{"id":116709,"date":"2024-12-30T10:14:51","date_gmt":"2024-12-30T15:14:51","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116709"},"modified":"2026-09-03T15:50:13","modified_gmt":"2026-09-03T20:50:13","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header id=\"blog-hero-internal\" data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/en-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/\">Insights<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            The DAC Blog        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Stay informed with actionable insights, expert strategies, and innovative ideas to drive your marketing success                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":163939,\"title\":\"Latest innovations in Google AI Overviews: How to get your content cited\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/search-optimization\\\/google-ai-overviews-how-to-get-content-cited\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Search optimization\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Michael McManus\",\"publishedDate\":\"August 14, 2026\",\"read_time\":\"7 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Latest-Innovations-in-Google-AI-Overviews-875x438-Blog1-1.jpg\"},{\"id\":163551,\"title\":\"What marketers get wrong about ad frequency\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/analytics\\\/what-marketers-get-wrong-about-ad-frequency\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Proove Analytics\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/analytics\\\/\"}],\"related_info\":{\"author\":\"Gavin Bowick\",\"publishedDate\":\"July 30, 2026\",\"read_time\":\"11 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/What-Marketers-get-wrong-about-ad-frequency-Blog1-875x438-1.jpg\"},{\"id\":163679,\"title\":\"Apple Maps ads: What multi-location brands need to know\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/local-search\\\/apple-maps-ads-multi-location-brands\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Local Search\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/local-search\\\/\"}],\"related_info\":{\"author\":\"Kyle Harris \\\/ Victoria Khinevich\",\"publishedDate\":\"July 29, 2026\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Apple-Maps-advertising-Blog1-875x438-1.jpg\"},{\"id\":162991,\"title\":\"The new age gate: What social media age restrictions mean for brands and advertisers\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/social-media-age-restrictions-brands-advertisers\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"July 03, 2026\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Social-media-age-restrictions-Blog1-875x438-1.jpg\"},{\"id\":162456,\"title\":\"AI\u00a0won\u2019t\u00a0fix\u00a0bad\u00a0customer\u00a0data: Why CRM\u00a0readiness\u00a0comes\u00a0first\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/analytics\\\/ai-wont-fix-bad-customer-data-crm-readiness\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Proove Analytics\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/analytics\\\/\"}],\"related_info\":{\"author\":\"Ruchika Dhunna\",\"publishedDate\":\"June 22, 2026\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/AI-wont-fix-bad-customer-data-Blog1-875x438-1.jpg\"},{\"id\":162254,\"title\":\"What should CMOs demand from a media partner today?\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/strategy\\\/what-cmos-demand-from-media-partner-today\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Strategy\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/strategy\\\/\"}],\"related_info\":{\"author\":\"Nasser Sahlool\",\"publishedDate\":\"June 04, 2026\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/What-Should-CMOs-Demand-From-Their-Media-Partner-Blog1-875x438-1.jpg\"},{\"id\":162063,\"title\":\"Google Marketing Live\u00a02026: 4 key\u00a0takeaways\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/google-marketing-live-2026-key-takeaways\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Victoria Khinevich\",\"publishedDate\":\"May 26, 2026\",\"read_time\":\"6 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/GML-Blog1-875x438-1.jpg\"},{\"id\":161909,\"title\":\"2026 Upfronts, NewFronts, and\u00a0Google\u00a0Brandcast: What\u00a0marketers\u00a0should\u00a0actually\u00a0care\u00a0about\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/upfronts-newfronts-brandcast-connected-media-era\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Felicia DelVecchio\",\"publishedDate\":\"May 19, 2026\",\"read_time\":\"6 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Google-Brandcast-Blog1-875x438-1.jpg\"},{\"id\":161532,\"title\":\"The YouTube content shift brands\u00a0can\u2019t\u00a0ignore\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/search-optimization\\\/youtube-content-shift-brands-cant-ignore\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Search optimization\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Vincent DeLuca\",\"publishedDate\":\"May 06, 2026\",\"read_time\":\"11 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Youtube-Content-Shift-Brands-Cant-Ignore-875x438-Blog1.jpg\"}];\n    window.cta_label = 'Read More'\n<\/script>\n\n<section id=\"hub-filter\" x-data=\"contentFilter\" data-language=\"en-ca\" data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"  class=\"d-flex flex-column align-items-center\">\n\n    \n        <div class=\"d-flex flex-row w-100 max-w-1400\" data-role=\"resouce-filter\">\n            <!-- Resouce Filter -->\n            <div class=\"d-flex flex-row\">\n                                                            <button @click=\"activeFilter = 'x';\" :class=\"activeFilter === 'x' ? 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                 October 05, 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Zhenya Brisker                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            AI has already changed how people discover and evaluate brands. Consumers can ask complex questions, compare products and services, and receive personalized recommendations without following the traditional search journey. Meta Muse introduces another potentially significant shift: What happens when AI moves from helping consumers decide what to do to actually doing it for them? Launched in the U.S. in September 2026, Muse is Meta\u2019s new personal AI agent, designed to complete tasks such as researching products, booking travel, making reservations, and completing purchases. There are currently no dedicated Muse advertising opportunities, but it offers an early example of a bigger evolution from search to generative discovery to agentic action. If that behavior reaches meaningful scale, brands may increasingly need to win over not only consumers, but also the AI agents helping them decide and act. The opportunity now is to prepare for that shift without getting ahead of the evidence. What is Meta Muse? Meta Muse is a personal AI agent designed to do more than answer questions. Operating through a dedicated cloud environment with its own browser, Muse can interact with apps and websites on a user\u2019s behalf. Potential uses include: Researching and comparing products Booking restaurants and travel Completing purchases and monitoring prices Managing email and calendars Calling businesses and following up on longer-running tasks Early interest has been significant: Sensor Tower estimates reported by TechCrunch put Muse at more than 3.4 million downloads less than three weeks after launch. That figure should be treated cautiously, however; downloads don&#8217;t necessarily indicate sustained usage or retention. The distinction between a chatbot and an AI agent is important. Ask a chatbot about hotels and it might recommend five options. An agent could potentially research those hotels, compare availability, make a selection, book the room, and add the reservation to your calendar. Meta\u2019s ambitions also extend beyond a standalone consumer app. At Connect 2026, Meta announced additional connectors and plans to integrate Muse with its AI glasses. It has also announced a Meta Enterprise Platform incorporating Muse technology and the Muse API, as well as Muse for Small Business, with connectors spanning platforms including Shopify, Stripe, QuickBooks, Klaviyo, Slack, and Canva. Taken together, these developments suggest Meta sees Muse as part of a broader agentic layer spanning consumers, businesses, commerce, and its wider ecosystem. Why Meta Muse matters to marketers Muse matters less because it is a new AI product and more because of the behavior it represents. Consumers already use generative AI to research problems, compare products, evaluate services, and ask for recommendations. Agents potentially add another step: acting on those recommendations. Consider how that could change the customer journey: Traditional journey: Consumer \u2192 search\/social\/ad \u2192 brand or retailer \u2192 research and comparison \u2192 purchase Agent-mediated journey: Consumer \u2192 AI agent \u2192 research and comparison \u2192 selection \u2192 transaction Advertising doesn\u2019t disappear, and neither does the consumer. But an agent could increasingly influence which brands enter the consideration set, what information gets evaluated, how options are compared, and what is ultimately selected. An agent\u2019s ability to act also depends on more than its technical capabilities. Amazon\u2019s reported decision to block Muse from shopping on Amazon.com illustrates that retailers and platforms can determine whether agents interact with their ecosystems. For marketers, that raises a new possibility: It may no longer be enough to make a brand easy for consumers to discover and evaluate. Brands may increasingly need to make themselves easy for AI agents to find, understand, compare, and transact with. From SEO and AEO\/GEO to agentic optimization The good news is that brands don\u2019t need to start from scratch. Much of the work already happening across SEO and AI search optimization creates a foundation for a world in which AI doesn\u2019t just surface information, but increasingly evaluates options and takes action. Traditional SEO asks: Can a search engine find, understand, and rank my content? Answer engine optimization (AEO) and generative engine optimization (GEO) broaden that question: Can an AI understand my brand well enough to surface, cite, or recommend it? Agentic AI potentially takes that evolution one step further: 1. Be discoverable An AI agent first needs to reliably find the brand, product, service, or location. Strong SEO fundamentals remain relevant, including authoritative content, clear entity information, structured data, consistent product and location information, and credible third-party references. 2. Be understandable Being found isn\u2019t enough if machines can\u2019t confidently interpret what they find. Brands need accurate, consistent information about what they offer, who it\u2019s for, where it\u2019s available, and what differentiates it across websites, listings, feeds, retailer pages, reviews, and other sources. 3. Be recommendable AI needs enough reliable, corroborated information to consider a brand when evaluating options. Authority, reviews, third-party references, product information, pricing, and availability can all contribute. This is why AEO\/GEO shouldn\u2019t be viewed as a replacement for SEO. It extends the same underlying goal: making brand information accessible, authoritative, and useful wherever discovery happens. 4. Be actionable This is where agentic AI introduces something genuinely different. If an agent recommends a brand but can\u2019t complete the next step, much of the potential value disappears. For an ecommerce brand, being actionable could mean accurate inventory, pricing, product IDs, shipping information, payments, and clean product feeds. For a restaurant, it might mean reliable menus, hours, locations, and reservation availability. For travel, it could mean current rates, availability, booking infrastructure, and policies. Optimization may therefore increasingly extend beyond content into the data and transactional infrastructure that allows machines to act. Rather than optimizing for Muse specifically, brands can prepare by becoming more discoverable, understandable, recommendable, and actionable across all AI experiences. Agentic AI raises the stakes for privacy and trust Muse becomes more useful as consumers give it access to more applications, accounts, and personal information. But the ability to act on someone\u2019s behalf also raises the stakes for clear permissions, security, and trust. That tension became tangible when a Muse user reported that the agent shared his home address with a Facebook Marketplace buyer after he had granted it broad standing permissions. Meta attributed the behavior to an \u201cAllow Always\u201d permission and said it planned to make those choices clearer. The bigger issue is the potential gap between what consumers technically permit and what they reasonably expect that permission to allow. With agentic AI, privacy is no longer only about who can access information; it\u2019s also about what an AI can infer and do with it. For marketers, that makes trust part of the customer experience. Clear permissions, predictable behavior, and meaningful consumer control will be critical to adoption. What does Meta Muse mean for advertising? For now, the answer is simple: there is no dedicated Muse media to buy. Advertisers aren\u2019t missing a new Meta placement, and Muse doesn\u2019t warrant a change in paid media plans today. If agent-mediated experiences achieve meaningful scale, however, marketers will face new questions: Could brands pay for visibility during agent-led discovery, and how would sponsorship be disclosed? How would advertisers measure conversions when an agent mediates or completes a transaction? Who gets attribution when media creates demand but an agent ultimately completes the transaction? These are strategic questions, not announced Muse advertising capabilities. But they illustrate a potential measurement challenge as AI becomes more involved in moving consumers from consideration to action. Agentic AI is also emerging on the media-buying side as platforms automate more targeting, bidding, and optimization. That makes independent measurement, clear governance, business-outcome validation, and human oversight more important not less. What marketers should do now Muse is worth watching, but it doesn\u2019t require brands to build a new strategy from scratch. Instead, marketers should focus on four priorities: 1. Don\u2019t change your media plan because of Muse There is currently no dedicated Muse advertising inventory, proven optimization framework, or established measurement methodology. 2. Keep investing in SEO and AEO\/GEO Continue making brand information authoritative, structured, and understandable to AI while monitoring visibility across generative experiences. 3. Make your digital ecosystem actionable Look beyond content to the information and infrastructure an agent would need to complete a task, including product and location data, pricing, inventory, availability, booking systems, and payment capabilities. 4. Watch how the ecosystem develops Monitor commerce integrations, marketplaces, payment providers, booking platforms, measurement, and attribution as more services open or close their ecosystems to AI agents. Muse itself may or may not become a lasting part of the customer journey. The broader shift it represents is harder to dismiss: AI is moving from helping consumers find and evaluate information toward potentially taking action on their behalf. For marketers, the priority now is to prepare for the behavior, not just the platform.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/meta-muse-agentic-ai-customer-journey\/\" class=\"custom-cta\">\n                        Read More                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" 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                                  <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    October 02, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Ahmed Aden\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Ahmed Aden                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/\">Paid media<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Ads-Blog1-875x438-1.jpg\" alt=\"ChatGPT Ads: An\u00a0emerging\u00a0opportunity, but\u00a0not\u00a0yet a\u00a0performance\u00a0replacement\u00a0\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/none\/chatgpt-ads-emerging-consideration-opportunity\/\">ChatGPT Ads: An\u00a0emerging\u00a0opportunity, but\u00a0not\u00a0yet a\u00a0performance\u00a0replacement\u00a0<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    September 11, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Zhenya Brisker\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Zhenya Brisker                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/none\/\">None (Draft)<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/09\/Free-Token-Lunch-Blog1-875x438-1.jpg\" alt=\"The free token lunch is over. Good.\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/analytics\/the-free-token-lunch-is-over-smarter-ai-economics\/\">The free token lunch is over. Good.<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    September 03, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Dan Temby\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            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