{"id":116709,"date":"2024-12-30T10:14:51","date_gmt":"2024-12-30T15:14:51","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116709"},"modified":"2025-10-22T11:55:10","modified_gmt":"2025-10-22T16:55:10","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header id=\"blog-hero-internal\" data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/en-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/\">Insights<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            The DAC Blog        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Stay informed with actionable insights, expert strategies, and innovative ideas to drive your marketing success                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":161532,\"title\":\"The YouTube Content Shift Brands\u00a0Can\u2019t\u00a0Ignore\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/search-optimization\\\/youtube-content-shift-brands-cant-ignore\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Search optimization\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Vincent DeLuca\",\"publishedDate\":\"May 06, 2026\",\"read_time\":\"11 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Youtube-Content-Shift-Brands-Cant-Ignore-875x438-Blog1.jpg\"},{\"id\":161255,\"title\":\"Agentic AI is coming for search. Paid media is next.\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/agentic-ai-is-coming-for-search-paid-media-is-next\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"April 15, 2026\",\"read_time\":\"6 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\"},{\"id\":160892,\"title\":\"How the FIFA World Cup can help brands make meaningful connections\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/how-the-fifa-world-cup-can-help-brands-make-meaningful-connections\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Victoria Khinevich\",\"publishedDate\":\"April 02, 2026\",\"read_time\":\"5 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/2026-FIFA-World-Cup-875x438-Blog1.jpg\"},{\"id\":160464,\"title\":\"Temu\u00a0and\u00a0Shein in 2026: How\u00a0their\u00a0stop-start\u00a0spend\u00a0is\u00a0reshaping\u00a0ad\u00a0auctions (and\u00a0what\u00a0media\u00a0buyers\u00a0should\u00a0do)\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/none\\\/temu-shein-2026-ad-auction-volatility-media-buyers\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"None (Draft)\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/none\\\/\"}],\"related_info\":{\"author\":\"Mariana Nasreddine\",\"publishedDate\":\"March 30, 2026\",\"read_time\":\"12 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Search\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/local-search\\\/\"}],\"related_info\":{\"author\":\"Kyle Harris\",\"publishedDate\":\"February 06, 2026\",\"read_time\":\"6 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/What-multi-location-brands-need-to-know-about-local-service-875x438-Blog1.jpg\"},{\"id\":156578,\"title\":\"Bridging Brand and Performance Media:\u00a0Shifting Up-Funnel for Measurable, Enduring Growth\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/bridging-brand-and-performance-media\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Robert Cooney\",\"publishedDate\":\"February 03, 2026\",\"read_time\":\"12 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Brdiging-brand-and-performance-media-875x438-Blog1-1.jpg\"},{\"id\":156122,\"title\":\"Universal Commerce Protocol\u00a0(UCP): Why\u00a0your\u00a0brand\u00a0needs to\u00a0speak \\u0022AI\\u0022\u00a0fluently\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/search-optimization\\\/universal-commerce-protocol-ai-commerce\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Search optimization\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Alex Hernandez\",\"publishedDate\":\"January 15, 2026\",\"read_time\":\"5 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Universal-Commerce-Protocol-875x438-Blog1.jpg\"}];\n    window.cta_label = 'Read 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              <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 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<\/svg>\n                                <\/span>\n                                June 22, 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Ruchika Dhunna                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            In short: AI-powered marketing is only as intelligent as the customer data behind it As brands adopt AI across personalization, automation, and customer journey orchestration, many are discovering the same challenge: disconnected systems and unreliable CRM data limit what AI can actually achieve. Brands with cleaner, more connected customer data will be better positioned to personalize experiences, automate intelligently, and drive measurable growth. Keep reading to learn why CRM readiness is becoming one of the most important prerequisites for successful AI-powered marketing. AI is changing how marketing teams personalize experiences, prioritize leads, automate engagement, and generate insights. But while the technology is evolving quickly, many organizations are still working from fragmented customer data, disconnected platforms, inconsistent lifecycle stages, and unclear governance. Those problems do not disappear when AI enters the picture. In many cases, in fact, AI simply accelerates them. That is why AI-ready marketing starts with the customer data foundation underneath it. Why AI-ready marketing starts with CRM readiness Brands are using AI to personalize experiences, automate journeys, prioritize leads, predict intent, and optimize engagement at scale. But AI can only work with the data it can access, understand, and trust. As a result, AI readiness is about more than simply choosing the right platform or tool. It also depends on customer data quality, CRM structure, governance, connected workflows, and the depth and detail of relevant strategic insights. Increasingly, CRM is becoming the system that connects customer identity, engagement history, lifecycle stage, consent, sales outcomes, and marketing activation into a more unified customer view. For many brands, the more important question is no longer \u201cWhich AI tool should we adopt next?\u201d but \u201cIs our CRM ready to support the AI strategy we want to build?\u201d Poor CRM data limits AI performance AI does not operate in a vacuum. If your CRM contains duplicate records, missing fields, outdated customer details, unclear lifecycle stages, or inconsistent consent data, AI has weaker context to work with. That can create problems across the marketing funnel, including: Personalization engines recommending the wrong message Lead-scoring models prioritizing the wrong accounts Nurture journeys treating existing customers like new prospects Reporting dashboards showing activity without connecting it to revenue or customer value AI does not automatically fix fragmented customer data. In many cases, it actually scales the underlying problems faster. CRM readiness is so important because reliable, connected customer data gives AI the context it needs to support better decisions, more relevant experiences, and stronger marketing performance. CRM is becoming a system of action For years, many organizations treated CRM as a system of record: a place to store contact details, sales activity, deal history, and customer notes. But in an AI-driven marketing environment, CRM is becoming much more strategic as it evolves into a system of action that helps brands activate customer data across personalization, automation, media, service, and measurement. At the same time, customer journeys no longer happen in a single channel. Customers move between ads, websites, emails, sales conversations, support interactions, and local experiences within the same journey. CRM helps connect those signals into a more unified customer view, giving marketing and AI systems better context for decision-making. Salesforce\u2019s Agentforce 360 announcement reflects this broader shift toward connected workflows where humans and AI work together to support customer engagement more intelligently and efficiently. For marketers, the takeaway is simple: AI-powered engagement depends on trusted customer data and the ability to act on it effectively. Disconnected data creates disconnected customer experiences Customer signals often live across CRM, marketing automation, analytics, ecommerce platforms, paid media, call centers, loyalty programs, service tools, and offline interactions. Each system captures part of the customer journey, but when those signals remain disconnected, teams are left with fragmented customer views. As a result, most brands are not short on data\u2014they are short on connected data. For example, a customer might click a paid ad, visit a local landing page, fill out a form, speak with sales, receive an email, and later contact support. If those interactions are not connected, AI cannot fully understand customer intent, context, or the right next action. That limits personalization, weakens segmentation, complicates attribution, and makes marketing and sales alignment more difficult. In contrast, the more connected your customer data becomes, the more effectively your teams and AI systems can respond to customer needs across the journey. What does AI-ready CRM data look like? AI-ready CRM data does not mean perfect data. It means your customer data is reliable, connected, and structured enough to support meaningful action. Here are some of the foundational elements brands should focus on: CRM-readiness factorWhy it matters for AICleanRecords are accurate, de-duplicated, current, and trustworthyConnectedCRM integrates with marketing, analytics, media, sales, and service platformsStructuredData is organized around meaningful lifecycle stages, behaviors, and audience segmentsGovernedTeams understand data ownership, quality standards, and maintenance processesPermissionedConsent and communication preferences are properly managedActionableData can support campaigns, workflows, personalization, and reportingMeasurableMarketing engagement can connect to business outcomes like revenue or retention This is not simply a CRM cleanup exercise, but the foundation for stronger segmentation, smarter automation, more relevant personalization, and better AI-supported decision-making. Where should marketers start with CRM readiness? The good news is that brands don\u2019t need to solve every CRM challenge at once. The best place to start is with the data and workflows that have the biggest impact on customer experience and marketing performance. Marketing teams should begin by asking: Are lifecycle stages clearly defined and consistently used? Can marketing engagement connect to sales outcomes or revenue? Do we know which data fields are required for segmentation, personalization, and reporting? Are consent and communication preferences reliable and up to date? Are CRM, media, analytics, and marketing platforms sharing the signals that matter? Who owns data quality, and how is it maintained over time? The goal is laying a customer data foundation reliable enough to support smarter marketing decisions and stronger AI activation. What can AI achieve with stronger CRM data? When CRM data is clean, connected, and actionable, AI has better context to work from. That creates opportunities for more effective marketing across the customer journey, including: Building smarter audience segments based on behavior, lifecycle stage, intent, or customer value Supporting nurture journeys that adapt to real customer actions Improving lead scoring with combined marketing and sales signals Strengthening paid media through stronger first-party audience strategies Delivering more relevant personalization across email, web, content, and local experiences Identifying which products, locations, or audience groups need different approaches This is especially important for enterprise brands with local footprints, where customer needs and behaviors vary by market. When CRM, media, analytics, and local signals work together, brands can create more relevant experiences and make better decisions across channels and regions. Why human oversight still matters in AI-driven marketing AI can accelerate marketing decisions and improve operational efficiency, but it doesn\u2019t replace strategy. People still need to define business goals, audience priorities, lifecycle rules, brand standards, governance models, and performance metrics. Teams also need to decide when automation is appropriate, when human review is required, and how customer trust will be protected. HubSpot\u2019s 2026 State of Marketing report reinforces this balance by positioning AI alongside trust, brand point of view, efficiency, and growth. The strongest AI marketing programs are not fully automated systems. They are human-led strategies where AI helps teams activate, analyze, and optimize more effectively. CRM readiness is the foundation for continuous optimization Rather than simply adding another AI tool to the stack, the next step is connecting the systems, signals, and workflows that already shape marketing performance. That means bringing together CRM data, media performance, analytics, creative, content, and local market insights into a more connected operating model. This is the type of challenge DAC\u2019s IRIS ecosystem was built to address. Our proprietary platform uses generative marketing intelligence to synthesize multi-platform data, surface insights, and support continuous optimization across media and brand growth. Will CRM accelerate your AI strategy\u2014or derail it? AI is changing what marketing teams can do, but CRM readiness will determine how effectively brands can apply it. If customer data is fragmented, inconsistent, or difficult to activate, AI will have limited context to work from. But when CRM data is clean, connected, and governed, AI becomes a much stronger driver of personalization, automation, measurement, and growth. That makes CRM readiness more than a technical initiative; it\u2019s a strategic marketing priority. Before scaling AI-powered marketing, brands should carefully evaluate the customer data foundation underneath it. Want to prepare your CRM for AI-powered growth? Contact DAC to learn how connected data strategies can support smarter AI activation, stronger personalization, and better marketing performance.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/analytics\/ai-wont-fix-bad-customer-data-crm-readiness\/\" class=\"custom-cta\">\n                        Read More                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                       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xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    June 04, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Nasser Sahlool\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Nasser Sahlool                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/\">Strategy<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/GML-Blog1-875x438-1.jpg\" alt=\"Google Marketing Live\u00a02026: 4 key\u00a0takeaways\u00a0\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/google-marketing-live-2026-key-takeaways\/\">Google Marketing Live\u00a02026: 4 key\u00a0takeaways\u00a0<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    May 26, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Victoria Khinevich\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Victoria Khinevich                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\">Paid media<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/Google-Brandcast-Blog1-875x438-1.jpg\" alt=\"2026 Upfronts, NewFronts, and\u00a0Google\u00a0Brandcast: What\u00a0marketers\u00a0should\u00a0actually\u00a0care\u00a0about\u00a0\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/upfronts-newfronts-brandcast-connected-media-era\/\">2026 Upfronts, NewFronts, and\u00a0Google\u00a0Brandcast: What\u00a0marketers\u00a0should\u00a0actually\u00a0care\u00a0about\u00a0<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    May 19, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Felicia DelVecchio\">\n                                    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href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\">Paid media<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                            <\/div>\n\n            <div data-role=\"email-subscription-container\" class=\"w-100 email-area\">\n                <div class=\"form\">\n                    <div class=\"d-flex flex-column text-content\">\n                        <h4>\n                            Stay Forward                        <\/h4>\n                        <p class=\"subtitle\">\n                            Get exclusive insights into digital <br class=\"d-none d-lg-block\">media&#8217;s top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.                        <\/p>\n                    <\/div>\n\n                    <div data-role=\"form-group\">\n\n                       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