{"id":147716,"date":"2025-08-06T13:51:15","date_gmt":"2025-08-06T18:51:15","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/events\/dmfs-newyork\/"},"modified":"2025-10-22T13:56:24","modified_gmt":"2025-10-22T18:56:24","slug":"dmfs-newyork","status":"publish","type":"events","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/events\/dmfs-newyork\/","title":{"rendered":"Digital Marketing for Financial Services Summit, New York"},"content":{"rendered":"\n<section class=\"d-flex justify-content-center hero-events\" style=\"background-color: #171616;\">\n    <header data-role=\"events-hero\">\n        <div class=\"breadcrumb-nav\">\n            <a href=\"https:\/\/www.dacgroup.com\/en-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/\">Insights<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/events\/\">Events<\/a>        <\/div>\n\n        <div class=\"content-row\">\n            <div class=\"info-col\">\n                <span class=\"d-block title-decorator\">\n                EVENTS                <\/span>\n\n                <h1 class=\"title my-0\">\n                    Digital Marketing for Financial Services Summit, New York                <\/h1>\n                                                    <p class=\"description\">\n                        DMFS is designed for financial services leaders overseeing digital marketing strategy, operations, and technology.                    <\/p>\n                \n                \n                <div class=\"date-time-block responsive\" style=\"\">\n                                            <div class=\"date\">\n                            <div class=\"icon\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M23.9998 9.95742C23.9998 9.95024 23.9956 9.94409 23.9956 9.93588L23.9946 3.51572C23.9946 3.37111 23.9366 3.23163 23.8329 3.12906C23.7293 3.02648 23.5894 2.96906 23.4422 2.96906H19.9391V1.94348C19.938 0.870725 19.0602 0.00102395 17.9761 0H17.7646C16.6805 0.00102553 15.8016 0.870725 15.8006 1.94348V2.97011L8.94138 2.96909V1.94351C8.94034 0.869726 8.06145 0.00104861 6.97735 2.46633e-05H6.76592C5.68182 0.00105019 4.80292 0.869726 4.80189 1.94351V2.97014L0.552411 2.96911C0.247709 2.96911 0 3.21423 0 3.51574V19.9693C0.00103637 21.038 0.431156 22.0626 1.19501 22.8185C1.95782 23.5744 2.99424 23.999 4.07433 24H19.9215C21.0015 23.999 22.0369 23.5744 22.8008 22.8185C23.5647 22.0627 23.9938 21.0381 23.9948 19.9693V9.97897C23.9959 9.97077 23.9998 9.9646 23.9998 9.95742ZM16.9065 1.94357C16.9065 1.47384 17.2911 1.09437 17.7647 1.09335H17.9762C18.4498 1.09437 18.8333 1.47384 18.8343 1.94357V4.73632C18.8385 5.21015 18.454 5.59678 17.9762 5.60193H17.7647C17.2859 5.5968 16.9024 5.21015 16.9065 4.73632V1.94357ZM5.90795 1.94357C5.90795 1.47384 6.29246 1.09437 6.76612 1.09335H6.97755C7.45121 1.09437 7.83572 1.47384 7.83572 1.94357V4.73632C7.83987 5.21015 7.45535 5.59678 6.97755 5.60193H6.76612C6.28832 5.5968 5.90381 5.21015 5.90795 4.73632V1.94357ZM4.80206 4.06346V4.73625C4.79895 5.81415 5.67785 6.69 6.76609 6.69614H6.97752C8.06579 6.68999 8.94468 5.81412 8.94155 4.73625V4.06346H15.8008V4.73625C15.7977 5.81313 16.6766 6.69 17.7648 6.69614H17.9763C19.0645 6.68999 19.9434 5.8131 19.9392 4.73625V4.06346H22.8899V9.41084H1.10607V4.06346H4.80206ZM19.9215 22.9068H4.07427C2.43566 22.9047 1.10792 21.5909 1.10579 19.9693V10.5041H22.8897V19.9693C22.8876 21.5908 21.5602 22.9047 19.9215 22.9068Z\" fill=\"white\" \/>\n                                <\/svg>\n                            <\/div>\n\n                            <div class=\"d-flex flex-column text-content\">\n                                <p class=\"title\">Thursday, November 6 &#038; Friday, November 7, 2025<\/p>\n                                                                                            <\/div>\n                        <\/div>\n                    \n                                        <div class=\"location\">\n                        <div class=\"icon\">\n                            <svg width=\"21\" height=\"26\" viewBox=\"0 0 21 26\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.15522 4.17589C5.83997 2.53764 8.1223 1.61727 10.5012 1.61727C12.88 1.61727 15.1624 2.53767 16.846 4.17589C20.1982 7.44396 20.1779 12.6693 16.7965 16.6007L10.501 23.9229L4.20436 16.6007C0.822904 12.6693 0.802511 7.44289 4.15484 4.17589H4.15522ZM2.928 17.6439L9.86177 25.7093C10.02 25.894 10.2536 26 10.5001 26C10.7467 26 10.9813 25.894 11.1396 25.7093L18.0734 17.6439C19.883 15.5796 20.9144 12.9737 20.9971 10.2599C21.0638 7.55331 19.9895 4.93891 18.0249 3.0268C16.0258 1.08842 13.3206 0 10.5011 0C7.68152 0 4.97636 1.08832 2.97725 3.0268C1.01154 4.93896 -0.0627532 7.55331 0.00283651 10.2599C0.0857276 12.9739 1.11811 15.5797 2.92764 17.6439H2.928ZM10.5011 6.91308C9.09845 6.91308 7.83461 7.73692 7.29854 9.00049C6.76136 10.263 7.05848 11.7164 8.04995 12.6831C9.04143 13.6497 10.5324 13.9393 11.8274 13.4157C13.1235 12.893 13.9686 11.6609 13.9686 10.2935C13.9654 8.4275 12.4152 6.9163 10.5011 6.91308ZM10.5011 15.3006C11.8629 15.3006 13.1687 14.7727 14.1323 13.8345C15.0947 12.8952 15.6362 11.6221 15.6362 10.2945C15.6362 8.9669 15.0947 7.69388 14.1323 6.75454C13.1688 5.8163 11.863 5.28842 10.5011 5.28842C9.13929 5.28842 7.83353 5.8163 6.87 6.75454C5.90759 7.69382 5.36612 8.96685 5.36612 10.2945C5.36827 11.621 5.90977 12.8941 6.87215 13.8323C7.83455 14.7705 9.13935 15.2985 10.5011 15.3006Z\" fill=\"white\" \/>\n                            <\/svg>\n                        <\/div>\n\n                                                    <div class=\"d-flex flex-column text-content\">\n                                <p class=\"title\">\n                                    Location                                <\/p>\n                                <p class=\"content\">\n                                    New York Hilton Midtown New York City, NY                                <\/p>\n                            <\/div>\n                                            <\/div>\n                                    <\/div>\n\n\n                <div class=\"social-media-responsive\">\n                    <div class=\"icons-container\">\n                        <span>Share this<\/span>\n\n                        <div class=\"icons\">\n\n                            <div class=\"box\" id=\"linkedin\">\n                                <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <g clip-path=\"url(#clip0_7915_7290)\">\n                                        <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#A8A8A8\" \/>\n                                        <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" fill=\"#A8A8A8\" \/>\n                                        <path d=\"M3.03318 -6.10352e-05C1.27708 -6.10352e-05 0.171387 1.10563 0.171387 2.60156C0.171387 4.03246 1.27708 5.13815 2.96813 5.13815H3.03318C4.78927 5.13815 5.89496 4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#A8A8A8\" \/>\n              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18.9408 4.45076 17.5675 4.45076C14.8209 4.45076 12.9244 6.15103 12.9244 9.2246V11.9058H9.78544V15.5025H12.9244V24.7886H1.48027C0.760919 24.7886 0.172363 24.2001 0.172363 23.4807V2.09654C0.172363 1.37719 0.760919 0.788635 1.48027 0.788635H22.8645C23.5838 0.788635 24.1724 1.37719 24.1724 2.09654V23.4807Z\" fill=\"#A8A8A8\" \/>\n                                    <\/g>\n                                    <defs>\n                                        <clipPath id=\"clip0_7915_7295\">\n                                            <rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(0.172363 0.788635)\" \/>\n                                        <\/clipPath>\n                                    <\/defs>\n                                <\/svg>\n                            <\/div>\n\n                            <div class=\"box\" id=\"email\">\n                                <svg width=\"25.66\" height=\"16.55\" viewBox=\"0 0 26 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.4578 0.788635C24.8282 0.804486 25.178 0.96109 25.4334 1.22548C25.6889 1.48988 25.8302 1.84144 25.8275 2.20622V15.9271C25.8301 16.2915 25.6887 16.6426 25.4331 16.9063C25.1776 17.17 24.8278 17.3256 24.4578 17.3404H1.61321C1.23184 17.3404 0.866024 17.1916 0.595939 16.9267C0.325855 16.6618 0.17354 16.3023 0.172363 15.9271V2.20622C0.173536 1.83061 0.32571 1.47072 0.595668 1.20512C0.865626 0.93952 1.23143 0.789789 1.61321 0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#A8A8A8\" \/>\n                                <\/svg>\n                            <\/div>\n\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n            <div class=\"media-col \">\n                \n                                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/08\/business-executives-participating-business-meeting-using-digital-tablet-scaled.jpg\" alt=\"hero image\" class=\"event-img\"\/>\n                \n\n                                            <div class=\"date-time-block\" style=\"\">\n                                                                                    <div class=\"location\">\n                                <div class=\"icon\">\n                                    <svg width=\"21\" height=\"26\" viewBox=\"0 0 21 26\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.15522 4.17589C5.83997 2.53764 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15.0947 7.69388 14.1323 6.75454C13.1688 5.8163 11.863 5.28842 10.5011 5.28842C9.13929 5.28842 7.83353 5.8163 6.87 6.75454C5.90759 7.69382 5.36612 8.96685 5.36612 10.2945C5.36827 11.621 5.90977 12.8941 6.87215 13.8323C7.83455 14.7705 9.13935 15.2985 10.5011 15.3006Z\" fill=\"white\" \/>\n                                    <\/svg>\n                                <\/div>\n\n                                                                    <div class=\"d-flex flex-column text-content\">\n                                        <p class=\"title\">\n                                            Location                                        <\/p>\n                                        <p class=\"content\">\n                                            New York Hilton Midtown New York City, NY                                        <\/p>\n                                    <\/div>\n                                                            <\/div>\n                                                                                <\/div>\n                    \n                <div class=\"social-media-container\">\n                    <div class=\"content\">\n                        <span>Share this<\/span>\n\n                        <div class=\"icons\">\n\n                            <div data-share=\"linkedin\" class=\"box\" id=\"linkedin\">\n                                <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <g clip-path=\"url(#clip0_7915_7290)\">\n                                        <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#A8A8A8\" \/>\n                                        <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" fill=\"#A8A8A8\" \/>\n                                        <path d=\"M3.03318 -6.10352e-05C1.27708 -6.10352e-05 0.171387 1.10563 0.171387 2.60156C0.171387 4.03246 1.27708 5.13815 2.96813 5.13815H3.03318C4.78927 5.13815 5.89496 4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#A8A8A8\" \/>\n                                    <\/g>\n                                    <defs>\n                                        <clipPath id=\"clip0_7915_7290\">\n                                            <rect width=\"24\" height=\"21.7886\" fill=\"white\" transform=\"translate(0.172363)\" \/>\n                                        <\/clipPath>\n                                    <\/defs>\n                                <\/svg>\n                            <\/div>\n\n                            <div data-share=\"facebook\" 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Marketing for Financial Services Summit, New York',\n                description: '',\n                location: 'New York Hilton Midtown\r\nNew York City, NY',\n                startTime: time.startTime,\n                endTime: time.endTime,\n            };\n            const icsContent = generateIcsFile(event);\n            downloadIcsFile(icsContent, 'event.ics');\n\n\n            \/\/ Data Layer Push for \"Add to Calendar\"\n            const clickData = {\n                event: \"add_to_calendar\"\n            };\n\n                            clickData.event_name = 'Digital Marketing for Financial Services Summit, New York';\n            \n                            clickData.event_date_time = 'Thursday, November 6 & Friday, November 7, 2025';\n            \n                            clickData.event_location = 'New York Hilton Midtown\r\nNew York City, NY';\n            \n            dataLayerPush(clickData);\n\n        });\n    } )\n\n    function generateIcsFile(event) 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DMFS brings together senior marketing leaders from top North American financial brands.<\/p><h3><span data-teams=\"true\">What is the purpose?<\/span><\/h3><ul><li><strong>Future-proof your strategy <\/strong>with C-suite-tested frameworks for AI, data, and martech and more.<\/li><li><strong>Accelerate measurable growth<\/strong> and translate spend into immediate ROI wins for your own organization.<\/li><li><strong>Sharpen your competitive edge<\/strong> with next-gen toolkits on AI agents, advanced attribution models, influencer-first content, and more.<\/li><\/ul><p>DMFS features speakers from leading organizations, including DAC, Northwestern Mutual, RBC Global Asset Management, Pacific Premier Bank, Thrivent, and more!<\/p><h3><span data-teams=\"true\">What is DAC\u2019s role?<\/span><\/h3><p>DAC\u2019s VP of Strategy, <a href=\"https:\/\/www.linkedin.com\/in\/strategicdigitalmarketer\/\">Nasser Sahlool,<\/a> will take the stage at DMFS New York on November 7 at 10:30 AM. Nasser leads a global team of award-winning strategists and researchers whose job is to design and implement high-performing international programs that connect and drive brand and revenue. Nasser is a frequent speaker, having presented at such digital forums as Cannes Lions, Ad Age Brand Summit, and Google Engage.<\/p><p>Nasser will present \u201c<em>Futureproof: Building the Culture That Makes Innovation Inevitable (Why AI Alone Won\u2019t Save You):<\/em>\u201d<\/p><p><span data-teams=\"true\">In a world where technology evolves faster than organizations, innovation isn\u2019t just about new ideas \u2014 it\u2019s about creating the conditions that allow ideas to thrive. This keynote explores why most innovation efforts fail, the cultural principles that make them succeed, and how those same principles are essential to unlocking the revolutionary potential of AI. Drawing from experience at Amex, Deloitte, Apple Bank, and DAC, Nasser and Gordon will connect practical lessons from innovation cultures with real-world AI applications that move beyond efficiency to transformation.<\/span><\/p><h3>Key takeaways<\/h3><ul><li>Gain actionable insights on how to stand out and grow in a crowded market<\/li><li>Build relationships with the most engaged and influential thought leaders in the industry<\/li><li>Discover potential partners that will help take your business to the next level<\/li><\/ul>        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-role=\"events-experts\">\n        <div class=\"content\">\n            <h2 class=\"title\">Get to know the experts<\/h2>\n\n            <div class=\"experts-row multiple-items\" >\n                \n                <article class=\"expert-entry\">\n                    <div class=\"expert-image\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/nsahlool.jpg\" alt=\"Nasser Sahlool\">\n                                            <\/div>\n\n                    <div class=\"expert-info\">\n                        <p class=\"role\">\n                            Speaker                        <\/p>\n\n                        <div class=\"name_position\">\n                            <p class=\"name\">\n                                                                    Nasser Sahlool                                                            <\/p>\n                            <p class=\"position\">\n                                Senior Vice President, Client Strategy                            <\/p>\n                        <\/div>\n\n                                            <\/div>\n                <\/article>\n\n                \n                <article class=\"expert-entry\">\n                    <div class=\"expert-image\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/08\/Ken-Seligman.jpg\" alt=\"Ken Seligman\">\n                                            <\/div>\n\n                    <div class=\"expert-info\">\n                        <p class=\"role\">\n                            DAC Expert                        <\/p>\n\n                        <div class=\"name_position\">\n                            <p class=\"name\">\n                                                                    Ken Seligman                                                            <\/p>\n                            <p class=\"position\">\n                                Vice President, Business Development                            <\/p>\n                        <\/div>\n\n                                            <\/div>\n                <\/article>\n\n                            <\/div>\n                    <\/div>    \n    <\/section>\n\n\n\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Drive business <br  class=\"d-none d-lg-block\"> forward with <br  class=\"d-none d-lg-block\"> DAC Insights            <\/h2>\n            <p class=\"subtitle\">\n                Subscribe to our monthly newsletter            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e2fce5add9d'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n  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With curiosity and expertise, we\u2019re <br class=\"d-none d-lg-block\"> connecting businesses to customers, and building <br class=\"d-none d-lg-block\"> strong relationships along the way. Partner with<br class=\"d-none d-lg-block\"> us to see the difference.<\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3><\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/services\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Our Services<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/tech-platforms\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Our Tech<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/about-us\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">About Us<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/discover\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Our Insights<\/a>                                                    <\/li>\n                                                <\/ul>\n\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<style>\n    [data-role=forward-email-subscription-container] .form .text-content-container h2 { rn     font-size: 60px;rn}rnrn@media (max-width: 768px) {  rn    [data-role=forward-email-subscription-container] .form .text-content-container h2 { rn          font-size: 32px; line-height: 38.4px; rn    }  rn}rnrn[data-role=events-experts] .content .title {rn 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