{"id":147323,"date":"2025-08-01T08:19:45","date_gmt":"2025-08-01T13:19:45","guid":{"rendered":"https:\/\/www.dacgroup.com\/about-us\/press-and-awards\/harry-rosen-and-dac\/"},"modified":"2025-08-11T13:44:58","modified_gmt":"2025-08-11T18:44:58","slug":"harry-rosen-and-dac","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/harry-rosen-and-dac\/","title":{"rendered":"Harry Rosen and DAC: The Power of Agency and In-House Collaboration"},"content":{"rendered":"<p><a href=\"https:\/\/www.harryrosen.com\/en\">Harry Rosen<\/a>, Canada\u2019s leading luxury menswear retailer, is teaming up with DAC, an international full-funnel media agency, to elevate the effectiveness of its marketing strategy. This collaboration is built on seamless integration between DAC and Harry Rosen\u2019s internal marketing team, ensuring Harry Rosen is able to continue to grow eCommerce revenue, while simultaneously expanding efforts further up the funnel to optimize customer acquisition and lifetime value.<\/p>\n<p>This partnership is not a traditional agency-client arrangement, but rather a strategic partnership, where DAC works in tandem with Harry Rosen\u2019s internal team to enhance the overall media strategy and drive incremental value via performance media strategy and optimizations. &#8220;This partnership is built on collaboration,&#8221; said Jessica Gale, Chief Customer Officer at Harry Rosen. &#8220;By integrating DAC\u2019s expertise with our in-house capabilities, we are ensuring that our marketing strategy is both omnichannel and deeply rooted in data-driven insights\u2014helping us to balance the needs of short-term sales and longer-term growth.&#8221;<\/p>\n<p>Harry Rosen and DAC have established a structured and collaborative division of responsibilities to ensure clarity and efficient execution within the full-funnel media framework. DAC will lead the overall media planning, buying, as well as execution for select media platforms while providing strategic counsel on media platforms managed internally by Harry Rosen.<\/p>\n<p>In addition to media execution, DAC will play a critical role in measurement and advanced analytics, providing deep insights that will shape Harry Rosen\u2019s customer acquisition and retention strategies. Key initiatives include the development of a robust Lifetime Value (LTV) model, leveraging Harry Rosen\u2019s historical sales and media spend data to identify high-value customers and optimize resource allocation, ensuring short-term objectives align with long-term profitability. Leveraging DAC\u2019s Enterprise-to-Local expertise, the agency will pinpoint geographic hot spots of Harry Rosen\u2019s existing and potential customers to enrich media targeting.\u00a0 Further, Incrementality Testing and Media Mix Modeling will help quantify the true impact of marketing efforts, enabling precise budget allocation and improved marketing efficiency.<\/p>\n<p>\u201cWe are thrilled to be working with Harry Rosen in such a deeply integrated capacity,\u201d said Adam Luck, Managing Director, Canada at DAC. \u201cThis is not a conventional client-agency relationship\u2014it\u2019s a unique and innovative partnership, where our team collaborates closely with Harry Rosen\u2019s internal marketers to deliver a full-funnel strategy backed by advanced analytics that drive measurable results.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About Harry Rosen<\/strong><\/p>\n<p>As Canada\u2019s leading luxury menswear retailer, Harry Rosen has been setting the standard for menswear for over 70 years. Recognized as one of the 100 Best Managed Companies in Canada, the brand is committed to quality, craftmanship, style, and an exceptional client experience. With an omnichannel presence\u2014in-store, online, and through personalized style advice and service\u2014Harry Rosen delivers a premium shopping experience tailored to individual customer needs. Harry Rosen also invests in the success of its team, fostering a culture that recognizes talent and values leadership, customer centricity, precision, and inclusivity. With a focus on trusted, long-term relationships\u2014with employees, customers, and partners\u2014the company continues to shape the future of luxury retail by empowering men to look and feel their best in any occasion.<\/p>\n<p><strong>About DAC<\/strong><\/p>\n<p>Founded in 1972, DAC is an international full-funnel media agency with over 600 employees and 12 offices across Canada, the United States, and Europe. We connect brands with customers at every stage of their journey with enterprise-to-local strategies powered by proprietary technology. Our team of experts help brands achieve awareness and performance both globally and locally through our innovative solutions across paid media, SEO, content strategy, local presence management, reputation management, and data analytics. DAC&#8217;s campaigns drive unmatched outcomes for our clients earning us Best Canadian PPC Campaign and Best Canadian SEO Campaign from Global Search Awards 2024.<\/p>\n<p>Learn more at <a href=\"https:\/\/www.dacgroup.com\/\">dacgroup.com<\/a>.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[3080],"class_list":["post-147323","awards","type-awards","status-publish","hentry","awards-service-type-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harry Rosen and DAC: The Power of Agency and In-House Collaboration | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/harry-rosen-and-dac\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harry Rosen and DAC: The Power of Agency and In-House Collaboration | DAC\" \/>\n<meta property=\"og:description\" content=\"Harry Rosen, Canada\u2019s leading luxury menswear retailer, is teaming up with DAC, an international full-funnel media agency, to elevate the effectiveness of its marketing strategy. This collaboration is built on seamless integration between DAC and Harry Rosen\u2019s internal marketing team, ensuring Harry Rosen is able to continue to grow eCommerce revenue, while simultaneously expanding efforts [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/harry-rosen-and-dac\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T18:44:58+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/harry-rosen-and-dac\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/harry-rosen-and-dac\/\",\"name\":\"Harry Rosen and DAC: The Power of Agency and In-House Collaboration | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\"},\"datePublished\":\"2025-08-01T13:19:45+00:00\",\"dateModified\":\"2025-08-11T18:44:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/harry-rosen-and-dac\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/harry-rosen-and-dac\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/harry-rosen-and-dac\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Harry Rosen and DAC: The Power of Agency and In-House Collaboration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Harry Rosen and DAC: The Power of Agency and In-House Collaboration | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/harry-rosen-and-dac\/","og_locale":"en_US","og_type":"article","og_title":"Harry Rosen and DAC: The Power of Agency and In-House Collaboration | DAC","og_description":"Harry Rosen, Canada\u2019s leading luxury menswear retailer, is teaming up with DAC, an international full-funnel media agency, to elevate the effectiveness of its marketing strategy. This collaboration is built on seamless integration between DAC and Harry Rosen\u2019s internal marketing team, ensuring Harry Rosen is able to continue to grow eCommerce revenue, while simultaneously expanding efforts [&hellip;]","og_url":"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/harry-rosen-and-dac\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2025-08-11T18:44:58+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/harry-rosen-and-dac\/","url":"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/harry-rosen-and-dac\/","name":"Harry Rosen and DAC: The Power of Agency and In-House Collaboration | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#website"},"datePublished":"2025-08-01T13:19:45+00:00","dateModified":"2025-08-11T18:44:58+00:00","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/harry-rosen-and-dac\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/harry-rosen-and-dac\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/harry-rosen-and-dac\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-ca\/"},{"@type":"ListItem","position":2,"name":"Harry Rosen and DAC: The Power of Agency and In-House Collaboration"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-ca\/#website","url":"https:\/\/www.dacgroup.com\/en-ca\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/awards\/147323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/awards"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/types\/awards"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/media?parent=147323"}],"wp:term":[{"taxonomy":"awards-service-type","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/awards-service-type?post=147323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}