{"id":158856,"date":"2026-02-25T06:31:41","date_gmt":"2026-02-25T11:31:41","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=events&#038;p=158856"},"modified":"2026-03-06T11:28:04","modified_gmt":"2026-03-06T16:28:04","slug":"c-suite-marketing-summit-vancouver-2026","status":"publish","type":"events","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/events\/c-suite-marketing-summit-vancouver-2026\/","title":{"rendered":"C-Suite Marketing Summit Arrives in Vancouver"},"content":{"rendered":"\n<section class=\"d-flex justify-content-center hero-events\" style=\"background-color: #171616;\">\n    <header data-role=\"events-hero\">\n        <div class=\"breadcrumb-nav\">\n            <a href=\"https:\/\/www.dacgroup.com\/en-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/\">Insights<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/events\/\">Events<\/a>        <\/div>\n\n        <div class=\"content-row\">\n            <div class=\"info-col\">\n                <span class=\"d-block title-decorator\">\n                EVENTS                <\/span>\n\n                <h1 class=\"title my-0\">\n                    C-Suite Marketing Summit Arrives in Vancouver                <\/h1>\n                                                    <p class=\"description\">\n                        Aligning marketing and corporate strategy to drive measurable business growth                    <\/p>\n                \n                \n            \n                <div class=\"date-time-block responsive\" style=\"\">\n                                            <div class=\"date\">\n                            <div class=\"icon\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M23.9998 9.95742C23.9998 9.95024 23.9956 9.94409 23.9956 9.93588L23.9946 3.51572C23.9946 3.37111 23.9366 3.23163 23.8329 3.12906C23.7293 3.02648 23.5894 2.96906 23.4422 2.96906H19.9391V1.94348C19.938 0.870725 19.0602 0.00102395 17.9761 0H17.7646C16.6805 0.00102553 15.8016 0.870725 15.8006 1.94348V2.97011L8.94138 2.96909V1.94351C8.94034 0.869726 8.06145 0.00104861 6.97735 2.46633e-05H6.76592C5.68182 0.00105019 4.80292 0.869726 4.80189 1.94351V2.97014L0.552411 2.96911C0.247709 2.96911 0 3.21423 0 3.51574V19.9693C0.00103637 21.038 0.431156 22.0626 1.19501 22.8185C1.95782 23.5744 2.99424 23.999 4.07433 24H19.9215C21.0015 23.999 22.0369 23.5744 22.8008 22.8185C23.5647 22.0627 23.9938 21.0381 23.9948 19.9693V9.97897C23.9959 9.97077 23.9998 9.9646 23.9998 9.95742ZM16.9065 1.94357C16.9065 1.47384 17.2911 1.09437 17.7647 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class=\"d-flex flex-column text-content\">\n                                <p class=\"title\">March 11, 2026<\/p>\n                                                                                            <\/div>\n                        <\/div>\n                    \n                                        <div class=\"location\">\n                        <div class=\"icon\">\n                            <svg width=\"21\" height=\"26\" viewBox=\"0 0 21 26\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.15522 4.17589C5.83997 2.53764 8.1223 1.61727 10.5012 1.61727C12.88 1.61727 15.1624 2.53767 16.846 4.17589C20.1982 7.44396 20.1779 12.6693 16.7965 16.6007L10.501 23.9229L4.20436 16.6007C0.822904 12.6693 0.802511 7.44289 4.15484 4.17589H4.15522ZM2.928 17.6439L9.86177 25.7093C10.02 25.894 10.2536 26 10.5001 26C10.7467 26 10.9813 25.894 11.1396 25.7093L18.0734 17.6439C19.883 15.5796 20.9144 12.9737 20.9971 10.2599C21.0638 7.55331 19.9895 4.93891 18.0249 3.0268C16.0258 1.08842 13.3206 0 10.5011 0C7.68152 0 4.97636 1.08832 2.97725 3.0268C1.01154 4.93896 -0.0627532 7.55331 0.00283651 10.2599C0.0857276 12.9739 1.11811 15.5797 2.92764 17.6439H2.928ZM10.5011 6.91308C9.09845 6.91308 7.83461 7.73692 7.29854 9.00049C6.76136 10.263 7.05848 11.7164 8.04995 12.6831C9.04143 13.6497 10.5324 13.9393 11.8274 13.4157C13.1235 12.893 13.9686 11.6609 13.9686 10.2935C13.9654 8.4275 12.4152 6.9163 10.5011 6.91308ZM10.5011 15.3006C11.8629 15.3006 13.1687 14.7727 14.1323 13.8345C15.0947 12.8952 15.6362 11.6221 15.6362 10.2945C15.6362 8.9669 15.0947 7.69388 14.1323 6.75454C13.1688 5.8163 11.863 5.28842 10.5011 5.28842C9.13929 5.28842 7.83353 5.8163 6.87 6.75454C5.90759 7.69382 5.36612 8.96685 5.36612 10.2945C5.36827 11.621 5.90977 12.8941 6.87215 13.8323C7.83455 14.7705 9.13935 15.2985 10.5011 15.3006Z\" fill=\"white\" \/>\n                            <\/svg>\n                        <\/div>\n\n                                                    <div class=\"d-flex flex-column text-content\">\n                                <p class=\"title\">\n                                    Location                                <\/p>\n                                <p class=\"content\">\n                                    Rosewood Hotel Georgia                                <\/p>\n                            <\/div>\n                                            <\/div>\n                                    <\/div>\n\n\n                <div class=\"social-media-responsive\">\n                    <div class=\"icons-container\">\n                        <span>Share this<\/span>\n\n                        <div class=\"icons\">\n\n                            <div class=\"box\" id=\"linkedin\">\n                                <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <g 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<div class=\"content\">\n                        <span>Share this<\/span>\n\n                        <div class=\"icons\">\n\n                            <div data-share=\"linkedin\" class=\"box\" id=\"linkedin\">\n                                <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <g clip-path=\"url(#clip0_7915_7290)\">\n                                        <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#A8A8A8\" \/>\n                                        <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" fill=\"#A8A8A8\" \/>\n           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class=\"d-flex align-items-center justify-content-center w-100\">\n    <div class=\"flex flex-column max-1448 content-container\">\n        <h4 class=\"content-title\"> About the Event\n <\/h4>\n\n        <div class=\"content\">\n            <p>Following the success of the C-Suite Marketing Summit in Toronto and Montreal, DAC and creative production studio m&#038;h, in partnership with the Association of Canadian Advertisers (ACA), are bringing this executive forum to Vancouver.<\/p><p>This half-day gathering will convene senior marketing and business leaders from across British Columbia for forward-thinking discussions on the evolving role of marketing within the C-suite.<\/p><p>As organisations navigate shifting consumer expectations, accelerating technological change, and increasing performance accountability, marketing\u2019s alignment with corporate strategy has never been more critical. When marketing operates in sync with business objectives, the impact can be transformative.<\/p><p>The Vancouver summit will explore this dynamic through two expert-led panel discussions designed to foster meaningful dialogue, strategic collaboration, and practical insights.<\/p><h3>C-Suite Panel<\/h3><p>Moderated by <strong>Daisy Xiong<\/strong>, Business in Vancouver<\/p><ul><li>David Lui, Kit &#038; Ace<\/li><li>Christina Xu, QE Home<\/li><\/ul><h3>CMO Panel<\/h3><p>Moderated by <strong>Andrea Hunt,<\/strong> President and CEO, ACA<\/p><ul><li>Manoj Jasra, Emids<\/li><li>Vassilis Douros, Telus<\/li><li>Braden Hoeppner, FYihealth Group<\/li><li>Michele Guimond, MEC<\/li><\/ul><p>Discussions will focus on:<\/p><ul><li>Aligning marketing strategy with enterprise-level priorities<\/li><li>Strengthening collaboration between CEOs and CMOs<\/li><li>Leveraging technology, innovation, and data to unlock growth<\/li><li>Building leadership capabilities for long-term business impact<\/li><\/ul><p>Attendance is limited and reserved for senior marketing leaders, creating a highly curated environment for strategic exchange and peer connection.<\/p><p><strong>As Mario Lemieux, Partner and SVP Business Development at DAC<\/strong>, notes: <em>\u201cVancouver\u2019s summit represents a chance for industry leaders to step beyond daily operations and engage in forward-thinking discussions. We\u2019re committed to facilitating these connections and advancing the conversations that shape how marketing creates value for organizations.\u201d<\/em><\/p><p><strong>Jean-Philippe Samson, Vice-President, Client Engagement and Growth at m&#038;h<\/strong>, adds: <em>\u201cIn an era of shifting consumer expectations and evolving market dynamics, bringing senior leaders together to exchange perspectives and strategies has become essential.\u201d<\/em><\/p><p><strong>Andrea Hunt, President and CEO of ACA<\/strong>, reinforces the importance of the initiative:<em> \u201cThis event represents an important opportunity for leaders to engage in meaningful dialogue about the future of marketing in Canada.\u201d<\/em><\/p><p> <\/p><p><a href=\"https:\/\/csuitemarketingsummit.ca\/vancouver\/\">Learn more and request ticket information<\/a><\/p>        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n    <section data-role=\"events-experts\">\n        <div class=\"content\">\n            <h2 class=\"title\">Get to know the experts<\/h2>\n\n            <div class=\"experts-row \" >\n                \n                <article class=\"expert-entry\">\n                    <div class=\"expert-image\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/mlemieux.jpg\" alt=\"Mario Lemieux\">\n                                            <\/div>\n\n                    <div class=\"expert-info\">\n                        <p class=\"role\">\n                                                    <\/p>\n\n                        <div class=\"name_position\">\n                            <p class=\"name\">\n                                                                    Mario Lemieux                                                            <\/p>\n                            <p class=\"position\">\n                                Partner, SVP Business Development                            <\/p>\n                        <\/div>\n\n                                                    <div class=\"context\">\n                                <p><p>Mario Lemieux, DAC\u2019s Senior Vice President and leader of their high performing Business Development group, has over 30 years of experience in the marketing and advertising world. Mario builds trust with brands through client insights, deep industry knowledge and a close collaboration with DAC\u2019s delivery teams, while driving innovative and integrated solutions in digital strategy, digital media (SEM, SEO, programmatic, social, content), analytics and more. He\u2019s also worked with some of North America\u2019s largest brands including Starbucks, Circle K, TELUS, Uniqlo, Brooks Running, and more.<\/p>\n<\/p>                            <\/div>\n                                            <\/div>\n                <\/article>\n\n                            <\/div>\n                    <\/div>    \n    <\/section>\n\n\n\n","protected":false},"featured_media":158844,"menu_order":0,"template":"","meta":{"content-type":""},"events-service-type":[],"event_type":[],"event-category":[],"class_list":["post-158856","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C-Suite Marketing Summit Arrives in Vancouver | DAC<\/title>\n<meta name=\"description\" content=\"Join DAC, m&amp;h and the ACA on March 11, 2026 in Vancouver for the C-Suite Marketing Summit. 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