{"id":147321,"date":"2025-04-01T04:23:00","date_gmt":"2025-04-01T09:23:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/about-us\/press-and-awards\/dac-shortlisted-in-the-2025-digiday-media-buying-planning-awards-3\/"},"modified":"2025-08-25T14:19:06","modified_gmt":"2025-08-25T19:19:06","slug":"dac-shortlisted-in-the-2025-digiday-media-buying-planning-awards-3","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/dac-shortlisted-in-the-2025-digiday-media-buying-planning-awards-3\/","title":{"rendered":"DAC Named 2025 Most Innovative Independent Media Agency by Digiday Media Buying & Planning Awards"},"content":{"rendered":"<p class=\"\" data-start=\"423\" data-end=\"642\"><span class=\"TextRun SCXW268237575 BCX0\" lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW268237575 BCX0\">We\u2019re<\/span><span class=\"NormalTextRun SCXW268237575 BCX0\"> excited to share that DAC has been named<strong> Most Innovative Independent Media Agency 2025<\/strong> for our <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW268237575 BCX0\">TotalSERP<\/span><span class=\"NormalTextRun SCXW268237575 BCX0\">: A 360 Search Approach by<\/span> <strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW268237575 BCX0\">Digiday<\/span><\/strong><span class=\"NormalTextRun SCXW268237575 BCX0\"><strong> Media Buying &amp; Planning Awards<\/strong>.<\/span><\/span><span class=\"EOP SCXW268237575 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"\" data-start=\"644\" data-end=\"1061\">This recognition celebrates the power of TotalSERP\u2014DAC\u2019s proprietary methodology designed to unify paid, organic, and local search strategies into a single, AI-informed system. In an evolving media landscape where AI-driven overviews, rising CPCs, and tighter budgets have reshaped how audiences engage with the search engine results page (SERP), TotalSERP helps brands respond with precision, efficiency, and impact.<\/p>\n<p class=\"\" data-start=\"1454\" data-end=\"1701\">According to Digiday, this year\u2019s nominees \u201cprioritized technology-driven storytelling, strategic brand partnerships, and immersive and interactive experiences\u201d\u2014and DAC is proud to be recognized among the industry\u2019s most forward-thinking leaders.<\/p>\n<p class=\"\" data-start=\"1703\" data-end=\"1891\">As an independent agency with a 50+ year legacy of innovation, we remain committed to developing strategies that not only drive results but also set new standards in modern media planning.<\/p>\n<p class=\"\" data-start=\"1893\" data-end=\"2070\">View all the winners <a href=\"https:\/\/digiday.com\/announcement\/awards\/critical-mass-wondery-publicis-imagine-and-hulu-are-2025-digiday-media-buying-and-planning-awards-winners\/\">here.<\/a><\/p>\n<p class=\"\" data-start=\"2072\" data-end=\"2187\">We look forward to the awards ceremony and thank Digiday for recognizing the transformative potential of TotalSERP.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[3076],"class_list":["post-147321","awards","type-awards","status-publish","hentry","awards-service-type-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DAC Named 2025 Most Innovative Independent Media Agency by Digiday Media Buying &amp; Planning Awards | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/dac-shortlisted-in-the-2025-digiday-media-buying-planning-awards-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAC Named 2025 Most Innovative Independent Media Agency by Digiday Media Buying &amp; Planning Awards | DAC\" \/>\n<meta property=\"og:description\" content=\"We\u2019re excited to share that DAC has been named Most Innovative Independent Media Agency 2025 for our TotalSERP: A 360 Search Approach by Digiday Media Buying &amp; Planning Awards.\u00a0 This recognition celebrates the power of TotalSERP\u2014DAC\u2019s proprietary methodology designed to unify paid, organic, and local search strategies into a single, AI-informed system. 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