{"id":134641,"date":"2024-03-04T23:53:00","date_gmt":"2024-03-05T04:53:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/"},"modified":"2025-06-25T11:35:29","modified_gmt":"2025-06-25T16:35:29","slug":"googles-driving-directions-metric-highly-unreliable-in-early-2024-3","status":"publish","type":"localnews","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/","title":{"rendered":"Google\u2019s \u201cDriving Directions\u201d Metric Highly Unreliable in Early 2024"},"content":{"rendered":"","protected":false},"featured_media":134108,"menu_order":0,"template":"","meta":{"content-type":""},"localnews-service-type":[],"class_list":["post-134641","localnews","type-localnews","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nGoogle's "Driving Directions" Metric Highly Unreliable in Early 2024 | DAC<\/title>\n<meta name=\"description\" content=\"Google's "Driving Directions" metric highly unreliable in early 2024 due to a bug as Google phased out many third-party cookies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google's "Driving Directions" Metric Highly Unreliable in Early 2024 | DAC\" \/>\n<meta property=\"og:description\" content=\"Google's "Driving Directions" metric highly unreliable in early 2024 due to a bug as Google phased out many third-party cookies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T16:35:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/06\/driving-directions.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"681\" \/>\n\t<meta property=\"og:image:height\" content=\"463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/\",\"name\":\"Google's \\\"Driving Directions\\\" Metric Highly Unreliable in Early 2024 | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/06\/driving-directions.jpg\",\"datePublished\":\"2024-03-05T04:53:00+00:00\",\"dateModified\":\"2025-06-25T16:35:29+00:00\",\"description\":\"Google's \\\"Driving Directions\\\" metric highly unreliable in early 2024 due to a bug as Google phased out many third-party cookies.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/06\/driving-directions.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/06\/driving-directions.jpg\",\"width\":681,\"height\":463,\"caption\":\"Google Business Profile Audit graph showing customer actions over the last 30 days, with data points for website clicks, request directions, and call you. Total actions are 145 website clicks, 328 request directions, and 243 calls. Peak activity is noted on January 17, 2024, with 7 website clicks, 82 direction requests, and 9 calls.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google\u2019s \u201cDriving Directions\u201d Metric Highly Unreliable in Early 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google's \"Driving Directions\" Metric Highly Unreliable in Early 2024 | DAC","description":"Google's \"Driving Directions\" metric highly unreliable in early 2024 due to a bug as Google phased out many third-party cookies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/","og_locale":"en_US","og_type":"article","og_title":"Google's \"Driving Directions\" Metric Highly Unreliable in Early 2024 | DAC","og_description":"Google's \"Driving Directions\" metric highly unreliable in early 2024 due to a bug as Google phased out many third-party cookies.","og_url":"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2025-06-25T16:35:29+00:00","og_image":[{"width":681,"height":463,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/06\/driving-directions.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/","url":"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/","name":"Google's \"Driving Directions\" Metric Highly Unreliable in Early 2024 | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/06\/driving-directions.jpg","datePublished":"2024-03-05T04:53:00+00:00","dateModified":"2025-06-25T16:35:29+00:00","description":"Google's \"Driving Directions\" metric highly unreliable in early 2024 due to a bug as Google phased out many third-party cookies.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/06\/driving-directions.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/06\/driving-directions.jpg","width":681,"height":463,"caption":"Google Business Profile Audit graph showing customer actions over the last 30 days, with data points for website clicks, request directions, and call you. Total actions are 145 website clicks, 328 request directions, and 243 calls. Peak activity is noted on January 17, 2024, with 7 website clicks, 82 direction requests, and 9 calls."},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/local-search-news\/googles-driving-directions-metric-highly-unreliable-in-early-2024-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-ca\/"},{"@type":"ListItem","position":2,"name":"Google\u2019s \u201cDriving Directions\u201d Metric Highly Unreliable in Early 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-ca\/#website","url":"https:\/\/www.dacgroup.com\/en-ca\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/localnews\/134641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/localnews"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/types\/localnews"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/media\/134108"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/media?parent=134641"}],"wp:term":[{"taxonomy":"localnews-service-type","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/localnews-service-type?post=134641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}