{"id":116709,"date":"2024-12-30T10:14:51","date_gmt":"2024-12-30T15:14:51","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116709"},"modified":"2025-10-22T11:55:10","modified_gmt":"2025-10-22T16:55:10","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/en-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/\">Insights<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            The DAC Blog        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Stay informed with actionable insights, expert strategies, and innovative ideas to drive your marketing success                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":156925,\"title\":\"What multi-location brands need to know about Local Service Ads\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/local-search\\\/what-multi-location-brands-need-to-know-about-local-service-ads\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Local Search\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/local-search\\\/\"}],\"related_info\":{\"author\":\"Kyle Harris\",\"publishedDate\":\"February 06, 2026\",\"read_time\":\"6 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/What-multi-location-brands-need-to-know-about-local-service-875x438-Blog1.jpg\"},{\"id\":156578,\"title\":\"Bridging Brand and Performance Media:\u00a0Shifting Up-Funnel for Measurable, Enduring Growth\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/bridging-brand-and-performance-media\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Robert Cooney\",\"publishedDate\":\"February 03, 2026\",\"read_time\":\"12 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now\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/search-optimization\\\/seo-success-looks-different-now\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Search optimization\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"January 12, 2026\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/AI-in-SEO-875x438-Blog1.jpg\"},{\"id\":155300,\"title\":\"AI\u00a0is changing the search game, but paid still wins the last click\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/ai-search-paid-media-conversion\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jose Parrado Chocano\",\"publishedDate\":\"January 06, 2026\",\"read_time\":\"10 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/AI-Is-Changing-the-Search-Game-875x438-Blog1-1.jpg\"},{\"id\":153632,\"title\":\"The 2026 marketing trends report: 26 moves to accelerate your marketing performance\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/strategy\\\/the-2026-marketing-trends-report-26-moves-to-accelerate-your-marketing-performance\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Strategy\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/strategy\\\/\"}],\"related_info\":{\"author\":\"Robert Cooney \\\/ Melis Ciner \\\/ Kyle Harris \\\/ Jane Sanderson \\\/ Isrene shao \\\/ Kate Haishun\",\"publishedDate\":\"December 05, 2025\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/26MarketingTrends-BlogBanner.jpg\"},{\"id\":153323,\"title\":\"Forward in Analytics: When Measurement becomes Meaning\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/forward-in-analytics-when-measurement-becomes-meaning\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Bhavin Prashad\",\"publishedDate\":\"December 02, 2025\",\"read_time\":\"7 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/MediaPlaybookContent4-BlogBanner.png\"},{\"id\":153015,\"title\":\"Forward in Media Strategy: When Agility Becomes Advantage\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/forward-in-media-strategy-when-agility-becomes-advantage\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Maura Pierson\",\"publishedDate\":\"November 25, 2025\",\"read_time\":\"6 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/MediaPlaybookContent3-BlogBanner-ENG.png\"},{\"id\":152785,\"title\":\"The Media Forward series: Video is the new search\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/the-media-forward-series-video-is-the-new-search\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Felicia DelVecchio\",\"publishedDate\":\"November 18, 2025\",\"read_time\":\"6 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Forward-in-Video-Media-Series.png\"}];\n    window.cta_label = 'Read More'\n<\/script>\n\n<section x-data=\"contentFilter\" data-language=\"en-ca\" data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"  class=\"d-flex flex-column align-items-center\">\n\n    \n        <div class=\"d-flex flex-row w-100 max-w-1400\" data-role=\"resouce-filter\">\n            <!-- Resouce Filter -->\n            <div class=\"d-flex flex-row\">\n                                                            <button @click=\"activeFilter = 'x';\" :class=\"activeFilter === 'x' ? 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              <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                April 02, 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Victoria Khinevich                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            In June, the 2026 FIFA World Cup is set to begin in North America, with Canada, Mexico, and the US co-hosting the world\u2019s most-watched sporting event. The buzz will attract spectators\u2014locally and around the world\u2014who are not experts or avid watchers of the sport during the regular season; they just join the bandwagon for entertainment and fun. This surge of interest and attention, paired with a strong emotional appeal, will once again create valuable opportunities for brands to reach new customers, even if their target audiences aren\u2019t full-time soccer fans. Although the higher costs of broadcast time and official slots taken by FIFA sponsors may seem to be prohibitive factors, brands should still seek to capitalize on the beautiful game\u2019s global showpiece. What advertising opportunities will the World Cup create? Among the many out-of-home channels that gain momentum during major sporting events, transit advertising is one of the most effective ways to reach audiences\u2014particularly in host cities. That\u2019s why Toronto\u2019s TTC is actively exploring ways to unlock incremental revenue by introducing additional advertising formats ahead of the 2026 FIFA World Cup, with a potential rollout as early as June 2026. The timing is intentional, allowing the transit system to capitalize on increased ridership and heightened advertiser demand expected during the tournament period. One of the key proposals is the introduction of in-tunnel motion advertising in partnership with Adtrackmedia. This proposal has already received Board approval, marking a significant milestone in the process. The final step is approval from the TTC General Counsel. Once cleared, commuters can expect to see a new, highly engaging motion-based format added to the transit environment. The agreement spans 15 years, signaling a long-term commitment and ensuring that this format will become a sustained part of TTC\u2019s advertising ecosystem. Notably, Adtrackmedia\u2019s entry introduces a new player into a space historically dominated by Pattison, reshaping the competitive landscape. Image Source: Translink.ca Independent analysis suggests that TTC ridership could increase by 5\u201312% during the 2026 FIFA World Cup games in Toronto. While TTC has not yet released its own official projections, the inclusion of provisions for additional service in the 2026 budget indicates that higher passenger volumes are anticipated. As a result, it is reasonable to expect a meaningful increase in the number of people exposed to out-of-home advertising across TTC properties, including the newly introduced in-tunnel motion format. For brands looking to capitalize on the momentum surrounding major sporting events, these kinds of transit innovations create new opportunities to capture audience attention in high-traffic environments. What this means for advertisers Capturing attention: The dynamic video format, combined with high-impact placement inside TTC tunnels, transforms an otherwise routine commute into an engaging brand moment. With limited distractions in tunnel environments and a captive commuter audience, brands have a rare opportunity to command deeper attention and drive stronger message recall. Novelty effect: As a new and unexpected transit execution, this format delivers a powerful \u201cwow\u201d factor. Early adopters can fully leverage the buzz surrounding the launch, positioning themselves as innovative and forward-thinking while benefiting from heightened curiosity and organic word-of-mouth. Higher visibility: With the rollout aligned to the World Cup, advertisers can capitalize on surges in ridership and increased foot traffic driven by game attendance and related events. Beyond the tournament, continued return-to-office trends are expected to sustain and grow TTC usage, extending the long-term visibility opportunity. Multiple vendor buys: As TTC looks to diversify non-fare revenue streams and introduce additional media partners, Pattison\u2019s long-standing monopoly will shift. Advertisers aiming for a dominant transit presence across Toronto will likely need to coordinate with multiple vendors, adding layers of negotiation, planning, and operational complexity\u2014particularly for in-house teams managing buys directly. Cross-border visibility during the tournament: International brands can benefit from exposure to a global audience during FIFA 2026, delivering an immersive transit experience that may not exist in consumers\u2019 home markets. This added novelty can strengthen brand memorability and keep the brand top of mind as visitors share their travel experiences across social and digital channels. Connecting with fans across the full customer journey With the FIFA World Cup arriving in Toronto, the impact will extend beyond transit ridership. In addition to an expected uplift on the TTC, the city is projecting a 10\u201315% increase in road traffic during the tournament period. This means overall consumer movement across Toronto, whether by transit, car, or on foot, is set to rise significantly. As mobility increases across the city, media channels that intersect with consumers in real-world environments\u2014such as out-of-home (OOH), audio, and experiential\u2014will play an outsized role in driving brand visibility. These formats allow brands to show up in moments that are contextual, timely, and emotionally charged. By combining multiple channels and approaching messaging creatively, brands can develop integrated, omnichannel campaigns around the World Cup. This approach enables multiple touchpoints throughout the fan journey\u2014from commuting to matches, to exploring the city, to celebrating key moments\u2014creating stronger recall, deeper engagement, and a more lasting emotional connection. In turn, these placements can support broader media strategies by extending the reach of social, TV, and online video campaigns, adding incremental frequency, and reinforcing key messages in high-traffic environments. Over time, this sustained exposure can help influence consumer behavior and drive measurable business outcomes. Thinking about how to reach your audience during the 2026 FIFA World Cup and beyond? Tap into DAC\u2019s strategic expertise and full suite of services to help your brand make the most of the moment and score with fans.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/how-the-fifa-world-cup-can-help-brands-make-meaningful-connections\/\" class=\"custom-cta\">\n                        Read More                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Temu-Shein-875x438-Blog1-1.jpg\" alt=\"Temu\u00a0and\u00a0Shein in 2026: How\u00a0their\u00a0stop-start\u00a0spend\u00a0is\u00a0reshaping\u00a0ad\u00a0auctions (and\u00a0what\u00a0media\u00a0buyers\u00a0should\u00a0do)\u00a0\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/none\/temu-shein-2026-ad-auction-volatility-media-buyers\/\">Temu\u00a0and\u00a0Shein in 2026: How\u00a0their\u00a0stop-start\u00a0spend\u00a0is\u00a0reshaping\u00a0ad\u00a0auctions (and\u00a0what\u00a0media\u00a0buyers\u00a0should\u00a0do)\u00a0<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div 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19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    March 30, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Mariana Nasreddine\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Mariana Nasreddine                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/none\/\">None (Draft)<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Execution-to-Orchestration-875x438-Blog1.jpg\" alt=\"From execution to orchestration: How to leverage generative AI without losing control\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/from-execution-to-orchestration-generative-ai-marketing-control\/\">From execution to orchestration: How to leverage generative AI without losing control<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    March 12, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"C\u00e9dric Bellenger\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    C\u00e9dric Bellenger                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/\">Strategy<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/ChatGPT-ads-are-official-875x438-Blog1.jpg\" alt=\"ChatGPT\u00a0ads\u00a0are\u00a0here: Opportunity,\u00a0open\u00a0questions, and\u00a0what\u00a0brands\u00a0should\u00a0do\u00a0now\u00a0\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/chatgpt-ads-what-brands-need-to-know\/\">ChatGPT\u00a0ads\u00a0are\u00a0here: Opportunity,\u00a0open\u00a0questions, and\u00a0what\u00a0brands\u00a0should\u00a0do\u00a0now\u00a0<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    February 10, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Felicia DelVecchio\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Felicia DelVecchio                                <\/div>\n                             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