with business objectives, the impact can be transformative.\\u003C\/p\\u003E\\u003Cp\\u003EThe Vancouver summit will explore this dynamic through two expert-led panel discussions designed to foster meaningful dialogue, strategic collaboration, and practical insights.\\u003C\/p\\u003E\\u003Ch3\\u003EC-Suite Panel\\u003C\/h3\\u003E\\u003Cp\\u003EModerated by \\u003Cstrong\\u003EDaisy Xiong\\u003C\/strong\\u003E, Business in Vancouver\\u003C\/p\\u003E\\u003Cul\\u003E\\u003Cli\\u003EDavid Lui, Kit \\u0026 Ace\\u003C\/li\\u003E\\u003Cli\\u003EChristina Xu, QE Home\\u003C\/li\\u003E\\u003C\/ul\\u003E\\u003Ch3\\u003ECMO Panel\\u003C\/h3\\u003E\\u003Cp\\u003EModerated by \\u003Cstrong\\u003EAndrea Hunt,\\u003C\/strong\\u003E President and CEO, ACA\\u003C\/p\\u003E\\u003Cul\\u003E\\u003Cli\\u003EManoj Jasra, Emids\\u003C\/li\\u003E\\u003Cli\\u003EVassilis Douros, Telus\\u003C\/li\\u003E\\u003Cli\\u003EBraden Hoeppner, FYihealth Group\\u003C\/li\\u003E\\u003Cli\\u003EMichele Guimond, MEC\\u003C\/li\\u003E\\u003C\/ul\\u003E\\u003Cp\\u003EDiscussions will focus on:\\u003C\/p\\u003E\\u003Cul\\u003E\\u003Cli\\u003EAligning marketing strategy with enterprise-level priorities\\u003C\/li\\u003E\\u003Cli\\u003EStrengthening collaboration between CEOs and CMOs\\u003C\/li\\u003E\\u003Cli\\u003ELeveraging technology, innovation, and data to unlock growth\\u003C\/li\\u003E\\u003Cli\\u003EBuilding leadership capabilities for long-term business impact\\u003C\/li\\u003E\\u003C\/ul\\u003E\\u003Cp\\u003EAttendance is limited and reserved for senior marketing leaders, creating a highly curated environment for strategic exchange and peer connection.\\u003C\/p\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EAs Mario Lemieux, Partner and SVP Business Development at DAC\\u003C\/strong\\u003E, notes: \\u003Cem\\u003E\\u201cVancouver\\u2019s summit represents a chance for industry leaders to step beyond daily operations and engage in forward-thinking discussions. We\\u2019re committed to facilitating these connections and advancing the conversations that shape how marketing creates value for organizations.\\u201d\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EJean-Philippe Samson, Vice-President, Client Engagement and Growth at m\\u0026h\\u003C\/strong\\u003E, adds: \\u003Cem\\u003E\\u201cIn an era of shifting consumer expectations and evolving market dynamics, bringing senior leaders together to exchange perspectives and strategies has become essential.\\u201d\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EAndrea Hunt, President and CEO of ACA\\u003C\/strong\\u003E, reinforces the importance of the initiative:\\u003Cem\\u003E \\u201cThis event represents an important opportunity for leaders to engage in meaningful dialogue about the future of marketing in Canada.\\u201d\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003Cp\\u003E \\u003C\/p\\u003E\\u003Cp\\u003E\\u003Ca href=\\u0022https:\/\/csuitemarketingsummit.ca\/vancouver\/\\u0022\\u003ELearn more and request ticket information\\u003C\/a\\u003E\\u003C\/p\\u003E\",\"event_date\":\"March 11, 2026\",\"publish_date\":\"February 25, 2026\",\"banner_content\":\"\",\"cta_label\":\"LEARN MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Vanc-Event-image-for-the-website.png\",\"post\":{\"ID\":158856,\"post_author\":\"4\",\"post_date\":\"2026-02-25 06:31:41\",\"post_date_gmt\":\"2026-02-25 11:31:41\",\"post_title\":\"C-Suite Marketing Summit Arrives in Vancouver\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"c-suite-marketing-summit-vancouver-2026\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-03-06 11:28:04\",\"post_modified_gmt\":\"2026-03-06 16:28:04\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/?post_type=events\\u0026#038;p=158856\",\"menu_order\":0,\"post_type\":\"events\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"17\":{\"id\":158343,\"title\":\"ChatGPT\\u00a0ads\\u00a0are\\u00a0here: Opportunity,\\u00a0open\\u00a0questions, and\\u00a0what\\u00a0brands\\u00a0should\\u00a0do\\u00a0now\\u00a0\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/chatgpt-ads-what-brands-need-to-know\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWe\\u2019ve been watching the ChatGPT story unfold for weeks now, but it\\u2019s finally official: \\u003Ca href=\\u0022https:\/\/searchengineland.com\/openai-starts-testing-chatgpt-ads-468593\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003EChatGPT ads are here\\u003C\/a\\u003E. While this is still an early rollout, the direction is becoming a little clearer. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EOpenAI has begun testing ads directly inside ChatGPT with first live examples appearing Tuesday February 10 2026, placing sponsored messages within the flow of conversation and aligning them to what users are actively asking about. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:158364,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-28.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-158364\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph {\\u0022align\\u0022:\\u0022center\\u0022} --\\u003E\\u003Cp class=\\u0022has-text-align-center\\u0022\\u003E\\u003Cem\\u003ESource: \\u003C\/em\\u003E\\u003Ca href=\\u0022https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003E\\u003Cem\\u003EOpenAI\\u003C\/em\\u003E\\u003C\/a\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis will not be your average display or search campaign\\u2014it\\u2019s advertising inside an environment people already trust to help them think, decide, and solve problems. That alone makes this moment both exciting and high stakes. No pressure! \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EThe latest updates as of February 10, 2026 \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAds are now live for logged-in adult users in the U.S. on the Free and Go versions of ChatGPT. They appear clearly labeled as sponsored and sit below the AI\\u2019s response, not inside the answer itself. OpenAI has been explicit that ads do not influence how ChatGPT responds, although targeting \\u003Cem\\u003Eis\\u003C\/em\\u003E primarily conversation-based, matching ads to what a user is engaging with in real time, supported by limited contextual signals. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAnother new update confirms that users remain in complete control of this environment, though there are some tradeoffs. Users can turn personalization off, limit ads, dismiss ads with feedback, or clear ad data entirely\\u2014but Free users who limit ads may see fewer available messages unless they upgrade to a paid tier. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:158371,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-29.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-158371\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph {\\u0022align\\u0022:\\u0022center\\u0022} --\\u003E\\u003Cp class=\\u0022has-text-align-center\\u0022\\u003E\\u003Cem\\u003ESource: \\u003C\/em\\u003E\\u003Ca href=\\u0022https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003E\\u003Cem\\u003EOpenAI\\u003C\/em\\u003E\\u003C\/a\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor advertisers, access is still currently gated. OpenAI does not have an official waitlist and is instead actively reaching out to large brands, but early testing reportedly requires a minimum investment around $200K and $60 CPM. They are focused on a premium rollout to derive learnings rather than scale to ensure success. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EWhy brands are paying attention and why caution is necessary\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe appeal is clear. Conversational AI offers relevance at the exact moment of intent, something marketers have been chasing for years. When done well, ads in this environment have the potential to feel like an addition rather than a disruption. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAt the same time, hesitation is both expected and healthy. Several factors make this a channel that requires careful consideration: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EHigh-intent moments, high expectations: \\u003C\/strong\\u003EUsers come to ChatGPT expecting credible, helpful answers, which raises the bar for brands. Ads must enhance the experience, not interrupt it. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ETrust and brand safety come first: \\u003C\/strong\\u003ECredibility is foundational in conversational AI. Any brand presence needs to align with the tone, accuracy, and usefulness users already associate with the platform. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ELimited measurement and optimization: \\u003C\/strong\\u003EEarly reporting is largely impression-based, without the depth performance teams typically rely on to assess impact or refine investment decisions. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EPremium context, but limited scale: \\u003C\/strong\\u003EWith high minimum investments and restricted participation, this is a testing ground rather than a channel built for broad experimentation. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor now, brands exploring ads in ChatGPT must be comfortable testing in a high-intent, premium environment while accepting that insight, scale, and control will evolve over time. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EDAC\\u2019s perspective on ChatGPT ads \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWe see ChatGPT ads as a meaningful signal of where discovery is heading. Conversations are becoming a new entry point to the funnel\\u2014as we have seen in the explosion of the LLM space and the everchanging Google landscape\\u2014and brands that understand the need to capitalize on this and shift their mindset will be better positioned as this space matures. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMoving thoughtfully now matters more than moving quickly. Although brands may be tempted to jump in as quickly as possible, there needs to be a balance of agility and care. As a first mover and early adopter, being smart and strategic is critical. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EDAC is actively partnered with OpenAI and receives regular updates directly from its teams as a high-interest agency partner. That gives us close insight into how the platform is evolving and what\\u2019s coming as access expands. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWhat this means for brands right now \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor brands considering early testing in conversational AI, now is the time to move from curiosity to planning. Even if large-scale activation isn\\u2019t imminent, understanding how advertising functions in environments like ChatGPT will be critical as this channel evolves. That\\u2019s why DAC\\u2019s \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/insights\/series\/the-media-forward-series\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Emedia playbook and planning approach\\u003C\/a\\u003E sees LLM\/AI optimization and testing as a critical and necessary part of driving success for our clients in a fast-changing landscape. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAt DAC, we\\u2019re already helping our clients assess readiness, identify the right use cases, and design thoughtful test-and-learn approaches that balance innovation with trust, brand safety, and measurement. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIf you\\u2019re exploring whether ChatGPT ads make sense for your brand, now is the right time to start that conversation. Reach out to us to learn more. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"February 10, 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/ChatGPT-ads-are-official-875x438-Blog1.jpg\",\"post\":{\"ID\":158343,\"post_author\":\"62\",\"post_date\":\"2026-02-10 15:24:26\",\"post_date_gmt\":\"2026-02-10 20:24:26\",\"post_title\":\"ChatGPT\\u00a0ads\\u00a0are\\u00a0here: Opportunity,\\u00a0open\\u00a0questions, and\\u00a0what\\u00a0brands\\u00a0should\\u00a0do\\u00a0now\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"chatgpt-ads-what-brands-need-to-know\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-02-10 15:49:18\",\"post_modified_gmt\":\"2026-02-10 20:49:18\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/insights\/blog\/none\/chatgpt-ads-what-brands-need-to-know\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"18\":{\"id\":156925,\"title\":\"What multi-location brands need to know about Local Service Ads\\u00a0\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/what-multi-location-brands-need-to-know-about-local-service-ads\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Local Search\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELocal search has changed dramatically over the past few years. Organic results have been pushed further down the page, AI-powered answers are reshaping how people evaluate options, and users increasingly expect immediate, local solutions when they search. For multi-location service brands, this compression of visibility has made it harder to appear at the exact moment customers are ready to act. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELocal Service Ads (LSAs) sit at the center of this shift. They promise premium placement, high-intent leads, and built-in trust signals. But while LSAs may look simple on the surface, scaling them effectively across dozens or hundreds of locations introduces real operational and strategic complexity. Understanding how they work\\u2014and how they fit into a broader local strategy\\u2014is essential before leaning in. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EWhat are Local Service Ads and why do they appear first in search results?\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELocal Service Ads are Google\\u2019s pay-per-lead ad format for service-based businesses. When available, they appear at the very top of the search engine results page\\u2014above organic listings and most traditional paid ads\\u2014and offer users a direct way to call, message, or book a service. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWhat makes LSAs distinct is their combination of placement and trust. Each eligible advertiser displays Google\\u2019s verification badge alongside ratings and reviews, helping users quickly decide who feels credible enough to contact. For high-intent searches like \\u201cemergency plumber near me\\u201d or \\u201clocal house cleaner,\\u201d this positioning often captures demand before users ever scroll. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:156902,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-13.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-156902\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis placement can be incredibly valuable for multi-location brands, but it also means competition is fierce, visibility is limited, and performance depends on more than bidding alone. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EHow do Local Service Ads work for service businesses?\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ETo run LSAs, businesses must apply and complete \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/insights\/blog\/local-search\/why-googles-video-verification-process-is-a-huge-headache-for-legitimate-businesses\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003EGoogle\\u2019s verification process\\u003C\/a\\u003E, which can include background checks, license validation, and insurance review. Once approved, advertisers don\\u2019t pay per click; they pay per qualified lead, typically a phone call or message initiated through the ad. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EGoogle ranks LSAs using a combination of factors, including account performance, responsiveness to leads, review ratings, proximity to the searcher, and budget availability. Unlike \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/services\/paid-media\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Etraditional paid search\\u003C\/a\\u003E, keyword control and creative optimization are limited. Instead, Google optimizes for outcomes it believes indicate trust and usefulness. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELeads are delivered through Google\\u2019s Local Services dashboard, where businesses can review, respond to, and rate them. This creates a feedback loop that directly influences future visibility, making operational readiness just as important as media strategy. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EWhy Local Service Ads are becoming more important in local search\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELSAs are not a short-term experiment. Their growing prominence is driven by several converging trends. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:156938,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-15.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-156938\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFirst, user behavior continues to shift toward immediate, action-oriented experiences. Searchers increasingly prefer one-tap calls or bookings over browsing multiple websites, especially on mobile. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ESecond, Google has steadily expanded and invested in the LSA product, adding booking features, refining verification requirements, and rolling the format out across more categories and countries. That investment signals long-term commitment. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThird, trust signals matter more than ever. The \\u201cGoogle Verified\\u201d badge and visible reviews reduce friction for first-time customers, often improving conversion rates compared with standard text ads. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFinally, broader platform changes\\u2014such as stricter Google Business Profile (GBP) verification and evolving local policies\\u2014have made LSAs a more controlled but higher-quality channel for qualified leads. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EHow Local Service Ads have expanded across categories and locations\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELSAs originally focused on home services and skilled trades, but they\\u2019ve since expanded into dozens of verticals, including cleaning, pet care, tutoring, and beauty. Geographic availability has also widened beyond the U.S., with self-signup rolling out in waves. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis expansion has two implications for multi-location brands. On one hand, more categories and locations mean more opportunities to capture top-of-page visibility. On the other, increased adoption raises the competitive bar. Verification, reviews, responsiveness, and \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/services\/local-presence-management\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Econsistency across locations\\u003C\/a\\u003E now play a much larger role in determining who wins that limited space. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAs LSAs mature, success is less about early adoption and more about disciplined execution at scale. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EBest practices for Local Service Ads at scale\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor single-location businesses, LSAs can sometimes feel \\u201cset and forget.\\u201d For multi-location brands, that approach rarely works. Scale introduces variability\\u2014and small issues can compound quickly. To prevent that, best practices include: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EComplete verification thoroughly.\\u003C\/strong\\u003E Ensure licenses, insurance, and documentation are accurate for every eligible location to maintain Google Verified status. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EUse automated bidding strategies.\\u003C\/strong\\u003E Google\\u2019s recommended bidding helps balance lead volume and cost, especially as demand fluctuates. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ERespond to leads quickly.\\u003C\/strong\\u003E Fast response times strongly influence both conversion rates and future visibility. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ESet competitive budgets.\\u003C\/strong\\u003E Pay-per-lead models still require sufficient budget to avoid capping impressions during peak demand. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EExpand job types thoughtfully.\\u003C\/strong\\u003E Adjacent services can increase volume, but should be monitored closely for lead quality. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EActively manage reviews and reputation.\\u003C\/strong\\u003E Ratings and review velocity directly affect prominence. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EScore and analyze lead quality.\\u003C\/strong\\u003E Use the dashboard to identify trends by market and adjust accordingly. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAt scale, brands also need to watch for breakdowns such as missed calls, uneven response times, or markets that consume budget without delivering value. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ENext steps for multi-location brands using Local Service Ads\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELocal Service Ads can be a powerful driver of high-intent leads, but they work best as part of a broader local growth system. For multi-location brands, success depends on more than verification and budget alone. It requires consistent local readiness, strong \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/services\/reputation-management\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Ereputation management\\u003C\/a\\u003E, fast lead handling, and alignment with SEO and paid search efforts. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAs Google continues to prioritize trust-based, conversion-focused experiences in local search, LSAs will play an increasingly important role in capturing demand at the moment customers are ready to act. The brands that win will be those that treat LSAs not as a standalone tactic, but as an integrated layer within a coordinated local strategy. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIf you\\u2019re evaluating how LSAs fit into your broader local media and SEO approach, it\\u2019s worth assessing readiness, scalability, and long-term impact before pushing spend. Let\\u2019s talk. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"February 06, 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/What-multi-location-brands-need-to-know-about-local-service-875x438-Blog1.jpg\",\"post\":{\"ID\":156925,\"post_author\":\"61\",\"post_date\":\"2026-02-06 14:15:24\",\"post_date_gmt\":\"2026-02-06 19:15:24\",\"post_title\":\"What multi-location brands need to know about Local Service Ads\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"what-multi-location-brands-need-to-know-about-local-service-ads\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-02-06 14:15:24\",\"post_modified_gmt\":\"2026-02-06 19:15:24\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/insights\/blog\/none\/what-multi-location-brands-need-to-know-about-local-service-ads\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"19\":{\"id\":156578,\"title\":\"Bridging Brand and Performance Media:\\u00a0Shifting Up-Funnel for Measurable, Enduring Growth\\u00a0\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/bridging-brand-and-performance-media\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EOver the past decade, marketers have built sophisticated, high-precision performance engines. Search, direct response Social, retail media, and remarketing all promise what every CMO wants: immediate, measurable results. The allure is powerful\\u2014easy attribution, clean dashboards, and the comforting illusion that every dollar spent drives incremental sales. But increasingly, performance media behaves like a drug. It delivers quick hits, but the long-term effects can be damaging: rising costs, diminishing returns, and an overreliance on capturing demand rather than creating it. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMany brands now find themselves in the same bind. They know they need to invest in brand so they can reach new audiences, shape preferences, and shift future demand, but they\\u2019re reluctant to do it without the measurement rigor they\\u2019ve built in the lower funnel. They\\u2019re judged quarter-by-quarter on their ability to produce boardroom-ready reporting of media impact, and have been conditioned to believe that only the bottom of the funnel can deliver that kind of clarity. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe industry\\u2019s leading research backs this up. \\u003Ca href=\\u0022https:\/\/ipa.co.uk\/knowledge\/effectiveness-research-analysis\/les-binet-peter-field\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003EBinet and Field\\u2019s foundational work\\u003C\/a\\u003E demonstrates that, on average, brands need roughly a 60\/40 balance between brand-building and activation to maximize long-term growth, though the exact balance varies by category. Yet many brands, especially those operating in competitive local markets, dramatically underinvest in brand because activation feels safer, faster, and easier to justify. The consequence is predictable: a plateau in growth and a shrinking pool of in-market buyers. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWhat marketers need now isn\\u2019t more theory; it\\u2019s a practical, measurable path to responsibly shifting up-funnel without losing the confidence that performance media has historically provided. This paper outlines exactly how we do that\\u2014combining brand strategy, audience insight, omnichannel orchestration, and a unified measurement framework that triangulates truth across multiple methodologies. Armed with this toolkit, we can overcome the current \\u201ccrisis of brand.\\u201d \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EThe Power of a Strong Brand \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMarketers intuitively understand that strong brands perform better, but the degree to which brand strength influences performance and how broadly it impacts the full funnel is often underestimated. Numerous studies show that brand preference doesn\\u2019t just shape awareness or consideration; it materially improves the efficiency of every performance channel beneath it. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA \\u003Ca href=\\u0022https:\/\/www.nielsen.com\/news-center\/2022\/nielsen-report-finds-underspending-in-50-of-media-plans-jeopardizing-maximum-roi\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003ENielsen ROI analysis\\u003C\/a\\u003E found that adding upper-funnel marketing on top of existing mid-low funnel activity increased ROI by up to 70%. When a brand is well known and well understood, more people search for it, paid search auctions get cheaper, conversion rates rise, and retargeting pools grow with higher-quality prospects. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIn other words, brand is not an alternative to performance\\u2014it is a force multiplier for performance. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EStrong brands also enjoy more pricing power, faster customer acquisition, and greater lifetime value. They lower the cost of persuasion across channels. They create resilience during competitive disruptions, economic swings, or platform volatility. They reduce dependence on unstable attribution models. And, critically for multi-location and Enterprise-to-Local brands, they unlock consistency and efficiency across hundreds or thousands of individual markets. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EInvesting in upper-funnel media is not solely a long-term play. It is a highly measurable driver of short-term and long-term outcomes, if we design the ecosystem correctly. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EIt Starts with Becoming Audience-Centric \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EShifting up-funnel responsibly requires a deeper understanding of who we\\u2019re trying to influence and how they move through their decision process. That means becoming audience-centric, not channel-centric. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis begins with rigorous audience and landscape understanding, segmenting the market based on behaviors, motivations, values, and unmet needs. Too often, brands lean on broad demographic segments or platform-defined audiences, which obscures the reality of how real people behave across digital and physical environments. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAudience centricity also relies on the intelligent use of first-party data. Most multi-location brands possess rich data assets (CRM data, transaction history, loyalty data, POS information) that are underutilized for insight generation, not just targeting. By analyzing these signals, we uncover higher-value customer cohorts, understand their lifetime value distributions, and identify opportunity segments with substantial headroom. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFrom here, we map the full customer journey for each priority segment. The goal isn\\u2019t to develop a generic linear funnel, but to understand the specific content, channels, and moments that meaningfully influence behavior. Some segments may require more emotional storytelling early on; others may need problem-framing content or social proof to advance. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFinally, KPIs must be aligned to these journey stages. The content and media that drive early-stage shifts should not be held to lower-funnel metrics. Instead, they should be measured with indicators that reflect their role in priming the audience for conversion. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAudience-centric planning is simple in principle, complex in execution. But when done well, it ensures we invest in the right people with the right messages at the right moments, and it lays the foundation for full-funnel measurement. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:156539,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image.png\\u0022 alt=\\u0022Map of the Northeastern United States highlighting regions in various colors like green, red, orange, and yellow, indicating different data metrics. Major cities such as Montreal, Albany, Boston, and New York are labeled.\\u0022 class=\\u0022wp-image-156539\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph {\\u0022align\\u0022:\\u0022center\\u0022} --\\u003E\\u003Cp class=\\u0022has-text-align-center\\u0022\\u003E\\u003Cem\\u003EAudience centricity mapping\\u003C\/em\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EOrchestrating Omnichannel Experiences\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EToday\\u2019s customers fluidly navigate between digital and physical touchpoints. They research online, purchase offline, encounter local messaging, see national branding, and interact across an ever-expanding set of environments. To meet them where they are, we must orchestrate omnichannel media, not run channel-by-channel campaigns. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis means moving beyond the old dichotomy of \\u201cdigital for acquisition, offline for brand.\\u201d Instead, we need a connected view of the customer\\u2019s total behavior\\u2014how they come in the door, how they explore, how they convert, and how they return. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ECritically, omnichannel planning enables us to understand true acquisition dynamics. For example, a digital prospecting campaign may spark interest, but the final conversion might occur in a physical location. Without integrated measurement, the digital channel gets undervalued; with it, we can quantify the full business impact and optimize accordingly. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor multi-location brands, omnichannel maturity is especially important. Individual stores, regions, or franchisees often experience different customer journeys. To harmonize enterprise strategy with local execution, we need a shared measurement backbone that understands both. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EA Measurement Framework That Moves Beyond Last Click \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIf marketers are going to responsibly invest above the performance line, they need measurement systems that make brand investment as credible as lower-funnel activity. There\\u2019s no single magic metric that can do this. Instead, we build a \\u003Cstrong\\u003EUnified Measurement Framework\\u003C\/strong\\u003E\\u2014a multi-method approach that cross-validates insights and \\u201ctriangulates truth\\u201d rather than betting on one model alone \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMarketing Mix Modeling (MMM): The Long-View Foundation \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMMM gives us the strategic perspective: a privacy-resilient, statistical view of how each channel contributes to outcomes over time. Modern MMMs can incorporate both short-term and long-term effects, capturing the halo of brand investment as well as the contribution of activation channels. This becomes the anchor for long-term budget allocation, scenario planning, and enterprise-level guidance. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFlighting Variation to Improve Model Accuracy \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMMM accuracy improves when media spend has sufficient variation. We intentionally vary flighting to help the model read impact more clearly, ensuring every channel\\u2019s contribution is properly captured. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIncrementality Testing: Proving What\\u2019s Truly Net-New \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMMM alone isn\\u2019t fast enough for optimization. To validate true causal impact, we use incrementality testing, including audience holdouts, geography-based experiments, and platform-level lift studies. These tests answer the essential business question: \\u003Cem\\u003EWhat would have happened if we didn\\u2019t run the campaign?\\u003C\/em\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EHoldout designs provide clean causal reads on net-new outcomes. Geo tests allow us to measure lift at scale without user-level tracking. This approach moves us from correlation to causation and provides the kind of rigor stakeholders trust. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAttribution Models: Fast Optimization Signals \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAttribution\\u2014both rules-based and machine-learning\\u2014remains useful for real-time directional guidance, even as privacy changes degrade its absolute accuracy. By integrating attribution insights with MMM and incrementality testing, we get both speed and truth. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ETogether, these components create a measurement system strong enough to support serious brand investment while retaining the agility performance teams depend on. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:156568,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-1.png\\u0022 alt=\\u0022MMM infographic showing progression from foundational model to prescriptive intelligence, with steps including localization, tuning for reach, incrementality testing, diminishing returns testing, and environmental controls, leading to a robust scenario planner for budget recommendations.\\u0022 class=\\u0022wp-image-156568\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph {\\u0022align\\u0022:\\u0022center\\u0022} --\\u003E\\u003Cp class=\\u0022has-text-align-center\\u0022\\u003E\\u003Cem\\u003EMMM: From foundational model to prescriptive intelligence\\u003C\/em\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EFrom \\u201cROAS-Only\\u201d Thinking to Customer Lifetime Value \\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe industry\\u2019s fixation on ROAS has led many brands to optimize themselves into a corner. ROAS is easy to calculate, easy to report, and deeply misleading. It overvalues existing customers, undervalues net-new growth, and hides the quality of customer cohorts. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWe replace ROAS-only thinking with a system grounded in: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ECustomer Acquisition Cost (CAC)\\u003C\/strong\\u003E \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ECustomer Lifetime Value (LTV)\\u003C\/strong\\u003E \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ECohort performance over time\\u003C\/strong\\u003E \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ECohort analysis shows us how different acquisition channels, creatives, and audience strategies contribute to retention, repeat purchase behavior, and revenue expansion. Two campaigns with identical ROAS might produce dramatically different 90-day or 1-year value. When you optimize for LTV instead of short-term revenue, you build a healthier, more profitable customer base. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis is especially important for multi-location brands, where customer lifetime value often varies meaningfully across geographies. A location-first LTV view reveals growth pockets and helps allocate media investment more intelligently. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EValidating Leading Indicators for Faster Optimization \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWhile LTV is essential, it accumulates slowly. To stay agile, we identify and validate \\u003Cstrong\\u003Eleading indicators\\u003C\/strong\\u003E\\u2014fast-moving signals that correlate with long-term business outcomes. These indicators allow us to optimize upper-funnel media in near real-time while maintaining scientific rigor. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EExamples include: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EShare of search\\u003C\/strong\\u003E, which generally serves as a reliable proxy for share of market. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EWebsite visitation and engagement\\u003C\/strong\\u003E, especially return visits and high-intent behaviors. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EVideo completion rates\\u003C\/strong\\u003E, which signal the audience finds content meaningful and often correlate with downstream conversion lift. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EBrand recall and consideration metrics\\u003C\/strong\\u003E from survey-based providers such as YouGov, Morning Consult, Dynata, or Harris Poll. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe key isn\\u2019t selecting these metrics\\u2014it\\u2019s validating that they truly correlate with the business outcomes you care about most. Once validated, they become invaluable tools for fast iteration without sacrificing long-term accountability. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ERunning Everything as a Test: Building a Culture of Experimentation\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThe strongest marketing organizations treat testing not as a project, but as a culture. DAC operationalizes this by embedding a lead analyst on every media account\\u2014a structural decision that ensures data science and media planning operate as a single team, not separate functions. This creates an \\u201calways-on feedback loop\\u201d where planners and analysts design tests, execute them, interpret results, and feed insights back into strategy continuously. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ETests become the fuel for learning agendas. Every quarter, we outline the key uncertainties that must be resolved to unlock growth: Which audiences drive the highest LTV? Which creative variants move consideration? Which markets have the most efficient path-to-purchase? Each question becomes a structured experiment. The output is a compounding body of knowledge that improves your marketing system over time. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis continuous experimentation not only improves performance; it builds organizational confidence, especially where brand investment is concerned, because every initiative is designed with measurement rigor from day one. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ETransparent Dashboards for Enterprise and Local Stakeholders \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFor brands with complex internal structures, transparency is as important as accuracy. Clear, role-specific dashboards bring every stakeholder along\\u2014from the CFO to regional field teams. When everyone sees the same truth, in formats tailored to their needs, a unified culture of optimization emerges. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThese dashboards connect brand and performance metrics, attribution signals, incrementality reads, MMM insights, and leading indicators into a cohesive picture. They ensure the organization can finally answer the boardroom\\u2019s most persistent questions: \\u003Cem\\u003EWhat\\u2019s working? What\\u2019s not? What\\u2019s incremental? Where should we invest next?\\u003C\/em\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EThe Evolution Toward Predictive Scenario Planning \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAs data accumulates and MMM models mature, we evolve from measurement to prediction. Scenario planning allows us to forecast the likely outcomes of different investment strategies: What happens if we shift 10% of search budget into video? What if we increase investment in our highest-LTV audience segment? What if we expand brand spend in priority markets? \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThese tools elevate marketing to a strategic lever for the whole business. They support CFO-level budgeting, empower CMOs to defend brand investment, and provide executives with confidence in decision-making. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EConclusion: Building a Marketing System That Compounds Over Time \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EResponsibly shifting up-funnel isn\\u2019t about abandoning performance. It\\u2019s about designing a marketing system that uses brand to supercharge performance, and uses measurement to make that investment credible and scalable. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EWhen we put all the pieces together, we create: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EConfidence to invest in long-term brand growth\\u003C\/strong\\u003E \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EProof of incremental value grounded in experiments and MMM\\u003C\/strong\\u003E \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EClear, CFO-ready answers to tough financial questions\\u003C\/strong\\u003E \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EA healthier customer base with higher lifetime value\\u003C\/strong\\u003E \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ELess dependency on unstable attribution and platform-reported metrics\\u003C\/strong\\u003E \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EA marketing system that compounds knowledge, capability, and results over time\\u003C\/strong\\u003E \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EThis is exactly how DAC is powering leading consumer brands with Enterprise-to-Local marketing. Together, we\\u2019ll take your brand forward with a framework built for growth, engineered for truth, and designed to deliver results you can take to the boardroom. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"February 03, 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Brdiging-brand-and-performance-media-875x438-Blog1-1.jpg\",\"post\":{\"ID\":156578,\"post_author\":\"448\",\"post_date\":\"2026-02-03 16:22:04\",\"post_date_gmt\":\"2026-02-03 21:22:04\",\"post_title\":\"Bridging Brand and Performance Media:\\u00a0Shifting Up-Funnel for Measurable, Enduring Growth\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"bridging-brand-and-performance-media\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-02-03 16:29:35\",\"post_modified_gmt\":\"2026-02-03 21:29:35\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/insights\/blog\/none\/bridging-brand-and-performance-media\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"20\":{\"id\":159120,\"title\":\"The Idea Comes First: How Strong Brands Stay Consistent While Evolving\\u00a0\",\"type\":\"podcasts\",\"type_label\":\"Podcast\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/podcasts\/the-idea-comes-first-strong-brands-evolve\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"content\":\"\",\"event_date\":\"\",\"publish_date\":\"March 02, 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/ShiftHappens-Episode7-BlogBanner.jpg\",\"post\":{\"ID\":159120,\"post_author\":\"6\",\"post_date\":\"2026-03-02 15:49:31\",\"post_date_gmt\":\"2026-03-02 20:49:31\",\"post_title\":\"The Idea Comes First: How Strong Brands Stay Consistent While Evolving\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"the-idea-comes-first-strong-brands-evolve\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-03-16 15:35:16\",\"post_modified_gmt\":\"2026-03-16 20:35:16\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/?post_type=podcasts\\u0026#038;p=159120\",\"menu_order\":0,\"post_type\":\"podcasts\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},\"21\":{\"id\":155980,\"title\":\"SEO success looks different now: How to adapt your SEO strategy for AI-driven search\",\"type\":\"webinars\",\"type_label\":\"Webinar\",\"link\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/webinars\/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Search optimization\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/webinar-category\/search-optimization\/\"}],\"related_info\":{\"content\":\"\\u003Cp\\u003ESearch is changing fast. 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          arrow: `<svg width='24' height='17' viewBox='0 0 24 17' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n                <path d='M19.7303 9.46276L14.8759 14.7137C14.5429 15.074 14.5429 15.6298 14.876 15.99C15.2481 16.3924 15.8842 16.3924 16.2563 15.9899L23.1809 8.49991L16.2563 1.00988C15.8842 0.607416 15.2481 0.607379 14.876 1.0098C14.5429 1.37001 14.5429 1.92582 14.8759 2.28607L19.7303 7.53683H0.962963C0.431133 7.53683 0 7.96796 0 8.49979C0 9.03162 0.431133 9.46276 0.962963 9.46276H19.7303Z' fill='#171616'\/>\n            <\/svg>`\n            };\n            return icons[type] || '';\n        };\n\n        \/\/ Helper function to get card colors (you'll need to implement this based on your logic)\n        const getPostCardColors = (type) => {\n            const colorMap = {\n                'webinars': {\n                    bg: '#FCD48D',\n                    text: '#171616'\n                },\n                'events': {\n                    bg: '#C7F2B3',\n                    text: '#171616'\n                },\n                'post': {\n                    bg: '#363534',\n                    text: '#FFFFFF'\n                },\n                'blog': {\n                    bg: '#363534',\n                    text: '#FFFFFF'\n                },\n                'series': {\n                    bg: '#ACD8F3',\n                    text: '#171616'\n                },\n                'whitepapers': {\n                    bg: '#FABFBF',\n                    text: '#171616'\n                },\n            };\n            return colorMap[type] || {\n                bg: '#6B7280',\n                text: '#171616'\n            };\n        };\n\n        \/\/ Extract data from post object\n        const author = post.author || '';\n        const publishDate = post.related_info?.publish_date || '';\n        const eventDate = post.related_info?.event_date || '';\n        const readingTime = post.reading_time || '';\n        const difficulty = post.difficulty || '';\n        const bannerContent = post.related_info?.banner_content || '';\n        const ctaLabel = post.related_info?.cta_label || mainPostCtaLabel;\n\n        \/\/ Determine which date to use\n        let displayDate = publishDate;\n        if (post.type === 'events' || post.type === 'webinars') {\n            displayDate = eventDate;\n        }\n\n        const colors = getPostCardColors(post.type);\n        const isPost = post.type_label === 'post' || post.type_label === 'blog';\n\n        \/\/ Build HTML using template literals\n        const cardHtml = `\n        <div class='post-card generated-post-card'>\n            <div class='title' style='background: ${colors.bg}; color: ${colors.text}'>\n                ${post.type_label || ''}\n            <\/div>\n\n            ${post.image ? `\n                <div class='image-container position-relative'>\n                    <img src='${post.image}' alt='${post.title || ''}' loading='lazy'>\n                    ${bannerContent ? `\n                        <span class='banner-content position-absolute text-white' style='left:4px; bottom: 4px; padding: 10px; border-radius: 5px; background: #171616B2;'>\n                            ${bannerContent}\n                        <\/span>\n                    ` : ''}\n                <\/div>\n            ` : ''}\n\n            <div class='flex flex-col post-content'>\n                <a href='${post.link || '#'}'>\n                    ${post.title || ''}\n                <\/a>\n\n                <div class='post-related-tags mt-0'>\n                    ${displayDate ? `\n                        <div class='post-date text-white'>\n                            <span class='d-inline-block'>\n                                ${getSvgIcon('calendar')}\n                            <\/span>\n                            ${displayDate}\n                        <\/div>\n                    ` : ''}\n\n                    ${author && isPost ? `\n                        <div class='post-author text-white'>\n                            <span class='d-inline-block'>\n                                ${getSvgIcon('user')}\n                            <\/span>\n                            ${author}\n                        <\/div>\n                    ` : ''}\n\n                    ${readingTime && isPost && false ? `\n                        <div class='post-reading-duration text-white'>\n                            <span class='d-inline-block'>\n                                ${getSvgIcon('clock')}\n                            <\/span>\n                            ${readingTime}\n                        <\/div>\n                    ` : ''}\n                <\/div>\n\n                <div class='post-topic-tags'>\n                    ${post.topics ? post.topics.map((topic, index) => `\n                        <a href='${topic.url || '#'}'>${topic.name || ''}<\/a>\n                        ${index < post.topics.length - 1 ? '<span class=\\'item-separator\\'>|<\/span>' : ''}\n                    `).join('') : ''}\n                <\/div>\n\n                <!-- CTA Button (currently disabled in PHP, uncomment if needed) -->\n                <!-- \n                <a href='${post.link || '#'}' class='redirection-button'>\n                    <span class='d-inline-block'>\n                        ${ctaLabel}\n                    <\/span>\n                    <span class='d-inline-flex align-items-center justify-content-center'>\n                        ${getSvgIcon('arrow')}\n                    <\/span>\n                <\/a>\n                -->\n            <\/div>\n        <\/div>\n    `;\n\n        return cardHtml;\n    }\n<\/script>\n\n<section\n    x-data=\"{\n        lastValidIndex: 13,\n        originalPosts: window.encodedPosts,\n        showLoadMoreButton: true,\n        showLoadMoreMobileButton: true,\n        selectedLabel: window.see_all_label || 'SEE ALL',\n        activeType: 'all',\n        currentCategory: 'all',\n        isMenuShowing: false,\n        showMobilePosts: false,\n        isLoading: false,\n        showMorePosts: false,\n        activeFilter: 'all',\n        showMoreCategories: true,\n        maxVisible: 4,\n        currentLanguage: 'en-ca',\n        async search() {\n            this.isLoading = true;\n            const url = new URL(\n                '\/wp-json\/custom\/v1\/posts-by-category',\n                window.location.origin + '\/site'\n            );\n\n            url.searchParams.set('lang', this.currentLanguage);\n            url.searchParams.set('category', this.currentCategory);\n\n            try {\n                const response = await fetch(url.toString());\n                const data = await response.json();\n                this.updateArticles(data);\n                this.isLoading = false;\n            } catch (error) {\n                this.isLoading = false;\n            }\n        },\n        setSelectedLabel(label) {\n            if(!label) {\n                return;\n            }\n\n            this.selectedLabel = label.toUpperCase();\n        },\n        async setActiveType(type = 'all', label = '') {\n            if (type === this.currentCategory) {\n                return;\n            }\n\n            this.setSelectedLabel(label);\n            this.currentCategory = type;\n            this.setMenuVisibleTo(false);\n            if(type == 'all')\n            {\n                this.updateArticles(this.originalPosts);\n                return;\n            }\n\n            await this.search();\n        },\n        handleTopSubmission() {\n            const form = document.querySelector('[data-newsletter-form]');\n            if (form) {\n                form.dispatchEvent(new Event('submit'));\n            }\n        },\n        loadMorePosts() {\n            this.showMorePosts = true;\n        },\n        updateArticles(articles) {\n            this.updateMainArticle(articles[0]);\n            this.updateArticleCards(articles.slice(1));\n        },\n        updateMainArticle(article) {\n            const mainArticleImageContainer = document.getElementById('main-article-image-container');\n            \/\/ data-category\n            mainArticleImageContainer.dataset.category = article.type_label.toUpperCase();\n\n            const mainArticleImage = document.getElementById('main-article-image');\n            mainArticleImage.src = article.image;\n            if(!!mainArticleImageContainer.style.backgroundImage)\n            {\n                mainArticleImageContainer.style.backgroundImage =  `url(${article.image})`;\n            }\n\n            const mainArticleTitle = document.getElementById('main-article-title');\n            mainArticleTitle.href = article.link;\n            mainArticleTitle.textContent = article.title;\n\n            const mainArticleDate = document.getElementById('main-article-date');\n            if(article.related_info.event_date)\n            {\n                mainArticleDate.textContent = article.related_info.event_date;\n            }\n            else\n            {\n                mainArticleDate.textContent = article.related_info.publish_date;\n            }\n\n            const mainArticleContent = document.getElementById('main-article-text-content');\n            mainArticleContent.innerHTML = article.related_info.content;\n\n            const mainArticleCTA = document.getElementById('main-article-cta');\n            mainArticleCTA.href = article.link\n        },\n        updateArticleCards(articles) {\n            \/\/desktop\n            const post_cards = document.querySelectorAll('.desktop [data-card]');\n            const cardMap = Array.from(post_cards).reduce((acc, value) =>\n            {\n                acc[value.dataset.card] = value;\n                return acc;\n            }, {})\n\n            const articleCount = articles.length;\n            const cardCount = Array.from(post_cards).length;\n            let lastValidIndex = 0;\n            for(let i = 0; i < cardCount; i++)\n            {\n                const cardIndex = i + 1;\n                const card = cardMap[cardIndex];\n                const isValidIndex = !isGreaterThan(cardIndex, articleCount);\n                if(isValidIndex)\n                {\n                    lastValidIndex = cardIndex;\n                    card.innerHTML = generateCardForPosts(articles[i]);\n                    if(card.classList.contains('d-none'))\n                    {\n                        card.classList.remove('d-none');\n                    }\n                }\n                else\n                {\n                    card.classList.add('d-none');\n                }\n            }\n\n            this.showLoadMoreButton = 12 < lastValidIndex;\n            \n            \/\/ mobile\n            const mobile_post_cards = document.querySelectorAll('.mobile [data-card]');\n            const mobileCardMap = Array.from(mobile_post_cards).reduce((acc, value) =>\n            {\n                acc[value.dataset.card] = value;\n                return acc;\n            }, {})\n\n            const mobileCardCount = Array.from(mobile_post_cards).length;\n            let lastValidMobileIndex = 0;\n            for(let i = 0; i < mobileCardCount; i++)\n            {\n                const cardIndex = i + 1;\n                const card = mobileCardMap[cardIndex];\n                const isValidIndex = !isGreaterThan(cardIndex, articleCount);\n                if(isValidIndex)\n                {\n                    lastValidMobileIndex = cardIndex;\n                    card.innerHTML = generateCardForPosts(articles[i]);\n                    if(card.classList.contains('d-none'))\n                    {\n                        card.classList.remove('d-none');\n                    }\n                }\n                else\n                {\n                    card.classList.add('d-none');\n                }\n            }\n\n            this.showLoadMoreMobileButton = 5 < lastValidIndex;\n        },\n        setMenuVisibleTo(isVisible){\n            this.isMenuShowing = isVisible;\n        },\n    }\"\n    data-language=\"en-ca\"\n    data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"\n    class=\"d-flex flex-column align-items-center\"\n    id=\"event-filter\">\n\n    <div class=\"d-flex flex-row w-100 max-w-1400\" data-role=\"resouce-filter\">\n        <!-- Resouce Filter -->\n        <div class=\"d-flex flex-row\">\n                                                <button @click=\"activeFilter = '';\" class=\"selected\">\n                        <a class=\"text-decoration-none\" href=\"#\">\n                            All                        <\/a>\n                    <\/button>\n                                                                <button @click=\"activeFilter = '';\" class=\"\">\n                        <a class=\"text-decoration-none\" href=\"\/en-ca\/insights\/blog\/\">\n                            Blog                        <\/a>\n                    <\/button>\n                                                                <button @click=\"activeFilter = '';\" class=\"\">\n                        <a class=\"text-decoration-none\" href=\"\/en-ca\/discover\/white-papers\/\">\n                            White Papers                        <\/a>\n                    <\/button>\n                                                                <button @click=\"activeFilter = '';\" class=\"\">\n                        <a class=\"text-decoration-none\" href=\"\/en-ca\/insights\/series\/\">\n                            Deep Dive Series                        <\/a>\n                    <\/button>\n                                                                <button @click=\"activeFilter = '';\" class=\"\">\n                        <a class=\"text-decoration-none\" href=\"\/en-ca\/insights\/events\/\">\n                            Events                        <\/a>\n                    <\/button>\n                                                                <button @click=\"activeFilter = '';\" class=\"\">\n                        <a class=\"text-decoration-none\" href=\"\/en-ca\/insights\/webinars\/\">\n                            Webinars                        <\/a>\n                    <\/button>\n                                                                <button @click=\"activeFilter = '';\" class=\"\">\n                        <a class=\"text-decoration-none\" href=\"\/en-ca\/insights\/local-search-news\/\">\n                            Local Search News                        <\/a>\n                    <\/button>\n                                                                <button @click=\"activeFilter = '';\" class=\"\">\n                        <a class=\"text-decoration-none\" href=\"\/en-ca\/insights\/podcasts\/\">\n                            Podcasts                        <\/a>\n                    <\/button>\n                                    <\/div>\n    <\/div>\n\n    <div data-role=\"image-title\" style=\"max-width: 1327px;\">\n        <h3 class=\"title\">\n            Featured content        <\/h3>\n    <\/div>\n\n    <div data-role=\"topic-filter-container\" class=\"max-w-1400 pt-0\">\n                    <div data-role=\"topic-filter-search\">\n\n                <label for=\"open-filter-button\">\n                    Filter by topic                <\/label>\n\n                <div class=\"filter-button-row flex-wrap\">\n\n                    <button class=\"topic-button\" :class=\"currentCategory == 'all' ? 'active' : ''\" @click=\"setActiveType('all', 'SEE ALL')\">\n                    All                    <\/button>\n\n                                            <button\n                            data-index=\"0\"\n                            x-transition:enter=\"transition ease-out duration-300\"\n                            x-transition:enter-start=\"opacity-0 transform translate-y-2\"\n                            x-transition:enter-end=\"opacity-100 transform translate-y-0\"\n                            style=\"transition-delay: 0ms;\"\n                            x-show=\"showMoreCategories || 0 < maxVisible\"\n                            class=\"topic-button\"\n                            :class=\"currentCategory == 'paid-media' ? 'active' : ''\"\n                            @click=\"setActiveType('paid-media', 'Paid media')\"\n                            x-show=\"showMoreCategories || index < maxVisible\">\n                            Paid media                        <\/button>\n                                            <button\n                            data-index=\"1\"\n                            x-transition:enter=\"transition ease-out duration-300\"\n                            x-transition:enter-start=\"opacity-0 transform translate-y-2\"\n                            x-transition:enter-end=\"opacity-100 transform translate-y-0\"\n                            style=\"transition-delay: 50ms;\"\n                            x-show=\"showMoreCategories || 1 < maxVisible\"\n                            class=\"topic-button\"\n                            :class=\"currentCategory == 'search-optimization' ? 'active' : ''\"\n                            @click=\"setActiveType('search-optimization', 'Search optimization')\"\n                            x-show=\"showMoreCategories || index < maxVisible\">\n                            Search optimization                        <\/button>\n                                            <button\n                            data-index=\"2\"\n                            x-transition:enter=\"transition ease-out duration-300\"\n                            x-transition:enter-start=\"opacity-0 transform translate-y-2\"\n                            x-transition:enter-end=\"opacity-100 transform translate-y-0\"\n                            style=\"transition-delay: 100ms;\"\n                            x-show=\"showMoreCategories || 2 < maxVisible\"\n                            class=\"topic-button\"\n                            :class=\"currentCategory == 'local-search' ? 'active' : ''\"\n                            @click=\"setActiveType('local-search', 'Local Search')\"\n                            x-show=\"showMoreCategories || index < maxVisible\">\n                            Local Search                        <\/button>\n                                            <button\n                            data-index=\"3\"\n                            x-transition:enter=\"transition ease-out duration-300\"\n                            x-transition:enter-start=\"opacity-0 transform translate-y-2\"\n                            x-transition:enter-end=\"opacity-100 transform translate-y-0\"\n                            style=\"transition-delay: 150ms;\"\n                            x-show=\"showMoreCategories || 3 < maxVisible\"\n                            class=\"topic-button\"\n                            :class=\"currentCategory == 'strategy' ? 'active' : ''\"\n                            @click=\"setActiveType('strategy', 'Strategy')\"\n                            x-show=\"showMoreCategories || index < maxVisible\">\n                            Strategy                        <\/button>\n                                            <button\n                            data-index=\"4\"\n                            x-transition:enter=\"transition ease-out duration-300\"\n                            x-transition:enter-start=\"opacity-0 transform translate-y-2\"\n                            x-transition:enter-end=\"opacity-100 transform translate-y-0\"\n                            style=\"transition-delay: 200ms;\"\n                            x-show=\"showMoreCategories || 4 < maxVisible\"\n                            class=\"topic-button\"\n                            :class=\"currentCategory == 'creative' ? 'active' : ''\"\n                            @click=\"setActiveType('creative', 'Creative')\"\n                            x-show=\"showMoreCategories || index < maxVisible\">\n                            Creative                        <\/button>\n                                            <button\n                            data-index=\"5\"\n                            x-transition:enter=\"transition ease-out duration-300\"\n                            x-transition:enter-start=\"opacity-0 transform translate-y-2\"\n                            x-transition:enter-end=\"opacity-100 transform translate-y-0\"\n                            style=\"transition-delay: 250ms;\"\n                            x-show=\"showMoreCategories || 5 < maxVisible\"\n                            class=\"topic-button\"\n                            :class=\"currentCategory == 'analytics' ? 'active' : ''\"\n                            @click=\"setActiveType('analytics', 'Analytics')\"\n                            x-show=\"showMoreCategories || index < maxVisible\">\n                            Analytics                        <\/button>\n                                            <button\n                            data-index=\"6\"\n                            x-transition:enter=\"transition ease-out duration-300\"\n                            x-transition:enter-start=\"opacity-0 transform translate-y-2\"\n                            x-transition:enter-end=\"opacity-100 transform translate-y-0\"\n                            style=\"transition-delay: 300ms;\"\n                            x-show=\"showMoreCategories || 6 < maxVisible\"\n                            class=\"topic-button\"\n                            :class=\"currentCategory == 'development' ? 'active' : ''\"\n                            @click=\"setActiveType('development', 'Development')\"\n                            x-show=\"showMoreCategories || index < maxVisible\">\n                            Development                        <\/button>\n                    \n                    <span data-role=\"spinner\" x-show=\"isLoading\" x-cloak>\n                        <svg class=\"animate-spin\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"#171616\" stroke-width=\"4\" fill=\"none\" stroke-dasharray=\"31.4 31.4\">\n                                <animateTransform attributeName=\"transform\" attributeType=\"XML\" type=\"rotate\" from=\"0 12 12\" to=\"360 12 12\" dur=\"1s\" repeatCount=\"indefinite\" \/>\n                            <\/circle>\n                        <\/svg>\n                    <\/span>\n                <\/div>\n\n                <button @click=\"setMenuVisibleTo(true)\" id=\"open-filter-button\">\n                    <span class=\"d-inline-flex justiy-content-center align-items-center\" x-text=\"selectedLabel\"><\/span>\n                    <span class=\"d-inline-block\">\n                        <svg width=\"22\" height=\"23\" viewBox=\"0 0 22 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path\n                                d=\"M4.16797 8.02515V1.06421C4.16797 0.591553 3.78125 0.204834 3.30859 0.204834C2.83594 0.204834 2.44922 0.591553 2.44922 1.06421V8.02515C0.988281 8.45483 0 9.7439 0 11.2048C0 12.6658 0.988281 13.9548 2.40625 14.3845V21.3455C2.40625 21.8181 2.79297 22.2048 3.26562 22.2048C3.73828 22.2048 4.125 21.8181 4.125 21.3455V14.3845C5.54297 13.9978 6.53125 12.7087 6.53125 11.2048C6.53125 9.70093 5.58594 8.45483 4.16797 8.02515ZM2.79297 12.6658C2.66406 12.6228 2.57812 12.5798 2.49219 12.5369C2.01953 12.2361 1.71875 11.7634 1.71875 11.2048C1.71875 10.6462 2.01953 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7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                June 08, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"4\">\n                            <div class=\"post-card 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20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                May 19, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\">Paid media<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"7\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #C7F2B3; color: #171616\">\n                Event            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Event-image-for-the-website-450-x-250-px.png\" alt=\"C-Suite Marketing Summit Toronto 2026\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/events\/c-suite-marketing-summit-toronto-2026\/\">\n                    C-Suite Marketing Summit Toronto 2026                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                April 15, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"10\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #171616\">\n                            <\/div>\n\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"\">\n                                    <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                April 30, 2025                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n\n                <div\n                    class=\"secondary-posts-container\"\n                    x-show=\"showMorePosts\"\n                    x-cloak\n                    x-transition:enter=\"transition ease-out duration-300\"\n                    x-transition:enter-start=\"opacity-0\"\n                    x-transition:enter-end=\"opacity-100\"\n                >\n                    <span data-card=\"13\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #C7F2B3; color: #171616\">\n                Event            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Shoptalk-Event-image-for-the-website.png\" alt=\"DAC at Shoptalk Spring 2026\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/events\/dac-at-shoptalk-spring-2026\/\">\n                    DAC at Shoptalk Spring 2026                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                March 24, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                    <span data-card=\"16\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #C7F2B3; color: #171616\">\n                Event            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Vanc-Event-image-for-the-website.png\" alt=\"C-Suite Marketing Summit Arrives in Vancouver\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/events\/c-suite-marketing-summit-vancouver-2026\/\">\n                    C-Suite Marketing Summit Arrives in Vancouver                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                March 11, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"desktop d-none d-lg-flex flex-lg-column content-column\">\n                <span data-card=\"2\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/What-Should-CMOs-Demand-From-Their-Media-Partner-Blog1-875x438-1.jpg\" alt=\"What Should CMOs Demand\u00a0From\u00a0a\u00a0Media Partner Today?\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/what-cmos-demand-from-media-partner-today\/\">\n                    What Should CMOs Demand\u00a0From\u00a0a\u00a0Media Partner Today?\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                June 04, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/\">Strategy<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"5\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/Youtube-Content-Shift-Brands-Cant-Ignore-875x438-Blog1.jpg\" alt=\"The YouTube Content Shift Brands\u00a0Can\u2019t\u00a0Ignore\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/search-optimization\/youtube-content-shift-brands-cant-ignore\/\">\n                    The YouTube Content Shift Brands\u00a0Can\u2019t\u00a0Ignore\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                May 06, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/search-optimization\/\">Search optimization<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n\n\n                <div data-role=\"hub-filter-email-role\">\n                    <div class=\"d-flex flex-column text-content\">\n                        <h3 class=\"mb-0\">\n                            Stay Forward                        <\/h3>\n                        <p class=\"subtitle mb-0\">\n                            Get exclusive insights into digital <br class=\"d-none d-lg-block\">media&#8217;s top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.                        <\/p>\n                    <\/div>\n\n                    <div class=\"d-flex flex-column\" data-role=\"form-group\">\n                        <div class=\"d-flex flex-row\">\n                            <div class=\"d-flex flex-column w-100\">\n                                <form data-newsletter-form class='custom-hubspot-form' id='hubspot_form_6a288ed952f8c'>\n        <div class='d-flex input'>\n            <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n            <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n        <\/div>\n        <p class='hubspot-status' 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document.getElementById('hubspot_form_6a288ed952f8c_status');\n\n            if (!emailPattern.test(email)) {\n                statusElement.textContent = 'Please enter a valid email address.';\n                statusElement.style.color = 'red';\n                statusElement.style.paddingTop = '10px';\n                statusElement.classList.add('showing-message');\n                statusElement.classList.remove('d-none');\n                return; \/\/ Stop the form submission\n            }\n\n            \/\/ Required HubSpot fields\n            var portalId = '5408011';\n            var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n            var region = 'na1';\n\n            \/\/ Prepare the data payload\n            var data = {\n                fields: [\n                    {\n                        name: 'email',\n                        value: email\n                    }\n                ]\n            };\n\n            \/\/ Status element is already defined above with form-specific targeting\n\n            \/\/ Send the data to HubSpot\n            fetch(`https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830`, {\n                method: 'POST',\n                headers: {\n                    'Content-Type': 'application\/json'\n                },\n                body: JSON.stringify({\n                    submittedAt: new Date().getTime(),\n                    fields: data.fields,\n                    context: {\n                        pageUri: window.location.href,\n                        pageName: document.title\n                    }\n                })\n            })\n            .then(response => {\n                if (response.ok) {\n                    \/\/ Status element should already be properly defined, but fallback to form-specific element if needed\n                    if(!statusElement) {\n                        statusElement = document.getElementById('hubspot_form_6a288ed952f8c_status');\n                    }\n\n                    if(statusElement) {\n                        statusElement.textContent = \"Form submitted successfully!\";\n                        statusElement.style.color = 'green';\n                        statusElement.style.paddingTop = '10px';\n                        statusElement.classList.add('showing-message');\n                        statusElement.classList.remove('d-none');\n                    }\n\n                    var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                    if(!!userInfo)\n                    {\n                        userInfo.event = 'Form_submit';\n                        userInfo.email = email;\n                        userInfo.form_name = 'Newsletter';\n                        window.dataLayer = window.dataLayer || [];\n                        window.dataLayer.push(userInfo);\n                    }\n\n                    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document.getElementById('hubspot_form_6a288ed952f8c_status');\n                }\n                if(statusElement) {\n                    statusElement.textContent = \"There was an error submitting the form.\";\n                    statusElement.style.color = 'red';\n                    statusElement.style.paddingTop = '10px';\n                    statusElement.classList.add('showing-message');\n                    statusElement.classList.remove('d-none');\n                }\n            });\n        });\n    });\n\n    window.addEventListener('message', event => {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '0c9a9cec-eb1c-44ac-920f-687ce0230830'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-ca\/thank-you\/';\n        }\n    });\n<\/script>                                <span class=\"email-error-container-for-events\"><\/span>\n                            <\/div>\n                        <\/div>\n\n                        <button class=\"subscribe-btn\" type=\"button\" @click=\"handleTopSubmission()\">\n                            SUBSCRIBE                            <span class=\"d-inline-block\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"\n                                    xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\"\n                                        fill=\"black\" \/>\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\"\n                                        fill=\"white\" \/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n\n                <span data-card=\"8\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #FABFBF; color: #171616\">\n                Whitepaper            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/SEO-vs-AI-Visibility-Quiz-875x438-Blog1-ENG.jpg\" alt=\"SEO vs. AI Visibility Quiz: Diagnose What\u2019s Really Holding Back Performance\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/seo-vs-ai-visibility-quiz-diagnose-whats-really-holding-back-performance\/\">\n                    SEO vs. AI Visibility Quiz: Diagnose What\u2019s Really Holding Back Performance\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                April 14, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"11\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #FCD48D; color: #171616\">\n                Webinar            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/SEJ-Webinar-875x438-Blog1.jpg\" alt=\"Don\u2019t Go Chasing AI Yet: A Framework for Prioritizing\u00a0SEO vs. AI Search\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/webinars\/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search\/\">\n                    Don\u2019t Go Chasing AI Yet: A Framework for Prioritizing\u00a0SEO vs. AI Search                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                March 25, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n\n                <div\n                    x-show=\"showMorePosts\"\n                    x-cloak\n                    x-transition:enter=\"transition ease-out duration-300\"\n                    x-transition:enter-start=\"opacity-0\"\n                    x-transition:enter-end=\"opacity-100\"\n                    class=\"secondary-posts-container\">\n                    <span data-card=\"14\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Execution-to-Orchestration-875x438-Blog1.jpg\" alt=\"From execution to orchestration: How to leverage generative AI without losing control\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/from-execution-to-orchestration-generative-ai-marketing-control\/\">\n                    From execution to orchestration: How to leverage generative AI without losing control                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                March 12, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/\">Strategy<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                    <span data-card=\"17\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/ChatGPT-ads-are-official-875x438-Blog1.jpg\" alt=\"ChatGPT\u00a0ads\u00a0are\u00a0here: Opportunity,\u00a0open\u00a0questions, and\u00a0what\u00a0brands\u00a0should\u00a0do\u00a0now\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/chatgpt-ads-what-brands-need-to-know\/\">\n                    ChatGPT\u00a0ads\u00a0are\u00a0here: Opportunity,\u00a0open\u00a0questions, and\u00a0what\u00a0brands\u00a0should\u00a0do\u00a0now\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                February 10, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\">Paid media<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"desktop d-none d-lg-flex flex-lg-column content-column\">\n                <span data-card=\"3\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/GML-Blog1-875x438-1.jpg\" alt=\"Google Marketing Live\u00a02026: 4 key\u00a0takeaways\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/google-marketing-live-2026-key-takeaways\/\">\n                    Google Marketing Live\u00a02026: 4 key\u00a0takeaways\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                May 26, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\">Paid media<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"6\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\" alt=\"Agentic AI is coming for search. Paid media is next.\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/agentic-ai-is-coming-for-search-paid-media-is-next\/\">\n                    Agentic AI is coming for search. Paid media is next.                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                April 15, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\">Paid media<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"9\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/2026-FIFA-World-Cup-875x438-Blog1.jpg\" alt=\"How the FIFA World Cup can help brands make meaningful connections\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/how-the-fifa-world-cup-can-help-brands-make-meaningful-connections\/\">\n                    How the FIFA World Cup can help brands make meaningful connections                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                April 02, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\">Paid media<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"12\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #FCD48D; color: #171616\">\n                Webinar            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/Fix-Your-Blind-Spots-660x625-Blog1.jpg\" alt=\"Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/webinars\/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance\/\">\n                    Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                March 25, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n\n                <div\n                    x-show=\"showMorePosts\"\n                    x-cloak\n                    x-transition:enter=\"transition ease-out duration-300\"\n                    x-transition:enter-start=\"opacity-0\"\n                    x-transition:enter-end=\"opacity-100\"\n                    class=\"secondary-posts-container\">\n\n                    <span data-card=\"15\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #C7F2B3; color: #171616\">\n                Event            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/SnowflakeEvent-image-for-the-website-1.png\" alt=\"DAC at Data for Breakfast: Making AI Real for Business \u2013 Ottawa\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/events\/dac-data-for-breakfast-ottawa-2026\/\">\n                    DAC at Data for Breakfast: Making AI Real for Business \u2013 Ottawa                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                March 12, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                    <span data-card=\"18\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/What-multi-location-brands-need-to-know-about-local-service-875x438-Blog1.jpg\" alt=\"What multi-location brands need to know about Local Service Ads\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/what-multi-location-brands-need-to-know-about-local-service-ads\/\">\n                    What multi-location brands need to know about Local Service Ads\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                February 06, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/\">Local Search<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                <\/div>\n            <\/div>\n            <!-- DESKTOP POSTS END-->\n\n            <!-- MOBILE POSTS START-->\n            <div class=\"d-lg-none d-flex flex-column content-column mobile\">\n                                    <span data-card=\"1\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #EFF9FE; color: #171616\">\n                Podcast            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/ShiftHappens-Episode14-BlogBanner.jpg\" alt=\"TV Is Alive, Thriving, and Finally Measurable\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/podcasts\/tv-didnt-die-convergent-tv-marketing-growth\/\">\n                    TV Is Alive, Thriving, and Finally Measurable                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                June 08, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                                    <span data-card=\"2\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/What-Should-CMOs-Demand-From-Their-Media-Partner-Blog1-875x438-1.jpg\" alt=\"What Should CMOs Demand\u00a0From\u00a0a\u00a0Media Partner Today?\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/what-cmos-demand-from-media-partner-today\/\">\n                    What Should CMOs Demand\u00a0From\u00a0a\u00a0Media Partner Today?\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                June 04, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/\">Strategy<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                                    <span data-card=\"3\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/GML-Blog1-875x438-1.jpg\" alt=\"Google Marketing Live\u00a02026: 4 key\u00a0takeaways\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/google-marketing-live-2026-key-takeaways\/\">\n                    Google Marketing Live\u00a02026: 4 key\u00a0takeaways\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                May 26, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\">Paid media<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                                    <span data-card=\"4\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/Google-Brandcast-Blog1-875x438-1.jpg\" alt=\"2026 Upfronts, NewFronts, and\u00a0Google\u00a0Brandcast: What\u00a0marketers\u00a0should\u00a0actually\u00a0care\u00a0about\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/upfronts-newfronts-brandcast-connected-media-era\/\">\n                    2026 Upfronts, NewFronts, and\u00a0Google\u00a0Brandcast: What\u00a0marketers\u00a0should\u00a0actually\u00a0care\u00a0about\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                May 19, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\">Paid media<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                                    <span data-card=\"5\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/Youtube-Content-Shift-Brands-Cant-Ignore-875x438-Blog1.jpg\" alt=\"The YouTube Content Shift Brands\u00a0Can\u2019t\u00a0Ignore\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/search-optimization\/youtube-content-shift-brands-cant-ignore\/\">\n                    The YouTube Content Shift Brands\u00a0Can\u2019t\u00a0Ignore\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                May 06, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/search-optimization\/\">Search optimization<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                \n                <div class=\"d-flex justify-content-center show-more-container\" x-show=\"window.and(!showMobilePosts, showLoadMoreButton)\">\n                    <button\n                        x-show=\"window.and(!showMobilePosts, showLoadMoreMobileButton)\"\n                        x-on:click=\"showMobilePosts = true\"\n                        class=\"show-more-posts-button\">\n                        Load more insights                    <\/button>\n                <\/div>\n\n                <div class=\"secondary-posts-container\" x-cloak x-show=\"showMobilePosts\">\n                                            <span data-card=\"6\">\n                                    <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\" alt=\"Agentic AI is coming for search. Paid media is next.\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/agentic-ai-is-coming-for-search-paid-media-is-next\/\">\n                    Agentic AI is coming for search. Paid media is next.                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                April 15, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\">Paid media<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                            <\/span>\n                                            <span data-card=\"7\">\n                                    <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #C7F2B3; color: #171616\">\n                Event            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Event-image-for-the-website-450-x-250-px.png\" alt=\"C-Suite Marketing Summit Toronto 2026\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/events\/c-suite-marketing-summit-toronto-2026\/\">\n                    C-Suite Marketing Summit Toronto 2026                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                April 15, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                            <\/span>\n                                            <span data-card=\"8\">\n                                    <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #FABFBF; color: #171616\">\n                Whitepaper            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/SEO-vs-AI-Visibility-Quiz-875x438-Blog1-ENG.jpg\" alt=\"SEO vs. AI Visibility Quiz: Diagnose What\u2019s Really Holding Back Performance\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/seo-vs-ai-visibility-quiz-diagnose-whats-really-holding-back-performance\/\">\n                    SEO vs. AI Visibility Quiz: Diagnose What\u2019s Really Holding Back Performance\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                April 14, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                            <\/span>\n                                            <span data-card=\"9\">\n                                    <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/2026-FIFA-World-Cup-875x438-Blog1.jpg\" alt=\"How the FIFA World Cup can help brands make meaningful connections\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/how-the-fifa-world-cup-can-help-brands-make-meaningful-connections\/\">\n                    How the FIFA World Cup can help brands make meaningful connections                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                April 02, 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\">Paid media<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                            <\/span>\n                                    <\/div>\n            <\/div>\n            <!-- MOBILE POSTS END-->\n        <\/div>\n    <\/div>\n\n    <div class=\"justify-content-center align-items-center d-none d-lg-flex\" style=\"max-width: 1327px; min-height: 141px;\">\n        <button data-role=\"show-more-posts-button\" x-show=\"window.and(!showMorePosts, showLoadMoreButton)\" @click=\"loadMorePosts()\">\n            Load more insights        <\/button>\n    <\/div>\n<\/section>\n\n<section class=\"recent-post webinar\" data-post-type=\"post\">\n    <div class=\"container max-1448 padding60\">\n        <div class=\"card-title\" style=\"background-color: #f2f2f2\">\n            <div class=\"text-content\">\n                                    <h2>The DAC Blog<\/h2>\n                \n                                    <p>Explore insights and solutions to drive your marketing forward.<\/p>\n                            <\/div>\n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/en-ca\/insights\/blog\" class=\"btn_primary-filled_white_arrow\" >\n    \n        <div>Discover all blogs<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 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   <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #363534\">\n                                    <span class=\"d-inline-block\" style=\"color: #ffffff\">Blog<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/What-Should-CMOs-Demand-From-Their-Media-Partner-Blog1-875x438-1.jpg\" alt=\"\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/what-cmos-demand-from-media-partner-today\/\">What Should CMOs Demand\u00a0From\u00a0a\u00a0Media Partner Today?\u00a0<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                June 4, 2026                                            <\/div>\n                                                                                                                            <div class=\"post-author\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                                        <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>Nasser Sahlool                                            <\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #363534\">\n                                    <span class=\"d-inline-block\" style=\"color: #ffffff\">Blog<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/GML-Blog1-875x438-1.jpg\" alt=\"\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/google-marketing-live-2026-key-takeaways\/\">Google Marketing Live\u00a02026: 4 key\u00a0takeaways\u00a0<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                May 26, 2026                                            <\/div>\n                                                                                                                            <div class=\"post-author\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                                        <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>Victoria Khinevich                                            <\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #363534\">\n                                    <span class=\"d-inline-block\" style=\"color: #ffffff\">Blog<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/Google-Brandcast-Blog1-875x438-1.jpg\" alt=\"\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/upfronts-newfronts-brandcast-connected-media-era\/\">2026 Upfronts, NewFronts, and\u00a0Google\u00a0Brandcast: What\u00a0marketers\u00a0should\u00a0actually\u00a0care\u00a0about\u00a0<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                May 19, 2026                                            <\/div>\n                                                                                                                            <div class=\"post-author\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                                        <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>Felicia DelVecchio                                            <\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"recent-post webinar\" data-post-type=\"whitepapers\">\n    <div class=\"container max-1448 padding60\">\n        <div class=\"card-title\" style=\"background-color: #fabfbf\">\n            <div class=\"text-content\">\n                                    <h2>White Papers<\/h2>\n                \n                                    <p>Access thought leadership to inform and empower your decisions.<\/p>\n                            <\/div>\n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/en-ca\/discover\/white-papers\/\" class=\"btn_primary-filled_white_arrow\" >\n    \n        <div>Read more white papers<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n        <\/div>\n        <div class=\"card-row card-count-2\">\n            <!-- Recent Webinar -->\n                                                <article class=\"insight-item\">\n                                                    <div class=\"title-row\" style=\"background-color: #fabfbf\">\n                                <span class=\"d-inline-block\" style=\"color: #171616\">whitepapers<\/span>\n                            <\/div>\n                        \n                                                    <div class=\"image-container\">\n                                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/YearInRecap-Thumb-290x200-1.jpg\" alt=\"\" \/>\n                            <\/div>\n                        \n                        <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                            <div class=\"pre-button-content\">\n                                <a href=\"https:\/\/info.dacgroup.com\/en-ca\/2024marketingrecap\">2024 Marketing Recap: 14 Key Stories That Shaped the Industry and What\u2019s Ahead for 2025<\/a>\n                                <div class=\"aditional-info\">\n                                                                    <\/div>\n                            <\/div>\n\n                                                    <\/div>\n                    <\/article>\n\n                                    <article class=\"insight-item\">\n                                                    <div class=\"title-row\" style=\"background-color: #fabfbf\">\n                                <span class=\"d-inline-block\" style=\"color: #171616\">whitepapers<\/span>\n                            <\/div>\n                        \n                                                    <div class=\"image-container\">\n                                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/DAC-Thumbnail-Size-2-3.png\" alt=\"\" \/>\n                            <\/div>\n                        \n                        <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                            <div class=\"pre-button-content\">\n                                <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper\">Breaking down the myths of marketing mix modeling<\/a>\n                                <div class=\"aditional-info\">\n                                                                    <\/div>\n                            <\/div>\n\n                                                    <\/div>\n                    <\/article>\n\n                                        <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"recent-post webinar\" data-post-type=\"podcasts\">\n    <div class=\"container max-1448 padding60\">\n        <div class=\"card-title\" style=\"background-color: #eff9fe\">\n            <div class=\"text-content\">\n                                    <h2>Podcasts<\/h2>\n                \n                                    <p>Tune in to our podcasts for fresh insights and expert perspectives.<\/p>\n                            <\/div>\n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/en-ca\/insights\/podcasts\/\" class=\"btn_primary-filled_white_arrow\" >\n    \n        <div>Discover all Episodes<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n        <\/div>\n        <div class=\"card-row card-count-3\">\n            <!-- Recent Webinar -->\n                                                    <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #eff9fe\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">podcasts<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/ShiftHappens-Episode14-BlogBanner.jpg\" alt=\"\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/podcasts\/tv-didnt-die-convergent-tv-marketing-growth\/\">TV Is Alive, Thriving, and Finally Measurable<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                June 8, 2026                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #eff9fe\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">podcasts<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/ShiftHappens-Episode13-BlogBanner.jpg\" alt=\"\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/podcasts\/from-anxiety-to-action-leading-marketing-teams-through-change\/\">From\u00a0Anxiety to Action: Leading Marketing Teams Through Constant Change<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                May 26, 2026                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #eff9fe\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">podcasts<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/ShiftHappens-Episode12-BlogImage2-1.jpg\" alt=\"\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/podcasts\/what-sej-is-hearing-from-search-marketers-right-now\/\">What SEJ Is Hearing\u00a0from\u00a0Search Marketers Right Now\u00a0<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                May 11, 2026                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"recent-post webinar\" data-post-type=\"events\">\n    <div class=\"container max-1448 padding60\">\n        <div class=\"card-title\" style=\"background-color: #c7f2b3\">\n            <div class=\"text-content\">\n                                    <h2>Events<\/h2>\n                \n                                    <p>Connect, learn, and grow with industry-leading events. <\/p>\n                            <\/div>\n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/en-ca\/insights\/events\" class=\"btn_primary-filled_white_arrow\" >\n    \n        <div>Discover all events<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n        <\/div>\n        <div class=\"card-row card-count-3\">\n            <!-- Recent Webinar -->\n                                                    <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #c7f2b3\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">Events<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Event-image-for-the-website-450-x-250-px.png\" alt=\"\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                    <span class=\"badge\">watch on-demand<\/span>\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/events\/c-suite-marketing-summit-toronto-2026\/\">C-Suite Marketing Summit Toronto 2026<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                April 15, 2026                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #c7f2b3\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">Events<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Shoptalk-Event-image-for-the-website.png\" alt=\"\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                    <span class=\"badge\">watch on-demand<\/span>\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/events\/dac-at-shoptalk-spring-2026\/\">DAC at Shoptalk Spring 2026<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                March 24\u201326, 2026                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #c7f2b3\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">Events<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/SnowflakeEvent-image-for-the-website-1.png\" alt=\"\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                    <span class=\"badge\">watch on-demand<\/span>\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/events\/dac-data-for-breakfast-ottawa-2026\/\">DAC at Data for Breakfast: Making AI Real for Business \u2013 Ottawa<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                March 12, 2026                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"recent-post webinar\" data-post-type=\"webinars\">\n    <div class=\"container max-1448 padding60\">\n        <div class=\"card-title\" style=\"background-color: #fcd48d\">\n            <div class=\"text-content\">\n                                    <h2>Webinars<\/h2>\n                \n                                    <p>Learn from expert-led sessions that spark ideas and deliver results. <\/p>\n                            <\/div>\n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/en-ca\/insights\/webinars\" class=\"btn_primary-filled_white_arrow\" >\n    \n        <div>Discover all webinars<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n        <\/div>\n        <div class=\"card-row card-count-3\">\n            <!-- Recent Webinar -->\n                                                    <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #fcd48d\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">Webinars<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/SEJ-Webinar-875x438-Blog1.jpg\" alt=\"Webinar- Don&#039;t go chasing AI yet\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                    <span class=\"badge\">watch on-demand<\/span>\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/webinars\/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search\/\">Don\u2019t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                Wednesday, March 25                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #fcd48d\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">Webinars<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/Fix-Your-Blind-Spots-660x625-Blog1.jpg\" alt=\"Fix you rKPI \" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                    <span class=\"badge\">watch on-demand<\/span>\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/webinars\/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance\/\">Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                Wednesday, March 25                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #fcd48d\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">Webinars<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/JanuarySEOWebinar-CategoryCard1-1.jpg\" alt=\"SEO for AI search webinar\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                    <span class=\"badge\">watch on-demand<\/span>\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/webinars\/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search\/\">SEO success looks different now: How to adapt your SEO strategy for AI-driven search<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                Thursday, Jan 29                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"recent-post webinar\" data-post-type=\"series\">\n    <div class=\"container max-1448 padding60\">\n        <div class=\"card-title\" style=\"background-color: #acd8f3\">\n            <div class=\"text-content\">\n                                    <h2>Deep Dive Series<\/h2>\n                \n                                    <p>Watch expert strategies designed to inspire your next move. <\/p>\n                            <\/div>\n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/en-ca\/insights\/series\/\" class=\"btn_primary-filled_white_arrow\" >\n    \n        <div>Explore more series<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n        <\/div>\n        <div class=\"card-row card-count-3\">\n            <!-- Recent Webinar -->\n                                                    <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #acd8f3\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">series<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/11\/MediaForwardSeries-Hero1-1.png\" alt=\"DAC Media Forward Series\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/series\/the-media-forward-series\/\">The Media Forward Series<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                November 14, 2025                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #acd8f3\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">series<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/07\/DAC-Local-Blindspot-Quiz.jpg\" alt=\"\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/series\/the-local-blind-spot-is-ai-costing-you-customers\/\">The Local Blind Spot: Is AI Costing You Customers?\u00a0<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                July 4, 2025                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #acd8f3\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">series<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/InnovatingCanadasMediaLandscape-LP-Hero4-1.png\" alt=\"Strategy X DAC - Canadian Media Landscape\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/series\/media-insights-unlocked\/\">Media Insights Unlocked\u00a0<\/a>\n                                    <div class=\"aditional-info\">\n                                  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20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                April 11, 2025                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"recent-post webinar\" data-post-type=\"localnews\">\n    <div class=\"container max-1448 padding60\">\n        <div class=\"card-title\" style=\"background-color: #fdeaeb\">\n            <div class=\"text-content\">\n                                    <h2>Local Search News<\/h2>\n                \n                                    <p>Stay updated on trends and strategies shaping local search success.<\/p>\n                            <\/div>\n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/local-search-news\/\" class=\"btn_primary-filled_white_arrow\" >\n    \n        <div>Read more news<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n        <\/div>\n        <div class=\"card-row card-count-3\">\n            <!-- Recent Webinar -->\n                                                <article class=\"insight-item\">\n                        \n                        \n                        <div class=\"content-holder\" style=\"background-color: #FFFFFF\">\n                            <div class=\"pre-button-content\">\n                                <a href=\"https:\/\/www.dacgroup.com\/local-search-news\/iphone-users-can-set-google-maps-as-their-default-navigation\/\">Apple starts letting some iPhone users set Google Maps as their default navigation app<\/a>\n                                <div class=\"aditional-info\">\n                                                                            <div class=\"post-date\">\n                                            <span class=\"d-inline-block\">\n                                                <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                <\/svg>\n                                            <\/span>\n                                            March 31, 2025                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n\n                                                    <\/div>\n                    <\/article>\n\n                                    <article class=\"insight-item\">\n                        \n                        \n                        <div class=\"content-holder\" style=\"background-color: #FFFFFF\">\n                            <div class=\"pre-button-content\">\n                                <a href=\"https:\/\/www.dacgroup.com\/local-search-news\/google-ai-overviews-come-to-circle-to-search\/\">Google AI Overviews Come to Circle to Search<\/a>\n                                <div class=\"aditional-info\">\n                                                                            <div class=\"post-date\">\n                                            <span class=\"d-inline-block\">\n                                                <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                <\/svg>\n                                            <\/span>\n                                            February 4, 2025                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n\n                                                    <\/div>\n                    <\/article>\n\n                                    <article class=\"insight-item\">\n                        \n                        \n                        <div class=\"content-holder\" style=\"background-color: #FFFFFF\">\n                            <div class=\"pre-button-content\">\n                                <a href=\"https:\/\/www.dacgroup.com\/local-search-news\/google-expands-ai-integration-with-ask-maps-for-qa\/\">Google Expands AI Integration with &quot;Ask Maps&quot; for Q&amp;A<\/a>\n                                <div class=\"aditional-info\">\n                                                                            <div class=\"post-date\">\n                                            <span class=\"d-inline-block\">\n                                                <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                     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