{"id":116709,"date":"2024-12-30T10:14:51","date_gmt":"2024-12-30T15:14:51","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116709"},"modified":"2026-09-03T15:50:13","modified_gmt":"2026-09-03T20:50:13","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header id=\"blog-hero-internal\" data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/en-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/\">Insights<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            The DAC Blog        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Stay informed with actionable insights, expert strategies, and innovative ideas to drive your marketing success                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":163679,\"title\":\"Apple Maps ads: What multi-location brands need to know\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/local-search\\\/apple-maps-ads-multi-location-brands\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Local Search\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/local-search\\\/\"}],\"related_info\":{\"author\":\"Kyle Harris \\\/ Victoria Khinevich\",\"publishedDate\":\"July 29, 2026\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Apple-Maps-advertising-Blog1-875x438-1.jpg\"},{\"id\":162991,\"title\":\"The new age gate: What social media age restrictions mean for brands and advertisers\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/social-media-age-restrictions-brands-advertisers\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"July 03, 2026\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Social-media-age-restrictions-Blog1-875x438-1.jpg\"},{\"id\":162456,\"title\":\"AI\u00a0won\u2019t\u00a0fix\u00a0bad\u00a0customer\u00a0data: Why CRM\u00a0readiness\u00a0comes\u00a0first\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/analytics\\\/ai-wont-fix-bad-customer-data-crm-readiness\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Proove Analytics\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/analytics\\\/\"}],\"related_info\":{\"author\":\"Ruchika Dhunna\",\"publishedDate\":\"June 22, 2026\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/AI-wont-fix-bad-customer-data-Blog1-875x438-1.jpg\"},{\"id\":162254,\"title\":\"What should CMOs demand from a media partner today?\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/strategy\\\/what-cmos-demand-from-media-partner-today\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Strategy\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/strategy\\\/\"}],\"related_info\":{\"author\":\"Nasser Sahlool\",\"publishedDate\":\"June 04, 2026\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/What-Should-CMOs-Demand-From-Their-Media-Partner-Blog1-875x438-1.jpg\"},{\"id\":162063,\"title\":\"Google Marketing Live\u00a02026: 4 key\u00a0takeaways\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/google-marketing-live-2026-key-takeaways\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Victoria Khinevich\",\"publishedDate\":\"May 26, 2026\",\"read_time\":\"6 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/GML-Blog1-875x438-1.jpg\"},{\"id\":161909,\"title\":\"2026 Upfronts, NewFronts, and\u00a0Google\u00a0Brandcast: What\u00a0marketers\u00a0should\u00a0actually\u00a0care\u00a0about\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/upfronts-newfronts-brandcast-connected-media-era\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Felicia DelVecchio\",\"publishedDate\":\"May 19, 2026\",\"read_time\":\"6 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Google-Brandcast-Blog1-875x438-1.jpg\"},{\"id\":161532,\"title\":\"The YouTube content shift brands\u00a0can\u2019t\u00a0ignore\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/search-optimization\\\/youtube-content-shift-brands-cant-ignore\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Search optimization\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Vincent DeLuca\",\"publishedDate\":\"May 06, 2026\",\"read_time\":\"11 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Youtube-Content-Shift-Brands-Cant-Ignore-875x438-Blog1.jpg\"},{\"id\":161255,\"title\":\"Agentic AI is coming for search. Paid media is next.\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/agentic-ai-is-coming-for-search-paid-media-is-next\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"April 15, 2026\",\"read_time\":\"6 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\"},{\"id\":160892,\"title\":\"How the FIFA World Cup can help brands make meaningful connections\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/how-the-fifa-world-cup-can-help-brands-make-meaningful-connections\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Paid media\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/en-ca\\\/insights\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Victoria Khinevich\",\"publishedDate\":\"April 02, 2026\",\"read_time\":\"5 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/2026-FIFA-World-Cup-875x438-Blog1.jpg\"}];\n    window.cta_label = 'Read More'\n<\/script>\n\n<section id=\"hub-filter\" x-data=\"contentFilter\" data-language=\"en-ca\" data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"  class=\"d-flex flex-column align-items-center\">\n\n    \n        <div class=\"d-flex flex-row w-100 max-w-1400\" data-role=\"resouce-filter\">\n            <!-- Resouce Filter -->\n            <div class=\"d-flex flex-row\">\n                                                            <button @click=\"activeFilter = 'x';\" :class=\"activeFilter === 'x' ? 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4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                September 11, 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Zhenya Brisker                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            As consumers increasingly use conversational AI to research problems, evaluate options, and seek advice, ChatGPT is emerging as a new environment for brands to reach people while preferences are still being formed. That makes ChatGPT Ads an important development for advertisers to watch. But being early to a new channel and being ready to scale investment into it are two different things. Based on early advertiser testing, our view is that most brands should not yet shift meaningful conversion-focused investment away from established performance channels and into ChatGPT Ads. Instead, advertisers should consider ChatGPT primarily as an emerging consideration opportunity\u2014one that may warrant controlled testing when the strategic moment, audience, and budget are right. The key question is opportunity cost When a new advertising platform emerges, the question is often framed as: \u201cShould we test it?\u201d A better question is: \u201cIs this the best use of our next media dollar?\u201d For most advertisers, incremental investment in ChatGPT Ads competes with channels that already have mature optimization systems, established performance benchmarks, sophisticated targeting, and years of historical advertiser data. That creates a high bar. Early evidence from advertiser testing suggests ChatGPT Ads can currently carry significant cost premiums relative to mature digital channels. Results also vary considerably between advertisers and use cases. In one early client account managed by DAC, for example, booked leads generated through ChatGPT Ads were approximately 100 times more expensive than the advertiser\u2019s typical range. In separate DAC client examples, consideration and awareness CPMs were approximately 8.7x and 9.5x more expensive, respectively, than the advertisers\u2019 typical benchmarks. These directional results should not be interpreted as platform-wide benchmarks, but they do illustrate the potential cost and efficiency gaps advertisers may encounter across different stages of the funnel. Independent advertiser results reinforce the same broader point: performance remains highly variable. Early tests show both potential and volatility Published advertiser experiences have produced a wide range of outcomes. For example, Search Engine Journal reported that Hostinger invested nearly $70,000 testing ChatGPT Ads and saw CPMs rise above $65 as investment increased. The company also raised concerns about click-through rates, traffic quality, and the difficulty of evaluating return solely through direct conversions. More specific use cases reportedly performed better than broad messaging. The same Search Engine Journal report also cited a B2B advertiser that recorded a $64.34 CPM, $9.29 CPC, and 0.7% CTR. Analysis of the organizations behind its paid traffic found that only a small portion matched the advertiser\u2019s ideal customer profile. These results don\u2019t mean ChatGPT Ads cannot work. They demonstrate something more important for media planners: conversational relevance does not automatically translate into qualified traffic or efficient business outcomes. And without mature platform benchmarks, it remains difficult to determine what \u201cgood\u201d performance should look like. Where ChatGPT Ads may offer more value Performance efficiency is only part of the story. ChatGPT creates a media moment that is fundamentally different from many traditional advertising environments, in which consumers use conversational AI while trying to understand a problem\u2014asking for recommendations, researching potential solutions, and comparing alternatives. In those moments, people may not yet have decided which brand, product, or service they prefer. That gives advertisers a potentially valuable opportunity to participate earlier in the decision journey. For that reason, we currently see a more natural role for ChatGPT Ads in consideration, rather than as a direct substitute for channels already proven to capture and convert demand efficiently. That doesn\u2019t mean every advertiser should immediately launch a consideration campaign. Current CPM premiums mean testing should have a clear strategic rationale. A controlled test may make sense when: An important seasonal period creates an opportunity to influence consumers while preferences are being formed. A product or service launch makes building consideration particularly valuable. The audience and use case align naturally with conversational research, recommendations, or comparison. There is sufficient budget flexibility to prioritize learning without diverting meaningful investment from proven performance channels. For other brands, the better decision may simply be to continue monitoring the platform while its advertising ecosystem develops. The objective should be learning, not being able to say the brand was an early adopter. Platform transparency is still catching up One of the biggest differences between ChatGPT Ads and mature advertising platforms is not whether advertisers can measure outcomes. Increasingly, they can. The challenge is understanding why those outcomes occurred. Advertisers can measure impressions, clicks, spend, CTR, CPC, CPM, and conversions. Conversion measurement can also be supported through tools such as the OpenAI Pixel, Conversions API, dynamic URL parameters, and standard analytics platforms like GA4 and Adobe Analytics. But advertisers currently have less visibility into the competitive and auction dynamics behind performance than they would on mature search and social platforms. There are not yet equivalents to some of the competitive reporting and auction diagnostics advertisers have grown accustomed to elsewhere, and OpenAI has not published broad performance benchmarks across advertisers, industries, or campaign types. Context signals can help influence relevance, but they do not function exactly like traditional keywords or guarantee delivery against specific conversations or audiences. As a result, when performance changes materially, advertisers have fewer signals for determining whether the cause was competition, relevance, available inventory, bidding dynamics, conversational matching, or audience quality. That matters when deciding not only whether a campaign \u201cworked,\u201d but how confidently it can be optimized and scaled. Better measurement doesn\u2019t mean greater efficiency The improving measurement ecosystem around ChatGPT Ads is encouraging. Advertisers considering a test should establish measurement that allows results to be evaluated alongside the rest of the media mix. That includes appropriate conversion tracking, consistent UTMs, and analytics-platform measurement aligned to the KPIs associated with the campaign\u2019s funnel stage. But there is an important distinction: Better measurement helps advertisers determine whether ChatGPT Ads are working more accurately. It does not inherently make the channel more efficient. That distinction should remain central to investment decisions. What would change our view? ChatGPT Ads are still an emerging product, so today\u2019s recommendation should not be treated as permanent. Several developments could materially change the investment case: More competitive economics. As inventory, demand and the auction ecosystem evolve, CPMs and CPCs may move closer to levels that make broader testing economically attractive. Stronger performance benchmarks. Industry and campaign-level benchmarks would give advertisers much-needed context for evaluating results. Greater targeting depth. Expanded geographic and audience capabilities would make the platform relevant to a wider range of advertisers, particularly businesses with tightly defined service areas or markets. Improved optimization and transparency. Better insight into delivery, competition, and performance drivers would give advertisers greater confidence in their ability to optimize and scale campaigns. More evidence of incremental business impact. Ultimately, the strongest argument for increased investment will be evidence that ChatGPT can deliver value that complements or exceeds the incremental returns available elsewhere in the media mix. What marketers should do now ChatGPT is becoming an increasingly important part of how consumers discover information, evaluate alternatives, and make decisions. Advertisers should pay attention to that shift. But attention does not require indiscriminate investment. For most brands today, we recommend treating ChatGPT Ads as an emerging consideration and learning opportunity rather than a replacement for established performance media. Brands with sufficient budget flexibility, a relevant consumer use case, and a meaningful strategic moment may benefit from a tightly scoped test designed to generate learning. Performance-focused advertisers with limited flexibility may be better served by maintaining investment in proven channels while monitoring how ChatGPT\u2019s advertising capabilities and economics develop. The opportunity is real. So is the need for discipline. The goal should not be to invest in ChatGPT Ads simply because the platform is new. It should be to understand where conversational advertising can create incremental value and to scale investment when the evidence supports it.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/none\/chatgpt-ads-emerging-consideration-opportunity\/\" class=\"custom-cta\">\n                        Read More                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/09\/Free-Token-Lunch-Blog1-875x438-1.jpg\" alt=\"The free token lunch is over. Good.\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/analytics\/the-free-token-lunch-is-over-smarter-ai-economics\/\">The free token lunch is over. 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4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    September 03, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Dan Temby\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Dan Temby                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/analytics\/\">Proove Analytics<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Latest-Innovations-in-Google-AI-Overviews-875x438-Blog1-1.jpg\" alt=\"Latest innovations in Google AI Overviews: How to get your content cited\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/search-optimization\/google-ai-overviews-how-to-get-content-cited\/\">Latest innovations in Google AI Overviews: How to get your content cited<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    August 14, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Michael McManus\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Michael McManus                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/search-optimization\/\">Search optimization<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/07\/What-Marketers-get-wrong-about-ad-frequency-Blog1-875x438-1.jpg\" alt=\"What marketers get wrong about ad frequency\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/analytics\/what-marketers-get-wrong-about-ad-frequency\/\">What marketers get wrong about ad frequency<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    July 30, 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Gavin Bowick\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Gavin Bowick                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/analytics\/\">Proove Analytics<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                            <\/div>\n\n            <div data-role=\"email-subscription-container\" class=\"w-100 email-area\">\n                <div class=\"form\">\n                    <div class=\"d-flex flex-column text-content\">\n                        <h4>\n                            Stay Forward                        <\/h4>\n                        <p class=\"subtitle\">\n                            Get 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